Elementos visuais das embalagens: uma análise de cereais matinais para crianças

Revista Foco ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 78
Author(s):  
Gilberto Cristiano da Silva Junior ◽  
João Batista Soares Neto ◽  
Janayna Souto Leal ◽  
Jailson Santana Carneiro
Keyword(s):  
Qualitative Research ◽  
Consumer Behavior ◽  
Decision Process ◽  
Nutritional Information ◽  
Purchasing Decision ◽  
Visual Elements ◽  
Children's Attention

Os elementos visuais de uma embalagem podem influenciar o processo de decisão de compra do consumidor. Logo, este trabalho tem como objetivo geral analisar os elementos visuais presentes nas embalagens de cereais infantis. Nesse sentido, realizou-se uma pesquisa exploratória e qualitativa em dez embalagens de cereais infantis das empresas São Braz, Kellogg’s e Nestlé. A mesma foi fundamentada a partir dos conceitos de comportamento do consumidor e dos estímulos de marketing por meio de embalagens. Por meio da análise de conteúdo, identificou-se as categorias: nome do produto, cores utilizadas, imagens estampadas e informações oferecidas. Observou-se que as cores fortes, com ênfase nas informações nutricionais, são estratégias de estímulo aos pais. Já as imagens estampadas de personagens licenciados ou criados pela própria empresa, além da oferta de jogos, objetivam a captação da atenção das crianças. Os resultados da pesquisa revelaram que os elementos visuais contidos nas embalagens representam estímulos às crianças. Todavia, a maior parte desses estímulos são direcionados aos compradores do cereal e não aos seus usuários. The visual elements of a package can influence the consumer's purchasing decision process. Therefore, this article aims to analyze the visual elements present in children's cereal packaging.. In this sense, an exploratory and qualitative research was carried out on ten packages of children's cereals from the companies São Braz, Kellogg's and Nestlé. It was based on the concepts of consumer behavior and marketing stimuli through packaging. Through the analysis of content, we identified the categories: product name, colors used, stamped images and information offered. It was observed that strong colors, with an emphasis on nutritional information, are strategies to stimulate parents. Already the stamped images of characters licensed or created by the company itself, in addition to the offer of games, aim at attracting children's attention. The results of the research revealed that the visual elements contained in the packages represent stimuli for the children. However, most of these stimuli are directed to cereal buyers and not to their users.

The Science Behind Neuromarketing

2020 ◽  
pp. 104-126
Author(s):  
Yetkin Bulut ◽  
Burak Arslan
Keyword(s):  
Decision Making ◽  
Qualitative Research ◽  
Research Methods ◽  
Decision Process ◽  
Marketing Research ◽  
Purchasing Decision ◽  
Quantitative And Qualitative Research ◽  
Research Techniques ◽  
Decision Making Processes ◽  
Traditional Marketing

With the change and development of technology, the techniques used in marketing research have also changed. Quantitative and qualitative research techniques have been applied to traditional marketing research. Although these techniques are applied, the purchasing decision process of the consumer is not fully understood. The decision-making processes of consumers are more clearly understood thanks to the neuromarketing approach that arises as a result of the collaboration of marketing with neuroscience and the research methods applied as a requirement of this understanding. In this chapter, research methods used in the field of neuromarketing will be examined, examples of applications will be given, and suggestions will be made to academicians and practitioners.

Visual Elements of "Semar Calligraphy" on Cirebon Glass Painting of Kusdono’s Work

2020 ◽  
Vol 1 ◽  
pp. 43-47
Author(s):  
Yayah Rukiah
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Geographical Location ◽  
Qualitative Research Methods ◽  
Visual Elements ◽  
Arabic Calligraphy ◽  
Main Figure ◽  
Descriptive Qualitative

This research is focused on the visual elements contained on Kusdono's Cirebon glass painting. The writer uses descriptive qualitative research methods to examine the visual elements, with the technique of collecting data from books and journals that relates to the research object. The purpose of this study is to examine and find the meaning of Cirebon glass paintings. The results of this research are Semar as the main figure in the clown who always do good, keep the truth and obey the tenet that closely related to Islam. Arabic calligraphy reinforces Semar's figure. On the Cirebon glass painting, there are many mega mendung ornaments and wadasan which are Cirebon batik motifs, as well as the colors used in the coastal colors due to the geographical location of Cirebon City near the beach.  

