scholarly journals Assessment of the Competitiveness of the Tourist Enterprise in the Modern Conditions

Author(s):  
Valentyna Shapoval ◽  
Tetiana Herasymenko ◽  
Lyudmyla Yurchyshyna

The theoretical and methodological basis of the study are scientific developments of domestic and foreign scientists related to competitiveness as a priority economic factor of sustainable development and functioning of the tourist enterprise in a changing environment, materials of specialized scientific conferences and symposia. The article considers and highlights the problems of competitiveness of the tourist enterprise as a separate subject of research. It is revealed that the recent strategic changes, which are the key to creating future competitive advantages, are the result of ensuring the long-term development of the tourist enterprise in the relevant competitive economic conditions.      It is shown that the most acute problem of assessing the level of competitiveness of a tourist enterprise is the lack of information about competitors, which leads to incomplete analysis, the use of subjective scores, high financial and time costs to conduct a study of competitiveness. The main competitive strategies of the enterprise which allow to win in struggle against competitors are analyzed. Emphasis is placed on the need to develop stages of systematic study of the competitiveness of tourism enterprises, which will allow to characterize the level of their competitiveness, even in conditions of information lack. The obtained results of the research are the basis for the scientific substantiation of the process of managing the competitiveness of tourist services (goods), which is one of the sub-goals of managing the competitiveness of the enterprise and should be subordinated to it. The results of the study are the basis for effective strategic management of tourism enterprises of Ukraine, capable of enhancing the competitiveness of the industry.

2017 ◽  
Vol 22 ◽  
pp. 93-99
Author(s):  
Oleksandr Temchenko

The article deals with developing long-term sustainability programmes as a means of ensuring the effective functioning of mining enterprises. The authors focus on specific problems of Ukrainian mining enterprises’ activity, substantiation of implementing environmentally sustainable natural resource management. The system of strategic factors for ensuring mining enterprises’ sustainable development under unstable economic conditions is formed.


Author(s):  
В.В. ПРОХОРОВА ◽  
А.С. БАСЮК

На основе анализа тенденций развития агропромышленного комплекса России за последние годы и с учетом изменения роста доходов населения и структуры потребления основных продуктов питания предложены модели построения конкурентных стратегий для предприятий пищевой промышленности. Представлена классификация базовых конкурентных стратегий, описаны их особенности и преимущества в различных ситуациях на рынке. Предложен концептуальный подход к формированию конкурентных стратегий предприятия, основанный на анализе его возможного развития и ситуации в отрасли и предполагающий создание долгосрочных конкурентных преимуществ предприятия на основе его позиционирования на рынке. Рассмотрена стратегия дифференциации и ее особенности в сравнении с другими конкурентными стратегиями. Представлены возможности создания дополнительной покупательской ценности продукта. Предложен алгоритм разработки и реализации конкурентной стратегии предприятия, позволяющий систематизировать аналитические данные, минимизировать разрыв между планируемыми и фактическими экономическими показателями предприятия и способствующий своевременной корректировке избранной конкурентной стратегии. Based on the analysis of trends in the development of the Russian agro-industrial complex in recent years and taking into account changes in the growth of household income and the structure of consumption of basic food products, models for building competitive strategies for food industry enterprises are proposed. The classification of basic competitive strategies is presented; their features and advantages in various market situations are described. A conceptual approach to the formation of competitive strategies of the enterprise, based on the analysis of its possible development and the situation in the industry and involving the creation of long-term competitive advantages of the enterprise based on its positioning in the market, is proposed. The differentiation strategy and its features in comparison with other competitive strategies are considered. The possibilities of creating additional customer value of the product are presented. An algorithm for the development and implementation of the competitive strategy of the enterprise, which allows to systematize analytical data, minimize the gap between the planned and actual economic indicators of the enterprise and contributes to the timely adjustment of the chosen competitive strategy, is proposed.


This article reveals the value of statistical data disclosed in the reporting on the sustainable development of economic entities in unstable economic conditions. The principles and methods of preparing reports on sustainable development of economic entities are determined. The fundamental principle of sustainable development is the requirement of the necessary compliance with the criteria of sustainability. According to the concept of sustainable development for economic subjects, it is necessary to form ways of the long term strategic development in order to increase business value taking into account the requirements of socio-economic and environmental responsibility, which determine the priority of providing information including statistical data for conducting the research. The involvement of economic entities in the concentration of sustainable development through reporting for the stakeholders will allow society to get the greatest effect from the activities of such business entities


Author(s):  
A. Mykhailov ◽  
L. Mykhailova ◽  
N. Stoyanets ◽  
D. Budnik

An important component of strengthening the competitive position of enterprises is to increase the level of greening of all economic processes. The purpose of the article is to systematize the prerequisites for the formation of environmentally friendly competitive principles. The author identifies the main transformation processes that will contribute to the formation of environmentally oriented competitiveness: development and implementation of green energy, production and promotion of green goods and services, implementation of green processes in business operations. The author substantiates that companies, that contribute to the greening of competitive advantages receive long-term benefits in the form of green brand formation, growth of the company's market capitalization. The article identifies the factors of intensification of green initiatives of enterprises, which are related to the introduction of green energy, environmental innovations, promotion of green consumption, increasing regulatory pressure on enterprises, strengthening competitive differentiation, etc. The author explored the experience of implementing environmental standards as drivers of intensifying the processes of greening competitive strategies. The article identifies and describes the basic components of the system of promoting ecologically oriented competitive advantages of enterprises in the market environment, which are determined by mechanisms for overcoming obstacles to promoting ecologically oriented activities, formation of strategic priorities, long-term transformation processes. The necessity of improvement of methodical approaches on an estimation of a level of greening of competitive advantages of the enterprise is proved. Management decisions about the necessary costs for energy saving / conservation of resources and the introduction of ecological production cause changes in economic indicators of production (cost, efficiency, product quality).Finding a compromise between economic indicators and environmental benefits of clean production will ensure the formation of green competitive advantages of the enterprise.


2016 ◽  
Vol 1 (No. 1 Oct 2016) ◽  
pp. 9-24
Author(s):  
Chen Tsai-Jyh

This paper investigates the relationship between marketing channels and underwriting service quality with focus on two major channels: salesperson and bancassurance. Based on the data of life insurance in Taiwan, the empirical analysis shows that the traditional salesperson channel has competitive advantages in underwriting service quality. This result supports the coexistence of salesperson and bancassurance because previous literature indicated bancassurance more cost-efficient than a salesperson. The empirical result shows that insurers with more dependence on salesperson channel present lower complaint ratio and higher contract persistency due to better service quality. The empirical result also indicates that service quality has a significantly positive impact on insurer’s reputation. This finding implies that the insurers with more dependence on bancassurance should take additional competitive strategies to maintain the long-term customer relation.


2017 ◽  
Vol 3 (1) ◽  
pp. 79-85
Author(s):  
Tanja Sirk

Abstract Tourism is one of the biggest economic sectors, it has a significant impact on the environment. At the same time, the long-term development of tourism also greatly depends on the environment it affects. Experts are unanimous that it is necessary for the longterm existence and development of tourism that it becomes sustainable. Nevertheless, in tourism businesses, sustainable development strategies are not sufficiently present and put into practice. The author of the article presents the argument as a possible reason for this: the management of tourism enterprises as well as management of all the companies is focused on doing business successfully; and because the performance of management is assessed in terms of growth and security of its operations, and not in relation to the measures taken in the field of sustainable development, management gives priority to ensuring relatively short-term growth and security of operations.


2021 ◽  
Vol 295 ◽  
pp. 01026
Author(s):  
Marina Simonova ◽  
Vladlena Grikhno ◽  
Natalya Nikolashina

Study purpose: scientific substantiation of an innovative approach to economic concepts related to productivity and determination of the location of labor productivity in the product value added chain to ensure sustainable development. Methodology: the development of a model for creating added value with the allocation of a stage in it at which human labor is used, allowed the author to determine the possibility of setting goals for the short, medium and long term for various stages of production. The article substantiates the need to divide the principles of calculating labor productivity by stages of added value creation, highlighting the stage of creating innovations. As a result of the decomposition of the goals of the production system, the author comes to the conclusion that there is a need for more accurate positioning of labor productivity in the value-added chain and the transition from setting the goal of increasing labor productivity to solving a problem that ensures an increase in the efficiency and stability of the entire economic system. As a result of the research, a model for coordinating the growth of labor productivity and investment directions to achieve high rates of productivity and stability of the economic system has been drawn up.


2019 ◽  
Vol 9 (3) ◽  
pp. 421-424
Author(s):  
O. Voronkova ◽  
O. Vysotskaya

The tradition of organic agriculture is at present increasingly strengthening its position in European countries and becoming a paradigm for building up sustainable development strategies, ecological and economic security of regions. A more ecological model becomes a necessity today. It offers a great opportunity for European producers of organic products to get a long-term sustainability and competitive advantages. The world economic crisis has further influenced and forced the interest of producers and consumers in high-quality and safe products. The article considers approaches to implementing the organic farming concept as part of building up strategies of sustainable development of EU regions in comparison with the Russian Federation, analyzes the main state mechanisms of this process.


2021 ◽  
Vol 915 (1) ◽  
pp. 012025
Author(s):  
Yu Kharazishvili ◽  
D Bugayko ◽  
V Lyashenko ◽  
V Sokolovskiy ◽  
V Baranov

Abstract The article conducted a study on approaches to the strategy of sustainable development of transport systems on the example of air transport in Ukraine. The shortcomings of the main tool of their strategy, namely the methods of classical forecasting, which limit its application, are revealed. The methods of forecasting based on expert judgment and classical methods of forecasting containing congenital pathology of errors are considered. Therefore, long-term factors and trends are identified, which remains a classic forecast, rather than building long-term forecasts of the national economy. To implement the stage of strategic planning of transport systems used the concept of sustainable development, which includes stages of identification through integrated assessment in the measurement of safety and strategy by defining goals, building the desired trajectory and decomposition of integrated indices through adaptive control methods of management theory. Three scenarios for the development of air transport in Ukraine have been developed: realistic - 3.8%; optimistic -7.0% and balanced - increase in gross value added (GVA) by 11.7% with scientific substantiation of quantitative values of indicators and key macroeconomic indicators, which guarantees the desired trajectory of sustainable development, and monitoring their implementation determines the effectiveness of public policies and actions.


2021 ◽  
Vol 244 ◽  
pp. 10011
Author(s):  
Khuta Gumba ◽  
Svetlana Uvarova ◽  
Svetlana Belyaeva ◽  
Vyacheslav Vlasenko

Sustainable development is possible only on the basis of the growth of innovation and the introduction of digitalization in modern conditions. Therefore, it is necessary to speak about the concept of systemic competitiveness, the basis of which is sustainable competitive advantages. This paper is devoted to the problems of forming the competitiveness of construction in the modern economic conditions of the transition to a new technological structure and a digital economy, based on the implementation of sustainable competitive advantages predicted on the basis of foresight and activated by creating “points of innovative growth”.


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