ANALISIS FINANSIAL DAN PEMASARAN DALI NI HORBO

2020 ◽  
Vol 2 (2) ◽  
pp. 107-118
Author(s):  
Nelly M. R. Sinaga ◽  
A. Effendi Lubis ◽  
Fintarius Lafau
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Channel ◽  
Total Sample ◽  
Buffalo Milk ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Location Selection ◽  
Marketing Efficiency ◽  
Price Spread

Penelitian bertujuan untuk mengetahui: finansial usaha pengolahan susu kerbau menjadi Dali ni horbo, saluran pemasaran Dali ni horbo dan efisiensi pemasaran Dali ni horbo.  Penelitian dilaksanakan di Desa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta,  Kabupaten Samosir, Provinsi Sumatera Utara. Pemilihan lokasi dilakukan secara sengaja (purposive) dengan pertimbangan bahwa lokasi tersebut merupakan salah satu penghasil susu kerbau dan Dali ni horbo di Kabupaten Samosir. Jenis data yang digunakan adalah data primer dan data sekunder dengan jumlah sampel sebanyak 46 orang Metode analisis data yang digunakan adalah analisis nilai R/C ratio, Return On Inestment (ROI), deskriptif kuantitatif serta analisis marketing margin, price spread dan share margin. Hasil penelitian menunjukkan bahwa pengolahan susu kerbau menjadi Dali ni horbomenghasilkannilai R/C sebesar 1.76 dan ROI sebesar 76.21 % dengan arti bahwa usaha Dali ni horbo menguntungkan sekaligus layak untuk diusahakan. Saluran pemasaran Dali ni horbo diDesa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta, Kabupaten Samosir terdiri dari 2 saluran. Saluran I yaitu : Pengolah Dali ni horbo(Produsen) ® Rumah Makan ® Konsumen, sedangkan saluran II yaitu : pengolah Dali ni horbo(Produsen) ® Pedagang Pengecer ® Rumah Makan ® Konsumen. Efisiensi pemasaran pada saluran I sebesar 15,00 %, sedangkan saluran pemasaran II sebesar 20,00 %.  Kedua efisiensi pemasaran tersebut lebih kecil dari 50 %, sehingga dapat dikatakan bahwa pemasaran Dali ni horbo untuk saluran I dan II tergolong efisien.  Saluran pemasaran I lebih efisien dibandingkan saluran pemasaran II. ABSTRACT  The purpose of this research is to find out: (1) financial of buffalo milk processing business into Dali ni horbo, (2) Dali ni horbo marketing channel and (3) marketing efficiency of Dali ni horbo. The study was conducted in the Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency, North Sumatra Province. The location selection was carried out deliberately (purposive) with the consideration that the location was one of buffalo milk producers and Dali ni horbo in Samosir Regency. The type of data used are primary data and secondary data with a total sample of 46 people. The data analysis method used is the analysis of R / C ratio, Return On Investment (ROI), quantitative descriptive analysis and marketing margin analysis, price spread and share margin.The results showed that the processing of buffalo milk into Dali ni horbo produced an R / C value of 1.76 and an ROI of 76.21% with the meaning that the business of Dali ni horbo was profitable as well as worth the effort. The Dali ni horbo marketing channel in Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency consists of 2 channels. Channel I, namely: Processors Dali ni horbo (Producers) ® Restaurants ® Consumers, while channel II namely: processors Dali ni horbo (Producers) ® Retailers ® Restaurants ® Consumers. Marketing efficiency in channel I was 15.00%, while marketing channel II was 20.00%. Both marketing efficiencies are smaller than 50%, so it can be said that Dali ni horbo marketing for channels I and II is classified as efficient. Marketing channel I is more efficient than marketing channel II.  

scholarly journals EFISIENSI PEMASARAN CABAI RAWIT MERAH DI DESA CIDATAR KECAMATAN CISURUPAN KABUPATEN GARUT

2020 ◽  
Vol 10 (1) ◽  
pp. 36-45
Author(s):  
Adrianus Hia ◽  
Rita Nurmalina ◽  
Amzul Rifin
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Analysis Method ◽  
Marketing Efficiency ◽  
Margin Analysis