MEREK SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAKE OVER DI KOTA BLITAR

2018 ◽  
Vol 11 (2) ◽  
pp. 20-27
Author(s):  
Denok Wahyudi Setyo Rahayu
Keyword(s):  
Consumer Behavior ◽  
Driving Force ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Cosmetic Product ◽  
The City

Consumer behavior has become a consumer habit in shopping. This affects the pattern of product purchasing decision. The purpose of the study was to find out whether the brand could be a driver of buying Make Over cosmetics product in the city of Blitar. The variables used are brands and purchasing decisions with samples of seller and buyers of Make Over cosmetic product in the city of Blitar. The resut of the study found that cosmetics brands Make Over became the driving force for purchasing cosmetic products in the city of Blitar. 

An Exploration of Five Stages in Faculty Retirement Decision Making

2020 ◽  
pp. 193672442098298
Author(s):  
Beverlee B. Anderson ◽  
Jennifer Jeffries ◽  
Janet McDaniel
Keyword(s):  
Decision Making ◽  
Qualitative Research ◽  
Decision Process ◽  
Process Model ◽  
Working Life ◽  
Substantial Portion ◽  
Retirement Decision ◽  
Faculty Retirement ◽  
Cognitive Decision

Humans make thousands of decisions each day. Most of the decisions we make are trivial or relatively unimportant in possible consequences. However, there are a few decisions we make in life that are lifechanging; one of those is the decision to retire from the professoriate. Voluntarily deciding to leave a profession where one has spent a substantial portion of one’s working life is one of life’s major decisions. This qualitative research looks at the various influences, actions, and feelings through the process of deciding to retire. Using a five-stage cognitive decision-process model as a framework, this paper reports on the reflections of 20 recent retirees over the five stages of the decision process from when first seriously considering the decision to postretirement activities and feelings. The results show that while all faculty progressed through the five stages, the timeframe, influences, feelings, and actions were unique to each individual.

scholarly journals Pengaruh Produk dan Harga terhadap Keputusan Pembelian Tepung Bumbu Mamasuka

2018 ◽  
Vol 2 (1) ◽  
pp. 106-117
Author(s):  
Dodi Agusra
Keyword(s):  
Consumer Behavior ◽  
Product Quality ◽  
Linear Analysis ◽  
Improve Product Quality ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Improve Product ◽  
Competitive Price

Companies must be responsive in addressing consumer behavior by anticipating changes and retaining consumers so that consumers are loyal. The aim of this research was to determine the effect of products and prices on consumer’s purchasing decisions Mamasuka spacy flour at PT Jico Agung in Pekanbaru. There were 60 consumers used as population and sample in this research. They are the consumers from shops and grocers selling Mamasuka spicy flour of PT Jico Agung in Pekanbaru. While the method used in this research was multiple linear analysis. The result showed that both products and prices affected each other in consumers’ decision to buy Mamasuka spicy flour. Product and prices also affected positively consumers’ purchasing decision in buying Mamasuka spicy flour at PT Jico Agung in Pekanbaru. The contribution of product and prices to consumers’ purchasing decisions in buying Mamasuka was 41,6%, while the rest is equal to 58,4% influenced by other variables not examined in this research. PT Jico Agung was expected to improve product quality and provide competitive price as well as concern about promotion strategi used.Keywords: Products, Prices, Purchasing Decisions

scholarly journals ANALISIS PERILAKU KONSUMEN TERHADAP KOPI TELAPEN PADA ERA NEW NORMAL DI BATUKLIANG UTARA KABUPATEN LOMBOK TENGAH

2021 ◽  
Vol 22 (2) ◽  
pp. 119-133
Author(s):  
Nurul Aini ◽  
Syarif Husni ◽  
Muhamad Siddik
Keyword(s):  
Consumer Behavior ◽  
Decision Process ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
New Normal ◽  
Attribute Analysis ◽  
Quota Sampling ◽  
Buy Back ◽  
Analytical Tools

