scholarly journals ANALISIS PERILAKU KONSUMEN TERHADAP KOPI TELAPEN PADA ERA NEW NORMAL DI BATUKLIANG UTARA KABUPATEN LOMBOK TENGAH

2021 ◽  
Vol 22 (2) ◽  
pp. 119-133
Author(s):  
Nurul Aini ◽  
Syarif Husni ◽  
Muhamad Siddik
Keyword(s):  
Consumer Behavior ◽  
Decision Process ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
New Normal ◽  
Attribute Analysis ◽  
Quota Sampling ◽  
Buy Back ◽  
Analytical Tools

This study aims to identify general characteristics, analyze consumer behavior, analyze consumer attitudes, analyze the purchase decision process. telapen coffee in the new normal era in North Batukliang District, Central Lombok Regency. This research uses a descriptive method. Determination of the research location is determined by purposive sampling technique. Determination of the number of consumer samples is determined by the Quota sampling technique of 30 respondents. The analytical tools used in this study are fishbein multi-attribute analysis and subjective normative analysis to measure consumer behavior and attitudes. Descriptive analysis to measure the characteristics and purchasing decision process of telapen coffee consumers. The results of this study indicate that telapen coffee consumers have the possibility to buy back telapen coffee products and have a favorable attitude towards telapen coffee products and feel satisfied with telapen coffee products. Based on the results of these studies should KVWT Kaki Rinjani should be. lower prices to increase coffee demand. telapen. must be able to maintain the attributes that can attract new customers and retain old customers.

STRATEGI PROMOSI UNTUK MENJAGA HUBUNGAN DENGAN WISATAWAN DI KAWASAN WISATA KUTA PADA ERA NEW NORMAL

2021 ◽  
Vol 20 (2) ◽  
pp. 114-123
Author(s):  
Anak Agung Ananda Pradnya Pramitha
Keyword(s):  
Relationship Marketing ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Customer Relationship ◽  
Promotion Strategy ◽  
New Normal ◽  
Customer Relationship Marketing ◽  
Qualitative Descriptive ◽  
To Come ◽  
The Right

This research aims to create an integrated promotional strategy to maintain relationships with tourists in kuta tourism area in the new normal era. The strategy was formed using a reference from Customer Relationship Marketing (CRM). Customer Relationship Marketing (CRM) is a marketing activity that aims to find, establish and maintain relationships with customers. Data collection techniques are carried out through documentation, literature studies, observations and interviews. The sampling technique used is Purposive Sampling. The data obtained is analyzed using qualitative descriptive analysis techniques. Based on the research that has been done formed several strategies that can be used to maintain good relationships with tourists or customers. The strategies are grouped into 4 categories. The four categories are trust, commitment, communication and problem handling. In these circumstances maintaining a relationship with a traveler or customer is very important. The right strategy is needed so that when the tourism gate has reopened, then tourists or customers will not be reluctant to come visit. Keywords : Promotion Strategy, CRM, Kuta Tourist Area, New Normal

scholarly journals ANALISIS PENDAPATAN USAHA TERNAK BABI DI KECAMATAN TOMBULU KABUPATEN MINAHASA

ZOOTEC ◽  
2020 ◽  
Vol 40 (2) ◽  
pp. 471
Author(s):  
Yudi P Sinulingga ◽  
N M Santa ◽  
L S Kalangi ◽  
M A.V Manese
Keyword(s):  
Sampling Method ◽  
Business Models ◽  
Secondary Data ◽  
Sampling Technique ◽  
Social Costs ◽  
Primary Data ◽  
Business Income ◽  
Feed Costs ◽  
Quota Sampling

ANALYSIS OF PIG LIVESTOCK BUSINESS INCOME IN TOMBULU DISTRICT MINAHASA REGENCY. The study was conducted in the Tombulu District of Minahasa Regency for one month from January 2020 to February 2020.The data used in this study were primary data and secondary data. The puposive sampling method was applied to determine the sample location in Tombulu District with the number of breeders in Tombulu District were 30 breeders. Therefore, the determination of the sample applied Total Quota Sampling technique. Pigs livestock business models run by breeders were breeding, fattening, combination, and swine pigs. The result showed models that the dominant pig livestock business in Tombulu District was a combination of breeding and fattening. The income earned from the pig livestock business is Rp.39,207,785 / period or Rp3,920,778 / month. The amount of production, feed costs, and social costs are factors that were very influential on the business income of pig livestock.

