scholarly journals Pengaruh Persepsi Pelanggan tentang Bauran Pemasaran terhadap Loyalitas Penggunaan Ponsel Pasca Bayar Esia Surabaya

2018 ◽  
Vol 3 (1) ◽  
pp. 84
Author(s):  
NINDRIA UNTARINI
Keyword(s):  
Cell Phone ◽  
Marketing Mix ◽  
T Test ◽  
Telecommunication Service ◽  
Single Test ◽  
F Test ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Test Result ◽  
Dominant Influence

This paper is analyzing the influence of marketing mix customer perception that feels and make scoring by post paid customer to ESIA cellular operator in Surabaya. Post paid customer as research object is active customer using their cell phone to become ESIA post paid customer in Surabaya. This research have to be done because understanding customer active is essential for keeping and protect them to switch another cell phone operator. This research purpose to watching carefully the perception about service of marketing mix that bargained by ESIA cellular operator to loyalty of using post paid customer cell phone. The variable in this research taking from Zeithaml and Bitner service marketing theory and Yazid adopt it (1999:21) and the composition7P’s are product, price, place, promotion, participant, physical evidence, and process. Analyze model adapted from Customer Behavior simple model by Assael (1984:11) with using multiple linear regression technique, F test and t test.  Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process)  post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used  post paid customer ESIA  in Surabaya. While, the variable of facility ease have very little influenced. Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process)  post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used  post paid customer ESIA  in Surabaya. While, the variable of facility ease have very little influenced.

scholarly journals Pengaruh Strategi Bauran Pemasaran Terhadap Peningkatan Penjualan Pada Produk Dr. Kebab Bara Satriya Sidoarjo

2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Nur Achmad Rofi’i ◽  
Didin Fatihudin ◽  
Mochamad Mochklas
Keyword(s):  
Hypothesis Testing ◽  
Fast Food ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Price Promotion ◽  
Product Price ◽  
F Test ◽  
Dominant Influence

ABSTRACT  DR. KEBAB Bara Satriya is one of the fast food businesses in Sidoarjo regency. The purpose of this research is to find out which of the variables (product, price, promotion, place) has a dominant influence on the increase in sales of DR. KEBAB Bara Satriya, and to find out whether marketing strategies (marketing mix) have a simultaneous influence on increasing sales of DR. KEBAB Bara Satriya.The method of approach to this research is a quantitative approach, the technique of collecting data with questionnaires and the sampling technique used is accidental sampling with a total of 60 respondents. The analytical method used is the method of multiple linear regression analysis using the normality test, hypothesis testing, F test, and t test. The data processed using the SPSS program produces the following regression equation: Y = 6.685+ 0.290X1 + (-0.266X2) + 0.462X3 + 0.364X4 + e. Based on hypothesis testing the results of the F test show that the marketing mix independent variables which include products, prices, promotions and places of influence simultaneously on increasing sales. While the t test shows that promotion is a variable that has a dominant influence on increasing sales.Keywords                   : Marketing Mix, Increased SalesCorrespondence to       : [email protected] ABSTRAK DR. KEBAB Bara Satriya merupakan salah satu bisnis makanan cepat saji yang terdapat di kabupaten Sidoarjo. Tujuan dari peneltian ini untuk mengetahui manakah dari variabel (product, price, promotion, place) yang berpengaruh dominan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya, dan untuk mengetahui apakah strategi pemasaran (marketing mix) berpengaruh secara simultan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya.Metode pendekatan penelitian ini adalah pendekatan kuantitatif, teknik pengumpulan datanya dengan kuesioner dan teknik sampling yang digunakan adalah accidental sampling dengan jumlah 60 responden. Metode analisis yang digunakan adalah metode analisis regresi linier berganda dengan menggunakan uji normalitas, uji hipotesis, uji F, dan uji t. Data-data diolah dengan menggunakan program SPSS menghasilkan persamaan regresi sebagai berikut : Y = 6,685+ 0,290X1 + (-0,266X2) + 0,462X3 + 0,364X4 + . Berdasarkan pengujian hipotesis hasil uji F menunjukkan bahwa variabel bebas bauran pemasaran yang meliputi produk, harga, promosi dan tempat berpengaruh secara simultan terhadap peningkatan penjualan. Sedangkan uji t menunjukkan bahwa promosi adalah variabel yang berpengaruh secara dominan terhadap peningkatan penjualan.Kata kunci                  : Bauran Pemasaran, Peningkatan PenjualanKorespondensi             :  [email protected]

