scholarly journals Kelayakan dan Strategi Pengembangan Usaha Pembenihan Ikan Patin di CV Mika Distrindo

2013 ◽  
Vol 8 (2) ◽  
pp. 115-122
Author(s):  
Pindo Witoko ◽  
Rizal Syarief ◽  
Sapta Raharja
Keyword(s):  
Production Process ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Matrix Analysis ◽  
Market Demand ◽  
Financial Benefit ◽  
Study Results ◽  
Swot Matrix ◽  
The One

The development of larva production of Patin catfish has great potential to meet market demand. CV Mika Distrindo is the one of company that need a development strategy to increase production to meet demand of Patin catfish larva. The aims of this study were: (1) to obtain information on the production process of breeding; (2) to know the feasibility of breeding; and (3) to carry out the strategy of seeding to obtain maximum profit. Method of analysis was done with (1) a descriptive analysis of the production process for a portrait Patin catfish hatchery; (2) Analysis of the feasibility using NPV, IRR, Net B/C Ratio, Gross B/C Ratio, PBP, and BEP; (3) Analysis of internal and external matrix are using IFE and EFE matrix, and in combination in a matrix of IE; 4) SWOT matrix analysis to formulate strategic alternatives; and 5) Analysis QSPM for alternative decision priorities. The study results shows that CV Mika Distrindo is feasible because the business get the financial benefit. Indications in terms of financial feasibility are known from Rp516.660.510 of NPV; 21.42% of IRR; 5.57 of Gross B/C Ratio; 4.05 of Nett B/C Ratio; 10 months and 5 days of PBP and 2.698.006 of larva production or Rp539.601.139,60 of the value of sales. IFE score is 2.511 and EFE score is 2.565 (medium position). The Company core strategy is Growth/Stability Strategy. The SWOT analysis obtains formulation of strategies including the use of advances in technology, expansion of marketing network, strengthening capital, increasing sales volume, doing partnerships, taking advantage of investors, increase customer loyalty, maintain larva quality, improved system management and collaboration with stakeholders.Key words: Patin catfish hatchery, feasibility analysis and business development strategy

scholarly journals ANALISIS POTENSI DAN STRATEGI PENGEMBANGAN AGROWISATA (STUDI KASUS DI STUDY WISATA BUKIT FLORA, DESA GUNUNG PETUNG, NONGKOJAJAR, KECAMATAN TUTUR, KABUPATEN PASURUAN)

BUANA SAINS ◽  
2018 ◽  
Vol 18 (1) ◽  
pp. 73
Author(s):  
Ahmad Yusuf Kholil ◽  
Farah Mutiara
Keyword(s):  
Qualitative Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Matrix Analysis ◽  
Analysis Method ◽  
Internal Factors ◽  
Swot Matrix ◽  
Qspm Matrix ◽  
Potential Area

The first purpose of the research were to identify and analyze potential of agrotourism Bukit Flora and potential area to support development agrotourism Bukit Flora. The second purpose is to identify and analize internal and external environment agrotourism Bukit Flora the factors into strengths, weaknesses, oppurtunities and threats for development  agrotourism of Bukit Flora and the last purpose in this research is formulate appropriate strategies for development strategy of agrotourism Bukit Flora.Data analysis method use descriptive analysis and qualitative analysis. Descriptive analysis was used to analyze the potential of agrotourism Bukit Flora and identify the main factors to give weight to the factors that we have setconsisting of strengths, opportunities, weaknesses and threats by comparing the rows and columns of each variable on internal factors (IFE) and external (EFE). While the use of qualitative analysis in the form of a SWOT analysis and SWOT matrix IE matrix is used to analyze the development of agrotourism strategy using analysisQSPM.IFE total weighted scores of 2.56 and 2.30 for EFE. Placing agro Bukit Flora is in cell V. Based on the results of the SWOT matrix analysis, it can be obtained by four alternative strategies that can be taken in the development of agro Bukit Flora. Based on the results QSPM matrix, the value of the attraction was highest at 3 strategy with the total amount of the appeal (TAS) was 6.26.

