scholarly journals The Dynamic Impacting Study of Competitive Strategies to Import Retail E-Commerce Sellers

2018 ◽  
Vol 16 (4) ◽  
pp. 53-66
Author(s):  
Xuanxuan Zhang
Keyword(s):  
Panel Data ◽  
Foreign Trade ◽  
Competitive Strategy ◽  
Practical Significance ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Structure Adjustment ◽  
Theoretical Significance

The authors investigated several import retail e-commerce sellers through questionnaires and selected several types of variables based on Porter's competitive strategy theory. Then the authors used the panel data to empirically verify theoretical consumptions based on samples got by Python method from Jingdong Global Purchases and Tmall International, the top two e-commerce platforms in China. Results validated the three major competitive strategies that could enhance the competitive advantages to import retail e-commerce sellers. As it was not applied to all platforms and commodities, sellers should make different strategies through different platforms and commodities. This article has theoretical significance that filled in the gaps on import retail e-commerce sellers' competition. It also has certain practical significance by providing references for sellers on how to improve their competitive advantages, promote healthy competition and development of the import retail e-commerce, even to facilitate the structure adjustment of consumption and foreign trade in China.

CONCEPTUAL APPROACH TO THE FORMATION OF A COMPETITIVE STRATEGY OF A FOOD INDUSTRY ENTERPRISE

2021 ◽  
Author(s):  
В.В. ПРОХОРОВА ◽  
А.С. БАСЮК
Keyword(s):  
Competitive Strategy ◽  
Customer Value ◽  
Food Industry ◽  
Analytical Data ◽  
Industrial Complex ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Conceptual Approach ◽  
Differentiation Strategy

На основе анализа тенденций развития агропромышленного комплекса России за последние годы и с учетом изменения роста доходов населения и структуры потребления основных продуктов питания предложены модели построения конкурентных стратегий для предприятий пищевой промышленности. Представлена классификация базовых конкурентных стратегий, описаны их особенности и преимущества в различных ситуациях на рынке. Предложен концептуальный подход к формированию конкурентных стратегий предприятия, основанный на анализе его возможного развития и ситуации в отрасли и предполагающий создание долгосрочных конкурентных преимуществ предприятия на основе его позиционирования на рынке. Рассмотрена стратегия дифференциации и ее особенности в сравнении с другими конкурентными стратегиями. Представлены возможности создания дополнительной покупательской ценности продукта. Предложен алгоритм разработки и реализации конкурентной стратегии предприятия, позволяющий систематизировать аналитические данные, минимизировать разрыв между планируемыми и фактическими экономическими показателями предприятия и способствующий своевременной корректировке избранной конкурентной стратегии. Based on the analysis of trends in the development of the Russian agro-industrial complex in recent years and taking into account changes in the growth of household income and the structure of consumption of basic food products, models for building competitive strategies for food industry enterprises are proposed. The classification of basic competitive strategies is presented; their features and advantages in various market situations are described. A conceptual approach to the formation of competitive strategies of the enterprise, based on the analysis of its possible development and the situation in the industry and involving the creation of long-term competitive advantages of the enterprise based on its positioning in the market, is proposed. The differentiation strategy and its features in comparison with other competitive strategies are considered. The possibilities of creating additional customer value of the product are presented. An algorithm for the development and implementation of the competitive strategy of the enterprise, which allows to systematize analytical data, minimize the gap between the planned and actual economic indicators of the enterprise and contributes to the timely adjustment of the chosen competitive strategy, is proposed.

scholarly journals OPTIMIZATION OF THE MANAGEMENT PROCESS AS A FACTOR IN INCREASING THE COMPETITIVENESS OF THE ENTERPRISE

2021 ◽  
pp. 30-38
Author(s):  
Biliavskyi V.
Keyword(s):  
Competitive Strategy ◽  
Enterprise Management ◽  
Management Process ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Strategic Development ◽  
Telecommunication Services ◽  
The Matrix ◽  
Logical Method ◽  
Enterprise Competitiveness

