Diversifi cation model of a holding company’s activity (in case of the Rosatom State Corporation)

The empirical research conducted by the authors revealed a number of models for diversifying defense enterprises in Russia. The model characteristic for Rosatom State Corporation has been examined in a precise detail. The main parts of the model include strategy, product, technologies, technology transfer, structural organization, marketing, financing, state regulation. The parts consist of a number of elements configured in various ways depending on the tasks to be done, external conditions, resources, etc. The model takes into consideration three basic targets: raising sustainability of a large holding company’s activity; diversifying activities of the defense enterprises that are part of the state company; performing government functions such as developing high-technology industries, exploring areas of presence, shaping public policy in these directions. The model involves exploiting technologies developed by the enterprises of the state corporation, by traditional defense partners, by external non-defense partners including foreign ones. These technologies provide the basis for creating new civil products with market novelty, high technology, perspective, profitability, and also there must be a possibility to manufacture these products at the enterprises of the state corporation. The peculiar features of the model include arranging diversification at three levels – the corporation level, the division level and the enterprise level; using an integrator – a company which unites and coordinates activities of different enterprises in a certain direction, provides marketing, attracts external partners, deal with customers, etc. Development of the model involves development of innovative facilities in the areas of presence, more active cooperation with non-defense organizations, developing forms of transfer of technologies.

Trends of Publication in the Education and Practice Sections of the IJTMB: A Call to Action

The scope of the IJTMB include not only publishing scientific research studies, but also to publish education innovation and practice-oriented approaches for all allied health providers whose practice include manually applied therapeutic massage and bodywork. The aims of the Practice and Education sections of the journal are described in this editorial. The Education section covers topics including curriculum and competencies development, instructional design and delivery, instructional technology, distance learning, and testing/evaluative procedures for both initial education as well as continuing education. Planning, organization, marketing, and management of a successful practice, the incorporation of new scientific findings and methods into clinical practice, new clinical approaches to prevention and treatment of specific health conditions, and ethical issues are included in the Practice section. In an effort to increase publication within these sections we have put forth this call to action. We invite educators and practitioners to submit manuscripts discussing innovations in massage therapy education, how schools and students dealt with the Covid-19 pandemic, practitioners and clients adapted to the pandemic, investigations of the massage therapy profession and about massage therapists, as well as interesting case studies.

Intra-organizational marketing as a factor in the competitiveness and sustainable development of research and project institute

Employees are the intellectual capital of the organization, they are the strategic resource that ensures the achievement of its commercial goals. The formation of employee loyalty allows the organization to ensure its ability to function consistently in the market, to be profitable and competitive, ensuring its corporate sustainability. The article presents the method of forming intra-organization marketing of the organization on the basis of the application of a competent approach. The study presented in the article was based on the research and project institute. The results of the study suggest that the use of a competent approach in the formation of the system of intra-organization marketing affects its effectiveness, expressed in increasing the satisfaction of domestic consumers and, as a result, increasing the satisfaction of external consumers. This contributes to improving the competitiveness and corporate sustainability of the organization as a whole. The positive result of the study was confirmed by an increase in the performance of the system of intra-organization marketing and economic efficiency of the organization.

Understanding the Brazilian Consumerism Movement from a Decolonial Perspective: The Case of Proteste

From a decolonial perspective, the present study analyzes how and why Eurocentric consumerism was adopted by Proteste, a Brazilian consumerist organization that is associated with Euroconsumers, a European consumer defense organization. Marketing literature scarcely discusses decolonial issues related to consumerism, resulting in a limited understanding of how Eurocentric consumerist organizations influence consumerism in the Global South, and in Brazil. Based on interviews with current and former Proteste employees and on secondary data, the analysis shows how Proteste deals with the hierarchy created inside Euroconsumers, positioning it at the lower part of this structure, as well as how it adopts Eurocentric universalist consumerist knowledge, which does not necessarily contribute to solving Proteste’s consumer problems. By ignoring such decolonial issues, marketing perpetuates a partial view of consumerism, which accentuates the asymmetry of power between the Eurocentric world and the rest of the world, rather than foster relations between companies and consumers.

A Theoretical Framework for Gamified Learning

The term ‘gamified’ has been applied to a large number of processes in the organization. Marketing professionals have attempted to gamify customer experiences, while human resource managers have attempted to gamify employee processes like recruitment and onboarding. Being a powerful driver for goal-oriented behavioural change, gamification has the potential to revolutionise the way people work, collaborate, and develop. However, the application of gamification has met with limited success in the organization. Researchers have attributed this lack of success to incomplete understanding of the concept. The current study reviews literature in the area of Gamification in an attempt to arrive at a conceptual model explaining how gamification drives learning. The model proposed in this study is simple and draws from key theories related to Learning and use of technology. The purpose of the review is to provide a base for future researchers and a basic understanding for practitioners attempting to introduce gamified learning.