scholarly journals Manajemen Stres pada Mahasiswa dalam Penyusunan Skripsi di Institut Pertanian Bogor

2021 ◽  
Vol 12 (2) ◽  
pp. 156-165
Author(s):  
Nabila Nabila ◽  
Andita Sayekti
Keyword(s):  
Stress Management ◽  
Undergraduate Students ◽  
Sampling Technique ◽  
Total Sample ◽  
Physical Symptoms ◽  
Stress Factors ◽  
Student Stress ◽  
Final Project ◽  
Quota Sampling ◽  
Analytical Tools

Final project is an independent task that must be completed by final year undergraduate students as a graduation requirement. The process includes the preparation stage (proposal), implementation, thesis writing, and thesis defense. The purpose of this study is determine the symptoms of stress experienced by final year students, knowing the stress factors, and determine alternative stress management in writing their thesis. The method that used is non-probability sampling with a quota sampling technique. Total sample is 419 respondents. Descriptive and factor analysis are used for analytical tools. The results stated that IPB students felt stressed during the preparation of the thesis with physical symptoms that were felt easily tired and heart palpitations. The most contributing factor in student stress is the data analysis method. Alternative stress management for students is taking a short break, doing activities according to hobbies, setting a schedule for meetings with the supervisor, making graduation targets, and thinking positively.

scholarly journals Tinjauan Karakteristik Ibu Hamil Dengan Preklamsi Dan Anemia Di Kota Bandung, Kabupaten Cirebon, Kabupaten Kuningan

2021 ◽  
Vol 3 (4) ◽  
pp. 636-642
Author(s):  
Liliek Pratiwi ◽  
Harnanik Nawangsari
Keyword(s):  
Pregnant Women ◽  
Sleep Disturbances ◽  
Health Workers ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Cross Sectional ◽  
Detection And Identification ◽  
History Of ◽  
Quota Sampling ◽  
And Control

