scholarly journals Communicative strategy of promoting Donald Trump’s positive image in political twitting

2020 ◽  
Keyword(s):  
Hierarchical Organization ◽  
Political Leader ◽  
Ethical Values ◽  
Positive Image ◽  
Local Strategy ◽  
American Society ◽  
Communicative Strategy ◽  
Communicative Role ◽  
Rational Reasoning

This article focuses on the communicative strategy of promoting Donald Trump’s positive image in political twitting. It analyses the concepts of political twitting, image, and communicative strategy. It also investigates the hierarchical organization of the global communicative strategy of political discourse that aims to exert communicative influence in order to seize and retain political power. In the article, I determine the place occupied in this hierarchy by the local strategy of promoting a positive image as well as its subordinate local sub-strategies and rhetorical techniques implementing them. The local sub-strategies are differentiated according to the type of values. These values underlie the various communicative roles which altogether make up the image. The sub-strategies of the patriotism demonstration (that renders the communicative role of the PATRIOT) and the faith demonstration (that stands for the communicative role of the BELIEver) are rooted in ethical values. The sociocultural values of masculine American society underlie the sub-strategies of the economic efficiency demonstration (rendering the communicative role of the EFFicient ECONOMIC MANAGER), the power demonstration (suggesting the communicative role of the tough POLITICAL LEADER), and the demonstration of popularity (standing for the communicative role of the POPULAR POLITICAL LEADER). The familiarization with the electorate sub-strategy (that renders the communicative role of the buddy) is based on social group values. These sub-strategies are implemented by the rhetorical techniques of influencing the addressee, focused on different spheres of the human psyche: the sphere of rational reasoning (argumentation), emotions and sensations (declaration and emotive contagion), and volition (instruction). The dominant communicative role of Trump is of the PATRIOT, which is built on the basis of the sub-strategy of the patriotism demonstration. Its analysis ascertains that these rhetorical techniques are predominantly interwoven within one tweet, simultaneously affecting several spheres of the recipient’s psyche.

scholarly journals The communicative role of silence in Akan

Pragmatics ◽  
2002 ◽  
Vol 12 (1) ◽  
pp. 31-51 ◽  
Author(s):  
Kofi Agyekum
Keyword(s):  
Communicative Competence ◽  
Speech Community ◽  
And Gender ◽  
Communicative Strategy ◽  
Communicative Role

This paper looks at the meaning of silence within the Akan speech community. It discusses two types of silence (1) performative silence and (2) semiotic silence. The positive attributes of silence as a communicative strategy will be explored. The paper outlines the various communicative situations in Akan society in which silence is employed, highlighting religious, social and linguistic aspects. Attention is drawn to indigenous expressions to describe silence. In passing, I will also compare the Akan data with other African societies and cultures outside Africa. The paper finally discusses silence vs. talk, silence and gender, and the acquisition of silence as a form of socialisation and communicative competence.

scholarly journals Language features of program by S. Tihipko, Candidate for President of Ukraine (based on 2010 presidential election of ukraine information)

2019 ◽  
Vol 12 (21) ◽  
pp. 182-186
Author(s):  
Hanna Sytar ◽  
◽  
Maryna Rohova ◽  
Keyword(s):  
Presidential Election ◽  
Main Idea ◽  
Political Agenda ◽  
The Political ◽  
Presidential Candidate ◽  
Political Leader ◽  
Linguistic Features ◽  
Political Processes ◽  
Communicative Role

The article investigates linguistic features in program of presidential candidate S. Tihipko. Communicative roles of a political figure, implemented in program, identified and analyzed; language, representing these roles, is emphasized. The purpose of the article is to define the language features of program by S. Tihipko, candidate for President of Ukraine (based on 2010 presidential election of Ukraine information). It found that the image of a politician is an integral part in modern politics, and the so-called communicative image is a special consideration. One of his manifestations is the communicative role. Namely, the ability of a politician «to play» (to explain, to describe, to convey an idea, to idealize himself) in public. Because of that the phenomenon of communicative image is not well researched, there is not consensus on the definition of communicative role. In our survey we use O. Chorna’s classification, which distinguishes 16 communicative roles of a political leader, each of them has its own verbalizers and is characterized by a number of manipulative strategies. It was revealed, that features in program of 2010 presidential candidate S. Tihipko, the communicative role of «Competent Leader» is dominating. Vivid objectivators are: «I am the statements», perfect verbs to indicate future actions (analytical form of the future tense), verbs with the meaning of effectiveness, efficiency. The main image-creating communicative strategies are: appealing to basic needs (life, health, safety, peace); appealing to family values; accumulation of problems that implies future changes; a strategy of inclusive, unity with the people. Among figurative appeals, metaphors attract attention. Distinctive of the candidate's election program was the use of several interconnected communicative roles (Competent Leader, Responsible, Unity Leader and Believer). The political tagline of S. Tihipko is analyzed, on which the main idea of his election campaign is concentrated. Dominant communicative role of S. Tihipko «Competent Leader» represents the candidate as a worthy head of state, coordinator of all political processes, emphasizes his professionalism, determination, responsibility. S. Tihipko's election program appeals to both the minds of Ukrainian citizens and emotions. Exactly, the latter are drawn to the figurative references used in the text of the political agenda. The prospect of further research is to trace the linguistic features of the political programs of other well-known Ukrainian politicians, as well as to compare the communicative roles played and the linguistic means used to design them.