Under the current conditions of increasing competition, businesses face with the challenge of increasing their competitive-ness. Development of production programs requires the attraction of additional financial resources. Therefore, there is a need to attract investment by developing a strategy for the investment attractiveness of the enterprise, which is achieved by increasing its competitive advantages. In the process of research, methods of theoretical generalization and comparison, analysis and synthesis are used (to substantiate the essence of theoretical aspects of enterprise competitiveness, to determine the main com-ponents of competitiveness and its impact on the investment attractiveness of the enterprise), the graphical method (for visual representation of study findings), strategic forecasting (while determining the strategic directions of increasing the investment attractiveness of the enterprise), a logical method (for theoretical generalizations and forming research conclusions) are used. The paper investigates the theoretical and methodological foundations of optimization of the management process in the context of increasing the competitiveness of the enterprise, which require detailed study in order to form an effective competitive strategy. Ways to optimize the management process of the operator PJSC «Ukrtelecom», which allows top-management to take measures to build an effective organizational structure of enterprise management. The influence of competitive advantages on changes of competitive strategies of the operator in the market of telecommunication services of Ukraine, necessary for consolidation of the competitive positions, and also the further development of internal components of its vital activity according to growing needs of the market is estimated. The matrix of priority directions of optimization of the operator management process as a component of the economic orientation of the sphere of activity of the enterprise and its strategic development is investigated. The obtained research results can be considered as ways of improvement the competitiveness of the enterprise, which will be used to create objective prerequisites and methodological grounds for further study of the given problem.Keywords: management process optimization, telecommunication services, enterprise competitiveness, competitive strategy, strategic development. Стаття присвячена дослідженню теоретико-методичних основ оптимізації процесу управління в контексті підвищення конкурентоспроможності підприємства, які потребують детального опрацювання з метою формування ефективної конкурентної стратегії. Визначено шляхи оптимізації процесу управління оператора ПАТ «Укртелеком», що дозволяє топ-менеджменту вжити заходів, щодо побудови ефективної організаційної структури управління підприємством. Оцінено вплив конкурентних переваг на зміни конкурентних стратегій оператора на ринку телекомунікаційних послуг України, необхідного для закріплення своїх конкурентних позицій, а також подальшого розвитку внутрішніх складових його життєдіяльності у відповідності до всезростаючих потреб ринку. Досліджено матрицю пріоритетних напрямків оптимізації про-цесу управління оператора, як складової економічної направленості сфери діяльності підприємства та його стратегічного розвитку.Ключові слова: оптимізація процесу управління, телекомунікаційні послуги, конкурентоспроможність підприємства, конкурентна стратегія, стратегічний розвиток

scholarly journals ФОРМУВАННЯ КОНКУРЕНТНИХ СТРАТЕГІЙ: МЕТОДИЧНИЙ АСПЕКТ

2018 ◽  
Vol 121 (2) ◽  
pp. 51-60
Author(s):  
Ганна Борисівна Веретенникова
Keyword(s):  
Competitive Strategy ◽  
Methodological Approach ◽  
Economic Benefits ◽  
Impact Factors ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Theoretical Substantiation ◽  
Business Operations ◽  
The Matrix ◽  
Analysis Of Alternatives

The article provides insights into the problem of selecting an effective company competitive strategy in modern market realia. It is proved that company development policy must rely on the implementation of science-based management decisions in every functional area of business which take into consideration a range of impact factors of both external and internal environment. The study findings reveal that by using its opportunities efficiently and preventing threats, an enterprise can reduce its financial costs to implement relevant marketing strategies. Particular emphasis is placed on the need to keep track of competitors’ behaviour and mindful selection and implementation of sound competitive strategies aimed at achieving greater economic benefits and boosting the number of loyal customers. The research objective is to provide theoretical substantiation and enhance the methodological support for choosing a competitive strategy with due regard to company opportunities and capacity along with its market security. The proposed methodological approach to building a competitive strategy assumes identification of company position in the matrix, the positioning criteria for which are its market security and the selected priority component of the company competitive advantage. The choice of priority component should be based on the analysis of competitive advantages by each of their structural elements. Using the matrix for selecting competitive strategies involves the analysis of alternatives to the company long-term marketing strategy within each quadrant and allows for bottleneck detection in business operations.

