scholarly journals PENGARUH PENGEMBANGAN KUALITAS KARYAWAN TERHADAP KEPUASAN PELANGGAN DI PT. UNIVERSAL FURINTECH INDUSTRY

2020 ◽  
Vol 12 (2) ◽  
pp. 47-54
Author(s):  
Catarina Manurung
Keyword(s):  
Customer Satisfaction ◽  
Human Resources ◽  
Product Quality ◽  
Individual Employee ◽  
Interview Methods ◽  
Increase Product Quality ◽  
Good Improvement ◽  
Sales Employees ◽  
A Company ◽  
Made In

The potential of human resources is essentially one of capital and plays a very important role in achieving company goals. Human Resources (HR) shoul be managed properly and correctly in a company. This paper aims to improve the development of employee quality, to increase product quality, increases sales and customer satisfaction PT. Universal Furintech Industry inengaged in office chair furniture, which provides orders in accordance with the orders of distributors who have collaborated with them. The problem faced to day is that employees often work slowly and lack cooperation in each section (division). And according to the authors, the process of developing employee quality is a solution to be able to find out the capabilities of each individual (employee). This is a way that can provide a solution for the company how to analyze the capabilities of each employee. This all affects customer satisfaction, increased trust and product satisfaction. The type of this research is descriptive qualitative using observation and interview methods. Observation were made in the workspace per each division at PT. Universal Furintech Industry, and interviews are conducted with teams of each section (division) that follows the development of employee quality. After discussing and looking for results, this program can have a good impact on the company because of an increase in sales. Employees can also be transferred (mutated) in accordance with the capabilities of the employee. From interviews with employees, it was found that employees gave good improvement results, it was obtained by each individual (employee).

scholarly journals URGENSI PENERAPAN CALESTIAL MANAGEMENT BAGI PENINGKATAN KUALITAS SDM PADA IKNB SYARIAH

2017 ◽  
Vol 22 (3) ◽  
Author(s):  
Trimulato Trimulato
Keyword(s):  
Growth Rate ◽  
Human Resources ◽  
Financial Industry ◽  
Average Growth Rate ◽  
Average Growth ◽  
Qualitative Descriptive ◽  
Good Improvement ◽  
The Right ◽  
Made In

The non-bank syariah financial industry (IKNB Syariah) in Indonesia continues to experience a very good improvement. The growth of IKNB Syariah is seen in the total assets of IKNB syariah in 2010, 9,333 billion rupiah, in year rose to 46,895 billion rupiah. With an average growth rate of 62.29%. Therefore, the development of IKNB syariah must be balanced with sufficient resources and quality. OJK efforts have been made in improving the quality of human resources in IKNB Syariah with two big strategies. This research uses a qualitative descriptive type, Limitation in this paper is focused on OJK efforts in improving the existing human resources IKNB syari'ah. The need for application of celestial management for human resources in IKNB syariah. The results of this paper that OJK has set two strategies in an effort to improve the quality of human resources in IKNB sharia. Then the need for application of celestial management for human resources in IKNB sharia to create good quality. Because IKNB sharia is a business institution that can not be separated from religious or spiritual aspect. So it requires the right concept in improving the quality of human resources it has.

scholarly journals Pengaruh Harga, Promosi dan Kualitas Produk terhadap Keputusan Pembelian pada PT Medan Jaya Pangan Mutu

2021 ◽  
Vol 3 (3) ◽  
pp. 934-943
Author(s):  
Fransisco Eka Wijaya ◽  
Andy Susanto ◽  
Rosalinda Rosalinda ◽  
Mei Lan ◽  
Wirda Lilia
Keyword(s):  
Product Quality ◽  
Food Quality ◽  
Quality Standard ◽  
Coefficient Of Determination ◽  
Selling Price ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Interview Methods ◽  
A Company

Writing this article aims to research and analyze the influence of price, promotion and product quality on purchasing decisions. Price is the value in money paid by consumers as a selling price of the product. Promotion is an activity in introducing products in a company with various benefits provided to customers. Product quality is the quality standard provided by the product that is expected by the customer. Issues are focused on the topics of price, promotion, product quality and purchasing decisions. In order to approach this problem, a theoretical reference for marketing management is used. The data were collected through interview methods, questionnaires and documentation studies and quantitatively analyzed. This study concluded that the variable price, promotion and product quality partially and simultaneously had a positive and significant effect on purchasing decisions at PT. Medan Jaya Food Quality with a coefficient of determination of 47%.

scholarly journals ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP KUALITAS PRODUK DAN KUALITAS PELAYANAN DI RESTORAN CEPAT SAJI McDONALD’S CABANG ROBINSON, DENPASAR