scholarly journals PERAN DIPLOMASI PUBLIK DALAM MEMPERKUAT HUBUNGAN BILATERAL INDONESIA - AMERIKA SERIKAT PADA MASA PEMERINTAHAN SUSILO BAMBANG YUDHOYONO (2004 – 2014)

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Dina Puspita Plehanku
Keyword(s):  
Social Media ◽  
Foreign Policy ◽  
Soft Power ◽  
Public Diplomacy ◽  
Main Principle ◽  
Positive Image ◽  
Bilateral Relations ◽  
American Society

Abstract Public Diplomacy as a part of soft power has been the main principle of Indonesia’s diplomacy under President Yudhoyono. Due to the ineffectiveness of Track 1 Diplomacy, Government-to-Government (G2G) relations, in promoting the positive image of Indonesia, the role of public diplomacy becomes important. Thus, public diplomacy practice which involves all aspects of society; Government to Government (G2G), Government to People Contact (G2P), and People to People Contact (P2P), is relevant in order to promote Indonesia to American society and strengthening its bilateral relations as well. This research, therefore, is trying to discuss the role of public diplomacy in strengthening the RI-US bilateral relations and its benefits to Indonesia’s foreign policy. The findings show that public diplomacy contributes in strengthening RI-US bilateral relations by the use of public diplomacy instruments such as cultural and educational exchanges, official visits and social media. Keywords: Soft Power, Public Diplomacy, RI-US Bilateral Relations.

scholarly journals TARNISHING THE IMAGE OF A POLITICAL OPPONENT AS A COMMUNICATIVE STRATEGY OF DONALD TRUMP’S TWITTING

2020 ◽  
pp. 84-90
Author(s):  
Meleshchenko O.O.
Keyword(s):  
Global Strategy ◽  
Negative Evaluation ◽  
Internet Service ◽  
Normative Evaluation ◽  
Local Strategy ◽  
Rhetorical Features ◽  
Communicative Strategy ◽  
Strategy I ◽  
Rational Reasoning ◽  
The Ideal