The Recommender Systems Model for Smart Cities

Recommender systems were introduced in the early 1990s. They did not get too much attention and were limited to a narrow domain implemented by only a few companies until the outburst of E-commerce. As online shopping became popular, the recommender system started becoming an integral part of an organization marketing strategy and since then they have completely evolved a lot. This give an opportunity to start with a recommendation System project by collecting information from news of users to provide a best recommendation. The cities become smatter so, this paper review different methods of implementing Recommender systems models for smart cities along with their drawbacks and possible improvements.

Strategi Pemasaran Surat Kabar PT. Wahana Semesta Citra Banyuasin

<p align="center"><strong>ABSTRACT</strong></p><p><em> Publishing newspapers is an integral part of the whole information service system that serves the community with various types of services. Information has a big role in improving people's lives, in providing optimal information services in the community quality resources are needed, using existing resources is expected to publish newspapers can produce a maximum output in the form of products or services to improve services. For these problems, it must be realized that the success of publishing newspapers, among others, is due to human resources, so that human resources are seen as company assets, even as a company investment if these personnel are skilled workers.The success of consumer services in the market is not separated from various marketing service invoices commonly referred to as marketing strategies. Therefore, in order to continue to develop itself and for the survival of the organization, marketing management needs to improve product quality and promotion. In this case the increase in product quality and expected promotion is to be able to increase sales as much as possible to provide services that satisfy customers.</em><em> </em><em>The success of a company is greatly influenced by its marketing company. Every organization and company will always strive to improve the quality of its products in the hope that what is the goal of the company is achieved. To achieve these results in need of factors that influence purchasing decisions by consumers consists of many of them, namely product quality, price and promotion.</em><em> </em><em>Community needs related to information are increasing, as time goes on, so that information is not left behind in various media, one of them is through newspapers or referred to as newspapers, because newspapers are a complete source of information with information from the regions, nationally, also international. Therefore newspapers are needed by the community because they contain a lot of information and various types of news, the price is very affordable in the community.</em></p><p><strong><em>Keywords</em></strong><em> : Marketing Strategy Of Newspaper</em></p><p align="center"><strong>ABSTRAK</strong></p><p><em>Penerbitan surat kabar adalah bagian integral dari keseluruhan sistem layanan informasi yang melayani masyarakat dengan berbagai jenis layanan. Informasi memiliki peran besar dalam meningkatkan kehidupan masyarakat, dalam memberikan layanan informasi yang optimal dalam sumber daya berkualitas masyarakat yang dibutuhkan, dengan menggunakan sumber daya yang ada diharapkan dapat menghasilkan output maksimal dalam produk atau layanan untuk meningkatkan layanan. Untuk masalah ini, harus disadari oleh surat kabar, antara lain, sumber daya manusia, sehingga orang-orangnya adalah pekerja yang trampil. </em><em>Keberhasilan pelayanan konsumen di pasaran tidakterlepas dari berbagai faktir pelayanan pemasaran yang biasa disebut dengan strategi pemasaran. Oleh karena itu, agar dapat terus mengembangkan dirinya dan untuk kelangsungan hidup organisasi, manajemen pemasaran perlu melakukan peningkatan kualitas produk dan promosi. Dalam hal ini peningkatan kualitas produk dan promosi yang diharapkan adalah agar mampu meningkatkan penjualan semaksimal mungkin untuk memberikan pelayanan yang memuaskan pelanggan.</em><em> </em><em>Keberhasilan suatu perusahaan sangat di pengaruhu oleh perusahaan pemasarannya. Setiap organisasi maupun perusahaan akan selalu berusaha untuk meningkatkan kualitas produknya dengan harapan apa yang menjadi tujuan perusahaan tercapai. Untuk mencapai hasil tersebut di perlukan fakor yang mempengaruhi keputusan pembelian oleh konsumen terdiri dari banyak diantaranya, yaitu kualitas produk, harga dan promosi.</em><em> </em><em>Kebutuhan masyarakat yang berkaitan dengan informasi semakin tahun semakin meningkat, seiring perkembangan jaman, agar tidak ketinggalan dalam memperoleh informasi dari berbagai media, salah satunya adalah memalui surat kabar atau disebut dengan koran, karena koran merupakan sumber informasi yang cukup lengkap ruang lingkupnya mulai dari daerah, nasional, maupun internasional. Oleh karena itu koran sangat dibutuhkan masyarakat karena mengandung banyak informasi dan berbagai jenis berita, harganya pun sangat terjangkau di kalangan masyarakat.</em></p><strong><em>Kata kunci </em></strong><em>: Strategi Pemasaran Surat Kabar</em>

