scholarly journals Integrating Quantitative and Qualitative Research Methods in Health Communication Research

2016 ◽  
Vol 3 (3) ◽  
Author(s):  
Prabhakararao Sampathirao
Keyword(s):  
Qualitative Research ◽  
Health Communication ◽  
Health Behaviors ◽  
Quantitative Research ◽  
Qualitative Data ◽  
Communication Strategies ◽  
Health Educators ◽  
Communication Research ◽  
Quantitative And Qualitative Research ◽  
Depth Interviews

Health Educators working to promote health behaviors have realized that mere quantitative research surveys alone not necessarily provide all of the data inputs that are needed to develop effective communication strategies. Therefore, qualitative methods such as focus groups and in-depth interviews, besides less precise, but useful semi-quantitative approaches, such as intercept surveys, have emerged as part of their research gamut. In an ideal Health Education/IEC program, researchers use both quantitative and qualitative data to provide a more complete picture of the issue being addressed, the target audience and the effectiveness of the program itself. The purpose of this paper is to look at how these two different research approaches can be integrated to inform the development of an effective social marketing program.

scholarly journals A Concise Review on Qualitative Research in Dentistry

2021 ◽  
Vol 18 (3) ◽  
pp. 942
Author(s):  
Hollis Haotian Chai ◽  
Sherry Shiqian Gao ◽  
Kitty Jieyi Chen ◽  
Duangporn Duangthip ◽  
Edward Chin Man Lo ◽  
...  
Keyword(s):  
Qualitative Research ◽  
Quantitative Research ◽  
Qualitative Data ◽  
Research Question ◽  
Numerical Data ◽  
Framework Analysis ◽  
Concise Review ◽  
Research Questions ◽  
Depth Interviews ◽  
Theoretical Saturation

Qualitative research collects non-numerical data that explores human behaviour, attitudes, beliefs and personality characteristics unamendable to quantitative research. The qualitative research questions are open-ended, evolving and non-directional. The study design is flexible and iterative. Purposive sampling is commonly used. The sample size is determined by theoretical saturation. Data collection is generally through in-depth interviews, focus groups and observations. Qualitative research commonly uses thematic analysis and framework analysis, although there is no consensus on analysing qualitative data. The reporting format can be comprehensive, a summary, developmental or selective, subject to the research question. Qualitative research’s potential functions are to describe the form or nature of what exists (contextual), to examine the reasons for or associations between what exists (explanatory), to appraise the effectiveness of what exists (evaluative), and to aid the development of strategies (generative). Qualitative research can be time consuming to conduct because it explores evolving questions; difficult to generalise because it recruits limited participants; and arduous when it comes to making systematic comparisons because responses are subjective. However, qualitative research can provide depth and detail, create openness, simulate people’s individual experiences and avoid pre-judgements. This concise review provides an overview and suggestions for dental researchers when conducting a qualitative study.

Efektivitas Prinsip Komunikasi Islam Guru dalam Pembinaan Karakter Komunikasi Siswa Kelas X MAN Rantauprapat

2021 ◽  
Vol 13 (1) ◽  
pp. 78
Author(s):  
Junita Junita ◽  
Zainuddin Zainuddin ◽  
Ibnu Hajar ◽  
Rahma Muti’ah ◽  
Marlina Siregar
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Role Models ◽  
Qualitative Data ◽  
Structured Interview ◽  
Communication Process ◽  
Tenth Grade ◽  
The Subject ◽  
Depth Interviews ◽  
The Way