Purpose. At present when modern political leaders use the Internet service Twitter for strategic purposes, analysis of tarnishing the image of a political opponent as a communicative strategy becomes especially important. The aim of this article is to reveal cognitive (motivational and intentional), stylistic and rhetorical features of the communicative strategy of tarnishing the image of a political opponent in Donald Trump’s twitting.Methods. This research is based on the inferential, definitional, and stylistic-rhetorical analyses.Results. The study analyzes the concepts of image, communicative strategy, and rhetorical technique. It makes a case for the negative evaluation as the key characteristic of the communicative strategy of tarnishing the image of a political opponent. The analysis of the strategic organization of Trump’s Twitter-based Internet discourse has determined the strategy of tarnishing the image of a political opponent as a local one. This local strategy is subordinate to the global strategy of Trump’s twitting that aims to exert communicative influence in order to seize and retain political power. Within this local strategy, I further specify the sub-strategies of disqualification, discrediting, and discrimination, which are differentiated according to the type of the evaluation they rest on. The disqualification sub-strategy is based on the negative teleological evaluation of a political opponent, which highlights the incompatibility of his/her business, professional, and intellectual features with the image of the ideal politician. The discrediting sub-strategy is rooted in the negative ethical evaluation of a political opponent as being incompatible with the image of the ideal politician according to his/her moral/ethical features. The discrimination sub-strategy is based on the negative normative evaluation of a political opponent as belonging to a negatively assessed socio-political category, which indicates that he/she does not qualify for the ideal politician. These sub-strategies are implemented by the rhetorical techniques of influencing the addressee, which are differentiated according to the influence on different spheres of the human psyche they impact on: argumentation (the sphere of rational reasoning), declaration, and emotive contagion (emotions and feelings), and instruction (volition).Conclusions. The analysis of cognitive (motivational and intentional) characteristics of the communicative strategy of tarnishing the image of a political opponent allows to define it as a local one in the strategic organization of Trump’s twitting. This local strategy is realized through the sub-strategies of disqualification, discrediting, and discrimination, which are further implemented by rhetorical techniques of influencing the addressee. The analysis of the disqualification sub-strategy showed that Trump uses several rhetorical techniques simultaneously within one tweet, exerting communicative influence on different spheres of the addressee’s psyche.Key words: communicative influence, image of a politician, negative evaluation, rhetorical technique, strategic organization of discourse, Twitter. Мета. В умовах стратегічного використання інтернет-сервісу «Твітер» сучасними політичними лідерами вивчення руй-нування іміджу політичного опонента як комунікативної стратегії політичного твітінгу набуває особливого значення. Метою статті є встановлення когнітивних (мотиваційно-інтенціональних) та стилістично-риторичних характеристик комунікативної стратегії руйнування іміджу політичного опонента у твітінгу Дональда Трампа.Методи. В основу методики дослідження було покладено інференційний аналіз, який доповнюється дефініційним і сти-лістично-риторичним аналізами.Результати. У межах проведеного дослідження проаналізовано поняття іміджу, комунікативної стратегії, риторичної тех-ніки, обґрунтовано негативну оцінку як ключовий параметр стратегії руйнування іміджу політичного опонента. Аналіз стра-тегічної організації інтернет-дискурсу Д. Трампа на базі твітеру дозволив визначити стратегію руйнування іміджу політичного опонента як локальну стратегію, що підкорюється глобальній стратегії усього твітінгу Д. Трампа – спричиненню комуніка-тивного впливу з метою захоплення й утримання політичної влади. У межах локальної стратегії руйнування іміджу політич-ного опонента виокремлено субстратегії дискваліфікації, дискредитації й дискримінації. Критерієм їх розмежування виступає тип оцінки. В основі субстратегії дискваліфікації лежить негативна телеологічна оцінка політичного опонента, об’єктом якої є його ділові, професійні та інтелектуальні якості. Вони свідчать про невідповідність політичного опонента еталону політика за телеологічними чинниками. Субстратегія дискредитації ґрунтується на негативній етичній оцінці політичного опонента, об’єктом якої є його поведінка, яка свідчить про невідповідність еталону політика за морально-етичними чинникам. Основою субстратегії дискримінації є демонстрація негативної нормативної оцінки політичного опонента, об’єктом якої є його прина-лежність до негативно оцінюваної соціально-політичної категорії, що свідчить про його невідповідність еталону політика за нормативними чинниками. Інструментом реалізації цих субстратегій виступають риторичні техніки впливу на адресата, роз-межовані за критерієм впливу на різні сфери психіки: доведення (раціональне мислення), декларування й емотивне зараження (сфера емоцій і відчуттів), спонукання (волевиявлення).Висновки. Проведений аналіз когнітивних (мотиваційно-інтенціональних) характеристик комунікативної стратегії руйну-вання іміджу політичного опонента дозволяє визначити її як локальну стратегію у стратегічній організації твітінгу Д. Трампа. Ця локальна стратегія втілюється субстратегіями дискваліфікації, дискредитації й дискримінації, які реалізуються риторични-ми техніками впливу на адресата. Аналіз субстратегії дискваліфікації показав, що Д. Трамп використовує одночасно декілька риторичних технік у межах одного твіту, справляючи комунікативний вплив на різні сфери психіки адресата.Ключові слова: імідж політика, комунікативний вплив, негативна оцінка, риторична техніка, стратегічна організація дис-курсу, твітер.

scholarly journals The factor of a political leader in the formation of the international image of Kazakhstan

2020 ◽  
Vol 133 (4) ◽  
pp. 76-83
Author(s):  
G.Zh. Kenzhalina ◽  
◽  
A.M. Kussainova ◽  
L.K. Akhmetzhanova ◽  
◽  
...  
Keyword(s):  
Well Being ◽  
Developed Countries ◽  
Political Leader ◽  
Positive Image ◽  
The World ◽  
International Image ◽  
Subjective Factor ◽  
The Republic ◽  
Global World