ABSTRACT : REVIEW OF THE CHARACTERISTICS OF PREGNANT MOTHERS WITH PRECLAMATION AND ANEMIA IN BANDUNG CITY CIREBON REGENCY, KUNINGAN REGENCY Background: Preeclampsia and anemia in pregnant women are still common and cause maternal mortality to increase. Late help is still found because pregnant women are not detected early. Anemia can cause shortness of breath, fatigue, palpitations, bleeding disorders during labor, sleep disturbances and sepsis. Pre-eclampsia is one of the direct causes of maternal death, the incidence of pre-eclampsia initially does not provide symptoms and signs, but at one time it can deteriorate rapidly, so it takes a series of examinations, detection, and identification of risk factors and control them so as to enable complex primary prevention.Objective: This study will provide an overview of the characteristics of pregnant women with preeclampsia and anemia in Bandung City, Cirebon Regency and Kuningan Regency.Research Methods: This study uses descriptive analysis, with a cross sectional approach, is retrospective in nature, observing the results of medical records. The population is pregnant women with preeclampsia and anemia in Bandung City, Cirebon Regency and Kuningan Regency, the pregnancy period from October 2020 to February 2021 is 489. The inclusion criteria for this study were pregnant women from trimester 1 to trimester 3 who experienced preeclampsia and anemia. The sampling technique is using quota sampling. The number of samples is 110 respondents. Exclusion criteria in this study were pregnant women with a history of congenital disease, being infected and other pregnancy complications besides anemia and preeclampsia.Results: Characteristics of pregnant women with preeclampsia and anemia in Bandung City, Cirebon Regency and Kuningan Regency, the majority of pregnant women experiencing preeclampsia, preceded by a history of preeclampsia in a previous pregnancy of 34.6%, primiparous status 18.1% and having hypertension. ,3%. The majority of pregnant women who experience anemia are with multiparous status of 28.1% and often occur when stepping on the 3rd trimester, as well as mothers who do not consume Fe tablets.Conclusion: So, by looking at these results, the outcome for the future is a proactive effort to screen pregnant women at risk in several areas by involving health workers, the community and other researchers as well as volunteers, for the sake of maternal and child health. Keywords: Preeclampsia, Anemia, Bandung City, Cirebon Regency, Kuningan RegencyINTISARI: TINJAUAN KARAKTERISTIK IBU HAMIL DENGAN PREKLAMSI DAN ANEMIA DI KOTA BANDUNG, KABUPATEN CIREBON, DAN KABUPATEN KUNINGAN Latar Belakang: Preklamsia dan anemia ibu hamil masih sering terjadi dan menyebabkan Angka Kematian Ibu meningkat. Pertolongan yang terlambat masih ditemukan karena ibu hamil tidak terdeteksi lebih awal. Anemia dapat mengakibatkan sesak nafas, fatigue, palpitasi, gangguan pendarahan selama persalinan, sampai gangguan tidur dan sepsis. Pre Eklamsi merupakan salah satu penyebab langsung kematian ibu, kejadian pre eklamsi pada awalnya tidak memberikan gejala dan tanda, namun pada suatu ketika dapat memburuk dengan cepat, sehingga butuh serangkaian pemeriksaan, deteksi, dan identifikasi faktor risiko serta mengontrolnya sehingga memungkinkan dilakukan pencegahan primer yang kompleksTujuan: Dalam penelitian ini akan memberikan gambaran tinjauan karakteristik ibu hamil dengan preklamsia dan anemia di Kota Bandung, Kabupaten Cirebon dan Kabupaten Kuningan.Metode Penelitian: Pada penelitian ini menggunakan analisis deskriptif, dengan pendekatan cross sectional, bersifat retrospektif, observasi dari hasil rekam medis. Populasi yaitu ibu hamil dengan preklamsia dan anemia di Kota Bandung, Kabupaten Cirebon dan Kabupaten Kuningan, periode kehamilan dari bulan Oktober tahun 2020 sampai Februari tahun 2021 yaitu 489. Kriteria inklusi penelitian ini adalah ibu hamil trimester 1 sampai trimester 3 yang mengalami preklamsia dan anemia. Teknik sampling yaitu menggunakan kuota sampling. Jumlah sampel adalah 110 responden. Kriteria eksklusi dalam penelitian ini yaitu ibu hamil dengan riwayat penyakit bawaan, sedang terinfeksi dan komplikasi kehamilan lainnya selain anemia dan preklamsia.Hasil: Karakteristik ibu hamil dengan preklamsia dan anemia di Kota Bandung, Kabupaten Cirebon dan Kabupaten Kuningan., mayoritas ibu hamil yang mengalami preklamsia, didahului dengan riwayat preklamsia pada kehamilan sebelumnya sebesar 34,6%, status primipara 18,1% serta memiliki hipertensi 16,3%. Mayoritas ibu hamil yang mengalami anemia yaitu dengan status multipara sebesar 28,1% dan sering terjadi Ketika menginjak trimester 3, serta ibu yang tidak mengkonsumsi tablet Fe.Kesimpulan: Jadi, dengan melihat hasil ini, outcome untuk ke depannya yaitu adanya upaya pro aktif penjaringan wanita hamil dengan risiko di beberapa daerah dengan melibatkan tenaga Kesehatan, masyarakat dan penelitia lain serta relawan, demi Kesehatan ibu dan anak. Kata Kunci:  Preklamsia, Anemia, Kota Bandung, Kabupaten Cirebon, Kabupaten Kuningan

scholarly journals ANALISIS BISNIS DIGITAL (SKEMA PONZI DAN SKEMA PIRAMIDA) DI ERA REVOLUSI INDUSTRI 4.0 BAGI MASYARAKAT DI KABUPATEN KOTABARU BERDASARKAN UU NO. 8 TAHUN 1995 TENTANG PASAR MODAL DAN UU NO. 7 TAHUN 2014 TENTANG PERDAGANGAN

KINDAI ◽  
2021 ◽  
Vol 17 (2) ◽  
pp. 166-177
Author(s):  
Grenada Floren
Keyword(s):  
Insider Trading ◽  
Capital Market ◽  
Industrial Revolution ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
The People ◽  
Analysis Technique ◽  
Quota Sampling ◽  
The Right ◽  
The Capital Market

