scholarly journals Model penguatan loyalitas mahasiswa melalui kualitas pelayanan bimbingan akademik dan kepuasan mahasiswa

2021 ◽  
Vol 7 (1) ◽  
pp. 120
Author(s):  
Salamatun Asakdiyah ◽  
Deny Ismanto

This study aims to examine the effect of academic guidance service quality, student satisfaction and the interaction between service quality and student satisfaction in strengthening student loyalty. The sample was determined by convenience sampling and purposive sampling methods. The data was collected by quisioner providing a list of questions to the respondents which contained the quality of service, student satisfaction and student loyalty. The analytical tool used is Moderator Regression Analysis. Meanwhile, to test the hypothesis put forward, the t test and F test are used.. Meanwhile, to find out how much the variables of academic guidance service quality, student satisfaction and the interaction between service quality and student satisfaction were able to explain the student loyalty variables used the coefficient of determination analysis. The results of the partial regression coefficient test with the t test explain that the quality of academic guidance services, student satisfaction and the interaction between service quality and academic guidance with student satisfaction affect student loyalty. Meanwhile, the regression coefficient test simultaneously results that the quality of academic guidance services, student satisfaction and the interaction between the quality of academic guidance services and student satisfaction have an effect on student loyalty.

2020 ◽  
Vol 6 (2) ◽  
pp. 248
Author(s):  
Riri Oktarini

Abstrak-Tujuan dilakukannya penelitian ini adalah bermaksud mengetahui apakah dengan adanya kualitas pelayanan yang baik dan harga dapat mempengaruhi kepuasan pelanggan Gojek khususnya di Kota Tangerang.  Metode penelitian yang digunakan adalah Asosiatif kausal. Sampel yang digunakan sebanyak 100 responden. Metode analisis data menggunakan uji validitas dan reliabilitas, asumsi klasik, regresi linier berganda, koefisien determinasi dan pengujian hipotesis.  Berdasarkan hasil pengujian statistik diperoleh hasil sebagai berikut: Kualitas pelayanan memberikan pengaruh secara positif serta signifikan terhadap kepuasan pelanggan. Harga memberikan pengaruh yang negatif serta signifikan terhadap kepuasan pelanggan. Kualitas pelayanan dan harga Secara simultan dengan menggunakan uji F diketahui memberikan pengaruh positif serta signifikan terhadap kepuasan pelanggan pengguna aplikasi Go-jek di Kota Tangerang.Kata Kunci: kualitas pelayanan, harga, kepuasan pelanggan Abstract-The purpose of this research is to find out whether the existence of good service quality and price can affect Gojek customer satisfaction in Tangerang City. The research method used is causal associative. The sample used was 100 respondents. Methods of data analysis using validity and reliability, classic assumptions, multiple linear regression, coefficient of determination and hypothesis testing. Based on the results of statistical tests the following results are obtained: Service quality has a positive and significant influence on customer satisfaction. Price gives a negative and significant effect on customer satisfaction. Quality of service and price Simultaneously using the F test is known to have a positive and significant effect on customer satisfaction of Go-jek application users in the city of Tangerang.Keywords: service quality, price, customer satisfaction


2020 ◽  
Vol 2 (1) ◽  
pp. 10-27
Author(s):  
Dewa Nyoman Benni Kusyana ◽  
Putu Atim Purwaningrat ◽  
Milla Permata Sunny

Quality of service plays an important role in the world of education, especially higher education, although there is still debate about the position of students as customers, but it is believed that the quality of service in higher education plays an important role in ensuring the survival of a university. The purpose of this study was to determine the effect of higher education service quality on the satisfaction and loyalty of FEBP UNHI students. The model of higher education service quality used in this study is HEdPERF which consists of five dimensions namely academic aspects, non-academic aspects, reputation, access, and program issues. The sample used was 119 students from management and accounting study programs with simple random sampling technique, and the analysis technique used was path analysis. The results obtained were (1) HEdPERF had a positive but not significant effect on student loyalty, (2) HEdPERF had a positive and significant effect on student satisfaction, (3) satisfaction had a positive and significant effect on student loyalty, and (4) satisfaction mediated the effect of HEdPERF on student loyalty.


2021 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Nuning Nurna Dewi

<p>This study aims to determine whether empathic services, facility services, reliable services, responsive services and convincing services have an effect on student satisfaction. The research method used is to take a sample from a population and use a questionnaire as the main data collection. To dig up information / data and distribute it to answer the formulation of the problem that has been determined so that this research is an exploratory descriptive. As the population in this study were all students of SDN Guluk-guluk I Kec. Guluk-guluk in the academic year 2010/2011 as many as 335 students. For the purposes of analysis in this study, primary data are needed as the main data and secondary data as complementary data. The method of obtaining primary data as the main data will be used by using a questionnaire technique or by using a questionnaire. To obtain more complete data information in this study, observation and documentation techniques were also used. So that the data collection techniques in this study used questionnaires, documentation and observation. Reliable services, responsive services, convincing services, empathic services, and service provider facilities have a significant effect on Student Satisfaction at SDN Guluk-guluk I Kec. Guluk - guluk , this is indicated by using the F test shows the value of F count of 143.161 (significance f = 0.000) so Fcount&gt; Ftable (143.161&gt; 3.095) or Sig F &lt;5% (0.000 &lt;0.05) means the magnitude of the influence of quality variables service (X1) to student satisfaction (Y) of 90.00%. Partially Service Quality Management has a significant positive effect on Student Satisfaction at SDN Guluk-guluk I Kec. Gulul-guluk, this is indicated by the t count value of 5.221 with a significance of 0.000, because tcount&gt; ttable (5.221&gt; 1.986 ) or sig t &lt;5% (0.000 &lt;5%) and the value of the partial regression coefficient (standardized beta coefficients) is 0.595 then partially the service quality variable (X2) has a significant positive effect on the student satisfaction variable at SDN Guluk-guluk I Kec. Roll up (Y) Reliable service, responsive service, convincing service, empathic service, and service provision of facilities together have an effect on student satisfaction. Service quality management which more dominantly affects student satisfaction than other variables, this can be seen from the value of the regression coefficient (standardized coefficients beta) which is the largest compared to the coefficient value on the facility provision variable of 0.595 which shows the regression value of the service quality variable (X1) of 0.296.</p>


Jurnal NERS ◽  
2017 ◽  
Vol 12 (2) ◽  
pp. 164
Author(s):  
Fresty Africia ◽  
Stefanus Supriyanto ◽  
Tiyas Kusumaningrum

Introduction: Educational staff services play a role in determining the quality of education. Service quality is able to provide satisfaction for students. Students who were satisfied with the perceived quality will develop student loyalty to the institution. The purpose of this study was to assess the effect of educational staff service quality with the satisfaction and loyalty of nursing students so that the educational institutions as service providers are able to provide the best service and survive in the midst of competition. Method: The study was an explanative survey with a cross-sectional design. Data collection was conducted using both quantitative (questionnaires) and qualitative (Focus Group discussion/FGD) methods. This study used proportional random sampling, with 110 students as samples. The variables in this research were customer expectations, perceived quality, student satisfaction and loyalty. The data was collected by a questionnaire and analyzed by linear regression, while FGD was conducted in two different groups (students and staff’s managers). Result: The result of the study explains the influence of student expectations on the perceived quality of the educational staff with a p-value = 0,002. There was no influence of student expectation on student satisfaction with a p-value = 0,156. The influence of the perceived quality of the educational staff towards student satisfaction had a p-value = 0,000. The influence of student satisfaction on student loyalty had a p-value = 0,000. Conclusion: The fulfilment of student expectations will have a positive impact on perceived quality. Furthermore, the positively perceived quality will create student satisfaction and student loyalty towards the educational institutions. For further research, it is suggested to examine the effect of satisfaction on student complaints.


2019 ◽  
Vol 9 (1) ◽  
pp. 19
Author(s):  
Reinhard K. Soromi ◽  
Frendy A. O. Pelleng ◽  
Johnny A. F. Kalangi

The purpose of this study was to determine the effect of service quality on customer satisfaction using GrabBike online transportation services to students of the Sam Ratulangi University Faculty of Social and Political Sciences. This type of research is quantitative descriptive. The relationship between quality of service and costumer satisfactions assists the costumer in revising its perception of service quality. Data Validity Test Results obtained all statement items declared valid. Data reliability test results of data obtained are stated that the data is reliable. The results of simple linear regression cost value more then the regression coefficient so that the regression coefficient is positive. The results of hypothesis test based on the significance value of the Coefficients table obtained significance, so that it can be concluded that the service quality variable affects the variable customer satisfaction. The test results of the coefficient of determination Adjusted R Square value which states the variable customer satisfaction is influenced by service quality variables, while the remaining is influenced by other variables that are not in this study. hence the correlation coefficient, which is included in the strong category so that there is a strong relationship between the quality of service to customer satisfaction and online GrabBike transportation to students of the Faculty of Social and Political Sciences, Sam Ratulangi University.


2021 ◽  
Vol 9 (4) ◽  
pp. 261
Author(s):  
Riyani Riyani

This study aims to determine the effect of fundraising management and service quality on muzakki trust. This research was conducted at Wahdah Inspirasi Zakat (WIZ) East Kalimantan branch with a total sample of 92 respondents. Collecting data in this study using a questionnaire distributed to respondents. The results showed that 92 respondents obtained a correlation coefficient (R) of 0.766, which means that the relationship between the independent variable and the dependent variable is strong. The coefficient of determination (R2) obtained is 0.586 or 58.6%, which means that the influence of fundraising management variables and service quality is 58.6% on Muzakki's trust and 41.4% is influenced by other variables. The F test obtained is very significant, the effect of fundraising management and service quality on muzakki's trust is 63,116> 3,10, there is a simultaneous significant effect on muzakki's trust. The t test (partial) on the fundraising management variable on Muzakki's trust was 1.307 <1.986, which means that fundraising management did not have a significant effect on Muzakki's trust, while the t (partial) test on the variable service quality on Muzakki's trust was 8.387 <1.986 which This means that the quality of service has a significant effect on Muzakki's trust.


2020 ◽  
Vol 2 (4) ◽  
pp. 252-262
Author(s):  
Klinik Publikasi ◽  
Ongen Stembri Pattiwaellapia

This study aims to analyze the effect of service quality and learning facilities on student loyalty mediated by student satisfaction. The subjects of this study were students of the Magister Management of the National Development University “Veteran” Yogyakarta. This research includes a quantitative approach with a survey method. Collecting data in this study using a questionnaire with a Likert scale. The data analysis method used was SmartPLS 3.0. Results 1) The effect of service quality directly has a positive effect on student loyalty by 0.002 but not significant because the T-statistic is 0.008 <1.96 and the P-value is = 0.994> 0.05. Thus the quality of service does not have a significant effect on student loyalty of Master of Management at the National Development University “Veteran” Yogyakarta. 2) The effect, learning facilities have a positive effect on student loyalty of 0.339 but not significant because the T-statistic is 1.218 <1.96 and the P-value is = 0.226> 0.05. Thus, learning facilities do not have a significant effect on the loyalty of students of Master of Management at the National Development University “Veteran” Yogyakarta. 3) Influence, learning facilities have a positive effect on student loyalty by 0.339 but not significant because the T-statistic is 1.218 <1.96 and the P-value is = 0.226> 0.05. Thus, learning facilities do not have a significant effect on the loyalty of students of Master of Management at the 'Veteran' National Development University Yogyakarta. 4) The effect of learning facilities in this case has a positive and significant effect on student loyalty by mediating student satisfaction of 0.192 (T-Statistics = 1.984 and P-value = 0.048). The estimation results of the mediation test show that student satisfaction can mediate the effect of learning facilities on student loyalty because the T-statistic is greater than 1.96, namely 1.984 and the P-value = 0.048 is smaller than the P-value 0.05. It can be interpreted that there is an effect of learning facilities on student loyalty which is mediated by student satisfaction.


2014 ◽  
Vol 6 (1) ◽  
pp. 23
Author(s):  
Supriyanto Supriyanto ◽  
Mutia Nur Estri ◽  
Agustini Tripena Br.Sb.

Increasingly strong competition in intercollegiate and students who increasingly selective and knowledgeable require universities to continue to improve his ministry. Matter requires a knowledge of the conditions for this service, that has adapted to student expectations or not . This study aimed to determine the extent to which level the match between the expected service quality and perceived student at Department of Mathematics and Natural Sciences Unsoed and explain the influence of the five dimensions of service quality that is tangibles, reliability, responsiviness, assurance and empathy for student satisfaction and loyalty. Results of the study was assessment of the quality of student services at the Department of Mathematics and Natural Sciences Unsoed is perceived service quality is still below the expected service quality , perceived still not satisfactory. Five dimensions of service quality consisting of tangibles, reliability, responsiveness, assurance, and empathy, positive effect on student satisfaction. Satisfaction indirect influence on student loyalty and there is a direct influence of the five dimensions of service quality on loyalty through student satisfaction. Student loyalty translated in expressing positive things about the Department of Mathematics and Natural Sciences to others , recommending courses at the Department of Mathematics and Natural Sciences to the others, recruiting new employees from alumni, and ready to provide assistance if needed.


2019 ◽  
Vol 5 (1) ◽  
pp. 133
Author(s):  
Mariaty Ibrahim ◽  
Musadad Musadad

The quality of a good or service is mostly determined by the consumers. Accordingly, satisfying consumers can be attained by providing good quality products which are not only affected by the service quality itself, but also by other factors, including price. Price issues faced by Queen Star Waterpark in Siak Regency of Riau Province in the past three years have decreased the number of visitors and raised visitors’ complaints. This study, therefore, was aimed at finding out the effect of price on visitor satisfaction. The data was collected through conducting interview with the waterpark manager and distributing questionnaires to 100 respondents as the samples chosen randomly through accidental sampling. To analyze the collected data, simple regression was used, while the hypothesis testing was performed through t-test and analysis of the coefficient of determination (R). The analysis results showed that the variable x (price) was proven to significantly affect the variable y (visitor satisfaction). This implies that the waterpark management should take this into consideration and adopt a new approach to pricing.


2021 ◽  
Vol 10 (3) ◽  
pp. 432-443
Author(s):  
Lala Aulia Sanria Rani ◽  
Jaka Nugraha

This study aimed to determine service quality, school image, and student satisfaction with student loyalty at SMKN 2 Buduran. This study used quantitative research methods. Data were obtained from 50 students at SMKN 2 Buduran Sidoarjo. Analysis of the data used using Google Form as a research medium for service quality, school image, and student satisfaction with student loyalty. The results obtained from the study can be concluded: the quality of school services to students was almost fulfilled. The better the quality of service provided by the school to students, the higher the student loyalty. The image of the school according to students' views was good. The higher the image quality of the school, the higher the loyalty that students had so that students became satisfied while learning. Student satisfaction according to the assessment of students was quite fulfilled. So that the higher the student satisfaction, the higher the student's loyalty to the school. Students' views on service quality, school image, and student satisfaction were almost fulfilled because the higher the loyalty given to students, the higher the students' loyalty to the school so that students felt satisfied in carrying out learning activities at school.


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