This study aims to obtain a concrete picture of the effectiveness of the application of the principles of teacher Islamic communication in fostering the character of tenth grade students of Madrasah Aliyah Negeri Rantauprapat. The communication process in education is not only understood as a one-way knowledge transfer process, however, there must be a serious effort on the part of the educator / teacher, as a communicator, to be able to provide good role models. Qualitative research methods try to understand a phenomenon as the understanding of the respondents studied, with an emphasis on the subjective aspects of one's behavior. Qualitative research provides an opportunity for researchers to understand the way respondents describe the world around them based on the way they think. The researcher tries to enter the conceptual world of the subject under study to capture what and how things happen. Data collection techniques used in this study were interviews in this study researchers used a semi-structured interview (semitructure interview), namely: interviews in the category of in-depth interviews. Data about the application of teacher Islamic communication and the communication character of tenth grade students, data analysis used in this study during the field using the Miles and Huberman Model, namely the activities in qualitative data analysis are carried out interactively and continue continuously until completion, so that the data is already saturated.

scholarly journals Overview of Nutritional Status of Pregnant Women with Preeclampsia: Case Study in Aru Islands Regency, Dobo City, Southeast Maluku

2021 ◽  
Vol 5 (3) ◽  
pp. 209-217
Author(s):  
Rifatolistia Tampubolon ◽  
Hapsari Probowati ◽  
Judith Devi Manutilaa
Keyword(s):  
Blood Pressure ◽  
Qualitative Research ◽  
Body Weight ◽  
Nutritional Status ◽  
Pregnant Women ◽  
Quantitative Research ◽  
Quantitative And Qualitative Research ◽  
Risk Increase ◽  
Energy Excess

Background: Preeclampsia is a syndrome in terms of hypertension after 20-week pregnancy referring to a pregnant woman that previously had normal blood pressure, followed by having hypertension, proteinuria, edema and generally occurs in the third trimester of pregnancy. Preeclampsia is one of five main causes of maternal mortality up to 12% in the world as well. Objective: This study was conducted to describe nutritional status of pregnant women with preeclampsia in Aru Islands Regency, Dobo City, Southeast Maluku. Methodology: This study used mix methods, namely, quantitative and qualitative research with Case Study design. Qualitative research was to determine nutritional status of pregnant women with preeclampsia and quantitative research was to record nutrition intake of pregnant women and measure nutritional status of pregnant women with preeclampsia. Results & Discussion: Characteristics of participants with preeclampsia were more than 27 years old, worked as housewife that could be one of stress triggers and had some risk to increase preeclampsia cases because of stress that caused blood pressure increase. Preeclampsia was detected in pregnancy term of participants about 20-30 weeks according to Maternal and Child Health data. Preeclampsia risk was doubly by every increase in body weight (5-7 kg). Participants had body weight increase ranging from 8-25 kg which caused preeclampsia risk increase. Parameters of recommended dietary allowances of pregnant women including energy excess, protein deficit, fat excess, calcium and zinc deficiency were secondary factor of preeclampsia risk increase in Aru Islands Regency, Dobo City, Southeast Maluku.

scholarly journals The Methodological Underdog: A Review of Quantitative Research in the Key Adult Education Journals

2017 ◽  
Vol 68 (1) ◽  
pp. 63-79 ◽  
Author(s):  
Ellen Boeren
Keyword(s):  
Data Mining ◽  
Qualitative Research ◽  
Education Research ◽  
Adult Education ◽  
Continuing Education ◽  
Lifelong Learning ◽  
Quantitative Research ◽  
Critical Discussion ◽  
Journal Articles ◽  
Quantitative And Qualitative Research

An examination of articles published in leading adult education journals demonstrates that qualitative research dominates. To better understand this situation, a review of journal articles reporting on quantitative research has been undertaken by the author of this article. Differences in methodological strengths and weaknesses between quantitative and qualitative research are discussed, followed by a data mining exercise on 1,089 journal articles published in Adult Education Quarterly, Studies in Continuing Education, and International Journal of Lifelong Learning. A categorization of quantitative adult education research is presented, as well as a critical discussion on why quantitative adult education does not seem to be widespread in the key adult education journals.

scholarly journals Comprehending Determinants of Demand: Zimbabwe Tourism Destination Scenario

2015 ◽  
Vol 1 (2) ◽  
pp. 24
Author(s):  
Farai Chigora ◽  
Clever Vutete
Keyword(s):  
Qualitative Research ◽  
Research Design ◽  
Quantitative Research ◽  
Tourism Industry ◽  
Disposable Income ◽  
Tourism Destination ◽  
Destination Branding ◽  
Qualitative Research Design ◽  
Main Determinants ◽  
Depth Interviews

<p>The study investigated on the most dominant determinants of tourism consumption in Zimbabwe tourism destination. The research design was a QUAL to QUAN sequential mixed method starting with a qualitative research design followed by quantitative research. The qualitative research helped in getting the main determinants of demand using in-depth interviews from managers and experts in the tourism industry. The agreed determinants include disposable income, demographic changes, change in taste and preferences, religion dynamics, globalization, marketing and advertisement, customer knowledge, destination branding, social networks, destination’s own price, price of other destinations and media propaganda. These where then tested for their dominance in the accommodation, travel and resort sectors in Zimbabwe through a quantitative design. The results showed that the most controlling determinants of tourism demand in these three sectors include destination’s own prices, level of disposable income, social network discussions, media propaganda, marketing and advertising. The study recommended a low pricing strategy, extensive marketing and utilization of e-resources in marketing.</p>

scholarly journals Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence from the Romanian Modern Retail

2016 ◽  
Vol 11 (2) ◽  
pp. 68-78
Author(s):  
Iliuta Costel Negricea ◽  
Tudor Edu ◽  
Laura Balan
Keyword(s):  
Qualitative Research ◽  
Quantitative Research ◽  
Consumer Behaviour ◽  
Situation Analysis ◽  
Market Positioning ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Starting Point ◽  
Depth Interviews ◽  
Quantitative Nature

AbstractMarket positioning is not anymore just an outcome of the marketing endeavour but actually the essence of it. Organisations must develop and implement proper market positioning plans if they want to pursue an enduring existence. In this direction, an organisation must perform a brand situation analysis, its results being the starting point of a successful market positioning. This analysis entails collecting data about the brand and its competitors being performed through various qualitative and quantitative research methods. The current study focuses on the use of in-depth interviews, a very important qualitative research instrument, in collecting data necessary to build a market position in the form of inconspicuous consumer behaviour factors, such as perceptions, attitudes and motivations. The peculiarities and advantages of this tool are detailed in an analysis of the Romanian modern retail. The findings through their richness made possible configuring market positions for several companies under study. There is no doubt about the effectiveness of this tool in collecting essential data for an effective market positioning. However, in some instances an organisation might need data of quantitative nature in making market positioning decisions, situations in which the use of the indepth interview should be complemented with a survey.

scholarly journals A Comparative Discussion of the Notion of 'Validity' in Qualitative and Quantitative Research

2000 ◽  
Author(s):  
Glyn Winter
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Quantitative Research ◽  
Qualitative Research Methods ◽  
Research Methodologies ◽  
Qualitative And Quantitative ◽  
Quantitative And Qualitative Research ◽  
Similarities And Differences

The issues surrounding the use and nature of the term 'validity' in qualitative research are controversial and many. In this paper, the author attempts to establish that 'validity' is not a single, fixed or universal concept, but rather a contingent construct, inescapably grounded in the processes and intentions of particular research methodologies and projects. The first section of this work deals with the problems faced in defining 'validity' in both quantitative and qualitative research methods and will briefly review other authors' attempts to categorise it. The work will then proceed to distinguish and compare the claims to 'validity' made by quantitative and qualitative researchers, highlighting similarities and differences as they emerge. Finally, an attempt will be made to establish that an understanding of nature of 'truth' is central to any theorisation of 'validity.' It will become clear that it is the affiliations of methodologies, concerning truth, that generate varying notions of 'validity.'

scholarly journals Promoting Health and Wellbeing for People with Attention Deficit Hyperactivity Disorder: An Occupational Perspective

2013 ◽  
Author(s):  
Danielle Hitch ◽  
Negar Lavasani ◽  
Genevieve Pepin ◽  
Karen Stagnitti
Keyword(s):  
Qualitative Research ◽  
Attention Deficit Hyperactivity Disorder ◽  
Health Promotion ◽  
Attention Deficit ◽  
Quantitative Research ◽  
Current Knowledge ◽  
Fine Motor ◽  
Hyperactivity Disorder ◽  
Quantitative And Qualitative Research ◽  
Four Levels

Purpose: To provide an overview of current knowledge and practice that supports an occupational perspective to health promotion for people with attention deficit hyperactivity disorder (ADHD).Method: Evidence was identified from a range of electronic databases using inclusion and exclusion criteria. Studies were subjected to a process of critical appraisal using scales for both quantitative and qualitative research, with only those ranked in the top four levels included. The scales used for this critique were the levels of evidence for quantitative research defined by the Australian National Health and Medical Research Council (NHMRC) and the Rosalind Franklin Qualitative Research Appraisal Instrument (RF-QRA). The occupational perspective on health was used as a theoretical organising structure. Results: Thirty-six studies met the criteria for inclusion. Sensory processing, fine motor control, and play emerged as areas of current knowledge and research in relation to the occupational perspective. However, adults with ADHD are poorly represented in the evidence, as were the mental health needs of this population. Conclusion and recommendations: Several areas of expertise developed by occupational therapists were identified in the literature that could provide for a health promotion approach for people with ADHD. However, more studies are required to expand this specialist knowledge and develop innovative programs that take a more positive and empowering approach to living with this condition.

scholarly journals Research Paradigms and Meaning Making: A Primer

2015 ◽  
Author(s):  
Steven Krauss
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Research Methods ◽  
Qualitative Data ◽  
Meaning Making ◽  
Analysis Approach ◽  
Qualitative Data Analysis ◽  
Research Methodologies ◽  
Research Paradigms ◽  
Quantitative And Qualitative Research

An introduction and explanation of the epistemological differences of quantitative and qualitative research paradigms is first provided, followed by an overview of the realist philosophical paradigm, which attempts to accommodate the two. From this foundational discussion, the paper then introduces the concept of meaning ma king in research methods and looks at how meaning is generated from qualitative data analysis specifically. Finally, some examples from the literature of how meaning can be constructed and organized using a qualitative data analysis approach are provided. The paper aims to provide an introduction to research methodologies, coupled with a discussion on how meaning making actually occurs through qualitative data analysis.

scholarly journals OTT as New Platform of Cinema Exhibition: Opportunities and Challenges for Kannada Films

2021 ◽  
Vol 10 (1) ◽  
pp. 48-51
Author(s):  
N. Vinod Rao ◽  
R. Rajeshwari
Keyword(s):  
Qualitative Research ◽  
Film Industry ◽  
Online Surveys ◽  
Film Exhibition ◽  
Quantitative And Qualitative Research ◽  
The People ◽  
Research Questions ◽  
Film Making ◽  
Over The Top ◽  
Depth Interviews

COVID-19 pandemic has affected many areas including cinema exhibitions. Due to non-opening of cinema theatres film makers found the platform that is over-the-top (OTT). Before COVID-19 OTT was not able to compete with theatrical release. However, the pandemic situations changed the way of movie release through OTT platforms such as Netflix, Amazon Prime, Hot-star and others. The usage of OTT increased during the period of lockdown. According to Boston Consulting Group, subscriptions increased 60% and average watching hours increased to 14.5%. In the Kannada film industry, the well-known actor and producer Punith Rajkumar’s two films titled Law and French Biriyani were released on India's second largest OTT platform Amazon Prime during the lockdown period. In this context, this research tried to find prospects of Kannada film exhibition through OTT platform. The specific objectives are to explore the opportunities for releasing Kannada films through OTT, to study the challenges ahead in this way. The study used both quantitative and qualitative research methods. Online surveys conducted with structured questionnaires among 100 OTT users and in-depth interviews conducted among the people who are involved in film making from Kannada film industry to answer the research questions. This study would help filmmakers who are intended to release their film through OOT in future.

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