The research marketing efficiency of red cayenne pepper was located in the Cidatar part of Cisurupan regency Garut district purposed to know marketing channel, marketing margin, and farmer’s share.  The research used descriptive analysis method. About 31 farmers were chosen with a random sampling method and with the snowball method to got 10 sellers. Interview and observation in collecting primary data while the documentation to retrieve secondary data. There are five red cayenne pepper marketing channels in Cidatar, Cisurupan District, Garut Regency. The marketing channels are, I) farmer – a collector – wholesaler Jakarta – retailer – consumer Jakarta; II) farmer – a collector – wholesaler Cikajang– retailer – consumer Cikajang; III) farmer – a collector – wholesaler Cikajang – wholesaler Jakarta – retailer – consumer Jakarta; IV) farmer – a collector – wholesaler Bandung – retailer – consumer Bandung; V) farmer – a collector – wholesaler Bandung – wholesaler Jakarta – retailer – consumer Jakarta. The margin analysis results that the smallest marketing margin is in marketing channel II at 52,3 per cent. The largest Farmer’s share is at 47 per cent in marketing channel II and the biggest ratio of πi/Ci is at 5,64 in marketing channel III. The suggestion that can be given to farmers is to choose marketing channel I because channel I am the channel with the great packing volume that may be delivered by the market and also the highest price compared to other marketing channels.

scholarly journals Marketing Efficiency of Different Marketing Channel of Mustard Crop in Swai Madhopur District of Rajasthan

2021 ◽  
Vol 66 (1) ◽  
Author(s):  
Mukesh Kumar
Keyword(s):  
Market Efficiency ◽  
Marketing Channel ◽  
Primary Data ◽  
Personal Interview ◽  
Interview Method ◽  
Company Limited ◽  
Marketing Efficiency ◽  
Mustard Crop ◽  
Harvest Year ◽  
Price Spread

An attempt has been made to study the Comparative Marketing Efficiency of different marketing channel with reference of mustard crop in Swai Madhopur district of Rajasthan. The study was conducted in Chauth Mata Agro Producer Company Limited; Chauth ka Barwada blocks in Swai Madhopur district. For each selected randomly villages, a separate list of mustard growing farmers was prepared and 80 farmers, processor, retailers, wholesaler and consumers were selected. The primary data were collected from the mustard producers and market functionaries through personal interview method with the help of well prepared schedule and questionnaire for the production and post-harvest year for Rabi mustard 2017-18. The market efficiency of FPOs and Non FPOs channel worked out to be 1.23 and 1.09, respectively. Price spread of FPOs and Non FPOs channel work out to be 43.19 and 46.11 percent, respectively. Producer’s share in consumer’s rupee of FPOs and Non FPOs channel out to be 55.86 and 52.71 percent, respectively. The market margin and marketing cost of FPOs channel works out less than the Non FPOs marketing channel. According to finding of this study Farmer Producer Organisations channel were found to be more relevant and profitable for farmers.

scholarly journals PERBANDINGAN MARGIN PEMASARAN BERAS BERDASARKAN MUSIM PANEN DI KECAMATAN KAKAS BARAT

2016 ◽  
Vol 12 (3) ◽  
pp. 125
Author(s):  
Andriano R. Manoppo ◽  
Joachim N K. Dumais ◽  
Paulus A. Pangemanan
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Primary Data ◽  
Selling Price ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
The Subject ◽  
Level 1 ◽  
The Cost ◽  
Level 2

This research aimed to compare the marketing margin on farmers, traders, and retailers in the harvest of last season and the season now and see rice marketing distribution channels. As a very important sector, rice is still facing many problems, especially with regard to the welfare of peasant producers. Rice marketing issues, including low selling price at the level of farmers marketing channel pattern, margin and marketing efficiency. This research was conducted in the district of West Kakas in four villages namely Tountimomor, Passo, Panasen, Kalawiran, as the biggest producer in West Kakas and this research during the month of July until completed. The data obtained are primary and secondary data. Primary data sourced from the opinions and interviews with related parties are the subject of research. Secondary data is data obtained by researchers who comes from a document from the relevant authorities, such as: internet, literature sources or literature books and the Central Bureau of Statistics. This study uses a snowball to the rice marketing channel. Based on research conducted showed that the cost and the marketing margin level channel 1 at harvest 1 lower than the cost and the marketing margin level channel 1 for the season 2, also the cost and marketing margin on channel 2 at harvest level 1 is still lower than the cost and the marketing margin at the channel level 2 for the season 2. The greater the marketing margin, the more inefficient the marketing system.