Abstract: The ignorance of the people, especially those living in Kotabaru Regency regarding the existence and implementation of Law no. 08 of 1995 concerning the capital market and Law no. 7 of 2014 concerning trade, is used by illegal business actors to implement Ponzi schemes, pyramid schemes and insider trading on the businesses they offer. This study aims to find out about the development of digital business in the industrial revolution era, the implementation of Law no. 8 of 1995 concerning the capital market and Law no. 7 of 2014 concerning Trade in digital business, providing knowledge in choosing the right and appropriate digital business products. The sampling technique used was Quota sampling which was carried out on 50 respondents spread over 6 Districts in Kotabaru Regency. The qualitative descriptive analysis technique uses the scoring results from the questionnaire, for the results of the questionnaire with negative indications, further observations are carried out using purposive/judgmental techniques. From the results of the research, it was found that there are still many people who are entangled in illegal businesses. Keywords: Ponzi Scheme, Pyramid Scheme, Law No. 8 of 1995 concerning Markets Capital and Law no. 7 of 2014 concerning Trade   Abstrak : Ketidaktauan masyarakat khususnya yang tinggal di Kabupaten Kotabaru mengenai keberadaan dan pengimplementasian UU No. 08 Tahun 1995 tentang pasar modal dan UU No. 7 Tahun 2014 tentang perdagangan, dimanfaatkan oleh oknum pelaku bisnis ilegal untuk menerapkan skema Ponzi, skema piramida dan insider trading pada bisnis yang mereka tawarkan. Penelitian ini bertujuan untuk mengetahui mengenai perkembangan bisnis digital pada era revolusi industri, implementasi UU No. 8 Tahun 1995 Tentang pasar modal dan UU No. 7 Tahun 2014 Tentang Perdagangan pada bisnis digital, memberikan pengetahuan dalam memilih produk bisnis digital tepat dan sesuai. Teknik pengambilan sampel menggunakan Quota sampling yang dilakukan pada 50 orang responden yang tersebar pada 6 Kecamatan di Kabupaten Kotabaru. Teknik analisis deskriptif kualitatif menggunakan hasil skoring dari kusioner, untuk hasil kuisioner berindikasi negatife di lakukan pengamatan lanjutan menggunakan teknik purposive/judgmental. Dari hasil penelitan di temukan masih banyak masyarakat yang terjerat dalam bisnis ilegal.   Kata Kunci : Skema Ponzi, Skema Piramida, UU No.8 Tahun 1995 Tentang Pasar Modal dan UU No. 7 Tahun 2014 Tentang  Perdagangan

scholarly journals Persepsi Masyarakat Tentang Dampak Isi Ulang Pulsa Di ATM Terhadap UMKM Penjual Pulsa Seluler,

2014 ◽  
Vol 18 (1) ◽  
pp. 31-44
Author(s):  
Hilarion Hamjen
Keyword(s):  
Positive Impact ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Survey Method ◽  
Quantitative Descriptive Analysis ◽  
Customer Segment ◽  
Quantitative Descriptive ◽  
Quota Sampling ◽  
The Impact ◽  
The City

This research was conducted in the city of Palangkaraya in Central Borneo and city of Banjarbaru in South Borneo in order to describe the perception of public, especially in the city of Palangkaraya and the city of Banjarbaru about the Impact of to-up mobile credit's by ATM to the SMEs mobile credit seller. The research was conducted by survey method and quantitative approach, while the sampling technique used was quota sampling and quantitative descriptive analysis performed. The results showed the less Impact of top-up by ATM to the SMEs credits seller, because top-up by ATM have certain customer segment. However, the top-up by ATM economically very positive impact for the people, eventhough its needs long time transistion of top-up SMEs to the ATM. According to the most people and SMEs need regulation and oversight to create more conductive business for SMEs Keywords : Impact, SMEs, Mobile top-up, Top Up Credit, ATM   ABSTRAK Penelitian ini dilakukan di kota Palangkaraya Kalimantan Tengah dan kota Banjarbaru Kalimantan Selatan dengan tujuan untuk menggambarkan persepsi masyarakat khususnya di kota Palangkaraya dan kota Banjarbaru tentang dampak isi ulang pulsa di ATM terhadap UMKM penjual pulsa seluler. Penelitian dilakukan dengan metode survey dan pendekatan kuantitatif sementara teknik sampling yang digunakan adalah quota sampling dan analisa dilakukan secara deskriftif kuantitatif. Hasil penelitian menunjukkan bahwa isi ulang pulsa seluler di persepsikan kurang berdampak terhadap UMKM penjual pulsa seluler dikarenakan isi ulang pulsa di ATM maupun isi ulang pulsa di kios pulsa memiliki segmen pelanggannya masing-masing. Namun demikian dengan adanya isi ulang pulsa di ATM sangat berdampak positif secara ekonomi bagi masyarakat meskipun peralihannya dari kios pulsa ke ATM atau pola pembelian pulsa berlangsung dalam waktu yang lama. Menurut sebagian besar masyarakat dan pelaku UMKM penjual pulsa seluler bahwa perlu pengawasan dari pemerintah untuk menciptakan iklim usaha yang lebih kondusif bagi UMKM penjual pulsa seluler. Kata Kunci: Dampak, UMKM, Penjual Pulsa, isi ulang pulsa, ATM

scholarly journals PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA BERLIAN BEAUTY CLINIC SAMARINDA

