COVID-19 PANDEMIC AS A DRIVER OF DIGITAL COMMUNICATIONS GROWTH IN THE PHARMACEUTICAL MARKET

2020 ◽  
Vol 13 (4) ◽  
pp. 52-58
Author(s):  
E.V. Makarova ◽  
◽  
I.M. Sinyaeva ◽  
Keyword(s):  
Digital Communications ◽  
Digital Technologies ◽  
Current Situation ◽  
Pharmaceutical Market ◽  
Pharmaceutical Companies ◽  
Technical Equipment ◽  
Remote Work ◽  
Remote Communication ◽  
Digital Format ◽  
The Impact

The impact of the COVID-19 pandemic on the development of the pharmaceutical market is analyzed. In addition to serious losses, the current situation also provided an opportunity for development. First of all, this has affected communications, which have almost completely switched to digital format. The technical capabilities and skills of using digital technologies of all participants in the pharmaceutical market - patients, doctors, pharmacies, pharmaceutical companies, government, showed who was ready to accept the current reality, and who was left out of work. Also, the current situation has further exposed the problems that exist in the pharmaceutical market. A good example is pharmaceutical companies that have switched to remote communication. For some companies, this was not difficult, because previously these companies, understanding the prospects for interaction through digital communications, have already created departments that fully interact with customers through digital technologies. Those who did not pay attention to the development of digital promotion channels had to quickly rebuild, while there were problems with technical equipment, the ability to use it by the company’s employees, and most importantly – online meeting is different from an offline meeting. Also, not all clients were ready to interact in an online format. And if earlier they asked, for example, to send information by email, then started the complete remote work, everyone had to know various systems for meet remotely.

scholarly journals TRANSFORMATIONAL TRENDS AND INNOVATIVE FACTORS IN THE DEVELOPMENT OF THE WHOLESALE AND RETAIL SECTORS OF THE PHARMACEUTICAL MARKET

2021 ◽  
pp. 27-35
Author(s):  
E. A. Bykova
Keyword(s):  
Pharmaceutical Industry ◽  
Structural Changes ◽  
State Regulation ◽  
Pharmaceutical Market ◽  
Essential Medicines ◽  
Pharmaceutical Companies ◽  
Innovative Development ◽  
Market Participants ◽  
The Impact

The article discusses important features of trends in the transformation of the wholesale and retail level of the Russian medicinal market in the context of innovative factors in the development of the pharmaceutical industry in Russia. The paper gives a general assessment of the impact of state regulation of the maximum selling prices for medicines from the list of vital and essential medicines on the profitability of the market. The author presents a simplified institutional scheme of interaction between distributors and other market participants. The study discusses important aspects and tactical steps of the distribution and pharmacy level of the Russian pharmaceutical market. The article gives the ratings of the leading distribution pharmaceutical companies in Russia and analyses the peculiarities of their structural changes under the influence of innovative development factors. The paper gives ratings of leading pharmacy chains and analyses the features of new structural formations – associations. The author proposes the term of “polarization” for wholesale and retail companies.

Remote communication in Scrum teams – a COVID-19 preventive measure or work time optimisation?

e-mentor ◽  
2021 ◽  
Vol 92 (5) ◽  
pp. 81-90
Author(s):  
Kamil Brodnicki ◽  
Keyword(s):  
Principal Component Analysis ◽  
Cluster Analysis ◽  
Principal Component ◽  
Preventive Measure ◽  
Remote Work ◽  
Remote Communication ◽  
Work Time ◽  
Research Material ◽  
And Cluster Analysis ◽  
The Impact

The article presents the impact of remote work, resulting from the COVID-19 pandemic, on the functioning of Scrum teams. Attempts have been made to analyse the positive and negative aspects of remote work. The article also looks at the impact of remote work on the level of communication and efficiency of Scrum teams. For this purpose, the author conducted research on a sample of 40 organisations that declared to use Scrum methodology, using 187 questionnaires as the research material. The study was carried out at the turn of April and May 2021 and was carried out using the CAWI technique. The obtained results were analysed using the Principal Component Analysis and Cluster Analysis methods, and enable defining a picture of an organisation’s readiness to work remotely. In addition, they also allowed for an assessment of how the infrastructure used for remote work communication translates into the organisation of Sprint meetings. This paper presents conclusions aimed at counteracting the observed irregularities detected during the tests. At the end, the author proposes solutions that could improve communication within Scrum teams, with remote work in mind.

scholarly journals Novas considerações sobre o acesso ao Patrimônio Musical no Brasil | New considerations on access to Brazilian musical heritage

2011 ◽  
Vol 7 (2) ◽  
Author(s):  
André Guerra Cotta
Keyword(s):  
Cultural Heritage ◽  
Digital Technologies ◽  
Current Situation ◽  
Legal Restrictions ◽  
Right To Information ◽  
Definition Of ◽  
The Right ◽  
The Impact ◽  
Musical Heritage ◽  
Methodological Difficulties