Marketing Peace Through Tourism

Marketing of peace through tourism has been primarily achieved through the initiatives and conferences/summits of the International Institute for Peace Through Tourism (IIPT). IIPT was born with a vision of travel and tourism becoming the world's first global peace industry and the belief that “Every traveler is potentially an ambassador for peace.” This chapter traces the early seeding of the peace through tourism concept; the organization, marketing, and transformative outcomes of the First IIPT Global Conference: Tourism – A Vital Force for Peace, Vancouver 1988; legacies and achievements of additional conferences/summits and projects through to its current initiatives commemorating the 30th anniversary since the Vancouver conference that include a 30th Anniversary Global Summit, Global Peace Parks Project and Travel for Peace Campaign.

INTRODUKSI ALAT PENGERING HYBRID PADA KELOMPOK JARING APUNG DI DESA SIKAKAP, KEC. SIKAKAP, KAB. KEPULAUAN MENTAWAI

ABSTRAK Desa Sikakap berada di Kecamatan Sikakap, Kabupaten Kepulauan Mentawai yang terletak di pulau Pagai Utara dengan potensi perikanan yang sangat tinggi. Salah satu sumber penghasilan bagi masyarakat di desa tersebut adalah usaha ikan kering asin. Selama ini proses pengeraingan hanya mengandalkan energi matahari saja. Namun, karena letaknya yang dikelilingi lautan, maka iklim di wilayah ini sangat dipengaruhi oleh angin musim. Curah hujan berkisar antara 2.500 - 4.700 mm/tahun dengan jumlah hari hujan antara 132 - 267 hari hujan per-tahun. Oleh sebab itu perlu diupayakan adanya teknologi pengeringan dalam mengatasi tingkat curah hujan yang tinggi tersebut. Disamping itu, dalam pengelolaan organisasi khalayak sasaran yang bergabung dalam Kelompok Jaring Apung (KJA) Selat Sikakap dan KJA Saruso Mudo, perlu ditingkatkan kemampuan anggotanya agar dapat menjalankan usaha dengan baik. Melalui program IbM, tim pengabdian melaksanakan kegiatan (1) pembuatan alat pengering hybrid dan evaluasi kinerja alat, (2) introduksi alat ke mitra, dan (3) melakukan pelatihan tentang tata kelola organisasi, pembukuan dan pemasaran. Hasil kegiatan menunjukkan bahwa mitra sangat terbantu dalam melakukan usaha produksi ikan asin dengan adanya alat pengering hybrid. Alat pengering hybrid yang diintroduksikan memiliki ukuran 220 cm x 90 cm x 100 cm (p x l x t) dengan sumber energi matahari dan gas Liquified Petroleum Gas (LPG). Disamping itu, melalui kegiatan ini terjadi peningkatan pengetahuan dan keterampilan kelompok KJA dalam hal tata kelola organisasi dan pengelolaan keuangan serta strategi pemasaran usaha. Kata kunci: Alat pengering hybrid, Ikan kering asin, Organisasi, Pemasaran. ABSTRACT Sikakap Village is in Sikakap District, Regency of Kepulauan Mentawai located on the island of North Pagai with a very high fishery potential. One of the activities undertaken by the community as a source of income in the village is salted dried fish business. However, the process to produce the salted dried fish only relies on solar energy. Due to its location which is surrounded by oceans, the climate in this region is strongly influenced by the wind season. Rainfall ranges from 2,500 - 4,700 mm / year with the number of rainy days between 132 - 267 rain days per year. Therefore, there should be a drying technology in overcoming the high rainfall level. In addition, capabilities of to govern organization of communinity who joint Kelompok Jaring Apung (KJA) Selat Sikakap and KJA Saruso Mudo should be improved to run the business properly. Through the IbM program, team carries out activities: (1) manufacture of hybrid dryers and performance evaluation tools, (2) introduction of tools to partners, and (3) conduct training on organizational governance, bookkeeping and marketing. The results show that the partners are very helpful in doing the business of salted fish production in the presence of hybrid dryers. The introduced hybrid dryers have a size of 220 cm x 90 cm x 100 cm (p x l x t) with solar and Liquified Petroleum Gas (LPG) energy sources. In addition, through this activity there is an increased knowledge and skills of KJA groups in terms of organizational governance and financial management as well as business marketing strategies. Keywords: Hybrid dryer, Salted dried fish, Organization, Marketing.