scholarly journals Posicionamiento y eficiencia del banano, cacao y flores del Ecuador en el mercado mundial / Positioning and efficiency of bananas, cocoa and flowers in the global market

Ciencia Unemi ◽  
2016 ◽  
Vol 9 (19) ◽  
pp. 48 ◽  
Author(s):  
Segundo Marvin Camino ◽  
Victor Andrade Diaz ◽  
Diana Pesantez Villacis

El presente trabajo analiza la inserción del banano, cacao y flores del Ecuador al mercado internacional en el período 2010-2014. El objetivo que se plantea en este estudio es analizar el posicionamiento de los productos en el mercado mundial y la eficiencia de dichos productos. Como principales conclusiones se pueden mencionar las siguientes. En primer lugar, el banano ha experimentado una pérdida de eficiencia en el mercado mundial ya que ha cedido participación de mercado desde el año 2012. En segundo lugar, las flores ecuatorianas han presentado un crecimiento de las exportaciones y así mismo de la participación de mercado a nivel mundial, pero ha crecido de una manera lenta lo que ocasiona que su inserción al mercado internacional se ubique en el límite entre óptimo y oportunidades perdidas. En tercer lugar, el cacao ecuatoriano, de los tres productos analizados es el que se encuentra en la mejor situación en el mercado mundial ya que es muy bueno su posicionamiento y su eficiencia. La participación de mercado de este producto ha crecido año a año, así como el valor de exportación. AbstractThis paper analyzes the insertion of Ecuadorian products like bananas, cocoa and flowers to the international market in the period 2010-2014. The objective stated in this study is to analyze the positioning of the products in the world market and the efficiency of these products. As main conclusions it can be mentioned the following: first, bananas have experienced a loss of efficiency in the world market because it has ceded market share since 2012. Second, Ecuadorian flowers have shown a growth of exports and also in its global market share. However, its growth has been slow and as a consequence its insertion in the global market is situated between optimal and missed opportunities. Third, the Ecuadorian cocoa, out of the three analyzed products it is located in the best position in the global market due to its efficiency. The market share of this product has grown year by year and also its export value.

Author(s):  
Nataliia Karasova

Despite the global economic slowdown, the sales of organic products on the international market continue to grow, and their production is becoming one of the most promising directions in agriculture. Given Ukraine's natural resources, export-oriented production of organic products has great potential. The purpose of this survey – to analyze the current trends on the global market for organic products, as well as the potential for organic farming in Ukraine, and to find the prospects and ways to develop exports. Using of general logical methods of induction and deduction, analyzing the trends on the global market for organic products and the potential of Ukraine's agriculture, organizational, economic, socio-cultural and regulatory conditions for the development of organic production in Ukraine are distinguished. The factors and promising directions of Ukraine's export specialization on the world market for organic products are explored, major methods of stimulating and supporting exporting producers are suggested.


2020 ◽  
Vol 4 (1) ◽  
pp. 81-87
Author(s):  
Shinta Dwi Ardanari ◽  
Rynalto Mukiwihando

ABSTRACTShare of Indonesia's export value of natural rubber in the international market is almost always below Thailand, which is one of the competiting countries. The others countries began to become a threat to Indonesia because their exports share of natural rubber showed an increasing. This indicates that there is intense competition in the international market. As a country with the largest plantation area in the world, Indonesia should be superior. But this can be an opportunity to be able to compete in the world market so it is important to be managed more deeply so that it can create competitive advantages that can increase competitiveness. This study aims to determine the position of the competitiveness of natural rubber exports for the three countries of ITRC in the international market. The analytical method used is dynamic RCA. The results showed that all products of natural rubber coded HS 400110, 400121, 400122, 400129 and 400130 were experiencing a decline in growth in the export share of the three countries of ITRC : Indonesia, Thailand and Malaysia, but the market demand conditions for these products were declining in that time period.


2019 ◽  
pp. 77-81
Author(s):  
A. Krishtofor

The main organizational characteristics of the world space industry in the context of increased international competition have been determined. The most characteristic changes in the global market of space products have been identified. The methodology of the analysis of the world market of space products and services has been presented. As a result of the analysis of the successful international experience in the development of the space industry and the trends of the world space activity, the global patterns, that need to be taken into account in the implementation and planning of measures to improve the competitiveness of space activity of the Russian Federation have been revealed.