Resumo Este artigo traz considerações sobre o direito à informação no campo da musicologia no Brasil, especialmente sobre o acesso a fontes musicais manuscritas. O autor compara a situação atual com o contexto de fins da década de 1990, apresentando exemplos concretos de avanço em termos de acessibilidade das fontes e reflexões sobre o impacto das tecnologias digitais na área em foco. Finalmente, aponta aspectos em que não houve tranformações significativas, tais como as restrições legais, as dificuldades metodológicas e a falta de mobilização coletiva para a discussão e definição de políticas públicas voltadas para o tratamento e a conservação do Patrimônio Musical no Brasil. Palavras-chave música brasileira, musicologia histórica, acervos, digitalização, patrimônio cultural Abstract This article presents considerations about the right to information in the field of musicology in Brazil, especially on the accessibility to hand-written musical sources. The author compares the current situation with the context of the late 1990s, giving positive examples in terms of accessibility of the sources and reflections on the impact of digital technologies in the area in focus. Finally, we discuss aspects in which there were no significant transformations, such as legal restrictions, methodological difficulties and the lack of collective mobilization for the discussion and definition of public policies for the care and preservation of musical heritage in Brazil. Keywords brazilian music, historical musicology, collections, digitization, cultural heritage

scholarly journals Automated verification of compliance of technical documentation of an enterprise in the conditions of digital technology

2018 ◽  
Vol 224 ◽  
pp. 02105 ◽  
Author(s):  
Alexander Feofanov ◽  
Nataliya Bondarchuk
Keyword(s):  
Digital Technology ◽  
Digital Technologies ◽  
Current Situation ◽  
Standard Of Living ◽  
Automated Verification ◽  
Technical Documentation ◽  
The Impact

The article describes the current situation of the country in the field of digital technologies and the importance of development in this direction. The sources of growth due to digitalization, as well as the impact on the standard of living of human digital technologies are described. Particular attention is paid to the need to introduce and develop a proposed program that will manage all discrepancies based on risk-based thinking and the PDCA principle.

scholarly journals Impact of COVID-19 on the Introduction of Digital Technologies by International Business

2020 ◽  
Vol 10 (513) ◽  
pp. 227-232
Author(s):  
I. V. Shkodinа ◽  
◽  
T. V. Serdyuk ◽  
Keyword(s):  
International Business ◽  
Digital Technologies ◽  
Remote Work ◽  
Investment Projects ◽  
Start Up ◽  
Digital Gap ◽  
The One ◽  
The Impact ◽  
The Internet Of Things

The article is aimed at analyzing the peculiarities of the introduction of digital technologies by the international business in the conditions of COVID-19. Based on the analysis of the impact of COVID-19 on the introduction of digital technologies by the international business, the authors concluded that the crisis, on the one hand, slowed down the financing of some investment projects, but, on the other hand, it stimulated the implementation of projects related to the digitalization of international business (5G, start-up factories, the Internet of Things, robotics and blockchain). There was an increase in financing for projects related to remote work, virtual cooperation instruments, mobile devices, security programs. In the long term, COVID-19 will exacerbate the problem of digital gap between both countries and businesses and among the population. It is concluded that the Big Tech’s digital innovations increase the profitability of tech giants, and flows of cheap liquidity (as a means of countering COVID-19) lead to the formation of a new bubble in the market (P/E is close to 75). After the pandemic, traditional business will resume, but the digital gap will increase and remain a major economic and social problem. To solve these problems, it is imperative to improve the State-based regulation.

Digital educational technologies in the context of increasing the international competitiveness of universities

2020 ◽  
pp. 123-136
Author(s):  
E.A. Kameneva ◽  
G.V. Mozhaeva ◽  
M.A. Selivanova
Keyword(s):  
Distance Learning ◽  
International Association ◽  
Digital Technologies ◽  
International Competitiveness ◽  
Current Situation ◽  
Economic Education ◽  
Educational Technologies ◽  
University Teachers ◽  
Digital Competencies ◽  
The Impact

The article assesses the impact of the pandemic on the development of distance learning and digital competencies of university teachers who are part of the International Association of Financial and Economic Education. The analysis of the dynamics of the use of digital technologies, services and tools by teachers from November 2019 to June 2020 is carried out. Particular attention was paid to the study of changes in the attitude of teachers towards distance learning in connection with the current situation caused by the pandemic.

scholarly journals Accelerated Process of Digital Transformation - The Impact and Consequences of Covid-19

2021 ◽  
Vol 22 (2) ◽  
Author(s):  
Mihajlo Travar ◽  
Igor Dugonjić ◽  
Saša Ristić
Keyword(s):  
Business Processes ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Remote Work ◽  
Public And Private ◽  
Value Innovation ◽  
Daily Work ◽  
Economic Progress ◽  
The World ◽  
The Impact

Due to the current pandemic caused by the COVID-19 virus, the world is changing rapidly along with digital technologies that transform every aspect of life, society and the economy. To prevent a complete collapse and suspension of all business processes, companies were forced to organize remote work, i.e. workers perform their daily work activities from their homes. The situation in which the world is currently in clearly indicates that digital transformation is something that should be a priority. Digital transformation is changing the way of doing and developing the business, new opportunities for economic progress in the public and private sectors. It allows companies to survive and focus on innovation, increasing their competitiveness. We can say with certainty that digital transformation means much more than complete integration of digital technologies. It also means digitalization and business processes and models automation, marketing, sales, digital purchase, Big Data, and related processes, and is based on five different areas, which include customers, competition, value, innovation and data.