For 30 years of Independence, a positive image of Kazakhstan has already formed in the world. For a third of a century, the country has been systematically and steadily moving towards global goals. Today our country is recognized by the world community, Kazakhstan is among the 50 most developed countries in the world, systematically following the Strategy 2050, the Plan of the Nation “100 concrete steps: a modern state for all”, implementing a number of other programs and projects. The development of any state is impossible outside the global world space. Since the day of gaining independence, our country has consistently strengthened its status and authority in the international arena. In the process of improving the positive experience of state building and strengthening the country’s competitiveness, the modern image of the Republic of Kazakhstan has been formed. It arose and developed on historical, geopolitical, cultural, ethnic, religious, demographic and other grounds. A positive image is important for the well-being and prosperity of our state, and for further strengthening our positions in the world arena. The article examines the role of the subjective factor - the factor of the political leader - in the context of the formation of the international image of Kazakhstan. The role and contribution of the First President - Elbasy N.A. Nazarbayev is evaluated and analyzed in the process of positioning the country in the international arena.

scholarly journals Syntactic Means of Forming the Image of a Politician in Headlines of Leading American Newspapers

2021 ◽  
pp. 168-180
Author(s):  
Yu. V. Shuyskaya ◽  
R. Yu. Anisimov ◽  
E. A. Drozdova
Keyword(s):  
New York ◽  
English Language ◽  
New York Times ◽  
Online Media ◽  
Political Leader ◽  
Washington Post ◽  
Donald Trump ◽  
The Subject ◽  
Communicative Role

Syntactic means of forming the image of a politician in the headlines of English-language newspapers on the material of the websites of the corresponding publications are considered in the article. The relevance of the study is due to the fact that in 2020—2021 online media acquired particular importance: in the conditions of isolation associated with the pandemic, many readers, instead of the printed version of the newspaper, began to read the online version, the design of which allows you to read the headline and lead without seeing the main text of the titled material. The question is raised about the order of words and the position of the leader’s sur-name in the sentence as a means of positioning the figure of a political leader. The results of a comparative analysis of the headlines of “The New York Times” and “The Washington Post” for the period January 20, 2009 — February 20, 2009, Jan-uary 20, 2017 — February 20, 2017, January 20, 2021 — February 20, 2021 are presented. These periods correspond to the first month in office of US President Barack Obama (2009], Donald Trump (2017) and Joseph Biden (2021]. It has been proven that news-papers use manipulative technologies in headlines, relying on the communicative role of the subject and its place in the structure of the sentence. In particular, the president supported by this media is positioned as an active politician and the main character, while the unsupported president is positioned as a secondary and inactive one.

Membangun Fondasi Keilmuan Ekonomi Islam: Telaah Metodologi Muhammad Akram Khan

2017 ◽  
Vol 1 (2) ◽  
pp. 152-170
Author(s):  
Ahmad Ubaidillah
Keyword(s):  
General Theory ◽  
Empirical Evidence ◽  
Inductive Method ◽  
Ethical Values ◽  
Institutional Conditions ◽  
Faith Based ◽  
Behavioral Parameters ◽  
Science Methodology ◽  
Islamic Society

Throughout my experience in tracking down and reading books on faith-based economics, in this case Islam, there are no books that specifically list the title of "Islamic economics". If there is, it is only initiated or introduced. Most books coming down to us still use the titles starting with the word, for example, system, concept, principle, or the doctrine of Islamic economics. Why do the authors of the book Islamic economics seem not dared to give his book title with label "science"? I presume that Islamic economics has not been considered as a science. In building a science, methodology is required. Islamic Economics also requires a well-established methodology to build the foundation of science. The study answers questions; how is methodology which is offered by Muhammad Akram Khan to build Islamic economics. The method used in this research is the study of literature with qualitative approach.The result of study concludes that Khan offers methodology of Islamic economics, if summarized, written as follows: First, Islamic economics uses a framework derived from the texts of divinity (revelation). Second, Islamic economics uses the inductive method, which gives witness to the truth or falsity assumptions and predictions about the two criteria of rationality and empirical evidence. Third, Islamic economy is built on ethical values ​​such as justice, virtue, moderation, sacrifice, caring for others, in the analysis, as behavioral parameters. Fourth, Islamic economics is a normative discipline. Islamic Economics investigates ways and means to change the existing economy with Islamic economy. Fifth, Islamic economics ask different questions with conventional economics. Its attention is on welfare (falah) human and creating social and institutional conditions that maximize falah in society. Clearly, Islamic economics strongly supports research programs that help maximize falah. Furthermore, Khan elaborates several issues related to the methodology that often appears in the forum of Islamic economists. There are some problems that Khan proposes, they are the interaction with modern economics, the role of revelation, assuming ideal Islamic society, and the general theory of Islamic economics.