STRATEGY TO INCREASE SATISFACTION IN SHAPING STUDENT BEHAIOR IN STIKES HARAPAN BANGSA PURWOKERTO

EXCELLENT ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 242-250
Author(s):  
Lusi Yuliarti
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
T Test ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Validity And Reliability ◽  
F Test ◽  
Physical Evidence ◽  
Positive Effect ◽  
Test Result

The purpose of this research is to know the influence of physical evidence, location,and  image  on satisfaction on the loyality  of  college student  in the STIKES Harapan Bangsa Purwokerto. This study is a survey. The data is primary data taken by sampling method, as many as 125 respondents. Data analyzed with validity and reliability test, partial test ( t test ), simultaneously test ( F test ), R-square and path analysis. T test result shows that : physical evidenc is significant positive  effect on satisfaction, location is insignificant positive effect on satisfaction,  image    is insignificant positive effect on satisfaction, physical evidenc is significant positive  effect on loyality, location is insignificant positive effect on loyality,  image    is insignificant negatie  effect on loyality, satisfaction is significant positive effect on loyality. F test result shows that simultaneously physical evidence, location,and  image  has significant positive effect on the performance.  R-square test result shows that  84,7  % variation of loyality can be explained by physical evidence, location,  image,and satisfaction  the remaining 15,3% is explained by other factors out of the model. The path analysis show : the direct effect of  physical evidence on loyality variables is smaller  than the indirect effect of physical evidence on loyality by mediating satisfaction. Based on a total leverage to improve loyality  will be more effective if through increased discipline by mediating  satisfaction  Keywords : physical evidence, location, image, satisfaction, loyality

scholarly journals PENGARUH EKSPOR DAN IMPOR TERHADAP PRODUK DOMESTIK BRUTO INDONESIA TAHUN 2008-2017

2019 ◽  
Vol 2 (1) ◽  
pp. 10-20
Author(s):  
Dea Fitri Febriyanti
Keyword(s):  
Linear Regression ◽  
Gross Domestic Product ◽  
Multiple Linear Regression ◽  
Secondary Data ◽  
T Test ◽  
Domestic Product ◽  
F Test ◽  
Simultaneous Test ◽  
Dominant Influence

This research is conducted to (1) analyze the effect of export and import simultaneous towards Gross Domestic Product of Indonesia in period 2008-2017; (2) analyze the most dominant factors in influencing Gross Domestic Product of Indonesia in period 2008-2017.             This research was taken place in Indonesia and using secondary data obtained from the website Badan Pusat Statistik, Kementerian Perdagangan Republik Indonesia and Katadata and than that will made and analyze using multiple linear regression. This analysis will be tested through partial test (the t test) and simultaneous test (the f test).             The result of this research shows that in partial export has an effect towards Gross Domestic Product significantly and import has no effect towards Gross Domestic Product significantly. In simultaneous export and import have an effect towards Gross Domestic Product significantly. Exports are the most dominant influence in influencing Gross Domestic Product of Indonesia in period 2008-2017. Keyword : Export, Import, Gross Domestic Product

Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Kebidanan STIKES Muhammadiyah Ciamis Tahun 2016

2018 ◽  
Vol 5 (1) ◽  
pp. 69-82
Author(s):  
Evi Mariana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Marketing Mix ◽  
Stratified Random Sampling ◽  
Price Promotion ◽  
F Test ◽  
Physical Evidence

