Pengembangan Industri UMKM Batik Khas Kabupaten Malang melalui Digitalisasi Marketing Mix dan Teknologi

The development of SMEs is still one of the development priorities in Indonesia. One example is the Dewandaru Batik industry in Malang Regency. The business, which was started in 2017 and is engaged in batik cloth production, carries out the production process manually with limited tools. The price that is determined tends to be very cheap compared to batik marketed through the market and online galleries. Moreover, every month's limited production is the impact of the lack of technology used and little marketing. Marketing and utilization of appropriate technology are still the main obstacles faced; therefore, the solution to this problem is digitizing the marketing mix and proper technology. The method used is identifying problem-solving and assistance for increasing industrial innovation and digital marketing. The result of this activity was an increase in Dewandaru's batik industry's productivity with the help of a batik stamp tool and a dipping tub used for the coloring process. Furthermore, increasing quality makes for a broader marketing market. Batik Dewandaru also experienced improvements in business management because it made simple financial reports on the results of business management training.

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Measuring impacts of an holistic farm business management training program

Australian Journal of Experimental Agriculture ◽

10.1071/ea02058 ◽

2004 ◽

Vol 44 (6) ◽

pp. 531 ◽

Cited By ~ 1

Author(s):

D. Cameron ◽

S. A. Chamala

Keyword(s):

Formal Education ◽

Business Management ◽

Management Training ◽

Self Directed Learning ◽

Study Approach ◽

Management Objectives ◽

Directed Learning ◽

Highly Correlated ◽

Farm Business ◽

The Impact

A case study approach within an action research framework incorporating qualitative and quantitative domains was adopted to explore the impact on Queensland farmers of a farm business management extension programme. Three new indices were developed to quantify changes perceived by participants. The first measure, the Bennett Change Index, provided statistically significant evidence that attitudinal and behavioural changes were more frequent in participants with less formal education, but also more frequent in participants who had high urbanisation and self-directed learning index scores. The other 2 new indices, Management Constructs Change and Management Objectives Change, provided evidence of statistically significant changes in participant beliefs about, and attitudes towards, farm business management. Although highly correlated with each other, these changes were unrelated statistically to any of 6 other commonly used biographical or psychometric indices employed; including level of formal education. It is concluded that these new measures, with context-relevant modifications, have potential as aids to programme impact evaluation in a range of agricultural and wider applications. They may provide insights into personal psychological issues that complement direct behavioural measures of change.

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Small and medium enterprises' innovation and product competitiveness in the Covid-19 pandemic era

Community Empowerment ◽

10.31603/ce.5570 ◽

2021 ◽

Vol 6 (12) ◽

pp. 2273-2279

Author(s):

Hadiah Fitriyah ◽

Nur Ravita Hanun ◽

Rima Azara

Keyword(s):

Community Service ◽

Fruit Juice ◽

Small And Medium Enterprises ◽

Business Management ◽

Management Training ◽

Global Market ◽

Government Regulations ◽

Star Fruit ◽

Medium Enterprises ◽

The Impact

The purpose of the community service is to increase the products competitiveness of the Belimbing Wangi SMEs, Watesari Village, Balongbendo District, Sidoarjo Regency. The impact of the Covid-19 pandemic is extraordinary, especially for the Belimbing Wangi SMEs business group, where the production process and turnover has decreased, because business management is still carried out conventionally and Watesari Village tourism must be closed according to government regulations. The service method used is field observation, trial of processed star fruit products, training and assistance in processing star fruit juice, and business management training. As a result of the assistance, partners understand the importance of conducting business management and finding the best formula for star fruit juice drinks. This training also supports the sustainability of the Belimbing Wangi SMEs business and competes at the global market level.