Hassan al-Turabi’s Religious Discourse on Faith, Renewal, and Ijtihād

2015 ◽  
Vol 32 (1) ◽  
pp. 75-94
Author(s):  
Gubara Said Hassan ◽  
Jabal M. Buaben
Keyword(s):  
Social Order ◽  
Public Discourse ◽  
Legal Reasoning ◽  
Religious Discourse ◽  
Religious Movement ◽  
Political Leader ◽  
Political Struggle ◽  
Religious Ideology ◽  
Religious Symbolism

The role of Islamic intellectuals is not confined to elaborating on the religious ideology of Islam. Equally important is their role in setting this religious ideology against other ideologies, sharpening and clarifying their differences, and thereby developing and intensifying one’s commitment to Islam as a distinct, divinely based ideology. Islam, as both a religion and an ideology, simultaneously mobilizes and transforms, legitimizes and preserves. It can be an instrument of power, a source and a guarantee of its legitimacy, as well as a tool to be used in the political struggle among social classes. Islam can also present a challenge to authority whenever the religious movement questions the existing social order during times of crisis and raises a rival power, as the current situation in Sudan vividly demonstrates. Throughout his political career, Hassan al-Turabi has resorted to religious symbolism in his public discourse and/or Islamic rhetoric, which could often be inflammatory and heavily reliant upon the Qur’an. This is, in fact, the embodiment of the Islamic quest for an ideal alternative. Our paper focuses on this charismatic and pragmatic religio-political leader of Sudan and the key concepts of his religious discourse: faith (īmān), renewal (tajdīd), and ijtihād(rational, independent, and legal reasoning).

REINSTILLATION OF MORAL AND ETHICAL VALUES IN CHILDREN AND YOUTH: REFLECTING UPON THE ROLE OF PRECEPTORS AND PARENTS IN REKINDLING THE FLAME OF MORALITY IN MORTALSWITH SPECIAL REFERENCE TO INDIAN EDUCATION SYSTEM

2017 ◽  
Vol 4 (24) ◽  
Author(s):  
Rajeev Kaushal
Keyword(s):  
Educational Institution ◽  
Education Programme ◽  
Educational Process ◽  
Indian Education ◽  
Ethical Values ◽  
Moral Value ◽  
Current Scenario ◽  
Pre Service Teacher ◽  
Day By Day

The precious possession of any educational institution worth its name is the treasure of knowledge and skills which it imparts to the educands in the hope that this very treasure proves to be valuable for them in every walk of life. The treasure of values serves as the springboard for determining the various aims of education. In fact, values act as the cornerstone of entire educational process whatsoever be the field. However, it is a matter of grave concern that the monetary value of education is escalating and its moral value is dwindling day by day. It won’t be an exaggeration to say that the real cause and worth of education are plummeting with each passing day. As per the current scenario, there is dire need of instilling moral and ethical values in all those who are related to the field of education and this necessitates the inclusion of value based education the prime onus of which lies on the shoulders of none other than the teacher who is undoubtedly the maker of a nation's destiny.The present paper reflects upon the significance and need of value education and also throws light on how can moral and ethical values be inculcated in students at various levels of education besides giving valuable suggestions pertaining to the use of same in the field of Teaching and Pre-service Teacher Education programme.

KAUTILYA ON THE SCOPE AND METHODOLOGY OF ACCOUNTING, ORGANIZATIONAL DESIGN AND THE ROLE OF ETHICS IN ANCIENT INDIA

2004 ◽  
Vol 31 (2) ◽  
pp. 125-148 ◽  
Author(s):  
Balbir S. Sihag
Keyword(s):  
Economic Development ◽  
Economic Performance ◽  
Organizational Design ◽  
Conflicts Of Interest ◽  
Critical Role ◽  
Ethical Values ◽  
Allocation Of Resources ◽  
Economic Data ◽  
Ancient India

Kautilya, a 4th century B.C.E. economist, recognized the importance of accounting methods in economic enterprises. He realized that a proper measurement of economic performance was absolutely essential for efficient allocation of resources, which was considered an important source of economic development. He viewed philosophy and political science as separate disciplines but considered accounting an integral part of economics. He specified a very broad scope for accounting and considered explanation and prediction as its proper objectives. Kautilya developed bookkeeping rules to record and classify economic data, emphasized the critical role of independent periodic audits and proposed the establishment of two important but separate offices - the Treasurer and Comptroller-Auditor, to increase accountability, specialization, and above all to reduce the scope for conflicts of interest. He also linked the successful enforcement of rules and regulations to their clarity, consistency and completeness. Kautilya believed that such measures were necessary but not sufficient to eliminate fraudulent accounting. He also emphasized the role of ethics, considering ethical values as the glue which binds society and promotes economic development.

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