2018 ◽  
Vol 6 (2) ◽  
pp. 125
Author(s):  
Gede Paramananda Jentrasaswin ◽  
A.A.P. Agung Suryawan Wiranatha ◽  
I Ketut Satriawan
Keyword(s):  
Performance Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Analysis Method ◽  
Consumer Interest ◽  
A Company

Product quality and services have been the most concern of the trade and service. One of the efforts that can be used to improve and maintain the competitiveness of a company is to increase consumer satisfaction. The objectives of this study were 1) to determine the level of consumer interest in the products and services provided by McDonald’s, 2) to analyze the performance of McDonalds company in giving satisfaction to consumer, and 3) to analyze the level of customer satisfaction on products and services. Data collection in this study was done by distributing 255 questionnaires to consumers. Importance Performance Analysis method was used to analyse the effect of quality of the product & service on consumer satisfaction. The results show that consumers were satisfied on the product quality and service provided. The level of consumer satisfaction was 84,64% (satisfied) for the product quality and 83,06% (satisfied) for the service quality. Keywords: Costumer satisfaction, importance performance analysis, McDonald’s

scholarly journals EFFECT OF PRODUCT QUALITY ON CUSTOMER SATISFACTION IN KOPI GOWO LIPPO KARAWACI, TANGERANG SELATAN

2021 ◽  
Vol 5 (2) ◽  
pp. 106
Author(s):  
Vienna Artina Sembiring
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Regression Coefficient ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Linear Regression Coefficient ◽  
Marketing Orientation ◽  
Quantitative Analysis Method ◽  
A Company

Abstract-This study aims to see the magnitude of the influence of product quality on customer satisfaction at Kopi Gowo Lippo Karawaci, South Tangerang. With the development of people's lifestyles, the marketing orientation changes. In addition, the development of the coffee business in South Tangerang causes a company to improve product quality in order to increase customer satisfaction. Researchers used descriptive quantitative analysis method, with the number of respondents 97 consumers customers at Kopi Gowo Lippo Karawaci, South Tangerang. The result of this research is the simple linear regression coefficient of product quality (X) of 0.301 is positive. This means that if the regression coefficient increases by 1, customer satisfaction (Y) will increase by 30.1%. The coefficient of determination obtained is 0.330 or 33.0%. This value proves that product quality has a 33.0% contribution to customer satisfaction at Kopi Gowo Lippo Karawaci, South Tangerang.   Keywords: Product Quality and Customer Satisfaction

scholarly journals Effect of Product Promotion, Quality Products, Consumer Satisfaction in Forming Consumer Loyality to Return Buying Safety Shoes Products CV. Berkah Karya Jaya

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Muhammad Noor Muhandisuddin
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Product Quality ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Regression Coefficient ◽  
Sampling Technique ◽  
Promotion Strategy ◽  
A Company ◽  
Product Promotion

CV. Berkah Karya Jaya is a company engaged in the production of safety shoes that have sold products in various provinces in Indonesia. In the last few months CV. Berkah Karya Jaya decreased sales turnover caused by marketing strategy factor, product quality and customer satisfaction factor. Customers in the purchase is influenced by several factors, among others, the cheap price, product quality and suitability between price and quality obtained which will affect the satisfaction of customers when using the product. Therefore the purpose of this research is the influence of promotion strategy, product quality and satisfaction to customer loyalty. The population in this study are all customers of safety shoes from CV. Berkah Karya Jaya. The sampling technique used is purposive sampling where the researcher determines the customer sample recorded in the CV. Berkah Karya Jaya based on the criteria that have been determined at least in the last year that is the number of 100 people. The result of the research found that marketing strategy, quality and product satisfaction have significant effect either partially or simultaneously to customer loyalty CV. Berkah Karya Jaya. Product  Promotion variables have a greater influence on customer loyalty than other variables that show regression coefficient value of 0.231 while the regression coefficient variable product quality and satisfaction each of 0.156 and 0.133. Keywords: product promotion, quality products, cunsomer satisfaction and cunsomer loyality

scholarly journals Pengaruh Kualitas Produk, Kualitas Layanan, Citra Perusahaan, dan Nilai Pelanggan Terhadap Kepuasaan Pelanggan Indihome (Studi Kasus pada PT. Telkom Kota Semarang)

2021 ◽  
Vol 3 (2) ◽  
pp. 150-163
Author(s):  
Muhammad Syahwi ◽  
Setyo Pantawis
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Value ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Corporate Image ◽  
Analysis Technique ◽  
The City ◽  
A Company