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Program Peningkatan Kemandirian Ekonomi Panti Asuhan Syifa’ul Qolbi

Bakti Cendana ◽

10.32938/bc.2.2.2019.58-65 ◽

2019 ◽

Vol 2 (2) ◽

pp. 58-65

Author(s):

Risgiyanti Risgiyanti ◽

Ana Shohibul

Keyword(s):

Marketing Strategy ◽

Community Service ◽

Business Management ◽

Management Training ◽

The Other ◽

Digital Marketing ◽

Marketing Concept ◽

Fashion Brand ◽

Management Knowledge ◽

Quality Product

Syifa’ul Qolbi Orphanage holds supporting facility in the form of confection. In addition to a business, this confection functions as a place to train the orphans’ sewing skill. Yet the development of this business faces a number of obstacles such as traditional business management, sub-optimal marketing strategy, inefficient production tools and the training participants’ lack of motivation and entrepreneurship. This community service attempted to realize the orphanage management’s goal of developing their fashion business and developing entrepreneurship among the orphans so that they can optimize their potential in the future. Some of the programs have been held through community service. The programs were entrepreneurship workshop, pattern and design training, business management training, e-marketing training, branding and marketing concept, and business accompaniment. This community service results in the improvement of participant's motivation and entrepreneurship character, bussiness management knowledge,and skill in making pattern and design. The other results are fashion brand creation, digital marketing facility, and quality product improvement.This program also give several production equipments to help the improvement of eficiency and e

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The Impact of Technology on the Innovation of Alumunium Products in Sawan District Buleleng Bali Indonesia

International Journal of Contemporary Research and Review ◽

10.15520/ijcrr/2018/9/09/592 ◽

2018 ◽

Vol 9 (09) ◽

pp. 21026-21040

Author(s):

Anak Agung Dwi Widyani ◽

I Nyoman Kusuma Adnyana ◽

Ni Ketut Astati Sukawati

Keyword(s):

Production Process ◽

Cutting Tools ◽

Self Assessment ◽

Financial Reports ◽

Business Card ◽

Entrepreneurial Spirit ◽

Time Part ◽

Impact Of Technology ◽

Tax Reporting ◽

The Impact

Bali as a tourism area has craft centers scattered in various districts. One of the handicrafts that is the flagship product in Bali is aluminum craft based in Menyali Village, Sawan District, Buleleng Regency. Mr. Gex Aluminum and Candra Art are two groups of craftsmen who produce aluminum on a home industry basis. The existence of this business must get attention and support for the success of the people's economic program in order to improve the economy, the entrepreneurial spirit of the youth and to reduce the level of urbanization. The workforce used by this group is mostly students to fill their spare time (part time) and vacation. Despite having a high number of requests, these two business groups have not been able to produce optimally because the equipment used is still in limited space and the product processing process is still manual. In addition, the layout (layout) of the production process has not been arranged, accounting bookkeeping system has not been done regularly and regularly, the owner has not made payments and tax reporting, product marketing is still limited, the product does not have a name or logo. The main impact of all these problems is that the production process cannot be carried out effectively and efficiently, because products that are in accordance with standards cannot be maximally produced. Based on the priority of the existing problems, the solution that can be offered through this program is to apply technology with the help of grinding, welding, cutting of NRT and concrete iron cutting tools for efficiency and creating molds to produce product innovations, rearranging production space and equipment , designing Standard Operating Procedures (SOPs), training in preparing financial reports, mentoring tax reporting, designing business card designs, websites and catalogs and designing product logos produced. With the implementation of this service program the expected output target is an increase in production according to the standard of 100%, lay out according to the production process, has two types of SOPs, is able to prepare financial statements, able to report tax on a self-assessment basis, has a business card, product catalog, and website and the product produced contains the business logo. In essence this service is expected to be able to improve the economy of the community and support the government's efforts to succeed in the people's economy program.