2021 ◽  
Vol 303 ◽  
pp. 01003
Author(s):  
Olena Kozyrieva ◽  
Nataliia Tkalenko ◽  
Valentina Vyhovska ◽  
Alina Pinchuk

The article proves that the implementation of the principles and use of the tools of corporate social responsibility can increase the reputation of the corporation and its activity in the world market. The purpose of the article is to substantiate and determine the role of corporate social responsibility of the mining and metals companies in ensuring and improving their reputation in the world market. The article substantiates that the low level of corporate governance practice and insufficient part of social contribution to the companies negatively affect formation of corporate social responsibility of the corporations. The article analyzes the indicators of Corporate sustainability and Transparency for 2018-2019 according to the professional rating of the largest Ukrainian mining and metals companies, based on leading international practices. The analysis of indicators made it possible to identify the proportional dependence of the reputation of the corporation on the measures of corporate social responsibility that the latter implements. It is determined on the basis of the study that corporate social responsibility is an effective tool to increase the competitiveness of mining and metals companies.


2021 ◽  
pp. 5-9
Author(s):  
Tetiana AVERIKHINA ◽  
Maryna BURIACHENKO ◽  
Valeriia VASYLIEVA

Introduction. The world market of electrical equipment is developing very fast. There are many companies in the market that sell electrical equipment, among them there are companies that occupy leading positions. Today, the world market of energy engineering is estimated at 87 billion dollars per year, based on the structural dynamics of growth, the annual volume can reach 110-115 billion dollars per year until 2025. The global market for energy equipment service in 2020 is 31.7 billion dollars, including: LTSA (long-term service) 47 %, modernization – 20 %, field service – 24 %, engineering – 9 %. The purpose of the paper is to analyze the world market of electrical equipment, determine sales, business growth. The list of leaders in electrical equipment on the world market is considered. Results. The main trends in the world today are the following areas: development of DC transmission system, cable lines for underwater laying and cable for connections of renewable energy sources to reduce energy transmission costs through the capabilities of existing transmission lines, through network voltages and innovative design solutions and installation methods. The amendment for these trends shows us the world leaders in the electrical market, such as Legrand, Schneider Electric, ABB, Siemens, DEKraft, SASSIN, EKF, etc., R&D costs are 3.5–5 % of profits (over 60 years). Thus, we can conclude that the global market for cable networks is developing rapidly. This market is expected to grow in the development of smart grid technologies, renewable energy generation and initiatives to modernize the transmission and distribution system. Conclusion. That the global cable ladder market is developing rapidly. This market is expected to grow in the development of smart grid technologies, renewable energy cultivation and government initiatives to modernize transmission and distribution systems.


2016 ◽  
pp. 129-135 ◽  
Author(s):  
Viktória Kurmai

In the study, I examined the market competition and concentration in the word market of concentrated apple juice. I used RCA index to determine comparative advantages In the world China possesses the strongest comparative advantages. Besides China, Poland, Hungary, Chile, Ukraine, Turkey and Moldova possess strong comparative advantages too. I used Herfindahl-Hirschman-index to determine the market concentration. Based on it – excluding the high Chinese market share between 2006 and 2010 – the world market of concentrated apple juice can be considered as a market with a moderate concentration. Based on the secondary research the study has a detailed examination of cause and effect relationships behind the RCA and HHI index results


Author(s):  
Svetlana Stanislavovna Chebotareva ◽  
Elena Gennadievna Gushchina

At the present stage of development of the world economy, international companies compete in constantly changing conditions, which actualizes the problems of promoting their brands to domestic and foreign markets. Internet marketing is an effective tool that allows companies to successfully achieve their goals in the conditions of global competition. Today, information technologies assist in emerging the new types of business and new methods of promoting the company's brand into the global market via the Internet. Using the opportunities of Internet marketing as a new type of market interaction for selling goods and services in the world market allows to reduce costs and accelerate the introduction of innovations, and also contribute to improving the quality of services with better satisfaction the customers’ needs. To successfully promote the company's brand in the Internet, it is necessary to analyze the current situation, identify the goals and tools for realization of necessary strategy, tactics and control. Presently, use of the Internet in order to promote the brand is a necessary solution for business development. The global network allows to form a winning reputation of the company, increase recognition of its branded products and services.