2021 ◽  
Vol 9 (3) ◽  
pp. 248
Author(s):  
Weni Maulina
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analytical Tool ◽  
Statistical Software ◽  
Analytical Tools

This study aims to determine the effect of product quality and service quality on customer satisfaction at Berlian Beauty Clinic Samarinda ,. The analytical tools used are descriptive analysis and quantitative analysis with the help of SPSS statistical software version 22. The sampling technique in this study used a saturated sampling technique (census), which is a method that takes all populations to become respondents in this study. The number of taking samples was 83. Derived from the Berlian beauty Clinic sample on A. Wahab Syahranie street No.199A Samarinda. Data collection used is the technique of observation, questionnaires, and literature writing. While the analytical tool used is multiple linear regression analysis. The results of the study concluded that the product quality variable (X1) with a significant value of 0.05 because tcount = 7.569> ttable = 1.990 and the sig = 0.000 <0.05. The results of this study concluded that the variable service quality (X2) with a significant value of 0.05 because tcount = 4.554> ttable = 1.990 and the sig = 0.000 <0.05. thus the service quality variable has a partial effect on customer satisfaction (Y).

scholarly journals Pengaruh konformitas, keterampilan sosial dan persepsi terhadap sinetron anak jalanan terhadap perilaku agresif

2018 ◽  
Vol 5 (1) ◽  
pp. 93-104
Author(s):  
Ali Susanto ◽  
Muh Farozin
Keyword(s):  
Social Skills ◽  
Aggressive Behavior ◽  
Significant Influence ◽  
Random Sampling ◽  
Social Skill ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Ex Post ◽  
Ex Post Facto

Penelitian ini bertujuan untuk mengetahui: (1) pengaruh konformitas terhadap teman sebaya terhadap perilaku agresif siswa; (2) pengaruh keterampilan sosial terhadap perilaku agresif siswa; (3) pengaruh persepsi terhadap sinetron anak jalanan terhadap perilaku agresif siswa dan (4) pengaruh konformitas terhadap teman sebaya, keterampilan sosial dan persepsi terhadap sinetron anak jalanan secara bersama-sama terhadap perilaku agresif siswa. Penelitian ini menggunakan pendekatan kuantitatif jenis ex-post facto. Populasi penelitian ini adalah 715 siswa dan sampelnya 240 siswa. Penentuan ukuran sampel dengan teknik proportional stratifield random Sampling menggunakan nomogram Harry King dengan taraf kesalahan 5%. Instrument pengumpul data berupa skala yang telah divalidasi meliputi validitas isi (expert judgment) dan validitas empiris yang dihitung dengan Pearson product moment correlation. Analisis data menggunakan analisis deskriptif dan analisis regresi. Hasil penelitian menunjukkan: (1) terdapat pengaruh positif yang signifikan antara konformitas terhadap teman sebaya terhadap perilaku agresif siswa, (2) terdapat pengaruh negatif yang signifikan antara keterampilan sosial terhadap perilaku agresif siswa, (3) terdapat pengaruh positif yang signifikan antara persepsi terhadap sinetron anak jalanan terhadap perilaku agresif siswa, dan (4) terdapat pengaruh yang signifikan secara simultan antara konformitas terhadap teman sebaya, keterampilan sosial dan persepsi terhadap sinetron anak jalanan terhadap perilaku agresif siswa.Kata kunci:konformitas, teman sebaya, keterampilan sosial, persepsi, sinetron anak jalanan, perilaku agresif THE INFLUENCE OF CONFORMITY, SOCIAL SKILL, PERCEPTION OF ANAK JALANAN SINETRON ON AGGREISSVIE BEHAVIORAbstractThis study aimed to determine: (1) the influence of peers' conformity on the student's aggressive behavior, (2) the influence of social skills on the students' aggressive behavior, (3) the influence of Anak Jalanan Sinetron perception on students' aggressive behavior, and (4) the influence of peers' conformity, social skills and perception of Anak Jalanan sinetron corelate to the students' aggressive behavior. This research used quantitative approach of ex-post facto type. The population of this research was 715 students of SMK Muhammadiyah 1 Salam. Determination of the number of samples used Harry King nomogram with 5% error level, so that the research sample obtained as many as 240 people. The Determination of sample used proportional stratified random sampling technique. Instrument validity included content validity (experts' judgment) and empirical validity calculated by correlation of Pearson product moment. Data analysis used descriptive analysis and regression analysis. The results show that: (1) there is significant influence of the peers' conformity on students' aggressive behavior; (2) there is significant influence of social skills on students' aggressive behavior; (3) there is a significant influence of Anak Jalanan Sinetron to the students' perception on students' aggressive behavior; (4) there is significant influence of peers' conformity, social skills and perception of Anak Jalanan sinetron correlate to the students' aggressive behavior.Keywords: peers’ conformity, social skill, perception of anak jalanan sinetron and aggresive behavior