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Teaching Self-Management Skills to Learning Disabled Adolescents

Learning Disability Quarterly ◽

10.2307/1510210 ◽

1989 ◽

Vol 12 (4) ◽

pp. 275-287 ◽

Cited By ~ 6

Author(s):

Edward S. Shapiro

Keyword(s):

Social Skills ◽

Problem Solving ◽

Training Program ◽

Management Training ◽

Learning Disabled ◽

School To Work ◽

Work Environments ◽

Self Management ◽

Management Skills ◽

The Impact

Learning disabled adolescents often display deficiencies in problem-solving and interpersonal social skills. These deficiencies tend to pose particular difficulties for successful transitions from the school to work environments. The present 3-year study investigated the impact of a self-management training program for LD adolescents ( N = 67 across all three years) who were attending a vocational-technical school. The study specifically examined changes in subjects' problem-solving and job-related social skills. Results showed significant and substantial improvements in LD students who received the self-management training program compared to both LD and non-learning disabled students who were not trained. Implications for enhancing the curriculum for LD adolescents as well as the potential limitations of the findings are discussed.

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PEMBERDAYAAN USAHA KECIL MENENGAH KULINER ROTI DI KABUPATEN SIMALUNGUN

JURNAL PENGABDIAN KEPADA MASYARAKAT ◽

10.24114/jpkm.v24i2.10337 ◽

2018 ◽

Vol 24 (2) ◽

pp. 661

Author(s):

Irfandi Irfandi ◽

Taufik Hidayat ◽

Rudi Salman

Keyword(s):

Financial Training ◽

Business Management ◽

Management Training ◽

Appropriate Technology ◽

Online Marketing ◽

Scientific Article ◽

Training Plan ◽

It Training ◽

Financial Administration ◽

Article 5

AbstrakTujuan kegiatan untuk membantu mitra dalam menyelesaikan permasalahan yang dihadapinya, mulai dari aspek produksi maupun manajemen usaha sehingga diharapkan akan tercipta kemandirian secara ekonomi dan meningkatnya pendapatan usaha. Target khusus dalam kegiatan, dihasilkannya: 1) Alat pemanggang Roti 2) Blog sebagai pemasaran Daring; 3) Alat Kemasan; 4) Artikel ilmiah 5) Pelatihan Administrasi Keuangan. Metode yang digunakan untuk mencapai tujuan adalah metode pendidikan,penyuluhan, pelatihan produksi, pelatihan manajemen usaha, dan pendampingan. Hasil yang diperoleh adalah program berjalan sesuai dengan rencana Pelatihan IT ataupun pembuatan webblog yang memiliki kompetensi Sangat Baik (> 80) hanya 2 orang (5%), pada pelatihan pembukuan keuangan Usaha terdapat 6 orang (16%). Untuk kompetensi Baik (70-79) pada pelatihan IT sebanyak 8 Orang (21%), pada pelatihan pembukuan yaitu 18 Orang (47%). Untuk kompetensi Cukup (60-69) pada pelatihan IT sebanyak 19 Orang (50%), pelatihan pembukuan terdapat 12 orang (32%). Peserta dengan kriteria Kurang (<60) pada pelatihan IT sebanyak 9 Orang (24%), pelatihan Pembukuan sebanyak 2 Orang (5%). Sedangkan pasca pemberian bantuan alat TTG yaitu Oven dan Sealer kepada kedua kelompok terdapat peninggkatan yang signifikan baik dari segi Produksi yang biasanya 10 kg/hari meningkat rata-rata menjadi 20 kg/hari. Dan hal terbut juga berakibat pada peningkatan penjualan produk yang dipasarkan secara tradisional maupun dilakukan secara onlineKata kunci: Administrasi Keuangan, Teknologi Tepat Guna, Kemasan, Pemasaran DaringAbstractThe purpose of activities to assist partners in solving problems faced, ranging from aspects of production and business management so that it is expected to create economic independence and increased operating revenues. Specific targets in activities, resulting: 1.) Baker toaster 2). Blog as an Online marketing; 3). Packaging Equipment; 4) .The scientific article 5) .The Financial Administration Training. The methods used to achieve the objectives are methods of education, counseling, production training, business management training, and mentoring. The results obtained are the program runs in accordance with the IT Training plan or the creation of a webblog that has very good competence (> 80) only 2 people (5%), on the bookkeeping business financial training there are 6 people (16%). For Good competence (70-79) on IT training as much as 8 People (21%), on bookkeeping training that is 18 People (47%). For the competence of Enough (60-69) on IT training as much as 19 People (50%), bookkeeping training there are 12 people (32%). Participants with Less criteria (<60) on IT training as much as 9 People (24%), Bookkeeping training as much as 2 People (5%). While post-TTG tool assistance that is Oven and Sealer to both groups there is significant improvement in terms of Production which is usually 10 kg / day increased the average to 20 kg / day. And it also results in an increase in sales of products that are marketed traditionally or done online.Keywords: Financial Administration, Appropriate Technology, Packaging, Online Marketing