The purpose of this study was to analyze the factors that influence the decisionof the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis and analyze the factors that most influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis. Collecting data in this study was conducted using a survey by questionnaire to 114 students by stratified random sampling method. Methods of data analysis using multiple linear regression, F test and test T. The result is a marketing mix that significantly is the product, place, and physical evidence. And that does not affect the marketing mix is price, promotion, place, and processes

PENGARUH KOMPETENSI, MOTIVASI, DAN KOMUNIKASI TERHADAP KINERJA PEGAWAI PADA DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KABUPATEN BANDUNG BARAT

2019 ◽  
Vol 2 (2) ◽  
pp. 1-14
Author(s):  
Lydia Novi Yanti
Keyword(s):  
Case Studies ◽  
Secondary Data ◽  
T Test ◽  
Civil Servants ◽  
Quantitative Approach ◽  
Research Approach ◽  
Validity And Reliability ◽  
F Test ◽  
Simultaneous Test

This research is conducted in order to assess the effect of competency, motivation, and communication on employee’s performance (case studies at Dinas Pekerjaan Umum dan Penataan Ruang West Bandung Regency) partially and simultaneously. There are many factors that affect the employee’s performance, but this research is only limited to the factors of competency, motivation, and communication. The researcher used primary and secondary data. The research approach used is quantitative approach which the samples are 55 civil servants which is assessed by 5 Heads of Fields and 2 Heads Sub-Division. Before analyzing, all research validity and reliability instruments are examined. After the data are valid and reliable then analyzed by using classical assumption test, partial test (t test), and simultaneous test (F test) helping by IBM SPSS version 23 software. The result of analysis showed that competency, motivation, and communication variables are affected positively significantly and partially to the employee’s performance. Competency, motivation, and communication variables simultaneously affected positively and significantly about 54,3% and the rest is about 45,7% affected by other variable that is not observed in this research.  

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

scholarly journals Promotion Mix to Increase Revenue in The Capital Hotel and Resort Restaurant in Badung Bali District

2020 ◽  
Vol 1 (5) ◽  
pp. 329-340
Author(s):  
Ida Ayu Komang Juniansih ◽  
Komang Feby Kristiawan ◽  
Tettie Setiyarti ◽  
Ida Bagus Radendra Suastama
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Results ◽  
F Test ◽  
Independent Variables ◽  
Analysis Technique ◽  
Positive Effect ◽  
Dominant Influence

This study aims to determine the effect of the promotion mix and the variables that have a dominant influence on the income of The Capital Hotel and Resort restaurant for the period 2019. The sample of this study uses income from restaurants in The Capital Hotel and Resort and promotional costs for the period 2019. The data analysis technique used is  multiple linear regression analysis, coefficient determination, F test and t test. The results showed that the results of the coefficient determination were 0.990, it could be said that the five independent variables contributed 99% to the income value, the F test results showed F count> F table (113.135> 3.97), which means that the five independent variables simultaneously had a positive effect and significant to the dependent variable. The t test results show t count (17,779)> t table (2,447) and its effect on the dependent variable (0,000 <0.005), stating that advertising (X1) is the variable that has the most dominant influence on income.

scholarly journals MARKETING MIX EFFECT OF INTEREST TO VISIT IN THE LAKE TOBA (CASE STUDY: BALIGE AND SAMOSIR)

2018 ◽  
Vol 1 (02) ◽  
pp. 61
Author(s):  
Vera Clara Simanjuntak
Keyword(s):  
Great Influence ◽  
Field Trials ◽  
Marketing Mix ◽  
Physical Evidence ◽  
Scale Reliability ◽  
Natural Beauty ◽  
Travel Services ◽  
Test Result

The natural beauty of Lake Toba has become popular tourism area, both on national and international scales. BPS data show before the pre-crisis the number of tourists reached about average 500 thousand per year, after the crisis the number of visits never 100 thousand per year. The tourism objects are not managed and the variety of tourism products are not developed, make tourists less interested. Bad marketing factors were believed the cause of problems of sales travel services. The research was conducted using by survey with correlation approach. The questionnaire asked to measure tourists response to marketing mix and survey research responses to measure the effect of marketing mix against interest visiting to Lake Toba. The technique used to obtain data marketing mix and interests through questionnaires. Analysis to measure the effect using the Pearson product moment correlation. Interest in visiting using Likert scale options. Questionnaire made by own and performed by field trials with the respondents as many as 15 people. The test result has 1 (one) invalid point on the promotion of indicators with score of 0.213 and one (1) item of physical evidence with score of 0.302. Conditions of acceptance of the validity if rhit > rtab then 0.213 < 0.553 and 0.302 < 0.553 and 15 variable instruments of interest visiting in Lake Toba area, everything is valid, because the score results with r above 0.553. Scale reliability coefficient calculated for the marketing mix of 0.979, and interest amounting to 0.905. There are influences of marketing mix 7P against of interest visiting to Lake Toba, either partially or simultaneously. The size effect the indicators of the marketing mix to interest visiting Lake Toba, namely: the product of 64.5%, 62.4% of the price, the place of (59.4%), physical evidence of 57.2%, promotion by 50.7%, the person or the quality of human resources by 12% and the smallest and most influential is the process by 9.4%. Great influence of the marketing mix (P7) all the elements together or simultaneous to the interest visiting Lake Toba as much 68.8%. The marketing strategy using the marketing mix simultaneously to contribute has greater influence than individually.

scholarly journals PENGARUH KEPERCAYAAN DAN KOMITMEN SERTA BAURAN PEMASARAN JASA TERHADAP LOYALITAS KONSUMEN DI HOTEL ZAKIAH MEDAN

2017 ◽  
Vol 12 (1) ◽  
pp. 74
Author(s):  
Nurul Widyawati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Empirical Result ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
T Test ◽  
F Test ◽  
Probability Sampling

The objective of this study is to investigate the simultaneous and partial effect of trust, commitment,  and marketing mix on customer loyalty at Zakiah Hotel Medan.The sample of this study are 150 customers at  Zakiah Hotel Medan. This study uses  probability sampling by simple random sampling. And data are estimated by using multiple linear regression model.The empirical result of this study with F-test shows that trust, commitment, and marketing mix influence customer loyalty at Zakiah Hotel Medan. The result with partial t-tes shows that trust (X1) by t-tes (3,8463) >t-tab(1,9764), commitment (X2) by t-test (4,4248) > t-tab(1,9764;) and marketing mix (X3) by t-test (7,0702) > t-tab (1,9764) influence to customer loyalty at Zakiah Hotel Medan. 

scholarly journals Disiplin Kerja, Karakteristik Individu dan Pengaruhnya Terhadap Kinerja Pegawai

2021 ◽  
Vol 12 (2) ◽  
pp. 115
Author(s):  
Sudung Simatupang ◽  
Novita Butarbutar ◽  
Vivi Candra
Keyword(s):  
Normal Distribution ◽  
Child Protection ◽  
Employee Performance ◽  
Individual Performance ◽  
T Test ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
F Test ◽  
Simultaneous Test ◽  
And Performance

<em>The aim is to see the effect of work influence on employee performance, which represents employee performance, as well as work discipline and workers on employee performance. Which is the object of research at the Social Service for Women's Empowerment and Child Protection in Pematangsiantar City with 40 employees. The analysis used is the validity and reliability test, normality, coefficient of determination, simple and multiple equations, then partial test (t test) and simultaneous test (F test). The results of the study found that all variables of this study: work discipline, individual appraisal and performance were declared valid and reliable. To test for normal distribution that the value of the variable is stated as normal distribution, then the coefficient of determination shows that each independent variable contributes to the employee performance variable. The results of the equation carried out with simple regression show positive results and with multiple equations it is found that the greater the contribution of individual factors to employee performance than work discipline. Partial test (t test) found a positive and significant effect of work discipline on employee performance, as well as to assess individual performance. Simultaneous test (F test) that work discipline and people have a positive and significant effect on employee performance</em>

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