scholarly journals EFEK BERGANDA (MULTIPLIER EFFECT) PT. HUTAN KETAPANG INDUSTRI TERHADAP USAHA MASYARAKAT DUSUN SILINGAN DAN DUSUN KLUKUBLANTAK DESA MEKAR UTAMA KECAMATAN KENDAWANGAN KABUPATEN KETAPANG

2019 ◽  
Vol 7 (3) ◽  
Author(s):  
Jimi Rahadi ◽  
Emi Roslinda ◽  
M Idham
Keyword(s):  
Economic Impact ◽  
Raw Materials ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Effect Analysis ◽  
Business People ◽  
Multiplier Effect ◽  
Income Ratio ◽  
Income Multiplier ◽  
Quota Sampling

Industrial plantations (HTI) are plantations established by industrial groups to increase the potential and quality of production forests by implementing silvicultural systems in order to meet the needs of raw materials. PT. HKI is one of the HTI engaged in the industry which is located in Silingan and Klukublantak sub-villages, Mekar Utama Village, Kendawangan District. The existence of PT. HKI impacts business actors, workers, and the community around the PT. HKI. Therefore it is necessary to analyze the economic impact caused by PT. HKI. The purpose of this study is to examine the characteristics and perceptions of business people, workers, and the community, and examine the multiplier effect on the existence of PT. HKI. This research uses the respondent sampling method with quota sampling technique. Respondents in this study were 90 people divided into 30 business people, 30 workers, and 30 people. Data analysis uses descriptive analysis and multiplier effect analysis of the characteristics of business people, workers, and the public in PT. HKI. Characteristics of respondents in PT. HKI is dominated by men. The perception of business people, workers, and the community tends to be positive. The economic impact can be seen from the Keynesian Income Multiplier value obtained at 3.25 while the Type 1 Multiplier Income Ratio is 1.19 and the Type 2 Multiplier Income Ratio is 1.29. Based on this it can be concluded that PT. HKI provides an economic impact on businesses and workers in the area of PT. HKI.Keywords: Characteristics, Multiplier effect, Perception.

scholarly journals The Effect Of Brand And Price On Mineral Water Purchase Decision (The Study Of Semongkat Brand Local Gallon Mineral Water In Sumbawa District)

2021 ◽  
Vol 2 (6) ◽  
pp. 2005-2009
Author(s):  
Indra Kusumawati ◽  
Zainal Arifin
Keyword(s):  
Data Collection ◽  
Mineral Water ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Consumer Decisions ◽  
Data Collection Technique ◽  
Quota Sampling ◽  
And Control ◽  
Analytical Tools ◽  
The Relationship

Sumbawa Regency is a district in the Province of West Nusa Tenggara (NTB) Indonesia, where there are lots of local products, one of which is Semongkat Brand Gallon drinking water. Taken from natural springs from the mountains of Semongkat Tourism Village, Sumbawa Besar. The Objective is to significantly determine the effect of variables between brands and prices to the consumer’s decision in doing repurchased gallons of Semongkat mineral water in Sumbawa Regency. To find out which variables have the most significant influence on consumer decisions in repurchasing gallons of mineral water from the Semongkat brand in Sumbawa Regency, the type of research used is the associative one, which is a form of research aims to determine the relationship between two or more variables. This research builds a theory that can function to explain, predict and control a symptom. The population in this study are buyers (housewives) who make the decision to repurchase Semongkat brand mineral water products with the choice of gallon water. The sampling technique used was quota sampling technique based on certain considerations from the researcher (Djarwanto et.all, 1993:119) . For the number of population p is not known with certainty. The number of samples to be studied is 30 people. The variables of this research are the brand (X 1 ), the price is (X 2 ) and the purchase decision is (Y)  and therefore, data collection method used should be the method of random sampling, While the data collection technique should use a questionnaire. The analytical tools used in this research are Multiple Linear Regression Test and Statistical Test. The findings of this study are partial and simultaneous findings. There is an

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