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The empowerment of the Karunia Mandiri Joint Business Group in increasing production and sales

Community Empowerment ◽

10.31603/ce.5573 ◽

2021 ◽

Vol 6 (12) ◽

pp. 2280-2287

Author(s):

Anissa Hakim Purwantini ◽

Nur Ita Ariansy ◽

Saraswati Novi Yuliantoputri ◽

Bayu Hermawan ◽

Muhammad Humam Abror ◽

...

Keyword(s):

Human Resources ◽

Production Process ◽

Community Service ◽

Financial Management ◽

New Products ◽

Business Group ◽

Appropriate Technology ◽

Digital Marketing

Karunia Mandiri Joint Business Group (KUBE) is located in Pakeron Hamlet, Sumberarum Village, Tempuran District, Magelang Regency which produces traditional Magelang food, namely cassava emplek. The problems faced by KUBE are less than optimal marketing and the use of manual production tools. The purpose of the community service is to improve the quality of KUBE human resources in managing its business, which includes marketing, financial management, and production so as to increase production and sales. The method is to provide training and mentoring. The result of this service is more optimal marketing with the appearance of new products through rebranding and packaging as well as the use of digital marketing. Then, the production process is better with appropriate technology for molding dough and applying hygiene standards. In addition, financial management is more organized with simple bookkeeping and accounting so that selling prices can be competitive and profits can be identified.

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OPTIMALISASI LAHAN PEKARANGAN DI DESA PANDEYAN, GROGOL, SUKOHARJO

Kewirausahaan dan Bisnis ◽

10.20961/jkb.v22i12.26620 ◽

2019 ◽

Vol 22 (12) ◽

Author(s):

Joko Sutrisno ◽

Eddyt Triharyanto

Keyword(s):

Business Management ◽

Management Training ◽

Appropriate Technology ◽

Rice Fields ◽

Food Crops ◽

Technology Support ◽

Partial Support ◽

Residential Areas ◽

Central Java ◽

Method Of Planting

Grogol sub-district is one of the subdistricts in Sukoharjo, Central Java, which has transformed rice fields into settlements, companies and other uses. One of the existing residential areas in Grogol District is Pandeyan housing. The area of the yard that can be used for planting area only slightly while the price of food crops are more expensive. The narrow garden optimization is necessary in this regard. Hydroponics and vertikultur is a method of planting without soil and small garden yard. So far, Grogol sub-district housewives have not maximized the utilization of their home yards due to the limited knowledge of farming methods. Therefore, assistance is needed to introduce narrow gardening techniques in residential areas, especially in Pandeyan Housing to PKK group mothers. It aims to increase the productivity of the existing yard area. Methods used to help overcome the above problems include: business management training, training and partial support of appropriate technology support, and assistance.