scholarly journals Analysis of the Competitiveness of Floating Net Cage Aquaculture in Indonesia

2021 ◽  
pp. 24-30
Author(s):  
Asep Agus Handaka Suryana ◽  
Wanda Nur Litundzira
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Survey Method ◽  
Quantitative Descriptive Analysis ◽  
Central Java ◽  
Directorate General ◽  
Cage Aquaculture ◽  
Net Cage ◽  
The Republic

The purpose of this study is to analyze the competitiveness profile of floating net cage aquaculture in Indonesia. The research was conducted in February – June 2021 at the Directorate General of Aquaculture, Ministry of Marine Affairs and Fisheries of the Republic of Indonesia. The data collection method used in this study is the literature survey method. Primary data in the form of questionnaires with expert judgment respondents as many as 13 people consisting of 11 Lecturers of the Faculty of Fisheries and Marine Sciences, Padjadjaran University, and 2 employees of the Directorate General of Aquaculture, Ministry of Marine Affairs and Fisheries of the Republic of Indonesia regarding the proportion of competitiveness of floating net cage aquaculture fisheries. Secondary data in the form of statistical data on floating net cage aquaculture in 2017 was obtained from the Directorate General of Aquaculture, Ministry of Marine Affairs and Fisheries of the Republic of Indonesia. Data analysis was carried out by using quantitative descriptive analysis. The results showed that Central Java Province which was supported by facilities and infrastructure variables, West Java Province which was supported by human resources and production variables, and North Sulawesi Province which was supported by science and technology variables were in the top three with very high competitiveness category, while the Riau Islands Province and the Bangka Belitung Islands Province are in the bottom two ranks with the low competitiveness category.

scholarly journals ANALISIS RANTAI PASOK TANDAN BUAH SEGAR (TBS) PADA PT. SANDABI INDAH LESTARI DI KABUPATEN BENGKULU UTARA

2017 ◽  
Vol 16 (1) ◽  
pp. 87-96
Author(s):  
Ira Primalasari ◽  
Bambang Sumantri ◽  
Sriyoto Sriyoto
Keyword(s):  
Supply Chain ◽  
Flow Pattern ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Fresh Fruit ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
A Value ◽  
Fresh Fruit Bunches ◽  
Value Of Marketing

The objectives of this research were to determine the flow of supply chain Fresh Fruit Bunches in PT. Sandabi Indah Lestari (PT.SIL) and analysis the value of marketing margin earned each marketing agency in the supply chain Fresh Fruit Bunches in PT. SIL. Primary data and secondary data were used in this research which was taken in February 2016 to March 2016. Data collection was done by observation, recording and interviews. Data analysis technique was in this research quantitative descriptive analysis. Based on the results of this research concluded that there were three patterns of flow in the supply chain PT.SIL. The third stream of the supply chain, namely, supply chin flow pattern 1: non plasma farmers - traders - supplier - PT.SIL. The flow pattern of the supply chain II: non plasma farmers - supplier - PT.SIL. The flow pattern of the supply chain III : non plasma farmers – PT. SIL. The flow patterns of supply chain IV: plasma farmers - KSU-BKM - PT. SIL. Marketing margin obtained marketing agencies in the supply chain flow 1 was Rp 230/ kg. Stream supply chain II had a value of marketing margin Rp 230 / kg. The flow of the Supply Chain III had a value of marketing margin 0/Kg. The flow of the supply chain IV had a value of marketing margin of Rp 200 / Kg.Key words : Fruit Fresh Bunches, marketing margin, supply chain.

scholarly journals Price Spread for Capsicum in Akola District of Maharashtra

2019 ◽  
pp. 1-7
Author(s):  
K. D. Chopde
Keyword(s):  
Direct Marketing ◽  
Secondary Data ◽  
Marketing Channels ◽  
Primary Data ◽  
Farmers Market ◽  
Marketing Efficiency ◽  
The Difference ◽  
The Cost ◽  
Different Levels ◽  
Price Spread