scholarly journals Peculiarities of formation of competitive strategy of the enterprises of flour-milling branch of Ukraine

2021 ◽  
Vol 12 (6) ◽  
pp. s516-s539
Author(s):  
Inna Kuznetsova ◽  
Valentyna Gorbatiuk ◽  
Tetiana Mulyk ◽  
Alyona Piskun ◽  
Oksana Pashchenko ◽  
...  
Keyword(s):  
Life Cycle ◽  
Competitive Strategy ◽  
Raw Material ◽  
Practical Significance ◽  
Material Base ◽  
Competitive Advantages ◽  
Competition Intensity ◽  
Flour Milling ◽  
Intensity Of Competition ◽  
Modern Technologies

The article deals with the peculiarities of formation of competitive strategy of the enterprises of flour-milling branch of Ukraine. The paper substantiates the necessity to determine the stage of the life cycle of the industry in the process of formation of the competitive strategy. The market analysis of flour-milling industry of Ukraine is carried out on indicators: size of the market, commodity nomenclature, buyers and their behavior, raw material base and intensity of competition.  The paper determines that the flour-milling industry of Ukraine is at the stage of growth and has a number of tendencies, such as: decrease   in sales volumes, increase in export volumes, standardization of products and average level of competition intensity. The following stages of the life cycle of the industry are studied: introduction, growth, maturity and decline. The paper proves the necessity of distinguishing the stage of renewal in the life cycle of the industry, which is implemented on the basis of modern technologies. The practical significance of the research consists in developing recommendations for choosing a competitive strategy of the flour mill enterprise in accordance with the stage of the life cycle of the industry. The enterprises of the flour-milling industry of Ukraine, in accordance with the stage of the life cycle of the industry are recommended to form competitive advantages on the basis of the concept of "lean production".

The use of visualization technologies in the engineering training of vocational education teachers

2021 ◽  
pp. 49-59
Author(s):  
Б.Н. Гузанов ◽  
К.А. Федулова
Keyword(s):  
Vocational Training ◽  
Cognitive Activity ◽  
Educational Process ◽  
Practical Significance ◽  
Educational Technologies ◽  
Professional Activity ◽  
Theoretical Significance ◽  
Visual Frame ◽  
Complex Engineering ◽  
Engineering Training

В статье рассматриваются вопросы повышения эффективности изучения сложных технических дисциплин путем совершенствования образовательных технологий через использование инновационных цифровых средств и ресурсов, основанных на визуализации учебных элементов. Цель статьи — рассмотреть сущность визуализации учебной информации, которая направлена не только на демонстрацию инженерных процессов и систем, но и на активизацию познавательной деятельности обучающихся и стимулирование мотивации к изучению специальных дисциплин будущей профессиональной деятельности. Теоретическая значимость статьи заключается в обосновании необходимости использования цифровых технологий визуализации для обеспечения эффективности изучения сложных инженерных дисциплин. С помощью созданного визуального фрейма работа позволяет обучать на практике будущих педагогов профессионального образования разрабатывать, модифицировать и использовать в дальнейшем компьютерные модели для подготовки инженеров. В статье по-новому на трех уровнях рассматривается сущность визуализации учебных элементов, что важно при использовании данной технологии в образовательном процессе. The article deals with the issues of increasing the efficiency of studying complex technical disciplines by improving educational technologies through the use of innovative digital tools and resources based on the visualization of educational elements. The purpose of the article is to consider the essence of visualization of educational information, which is aimed not only at demonstrating engineering processes and systems but also at activating students’ cognitive activity and motivating them to study special disciplines of future professional activity. The theoretical significance of the article lies in the justification of the necessity of using digital visualization technologies to ensure the effectiveness of studying complex engineering disciplines. The practical significance is presented through the created visual frame, which enables high-quality training of vocational training teachers in the development, modification and further use of computer models for engineering training. The article considers the essence of educational elements visualization in a new way at three levels, which is important when using this technology in the educational process.