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Program Peningkatan Kemandirian Ekonomi Panti Asuhan Syifa’ul Qolbi

Bakti Cendana ◽

10.32938/bc.v2i2.360 ◽

2019 ◽

Vol 2 (2) ◽

pp. 58-65

Author(s):

Risgiyanti Risgiyanti ◽

Ana Shohibul

Keyword(s):

Marketing Strategy ◽

Community Service ◽

Business Management ◽

Management Training ◽

The Other ◽

Digital Marketing ◽

Marketing Concept ◽

Fashion Brand ◽

Management Knowledge ◽

Quality Product

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Pelatihan Pengkayaan Pakan Pada Kelompok Pembudidaya Udang Sistem Backyard Di Kabupaten Barru

To Maega | Jurnal Pengabdian Masyarakat ◽

10.35914/tomaega.v4i3.787 ◽

2021 ◽

Vol 4 (3) ◽

pp. 255

Author(s):

Hamsah Hamsah ◽

Asni Anwar ◽

Murni Murni ◽

Abdul Malik ◽

Andi Khaeriyah ◽

...

Keyword(s):

Human Resources ◽

Community Service ◽

Nutritional Value ◽

Crop Yields ◽

Business Management ◽

Management Training ◽

Appropriate Technology ◽

Shrimp Farming ◽

Counseling Training

AbstrakMasyarakat di wilayah pesisir Desa Madello Kecamatan Balusu Kabupaten Barru memanfaatkan pekarangan rumah sebagai tempat budidaya udang vaname skala pembenihan melalui sistem backyard. Kendala utama yang sering dialami oleh kelompok pembudidaya udang “Pantai Palie” Desa Madello adalah rendahnya kelulushidupan udang yang umumnya terjadi pada fase mysis ke fase pascalarva, sehingga perlu penerapan teknologi tepat guna untuk meningkatkan hasil panennya. Salah satu upaya yang dilakukan untuk menyikapi masalah tersebut adalah menerapkan penggunaan prebiotik mannanoligosakarida (Bio-MOS) pada pakan alami Artemia sp. sebagai pakan larva udang untuk meningkatkan nilai nutrisi pakan. Metode pelaksanaan kegiatan dilakukan dengan metode diskusi, koordinasi, penyuluhan, pelatihan dan pendampingan kepada mitra. Berdasarkan hasil kegiatan pengabdian kepada masyarakat, kelompok pembudidaya udang “Pantai Palie” menjadi mengetahui dan terampil melakukan pengkayaan pakan alami Artemia sp. dengan Bio-MOS, sehingga dapat meningkatkan kelulushidupan udang pada stadia mysis ke pascalarva. Saran yang diberikan dalam kegiatan ini adalah sebaiknya dilakukan pendampingan lanjutan terkait penggunaan Bio-MOS pada pakan Artemia sp. serta pelatihan manajemen usaha untuk meningkatkan kualitas sumberdaya manusia sebagai pengelola pada usaha pembenihan sistem backyard di Desa Madello,Kabupaten Barru.Kata Kunci: udang vaname, backyard, Artemia sp., mannanoligosakarida (Bio-MOS).AbstractCommunities in the coastal area of Madella Village, Balusu District, Barru Regency use their home yards as a place for cultivation vanname shrimp on a hatchery scale through the backyard system. The main obstacle that is often experienced by the "Palie Beach" shrimp farming group is the low survival rate of shrimp, which generally occurs from the mysis phase to the postlarva phase, so it is necessary to apply appropriate technology to increase crop yields. One of the efforts made to address this problem is to apply the use of prebiotic mannanoligosaccharides (Bio-MOS) in natural feed Artemia sp. as feed for shrimp larvae to increase the nutritional value of feed. The method of implementing the activities is carried out using the methods of discussion, coordination, counseling, training and mentoring to partners. Based on the results of community service activities, the "Palie Beach" shrimp farming group became aware of and skilled in enriching the natural feed of Artemia sp. with Bio-MOS, so that it can increase the survival of shrimp from the mysis stage to post-larvae. The advice given in this activity is that further assistance should be carried out regarding the use of MOS in Artemia sp feed as well as business management training to improve the quality of human resources as managers in a backyard hatchery business in Madello Village, Barru Regency.Key Word: vanname shrimp, backyard, Artemia sp., mannanoligosaccharides (Bio-MOS).

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