This study aims to identify general characteristics, analyze consumer behavior, analyze consumer attitudes, analyze the purchase decision process. telapen coffee in the new normal era in North Batukliang District, Central Lombok Regency. This research uses a descriptive method. Determination of the research location is determined by purposive sampling technique. Determination of the number of consumer samples is determined by the Quota sampling technique of 30 respondents. The analytical tools used in this study are fishbein multi-attribute analysis and subjective normative analysis to measure consumer behavior and attitudes. Descriptive analysis to measure the characteristics and purchasing decision process of telapen coffee consumers. The results of this study indicate that telapen coffee consumers have the possibility to buy back telapen coffee products and have a favorable attitude towards telapen coffee products and feel satisfied with telapen coffee products. Based on the results of these studies should KVWT Kaki Rinjani should be. lower prices to increase coffee demand. telapen. must be able to maintain the attributes that can attract new customers and retain old customers.

scholarly journals PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KOTA BANDAR LAMPUNG

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Sutarni Sutarni ◽  
Luluk Irawati ◽  
Bina Unteawati ◽  
Clara Yolandika
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Information Search ◽  
Qualitative Method ◽  
Decision Making Process ◽  
Purchasing Decisions ◽  
Alternative Evaluation ◽  
Purchasing Decision ◽  
Post Purchase ◽  
Method Approach

The purpose of this study is to describe the decision making process of purchasing hydroponic vegetables. This research conducted in Bandar Lampung City. The study was conducted on 42 consumers of hydroponic vegetables and 42 non-hydroponic consumers. This research requires a qualitative method approach. Analysis of the stages of consumer purchasing decision-making process used to determine consumer behavior in making purchases of hydroponic and non hydroponic vegetables. Stages in the process of making consumer purchasing decisions in choosing commodities include the introduction of needs, information search, alternative evaluation, purchasing decisions, and post-purchase evaluation.Keywords: Decission Making, Hydroponic, Vegetable

scholarly journals TRACKING DOWNS CHRISTIAN DIOR IN AMERICAN POST-WWII FASHION UNTIL EARLY 1950s

2019 ◽  
Vol 4 (1) ◽  
pp. 63
Author(s):  
Nurina Aulia Haris
Keyword(s):  
Qualitative Research ◽  
World War Ii ◽  
Consumer Behavior ◽  
Social Status ◽  
Human Being ◽  
World War ◽  
The Government ◽  
Post War ◽  
American Society ◽  
The Times

This article studied the accomplishment of Christian Dior during his business venture in American market by using his autobiography as the main source of the research and qualitative research used as the method of study. Graves’s thought on Consumer Behavior are used as the approach of study under the umbrella of Transnational American Studies.The success of Dior in the American market is not solely because of his dresses but there are other factors that support the success of his business especially the post-World War II situation where people need something new that can make them remember the times before the war, in addition, the promotion and assessment of fashion experts through fashion and lifestyle magazines also affect people's assessment of Dior's dresses and make them affected to own his collections. Based on the theory described by Graves, people tendency to imitate others is capable to influence one's expenses and this can be seen from the phenomena occurring in American society toward Dior’s works.Concisely, the result of this research shows that the success of Dior in American market happened because of 2 things. First is the nature of human being that loves beauty, neatness, and things which make them happy. Second is the timing of his debut which was post war era where people were researching the pride they lost during the war caused by the limitation applied by the government and the condition itself therefore when Dior came with his collections they saw it as if it was their way to get back their pride as by wearing Dior’s collection it can show their social status. Keywords: Christian Dior, Fashion, Societies, World War II

scholarly journals Fungsi Dan Makna Point Of Interest Dalam Unsur Grafis Pada Label Makanan Tradisional Getuk Goreng Di Sokaraja

2021 ◽  
Vol 2 (2) ◽  
pp. 113-128
Author(s):  
Nawang Nawang Nila
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Research Method ◽  
Design Principles ◽  
Unit Of Analysis ◽  
Secondary Sources ◽  
Visual Elements ◽  
Point Of Interest ◽  
Graphic Elements

Point of Interest (center of attention) becomes important for identity on product labels for Sokaraja fried getuk packaging. On each label, Sokaraja fried getuk uses a different center of attention from one label to another. This study aims to determine the role of the center of interest in the fried getuk label. The research method used is descriptive qualitative research by extracting data from primary and secondary sources such as interviews and literature studies. Through the perspective of the theory of graphic elements and design principles as the unit of analysis for the label of getuk goreng Sukaraja. Based on data analysis, it was concluded that the Sokaraja Fried Getuk Label has the characteristics of traditional visual elements and is dominated by red. Aspects of typography tend to be serif, sans serif, and script, using symmetrical and asymmetrical compositions. Design principles such as unity, proportion, balance, rhythm, and emphasis are visual elements that are composed quite well.

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