scholarly journals Marketing Strategy in Increasing Ballroom Sales at New Kuta Hotel

2020 ◽  
Vol 6 (2) ◽  
pp. 27
Author(s):  
Monika Aprilia Wulandari ◽  
Elvira Septevany ◽  
I Gusti Agung Mas Krisna Komala Sari ◽  
I Ketut Suarta
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Quantitative Descriptive Analysis ◽  
Marketing Department ◽  
Study Results ◽  
Qualitative Descriptive ◽  
Quantitative Descriptive

This research aims to increase ballroom sales at New Kuta Hotel, to find out marketing strategies that should be used by the sales & marketing departments to increase ballroom sales and to find out which strategies are most effective in marketing strategies by sales & marketing department. The analysis techniques used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal–External Matrix (IE), SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM). Based on the results of IFAS matrix analysis, the main strength is the ballroom sales can help increase hotel revenue, while the main weakness is the incentives imposed by the sales & marketing departments are less appropriate. Based on the EFAS matrix analysis, it was discovered that the main opportunity was the ability of sales & marketing to bring in customers while the main threat faced was the budget considered by the customer. The IE Matrix study results put the company in the Growth Strategic (Cell II) position. SWOT analysis produced eight alternative strategies of marketing strategies from the eight strategies and obtained three marketing strategies that were prioritized and calculated through QSPM Matrix with a total TAS of 181.29.

scholarly journals STRATEGI PENGEMBANGAN USAHA AGROINDUSTRI KOPI LUWAK PADA SATRIA AGROWISATA DI KABUPATEN GIANYAR

2018 ◽  
Vol 6 (4) ◽  
pp. 269
Author(s):  
Putu Marita Cakatini Rosyanta ◽  
I Ketut Satriawan ◽  
I Wayan Gede Sedana Yoga
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Internal Factor ◽  
The Matrix ◽  
Swot Matrix ◽  
External Conditions ◽  
Factor Evaluation ◽  
Strong Position ◽  
Depth Interviews

This study aims to analyze the internal and external conditions as well as compose and recommend the business development strategy of agro-industries of Civet coffee at Satria agro- tourism in the Gianyar Regency. The methods used in this research is a method of observation field and in-depth interviews using questionnaire. Data field observations and interviews are then analyzed to obtain formulation strategies using the SWOT analysis. The assessment weighting and rating conducted by 5 experts. Results of the study show that there are 5 strengths, 5 weaknesses, 4 opportunities, and 3 threats. Results weighting and rating values for the matrix that the weighted Internal Factor Evaluation (IFE) was 3.72 and matrix External Factor Evaluation (EFE) is 3.75. This value indicates a strong position on the matrix Internal external (IE) and the strategy to do is intensive and integrative strategies. Based on SWOT Matrix Analysis, priority alternative strategy is maintaining of price and quality to expand marketing. Keywords : strategy, SWOT, agro tourism, civet coffee, QSPM

scholarly journals STRATEGI PENGEMBANGAN JAMBU GONDANG MANIS JOMBANG

Sigmagri ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 57-66
Author(s):  
Triya Titin Aisiyaturrochiyah ◽  
Miftachul Chusnah
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Analysis Method ◽  
Youth Groups ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
New Strategies ◽  
Main Strategy

This study aims to identify what internal and external factors can be strengths, weaknesses, opportunities and threats to the Gondang Sweet Guava development strategy in the Gondang Manis Farmer Group. Gondang Sweet Village, Perak District, Jombang Regency. This study uses the SWOT analysis method obtained from the IFAS/EFAS matrix, SWOT quadrant and SWOT matrix. The respondents of this study were the Head of the Banjarsari Farmers Group and 15 members who were members of the Gondang Manis farmer group. Based on the results of the analysis of the IFAS matrix, the total score is 2.48, the results of the EFAS matrix analysis the total score is 2.51. After knowing the results of the IFAS/EFAS matrix, then determining the SWOT quadrant. Quadrant results show the Gondang Manis farmer group is in quadrant 1 (Grouth), namely the Gondang Manis farmer group in developing Guava needs a strategy to create new strategies to deal with various kinds of threats. The main strategy is to improve the quality of guava by harvesting it properly and properly. And produce other strategies including the strategy of improving the quality of guava through coaching pokdarwis and youth groups, maintaining the quality of guava gondang sweet. increase people's purchasing power, reduce competition between guava farmers.