2020 ◽  
Vol 9 (1) ◽  
pp. 39-54
Author(s):  
Adnan Putra Pratama ◽  
Dwidjono Hadi Darwanto ◽  
Masyhuri Masyhuri

Trade liberalization is currently demanding every country to increase the competitiveness of its products. Indonesia as the largest clove producer in the world has a major competitor in the international market. This study aims to determine the competitiveness of Indonesia's clove exports and competing countries in the international market and determine the factors that affect its competitiveness. The data used in this study are secondary data from five major producing countries namely Indonesia, Madagascar, Tanzania, Sri Lanka, and Comoros during the period 2000-2017 sourced from UNComtrade, FAO and the World Bank. Competitiveness is measured by Revealed Comparative Advantage (RCA), Acceleration Ratio (AR) and Export Product Dynamic (EPD) while the factors that affect competitiveness are used panel data regression methods using E-Views software. The results showed that Indonesia had the lowest RCA index, the AR value showed Madagascar and Tanzania were able to capture market share in the international market and the EPD value showed that all countries occupied the rising star position except Sri Lanka in the falling star position. Panel data regression analysis results show that the market share and GDP variables significantly influence the competitiveness of the main clove producing countries while the production variables and export prices do not significantly influence the country's competitiveness. The government must dare to take policies to limit clove imports and increase exports.


2017 ◽  
Vol 11 (2) ◽  
pp. 227-246
Author(s):  
Nia Rosiana ◽  
Rita Nurmalina ◽  
Ratna Winandi ◽  
Amzul Rifin

Tingkat pertumbuhan produksi kopi dunia cenderung menurun dibandingkan dengan tingkat pertumbuhan konsumsi kopi dunia. Hal ini disebabkan oleh menurunnya produksi kopi di negara-negara penghasil utama. Hal ini berdampak pada jumlah kopi yang diekspor untuk pemenuhan kebutuhan kopi dunia. Penelitian ini menganalisis tingkat persaingan antar negara produsen utama dalam lima periode waktu dengan menggunakan analisis Revealed Comparative Advantage (RCA) dan Dynamic Revealed Comparative Advantage (DRCA). Hasil menunjukkan bahwa pada periode 2001-2003, rata-rata pertumbuhan daya saing antar negara paling tinggi dibanding periode lainnya. Hal ini dikarenakan adanya peningkatan ekspor yang cukup signifikan dari negara Honduras yang berdampak pada nilai RCA. Dalam periode 2012-2015, Colombia merupakan negara yang memiliki tingkat pertumbuhan daya saing paling tinggi karena peningkatan jumlah ekspor yang cukup signifikan. Perubahan daya saing dapat mempengaruhi perubahan posisi pasar ekspor suatu negara. Dalam periode 2012-2015, terdapat penurunan pangsa pasar yang terjadi di Vietnam, Ethiopia, India, Honduras, Guatemala dan Peru sedangkan peningkatan pangsa pasar terjadi di Brazil, Colombia, Indonesia, dan Uganda. Posisi Indonesia di pasar kopi dunia tahun 2015 yaitu failing stars dimana pangsa kopi Indonesia lebih tinggi dari pangsa kopi dunia. Peningkatan daya saing akan meningkatkan pangsa pasar suatu negara yang didukung oleh peningkatan teknologi, kualitas dan produktivitas kopi. The rate of world coffee production growth tends to decrease compared to the growth rate of world coffee consumption. This is due to the decline of coffee production in some major producing countries. This has an impact on the quantity of exported coffee to meet the demand of world's coffee. This paper analyzed the level of competition among major producing countries in five periods of time using the analysis of RCA and DRCA. The results showed that during the period 2001-2003,the average growth of competitiveness among countries was found to be the highest compared to other periods. This was due to a significant increase in export from Honduras which affected the value of RCA. During the period 2012-2015, Colombia became a country that achieved the highest growth rate of competitiveness due to the significant increase in the number of export. Change in competitiveness can affect the export market position of a country. During the period 2012-2015, the decline in market shared occurred in Vietnam, Ethiopia, India, Honduras, Guatemala, and Peru, while the increasing market share occurred in Brazil, Colombia, Indonesia, and Uganda. Indonesia’s position in the world coffee in 2015 was at failing stars in which the coffee share in that country was higher than in the world market. Increased competitiveness will enhance the market share of a country that is supported by improvement of the technology, quality and productivity of coffee.


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