DIGITALIZATION OF THE POLITICAL PROCESS OF MODERN RUSSIA: TRENDS AND PROSPECTS

2021 ◽  
Vol 27 (6) ◽  
pp. 63-72
Author(s):  
O. Potanina ◽  
Keyword(s):  
Political Communication ◽  
Scientific Community ◽  
Political Process ◽  
Digital Technologies ◽  
Digital Transformation ◽  
The Political ◽  
Russian Society ◽  
Political Sphere ◽  
Digital Format ◽  
The Impact

The development of digital technologies, their active implementation in the process of public-power management, and the daily life of citizens are changing the usual forms of political communication, radically transforming the political space. In the scientific community, discussions are held about the feasibility and importance of these processes, value judgments are made about the changes taking place in society; however, the digital transformation of public relations is irreversible and increasingly affects the familiar world. The urgency of this issue is due to the intensive introduction of the latest technologies in the political sphere, that is, its complete digitalization. The object of the research is the political process under the influence of the digital transformation of society in modern Russia. The subject of the study is the impact of the latest digital technologies on the transformation of the political process. The research purpose of the article is to determine the list of trends in the digitalization of the political process in modern Russia. The first task is to consider the issue in the scientific community about the use of digital technologies in the political sphere; the second task involves the analysis of the influence of trends on the transformation of the political process, the third-the identification of the most obvious trends. Digital technologies and prospects of digitalization are considered, taking into account the accumulated experience in the political sphere. The research examines the phenomena of digitalization of the political environment, analyzes digital trends and their impact on changing political communication. The author delineates the prospects and trends of digitalization of the political process. A possible list of trends in digitalization that will be introduced into the political sphere in the coming years, such as trends in the “digital format”, the protection of big data, control, and robotization, which cause modern changes in the political process in modern Russian society, and have an impact on the development of relations between a person and the state, is revealed

scholarly journals Digital technologies for launching innovative medications to the pharmaceutical market

2019 ◽  
Vol 110 ◽  
pp. 02026
Author(s):  
Andrey Porokhnenko ◽  
Ekaterina Sapozhnikova
Keyword(s):  
Digital Technologies ◽  
Pharmaceutical Market ◽  
Pharmaceutical Companies ◽  
Marketing Activity ◽  
Social Significance ◽  
The Social ◽  
Rational Combination ◽  
Combination Of Methods ◽  
Innovative Drugs

In modern conditions, the methods of bringing drugs to the pharmaceutical market has significant differences from other segments of the economy due to the following factors: the social significance of drugs that directly affect the quality of life and health of the population, the inability to refuse the use of drugs, the presence on the market of three groups of consumers - patients, doctors and the state represented by hospitals and the Ministry of health, legislative restrictions in the methods of marketing activity, a greater share of the presence of foreign multinational pharmaceutical companies, the specifics of the methods of bringing innovative drugs to the market. In order to quickly adapt to the ever-changing environment and achieve the objectives, pharmaceutical companies use different methods for launching new products, which demonstrate different degrees of efficiency, levels of implementation, and speed of obtaining the desired result. Increasing competition on the pharmaceutical market between medication manufacturers and the battle for the consumer should be based on the active introduction of digital technologies and a rational combination of methods of bringing innovative drugs.

scholarly journals New Zealand teens and digital harm: Statistical insights into experiences, impact and response

2019 ◽  
Author(s):  
Edgar Pacheco ◽  
Neil Melhuish
Keyword(s):  
New Zealand ◽  
Everyday Life ◽  
Digital Communications ◽  
Digital Technologies ◽  
Evidence Based ◽  
Representative Data ◽  
Representative Study ◽  
Nationally Representative ◽  
The Impact ◽  
Everyday Life Activities

This report presents the findings of a nationally representative study whose purpose was to explore the experiences, attitudes, and behaviours of New Zealand teens about digital communications including harm and/or distress. While there is growing interest in examining young people’s experiences and use of digital technologies, including the challenges and risks teens face, evidence based on representative data in the New Zealand context has been unavailable. The study focuses on the prevalence of New Zealand teens' experiences with a range of unwanted digital communications in the previous year and the impact these experiences had on them, both emotionally and in carrying out everyday life activities. It also describes teens’ responses, the effectiveness of their coping actions, and to whom they would turn for help in the future.

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