scholarly journals KAJIAN STRATEGI PENGEMBANGAN AGROWISATA KOPI LUWAK (STUDI KASUS KOPI LUWAK MANGLAYANG, KAMPUNG PONDOK BUAHBATU-CIKAWARI, DESA MEKARMANIK, KECAMATAN CIMENYAN, KABUPATEN BANDUNG)

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Lucyana Trimo ◽  
Gema Wibawa Mukti ◽  
Fauziana H
Keyword(s):  
Social Media ◽  
Animal Welfare ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Case Study Research ◽  
Matrix Analysis ◽  
Qualitative Descriptive ◽  
Analysis Design

ABSTRAKKelompok Usaha Kopi Luwak Manglayang (KLM) berusaha mengembangkan agrowisata kopi  luwak dengan menerapkan  kaidah kesejahteraan hewan di kawasan kaki Gunung Manglayang, namun saat ini belum dikembangkan secara optimal. Penelitian dilakukan pada kelompok usaha KLM, di kaki Gunung Manglayang. Desain penelitian yang digunakan adalah kualitatif dengan teknik penelitian studi kasus. Rancangan analisis data yang digunakan adalah analisis deskriptif kualitatif, analisis matriks IFE, analisis matriks EFE, dan analisis SWOT. Dari hasil penelitian yang telah dilakukan diketahui bahwa kegiatan agrowisata kopi luwak yang telah dilakukan oleh KLM mulai dari edukasi mengenai proses produksi kopi luwak dengan menerapkan kaidah kesejahteraan satwa hingga wisata kuliner. Strategi yang telah dilakukan oleh KLM dalam pengembangan agrowisata kopi luwak adalah membuat rencana dalam perbaikan fasilitas di lokasi KLM, meningkatkan cita rasa kopi yang dihasilkan oleh KLM, dan melakukan promosi agrowisata KLM melalui media sosial. Strategi yang paling tepat dan diutamakan dalam pengembangan agrowisata KLM yaitu strategi agresif dengan meningkatkan berbagai daya tarik agrowisata KLM serta memperluas pemasaran agrowisata KLM.Kata kunci: agrowisata, strategi pengembangan, analisis SWOTABSTRACTKelompok Usaha Kopi Luwak Manglayang (KLM) trying to develop civet coffee agrotourism by applying animal welfare rules in the Manglayang Mountain, but currently it has not been optimally developed. The study was conducted at Kelompok Usaha Kopi Luwak Manglayang (KLM), at Manglayang Mountain. The research design used is qualitative with case study research techniques. The data analysis design used qualitative descriptive analysis, IFE matrix analysis, EFE matrix analysis, and SWOT analysis. The results showed that the civet coffee agrotourism activities conducted by KLM started from education about the production process of civet coffee by applying animal welfare principles to culinary tourism. Strategies that have been made by KLM in the development of agro civet coffee is making plans in facility improvements at the site of KLM, enhance the flavor of the coffee produced by KLM and KLM agrotourism promotion through social media. The most appropriate strategy and priority in the development of agro-KLM is an aggressive strategy to increase the variety of agro-tourism appeal and expand marketing agro KLM KLM.Keywords : agrotourism, development strategy, SWOT analysis

scholarly journals STRATEGI PENGEMBANGAN AGROWISATA BERBASIS AGROINDUSTRI KOPI DI PROVINSI BENGKULU

AGROINTEK ◽  
2021 ◽  
Vol 15 (3) ◽  
pp. 976-984
Author(s):  
Syamsuwarni Rambe ◽  
Sapta Raharja ◽  
Faqih Udin
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Market Demand ◽  
Tea Plantations ◽  
Coffee Farmers ◽  
The Government ◽  
Increase Market Demand ◽  
The Right