Influence of ethical groups on regional policy (on the example of the Republic of Kalmykia)

2020 ◽  
pp. 81-92
Author(s):  
D. Naranova
Keyword(s):  
Ethnic Groups ◽  
Russian Federation ◽  
Regional Policy ◽  
Statistical Data ◽  
Practical Significance ◽  
Political Processes ◽  
Theoretical Significance ◽  
The Subject ◽  
The Russian Federation ◽  
The Republic

To consider the main directions and extent of influence of ethical groups on political processes in the Republic of Kalmykia.The authors analyzed scientific research on the ethnic identity of the Kalmyk people, as well as media materials and statistical data on the cause and effect of the influence of ethnic groups on regional policy. Seven key areas of influence of the Kalmyks, as a titular nation, on political processes in the region, including through the formation of an ethnic majority among senior positions in the authorities of the subject of the Russian Federation, were identified. The theoretical significance of the study is due to the complex systematization of facts about the influence of the ethnodominating nation of the Republic of Kalmykia on political processes in the region. The practical significance is expressed in the proposal of specific recommendations for partial stabilization of the situation in the Republic.

COMPETITIVE STRATEGIES FOR INNOVATION AND INVESTMENT DEVELOPMENT OF AGRICULTURAL PRODUCTION ENTITIES

2019 ◽  
Vol 4 (4) ◽  
pp. 411-418
Author(s):  
Anna Orel
Keyword(s):  
Agricultural Production ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Agricultural Producers ◽  
The Sustainable Development ◽  
Five Elements ◽  
Definition Of ◽  
Sustainable Competitive Advantages ◽  
Innovative Orientation

Introduction. Ensuring the sustainable development of domestic agricultural producers involves achieving and maintaining a sufficient level of economic efficiency and competitiveness for the implementation of expanded reproduction. This, first of all, implies the formation of an appropriate level of competitiveness through the creation of sustainable competitive advantages of products and manufacturers. This process is impossible without attracting investment resources and introducing innovations in order to create competitive advantages, strengthen market positions and increase the level of concentration of productive capital. The latter necessitates a comprehensive strategic planning, which would be based on the innovative orientation of investment activities. The purpose of the article is to form theoretical and methodological and applied principles of competitive strategies formation of innovation and investment development of agricultural production entities. Method (methodology). Methods of comparison, analysis, theoretical and logical generalization are applied in the course of research. The dialectical method of research became the methodological basis. Results. The author’s vision of the definition of “competitive strategy” is offered in the article. The classification of competitive strategies is developed. A model of a strategic rhombus is proposed as a theoretical basis for determining areas for improving the mechanisms of managing the competitiveness of agribusiness entities, which includes five elements: arena; conductor; differentiators; sequence; economic logic. The proposals of applied character concerning realization of competitive strategies of innovative-investment development of subjects of agricultural production are substantiated. Key words: competitive strategies, subjects of agricultural production; innovation and investment development; competitiveness management.

scholarly journals Digital Transformation of the Informal Institutional Environment and its Impact on Social Entrepreneurship Taking into Account the Life Cycle

2020 ◽  
Vol 17 (4) ◽  
pp. 932-943
Author(s):  
A. Yu. Veretennikova ◽  
◽  
K. M. Kozinskaya ◽  
Keyword(s):  
Life Cycle ◽  
Social Entrepreneurship ◽  
Digital Technology ◽  
Institutional Environment ◽  
Informal Institutions ◽  
Practical Significance ◽  
Global Entrepreneurship Monitor ◽  
Theoretical Significance ◽  
The Impact ◽  
Digital Entrepreneurship