Customer satisfaction is a feeling of pleasure or displeasure with a product or service from a company. This study aims to analyze the effect of product quality, service quality, corporate image, and customer value on customer satisfaction. A total of 100 indihome customers in Semarang City were taken as samples by purposive sampling. The data analysis technique used in this research is multiple linear regression analysis. The results showed that product quality, company image, and customer value had a positive and significant effect. While the service quality variable has no effect on customer satisfaction. The customer value variable has the most dominant influence on indihome customer satisfaction in the city of Semarang.

scholarly journals THE EFFECTS OF PRODUCT QUALITY, SERVICE QUALITY AND ATTRIBUTES RELATED TO SERVICE AS BRAND SWITCHING ANTICIPATION AND THEIR IMPLICATION ON CUSTOMERS’ SATISFACTION

2018 ◽  
Vol 16 (3) ◽  
pp. 203
Author(s):  
Arief Hidayat ◽  
Harry Soesanto ◽  
Mahfudz Mahfudz
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Research Literature ◽  
Clean Water ◽  
Quality Service ◽  
Brand Switching ◽  
Port Area ◽  
Public Company ◽  
A Company

Utilization of clean sources of SWRO products, tank water, and groundwater which are processed by themselves into clean water become an indication of brand switching by a company in Nizam Zachman Ocean Fisheries Port area. Research literature conducted by researchers based on re-purchase decisions led researchers to develop five empirical hypotheses, namely service quality, attribute related to services, product quality, brand switching and customer satisfaction. Data on observed variables were obtained through an interview with a questionnaire to 108 at clean water customer of Indonesian Fisheries Public Company (Perum Perikanan Indonesia) within Ocean Fisheries Port of Nizam Zachman Jakarta and tested by using AMOS statistic software 21. The test result showed that Brand Switching is statistically proven to be influenced by Product Quality, Service Quality and Attributes Related To Service and Customers’ Satisfaction statistically proven to be influenced just by Service Quality while product quality and Brand Switching are not statistically proven influenced on Customer Satisfaction.

scholarly journals The effect of strategic human resources management (SHRM) on organizational excellence

2020 ◽  
Vol 18 (4) ◽  
pp. 49-58
Author(s):  
Mohamad Noor Al-Jedaiah ◽  
Rokaya Albdareen
Keyword(s):  
Career Development ◽  
Customer Satisfaction ◽  
Human Resources ◽  
Product Quality ◽  
Organizational Development ◽  
Demographic Data ◽  
Human Resources Management ◽  
Simple Random Sample ◽  
Technology Deployment ◽  
Organizational Excellence

Human resources at different levels are the executives of organizational tasks toward excellence. Missing the track of human resources will leave the organization behind. The objective of this research is to investigate the effect of SHRM components on organizational excellence. The study was applied to industrial organizations in Industrial City in Northern Jordan. A quantitative approach was used to accomplish the objectives. A questionnaire was used to collect data. The questionnaire was composed of three parts: the first part designed to collect demographic data, the second part designed to collect information about SHRM (recruitment, training, development, and career development), the last part designed to collect information about organizational excellence. A simple random sample of 120 organizations’ managers was studied. The results showed that the data collection tool was reliable. The results showed that training was of high concern by managers to reach excellence, followed by organizational development, then career development, and the least evaluation was for recruitment. The SHRM components affect the components of organizational excellence (customer satisfaction, technology deployment, product quality, and competitiveness) (p < 0.05). Recruitment was the highest contributor to organizational excellence related to technology deployment, product quality, and competitiveness, but customer satisfaction was affected by development and career development. The study recommended that the organization connect the SHRM strategy with the other organization activities that lead to excellence with the recruitment process’s concentration as it affects the products of the organizations.

scholarly journals Strategi Pemasaran Surat Kabar PT. Wahana Semesta Citra Banyuasin

2019 ◽  
Vol 10 (1) ◽  
pp. 32
Author(s):  
Rikkie Dekas
Keyword(s):  
Human Resources ◽  
Product Quality ◽  
Information Service ◽  
Maximum Output ◽  
Community Needs ◽  
Consumer Services ◽  
Optimal Information ◽  
Marketing Service ◽  
Organization Marketing ◽  
A Company

<p align="center"><strong>ABSTRACT</strong></p><p><em> Publishing newspapers is an integral part of the whole information service system that serves the community with various types of services. Information has a big role in improving people's lives, in providing optimal information services in the community quality resources are needed, using existing resources is expected to publish newspapers can produce a maximum output in the form of products or services to improve services. For these problems, it must be realized that the success of publishing newspapers, among others, is due to human resources, so that human resources are seen as company assets, even as a company investment if these personnel are skilled workers.The success of consumer services in the market is not separated from various marketing service invoices commonly referred to as marketing strategies. Therefore, in order to continue to develop itself and for the survival of the organization, marketing management needs to improve product quality and promotion. In this case the increase in product quality and expected promotion is to be able to increase sales as much as possible to provide services that satisfy customers.</em><em> </em><em>The success of a company is greatly influenced by its marketing company. Every organization and company will always strive to improve the quality of its products in the hope that what is the goal of the company is achieved. To achieve these results in need of factors that influence purchasing decisions by consumers consists of many of them, namely product quality, price and promotion.</em><em> </em><em>Community needs related to information are increasing, as time goes on, so that information is not left behind in various media, one of them is through newspapers or referred to as newspapers, because newspapers are a complete source of information with information from the regions, nationally, also international. Therefore newspapers are needed by the community because they contain a lot of information and various types of news, the price is very affordable in the community.</em></p><p><strong><em>Keywords</em></strong><em> : Marketing Strategy Of Newspaper</em></p><p align="center"><strong>ABSTRAK</strong></p><p><em>Penerbitan surat kabar adalah bagian integral dari keseluruhan sistem layanan informasi yang melayani masyarakat dengan berbagai jenis layanan. Informasi memiliki peran besar dalam meningkatkan kehidupan masyarakat, dalam memberikan layanan informasi yang optimal dalam sumber daya berkualitas masyarakat yang dibutuhkan, dengan menggunakan sumber daya yang ada diharapkan dapat menghasilkan output maksimal dalam produk atau layanan untuk meningkatkan layanan. Untuk masalah ini, harus disadari oleh surat kabar, antara lain, sumber daya manusia, sehingga orang-orangnya adalah pekerja yang trampil. </em><em>Keberhasilan pelayanan konsumen di pasaran tidakterlepas dari berbagai faktir pelayanan pemasaran yang biasa disebut dengan strategi pemasaran. Oleh karena itu, agar dapat terus mengembangkan dirinya dan untuk kelangsungan hidup organisasi, manajemen pemasaran perlu melakukan peningkatan kualitas produk dan promosi. Dalam hal ini peningkatan kualitas produk dan promosi yang diharapkan adalah agar mampu meningkatkan penjualan semaksimal mungkin untuk memberikan pelayanan yang memuaskan pelanggan.</em><em> </em><em>Keberhasilan suatu perusahaan sangat di pengaruhu oleh perusahaan pemasarannya. Setiap organisasi maupun perusahaan akan selalu berusaha untuk meningkatkan kualitas produknya dengan harapan apa yang menjadi tujuan perusahaan tercapai. Untuk mencapai hasil tersebut di perlukan fakor yang mempengaruhi keputusan pembelian oleh konsumen terdiri dari banyak diantaranya, yaitu kualitas produk, harga dan promosi.</em><em> </em><em>Kebutuhan masyarakat yang berkaitan dengan informasi semakin tahun semakin meningkat, seiring perkembangan jaman, agar tidak ketinggalan dalam memperoleh informasi dari berbagai media, salah satunya adalah memalui surat kabar atau disebut dengan koran, karena  koran merupakan sumber informasi yang cukup lengkap ruang lingkupnya mulai dari daerah, nasional, maupun internasional. Oleh karena itu koran sangat dibutuhkan masyarakat karena mengandung banyak informasi dan berbagai jenis berita, harganya pun sangat terjangkau di kalangan masyarakat.</em></p><strong><em>Kata kunci </em></strong><em>: Strategi Pemasaran Surat Kabar</em>

scholarly journals Influence of Product Quality, Service Quality and Completeness on Customer Satisfaction on Mie Soponyono Producer

2021 ◽  
Vol 1 (2) ◽  
pp. 281-294
Author(s):  
Mamduhan Zakirin
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Quality Service ◽  
Food And Beverage ◽  
A Company

Mie Soponyono Manufacturer is a company engaged in the food and beverage sector, which is precisely producing wet noodles and dumpling skin. The purpose of this study was to see the effect of product influence, service quality and completeness on customer satisfaction. The population in this study were subscribers of the Mie Soponyono producers. Determination of the sample in this study using purposive sampling. This study uses multiple linear regression analysis. The results of this study indicate that product quality has no effect on customer satisfaction, service quality affects customer satisfaction and product completeness affects customer satisfaction. Variables of product quality, service quality, and product completeness contributed to customer satisfaction by 70%, while the rest could be built by other variables.

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