Coffee is one of the leading commodities in Bengkulu Province. The Agricultural Technology Research Center (BPTP 2014) said Bengkulu Province was one of the top three producers of Indonesian coffee, therefore Bengkulu Province was suitable for agro-tourism development, but in its development agro-tourism would be left behind if it could not innovate according to market trends. Research objectives: to find a strategic location for the development of agro-tourism as well as the right strategy in developing agro-tourism based on the coffee agro-industry. The method used: the method of observation / descriptive analysis, the selected districts will be analyzed the development strategy with the SWOT analysis method Result: the calculation of the LQ method shows that Kepahiang Regency was chosen to be the location for agro-tourism development because the LQ value is 1.049, if the LQ value 1 the area is considered capable of exporting products exit the area. The position of developing agro-tourism in Kepahiang district is currently in quadrant II. This position shows that agro-tourism is already strong, but still faces big challenges. Agro-tourism must continue to diversify its strategies in order to face future threats. The results of the SWOT analysis produce 8 alternatives: Maintain the quality of the coffee produced so that consumer confidence is guaranteed, and tourists will come to visit again. 2) Maintaining the beauty around the tea plantations, by cooperating with the tea plantation managers. 3) Looking for investors who want to invest in agro-tourism as partners. 4) Review agro-tourism institutional management, increase promotional activities to increase market demand. 5) Maintaining characteristics and quality to avoid disappointment of coffee consumers. 6) Increasing the number of coffee processing industries due to abundant resources. 7) Increase the number of training sessions in collaboration with the Government and related agencies to improve the skills of both coffee processing workers and coffee farmers. 8) Improve facilities and infrastructure in order to defend agro-tourism from losing visitors.

scholarly journals THE DEVELOPMENT STRATEGY OF INDONESIAN NAVAL HUMAN RESOURCES UNIT USING SWOT ANALYSIS AND INTERPRETATIVE STRUCTURAL MODELLING

JOURNAL ASRO ◽  
2021 ◽  
Vol 12 (01) ◽  
pp. 122
Author(s):  
Ikhwan Syahtaria ◽  
Cahyanto Cahyanto ◽  
Adi Bandono ◽  
Richard Martin
Keyword(s):  
Development Strategy ◽  
Hierarchical Structure ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Road Map ◽  
Analysis Process ◽  
Level Ii ◽  
Swot Matrix ◽  
Level I ◽  
Four Levels

ABSTRACT Lapetal is an organization within the Indonesian Navy that is tasked with carrying out Navy recruitment. With the increasing number of duties and responsibilities of Lapetal and seeing the current condition of Lapetal, it is necessary to make efforts to develop Lapetal in the future. The purpose of this research is to identify the factors that influence in determining the Lapetal development strategy, determine the alternative strategy for Lapetal development, and produce a roadmap of the selected alternative strategies for Lapetal development. This study uses an integrated SWOT analysis and Interpretative Structural Modeling. SWOT analysis is used to formulate and provide alternatives in Lapetal development strategies. ISM is used to determine the priority order of the selected strategy which is then applied in making the roadmap. Based on the results of the SWOT matrix analysis, the SO Strategy consists of 6 (six) strategic steps, the ST Strategy consists of 5 (five) strategic steps, the WO Strategy consists of 8 (eight) strategic steps and the WT strategy consists of 4 (four) strategic steps. Based on weighting using the EFAS and IFAS matrices, the chosen strategy is the WO Strategy, so that the WO strategy becomes the first alternative. Based on the results of the classification of elements in the WO strategy, there are 4 (four) levels of hierarchical structure. In this hierarchical structure, it can be seen that the (WO5) and (WO6) sub-strategies are at level IV. Then the sub strategies (WO3) and (WO4) are at level III. At level II it consists of 3 (three) sub strategies, namely (WO1), (WO2), and (WO7). At level I, it is the sub strategy (WO8). The output of the SWOT and ISM analysis process in determining the Lapetal development strategy is a map or roadmap implemented in a strategic plan which is divided into five-year programs. Keywords: Lapetal, Development Strategy, SWOT, ISM, