scholarly journals Effect of Promotion and Price on Customers' Purchase Interests at PT Sumber Cipta Multiniaga, South Jakarta Branch

2020 ◽  
Vol 10 (1) ◽  
pp. 34
Author(s):  
Juhaeri Juhaeri

This study aims to determine the effect of promotion and price on customer buying interest at PT. Sumber Cipta Multiniaga South Jakarta Branch. The method uses explanatory research and hypothesis testing with survey techniques, by distributing questionnaires using a saturated sampling technique of 100 respondents. The analytical tool used is descriptive and verification analysis or inverential with the test instruments and classical assumptions. The statistical analysis uses multiple regression tests, correlation coefficient values, coefficient of determination and hypothesis testing. The results of the study are promotion and a significant positive effect with a correlation of 0.576 and determination of 33.2%. Hypothesis testing obtained ρ value 0,000 <0.05. Price has a positive and significant effect on customer buying interest, with a correlation value of 0.645 and a determination of 41.6%. Hypothesis testing obtained ρ value 0,000 <0.05. Promotion and price simultaneously have a positive and significant effect on customer buying interest with a correlation value of 0.695 and a determination of 48.3% while the remaining 53.1% is influenced by other factors not examined. Hypothesis testing obtained ρ value 0,000 <0.05.This study aims to determine the effect of promotion and price on customer buying interest at PT. Sumber Cipta Multiniaga South Jakarta Branch. The method uses explanatory research and hypothesis testing with survey techniques, by distributing questionnaires using a saturated sampling technique of 100 respondents. The analytical tool used is descriptive and verification analysis or inverential with the test instruments and classical assumptions. The statistical analysis uses multiple regression tests, correlation coefficient values, coefficient of determination and hypothesis testing. The results of the study are promotion and a significant positive effect with a correlation of 0.576 and determination of 33.2%. Hypothesis testing obtained ρ value 0,000 <0.05. Price has a positive and significant effect on customer buying interest, with a correlation value of 0.645 and a determination of 41.6%. Hypothesis testing obtained ρ value 0,000 <0.05. Promotion and price simultaneously have a positive and significant effect on customer buying interest with a correlation value of 0.695 and a determination of 48.3% while the remaining 53.1% is influenced by other factors not examined. Hypothesis testing obtained ρ value 0,000 <0.05.

2019 ◽  
Vol 7 (3) ◽  
pp. 325-330
Author(s):  
Rendy Wijaya ◽  
Tarida Marlin Surya Manurung

This study aims to analyze the effect of Atmosphere, Facilities, and Word of Mouth on the Interest of the Guests' Stay at Padjadjaran Suites Resort and Convention Hotel Bogor Nirwana Residence. To answer the purpose of the study used multiple regression tests which include simultaneous and partial tests as well as the coefficient of determination test. Determination of the number of samples carried out by the Roscoe technique of 100 guests and then determined as respondents with a purposive sampling technique. The results showed that the atmosphere partially influences the interest in staying guests in hotels, facilities partially influences the interest in staying guests in hotels, and Word of Mouth partially influences the interest in staying guests in hotels, as well as from the results of simultaneous testing or F tests obtained the results of Atmosphere, Facilities and Word of Mouth have a positive effect on Interest in Stay. Whereas in the multiple regression table the Atmosphere variable 0.282 states a score of 0.282, the Facility variable 0.365 states a score of 0.365 and in the Word of Mouth variable 0.663 states a score of 0.663 and an R square value of 0.544 is obtained, which means the dependent variable is influenced by the independent variable of 54, 4% while the remaining 45.6 is influenced by other variables not examined   Keywords : atmosphere, facilities, word of mouth, attitude, stay interest


2019 ◽  
Vol 4 (2) ◽  
pp. 318
Author(s):  
Yenni Del Rosa

This research aims to analyze how much influences the economic growth, inflation and unemployment poverty the province West Sumatra.  Economic growth, inflation and employment panel data were collected from thr Central Statistics Agency in 2014 – 2018 with saturated sampling technique. Multiple regression equation obtained from this study Y = 179,02 -  0.087 X1 – 0,033X2 + 0,006X3 +  e with a coefficient of determination of 0.949 and a correlation coefficient of 0.866 and adjusted R square 0,549 . After testing the hypothesis turns out the hypothesis is accepted where economic growth and inflation significant negative effect on poverty  and unemployment has no significant positive effect on poverty.


2019 ◽  
Vol 3 (1) ◽  
pp. 29
Author(s):  
Jasmani Jasmani

The logical consequence of credit sales is the increase in trade receivables which in turn disrupts the company's liquidity.  This study aims to determine the effect between liquidity and working capital turnover on profitability at PT. Sumber Cipta Multiniaga. The method uses survey techniques and saturated sampling in the form of financial statements. The analytical tool used is descriptive and verification analysis with assumptions with statistical analysis in the form of regression tests, correlation coefficient tests, determination coefficient tests and hypothesis tests. The results of the current ratio study have a significant effect on the determination of 32.6%. Hypothesis testing obtained ρ value 0,000 <0.05. Working capital turnover has a significant effect on return on assets, with a determination of 29.6%. Hypothesis testing obtained ρ value 0,000 <0.05. The current ratio and Working capital turnover simultaneously have a significant effect on the return on assets with a determination of 49.2%. Hypothesis testing obtained ρ value 0,000 <0.05.


2019 ◽  
Vol 3 (2) ◽  
pp. 135
Author(s):  
Waluyo Jati

Funds can be obtained from company owners or from outside parties. The purpose of this study was to determine the effect of financial leverage, operating leverage and current ratio on profitability at PT. Manunggal Persada Jakarta. The method used in this research is descriptive with an associative approach, the sampling technique used is proportional random sampling using the census or saturated sampling method with a sample of 7 years of financial statements. The analysis tool uses classical assumption testing, regression testing, determination coefficient testing and hypothesis testing. The results of the study concluded that the regression coefficient value of Financial leverage of 0.005 was positive with a contribution of 19.3%. Hypothesis testing obtained a significance value of 0.324> 0.05. Regression coefficient value of Operating leverage of 0.001 is positive with a contribution of 16.5%. Hypothesis testing obtained a significance value of 0.368> 0.05. Current coefficient regression value of 0.158 is positive with a contribution of 31.9%. Hypothesis testing obtained a significance value of 0.187> 0.05. Obtained a regression equation Y = 0.110 + 0.009X1 + 0.001X2 + 0.177X3, the regression coefficient value of each positive independent variable with a correlation of 0.927 and a coefficient of determination of 85.8% while the remaining 14.2% is influenced by other factors. Hypothesis testing obtained by calculating Fcount> Ftable or (6.064> 4.120). Thus simultaneously there is a positive and significant effect between financial leverage, operating leverage and current ratio to rentability.


2016 ◽  
Vol 2 (1) ◽  
pp. 16-37
Author(s):  
Lia Dahlia ◽  
Ellyn Octavianty

Audit quality is very important, where the higher the quality audit that is applied to produce financial statements accurate and reliable as a basis for decision making for the users of these financial statements. The purpose of this study was to determine the effect of competence, independence and profeionalisme auditor to audit quality. Processing method to test the validity, reliability, multiple linear regression, hypothesis testing, and test the coefficient of determination. The results showed the competence of auditors in carrying out audits and significant positive effect on audit quality in KAP in South Jakarta. Independence of the auditor in carrying out audits and significant positive effect on audit quality in KAP. While Professionalism auditor in carrying out audits and significant positive effect on audit quality in KAP.Keywords: competence, independency, professionalism, and quality audits.


Author(s):  
Wieta Chairunesia

Aims: To analyze the level of health of sharia general banks in Indonesia and their effects on profitability. Study Design: The research method used is quantitative descriptive research. Place and Duration of Study: The sampling technique used was purposive sampling. The study was conducted a Sharia General Bank registered in the Indonesian Financial Services Authority with a research period of 2015-2018. Methodology: The analytical method used is the inferential statistical analysis test using SmartPLS Professional 3.0 analysis tools, namely with a descriptive test, and inferential statistical analysis. Results: Sharia Commercial Banks in the 2015-2018 period based on Non-Performing Finance (NPF) have a healthy predicate and have a negative significant effect on profitability. Based on the Fair to Healthy Ratio (FDR) predicate as Healthy, and no significant positive effect on profitability. Based on Good Corporate Governance (GCG) with a healthy predicate, and no significant positive effect on profitability. Based on Operating Efficiency Ratio (OER) with a healthy predicate, and a significant negative effect on profitability. Based on the Capital Adequacy Ratio (CAR) which is categorized as Very Healthy, and no significant positive effect on profitability. Conclusion: Generally, Islamic commercial banks are in good health. However, the achievement of this soundness level is carried out by always striving to comply with the provisions given by Bank Indonesia, not optimizing the available resources so that the bank remains in a healthy condition while meeting the criteria of Bank Indonesia.


Author(s):  
Denok Sunarsi ◽  
Alfian Erlangga

The purpose of this study was to determine the effect of leadership style and work environment on the performance of stationary pump operators in the water resources department of West Jakarta city administration. The method used is descriptive method with an associative approach. The sampling technique used is proportional random sampling population of 250 employes sample of 71 respondents. Data analysis used regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing, using SPSS Version 24 software. The results obtained leadership style (X1) and work environment (X2) have a positive and significant effect on employee performance (Y) with a regression equation Y = 11,128 + 0,339X1 + 0,392X2. Correlation value obtained at 0.695 means that the independent variable with the dependent variable has a strong influence with a coefficient of determination of 48.3% while the remaining 51.7% is influenced by other factors. Hypothesis testing obtained value (31,716> 3,130), it was also strengthened with a probability of significance of 0,000 <0.05. This means H0 is rejected and H3 is accepted. This means that there is a positive and significant influence between leadership style and work environment on employee performance in the West Jakarta City Water Resources Administration Office.


2018 ◽  
Vol 3 (1) ◽  
pp. 53
Author(s):  
Nevri Bayage Bayage ◽  
Dyah Sugandini ◽  
Purbudi Wahyuni

This study aims to analyze the factors that affect customer loyalty to customers of Bank Papua Branch Yogyakarta. Customer loyalty in this research is influenced by trust, switching barriers and bank image. Respondents in this study are all students who have savings in Bank Papua branch of Yogyakarta and domiciled in Yogyakarta. This research is a survey research by using questionnaires. The analytical tool used for hypothesis testing is SEM-PLS. The results of data analysis show that trust has a significant positive effect on switching barriers and image. Trust has no significant effect on loyalty. Switching barriers affect loyalty. The image is not proven to have a significant effect on loyalty. 


Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 354
Author(s):  
Shaftian Trianwenda ◽  
Marwan Marwan ◽  
Elvi Rahmi

This study aims to investigate the effects of the learning motivation and parents’ incomes on the college student interest in joining the PPG program study at the Department of Economic education FE UNP. This research is associative descriptive. The research variables were the college student interest in joining the PPG program, learning motivation, and parents’ incomes. The research sample comprised college students 2015 and 2016 admission year using the Proportional Random Sampling technique with a total of 130 college students. The data was collected through a questionnaire. Methods of data analysis using multiple regression. The results of the study partially show: (1) there is a significant negative influence between learning motivation and college student interest in joining the PPG program, (2) there is a significant positive effect of parents' income on college student interest. in joining the PPG program, and (3) there is a significant positive effect between learning motivation and parents' income on college students' interest in joining the PPG program. The coefficient of determination (R²) is 0.086. this means that the contribution of independent variables of learning motivation and parent's income to the dependent variable of student interest in joining the PPG program was 8,6%. Keywords: ppg program, learning motivation, parents’ incomes


2021 ◽  
Vol 5 (2) ◽  
pp. 449
Author(s):  
Melia Yulianti ◽  
Asniati Asniati ◽  
Verni Juita

The development and increasing use of digital technology causes various changes. That”s made convenience and cause disruption and threaten the continuity of the existing profession like accountant. This study aims to determine that accounting skills, digital literacy and human literacy have a positive effect on the job readiness of accounting student. The population is undergraduate accounting students in the city of Padang. The research used convenience sampling technique. Determination of total samples using the slovin formula. The number of samples is 376. Data collection using by a questionnaire. The research data were analyzed with the SEM_PLS. The results of this study conclude that partially accounting skills, digital literacy and human literacy have a significant positive effect on job readiness and simultaneously this study concludes that accounting skills, digital literacy and human literacy have a significant positive effect on job readiness by 74.8%.


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