The price spread refers to the difference between the price received by the growers and the price paid by the consumers. It was observed that there were wide variations of price received by the growers and the price paid by the ultimate consumer. This study was conducted for estimation of marketing cost, marketing margin and price spread through different marketing channels of capsicum in Akola district. The study was based on primary data and secondary data for the year 2016-17, collected from the vegetable market of Patur, Barshitakli, Akola and Murtizapur tehsils in Akola districts of Maharashtra, the total 120 producers,10 wholesaler, 10 retailers were selected for  the study. Two major marketing channels were identified for the capsicum i.e. channel-I: Producer→ Wholesaler→ Retailer→ Consumer, Channel-II: Producer→ Retailer →Consumer. The channel -I was found most important channel of distribution. Producer‘s share in consumer’s rupees was highest in channel II as compared to cannel I were worked out 68.11 and 56.79 per cent. Wide variation were observed in the constraints of capsicum growers. Price spread of capsicum not only show the cost and margins at different levels of marketing by different agencies but also show a clear picture of entire system of marketing of capsicum. Wide variation were observed in the problems faced by the capsicum growers. Lack of processing facilities, lack of storage facility, high commission charges, lack of financial facility etc. Thus establishment of modern regulated market along with proper storage facilities in nearby areas will go a long way in enhancing the income of the farmers. Higher marketing efficiency and better return to producers through direct marketing. This is a clear indicator for developing farmers market in the region and As such establishment of producers co-operation to reap the benefit from cultivation on marketing of capsicum crop is suggested.

scholarly journals PEMBERDAYAAN PERIKANAN DI KABUPATEN LOMBOK TIMUR PROVINSI NUSA TENGGARA BARAT

2020 ◽  
Vol 6 (2) ◽  
pp. 85
Author(s):  
Maulana Firdaus ◽  
Nensyana Shafitri ◽  
Cornelia Mirwantini Witomo
Keyword(s):  
Descriptive Analysis ◽  
Development Program ◽  
Secondary Data ◽  
Community Empowerment ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
National Economic ◽  
Quantitative Descriptive ◽  
Economic Development Program ◽  
Empowerment Program

Program pembangunan ekonomi nasional berbasis perikanan dan pedesaan secara langsung maupun tidak langsung diharapkan dapat menanggulangi permasalahan ketimpangan wilayah dan keterbatasan modal usaha perikanan. Sejak tahun 2010, Kementerian Kelautan dan Perikanan Indonesia telah melaksanakan program pemberdayaan kepada kelompok nelayan dan kelompok pembudi daya ikan. Tujuan dari penelitian ini adalah untuk menganalisis kinerja program pemberdayaan masyarakat melalui skema Program Nasional Pemberdayaan Masyarakat Mandiri Kelautan dan Perikanan (PNPM Mandiri KP) pada perikanan tangkap dan budi daya di Kabupaten Lombok Timur. Penelitian ini dilaksanakan pada tahun 2016 di Kabupaten Lombok Timur. Data primer dikumpulkan dengan cara survei dan informan dipilih secara purposive sampling dilengkapi dengan data sekunder dari berbagai sumber. Analisis deskriptif kuantitatif digunakan untuk melakukan analisis data. Hasil penelitian menunjukkan bahwa aspek penentuan lokasi bantuan harus diprioritaskan untuk lokasi yang sebagian masyarakatnya bermata pencaharian utama usaha perikanan. Program bantuan perikanan tangkap memiliki peluang keberhasilan yang lebih besar dibandingkan dengan program bantuan perikanan budi daya. Ini dapat dilhat dari dampak program dan potensi keberlanjutan program tersebut.Title: Fisheries Empowerment in East Lombok Regency, Nusa Tenggara Barat ProvinceThe National economic development program based on fisheries and rural area is directly or indirectly address to disparity problem of the region and financial limitation in fisheries. Since 2010, Ministry for Marine Affairs and Fisheries (MMAF) of Indonesia had implemented the empowerment program for fishermen and farmer groups. This study aimed to analyze the performance of community empowerment program namely the National Program for Community Empowerment in Marine and Fisheries (or PNPM Mandiri KP) for capture fisheries and aquaculture in East Lombok Regency. West Nusa Tenggara Province. This research was conducted in 2016. Primary data were collected through a survey and key informants were selected purposively, and supported by secondary data from various sources. Quantitative descriptive analysis was used for data analysis. The results shows that the aspect of location should be prioritized for the community who have major livelihood activity in fisheries sector. The program in capture fisheries have a greater opportunity of successful compared with aquaculture programs. It can be seen from impac of the program and potency of the program sustainability. 

scholarly journals ANALISIS KEPUASAN PELANGGAN ATAS KUALITAS PELAYANAN PADA PT AUTOMOBIL JAYA MANDIRI WULING DI SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Endah Astuti ◽  
Eny Kustiyah ◽  
Sri Hartono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Physical Evidence ◽  
Quantitative Descriptive ◽  
Regression Tests

The purpose of this study was to determine the effect of service quality on customer satisfaction PT. Automobil Jaya Mandiri Wuling Surakarta partially and simultaneously. Primary data sources were obtained from questionnaires distributed to consumers with a sample of 95 people, while secondary data were obtained from PT. Automboil Jaya Mandiri Wuling Surakarta. The analytical tool used is quantitative descriptive analysis. Based on the results of the t test, it can be concluded that there is a partial effect between tangible and assurance on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. F test results show that there is a simultaneous influence between tangible, reliable, responsible, assurance, empathyvvariables on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. The results of multiple linear regression tests obtained by the equation Y = 1,219 + 0.763 X1 - 0.064 X2 + 0.130 X3 + 0.748 X4 - 8.644X5 €. From the regression equation it can be seen that the most dominant variable influencing consumer satisfaction is the physical evidence variable with a coefficient of 0.763. R2 (R Square) test obtained a result of 0.609 or 60.9% which means that customer satisfaction with the Dealer of PT. Automobil Jaya Mandiri Wuling Surakarta is influenced by variable tangiable, reliable, responsible, assurance, empathy of 60.9%. And other factors that influence customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. of 0.391 (39.1%) expected by PT. Automobil Jaya Mandiri Wuling Surakarta needs to implement and develop aspects of service to consumer satisfaction which include tangible (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (empathy), empathy (empathy), so as to obtain a more market share well. Keywords: Service Quality, Tangible, Reliability, Responsiveness, Assurance, Empathy, and Customer Satisfaction

scholarly journals Pengaruh Persepsi Konsumen terhadap Keputusan Pembelian pada Perum Bulog sub Divre Pematangsiantar

2019 ◽  
Vol 2 (2) ◽  
pp. 462-467
Author(s):  
Mega Romauly Tampubolon ◽  
Muhammad Yunus ◽  
Liana Liana
Keyword(s):  
Descriptive Analysis ◽  
Field Research ◽  
Secondary Data ◽  
Consumer Perceptions ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Quantitative Descriptive Analysis ◽  
Library Research ◽  
Analysis Technique ◽  
Quantitative Descriptive

The purpose of this study is: to determine the effect of consumer perceptions on purchasing decisions at Perum Bulog Sub Divre Pematangsiantar. This study uses a library research design and field research. This type of data uses qualitative and quantitative data. Data sources are primary data and secondary data. Data collection was carried out by means of questionnaires, interviews, and documentation. Test the research instrument using the validity test and reliability test. The data analysis technique used is normality test, qualitative descriptive analysis, and quantitative descriptive analysis. The results of this study can be concluded as follows: Consumer perceptions have a positive and significant effect on purchasing decisions either simultaneously or partially. There is a strong and positive relationship between consumer perceptions of purchasing decisions. The level of purchase decisions can be explained by consumer perceptions. Consumer perceptions have a positive and significant effect on purchasing decisions at Perum Blog Sub Divre Pematangsiantar

scholarly journals ANALISIS PENDAPATAN USAHATANI BAWANG DAUN DI DESA MANEMBO KECAMATAN PASSI TIMUR KABUPATEN BOLAANG MONGONDOW

2020 ◽  
Vol 16 (2) ◽  
pp. 219
Author(s):  
Christofel Denis Ratu ◽  
Rine Kaunang ◽  
Tommy Fredy Lolowang
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Production Costs ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Quantitative Descriptive

This study aims to analyze the income of leek farming in Manembo Village, Passi Timur Sub-district, Bolaang Mongondow Regency. This research lasted for 2 months, from November to December 2019. Sampling in this study was carried out by simple random sampling method with a number of respondents were 25 leek farmers. Primary data were collected through direct interviews using a list of questions (questionnaires) that have been prepared. Secondary data were obtained from the literature related to this research and related institutions. Data analysis used in this research is to use quantitative descriptive analysis and expenditure (production costs) to analyze the income of leek farming. The results showed that the income of onion farming in Manembo Village, East Passi District, Bolaang Mongondow District per farmer on average was IDR. 2,688,800.- *eprm*

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