Social entrepreneurship is a relatively new form of solving problems in society. The development of social entrepreneurship depends on many factors, particularly the formal and informal institutional environment. The latter is undergoing rapid transformations driven by digital technology. The purpose of this study is to analyze and substantiate the impact of digitalization on the informal institutional environment at various stages of a social enterprise’s life cycle. The study uses the data on European countries provided by international reports the Global Entrepreneurship Monitor (GEM) and European Index of Digital Entrepreneurship Systems (EIDES). Methodologically, we rely on regression and correlation analysis methods. The study provides evidence of the significance of the Internet accessibility to households for the development of social entrepreneurship. The research also shows the features of informal institutions for social entrepreneurship. The theoretical significance of this study is that we showed the patterns of social entrepreneurship development, taking into account the digital component of informal institutions. As for the practical significance of the study, we have demonstrated that it is important to consider specific stages in the life cycle of an organization and their characteristics in designing economic institutions to stimulate the development of social entrepreneurship.

scholarly journals CONSULTING IN THE UKRAINIAN MARKET OF SERVICES AND ITS COMPETITIVE ADVANTAGES

2021 ◽  
Vol 7 (4) ◽  
pp. 72-84
Author(s):  
Natalia Yevtushenko ◽  
Tatiana Halimon
Keyword(s):  
Competitive Advantage ◽  
Graphical Representation ◽  
Quality Of Services ◽  
Expert Assessment ◽  
Target Market ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Consulting Services ◽  
Practical Recommendations

The article summarizes the arguments and counterarguments about the peculiarities of formation of competitive advantages on the services market in Ukraine on the example of consulting. Assessment of the development of consulting services market in Ukraine was conducted for ten years (2010; 2011; 2012; 2013; 2013; 2014; 2015; 2016; 2017; 2018; 2019, 2020). Methodology. The use of methods of analysis, synthesis and graphical representation allowed for a theoretical study of the formation of competitive advantages. The use of methods of economic, heuristic and strategic analysis became the basis for estimating the market of consulting services in Ukraine and working out practical recommendations for its development. Results. The author's understanding of the concept of "competitive advantages of the company", the factors of their formation and described the relationship of competitive strategies with the process of their formation. Analysis of the market of consulting services in Ukraine revealed its immaturity, exacerbated by the economic crisis, as well as the institutional vulnerability of consulting. The reasons of unstable demand for consulting services are described. According to the results of the expert assessment the Top 15 Ukrainian consulting companies (2020) out of 102 were determined. The leadership matrix of these companies is built depending on their role in the target market, taking into account the typology of competitive strategies of F. Kotler. The analysis showed the transformation of consulting in Ukraine under the influence of the COVID-19 pandemic and the broad interest in digital and HR consulting. Practical recommendations for the development of the market of consulting services in Ukraine are presented. Practical implications. It is proposed to include the following factors in the formation of the competitive advantages of the consulting company: the quality of services, competence of consultants and productivity of the company. The main competitive advantage is the competence of consultants, the level of which affects the quality of services, the results of the company and its customers. To strengthen the competitive advantage it is recommended to use the standard of consulting services in the activities of Ukrainian companies. Value/originality. The results of the study can be useful for any consulting company wishing to improve its competitiveness and expand the market for its services.

scholarly journals Clustering analysis of the distribution characteristics of unobserved economic regions in China——Based on multi-indicator panel data

2021 ◽  
Vol 275 ◽  
pp. 01072
Author(s):  
Yang Fan
Keyword(s):  
Panel Data ◽  
Clustering Analysis ◽  
Principal Component ◽  
Entropy Method ◽  
Practical Significance ◽  
Economic Governance ◽  
Factors Affecting ◽  
Use Of Resources ◽  
Economic Regions ◽  
Component Feature

The existence of unobserved economy is one of the important factors affecting GDP calculation. This paper uses the provincial panel data from 2010 to 2019 in China, and adopts the method of principal component feature extraction to carry out cluster analysis on the multi-indicator panel data. This method preserves the dynamic characteristics of the panel data, calculates the comprehensive score of each eigenvalue, and gives weight to the eigenvalue by using the entropy method, so as to optimize the clustering results representing the eight indicators of the unobserved economy. Through the analysis, it is found that the regional development of China’s unobserved economy is obviously different, and each type has different influencing factors. This result has important practical significance for different regions in China to formulate differentiated unobserved economic governance policies. This also helps to make better use of resources and develop an energy-saving economy.

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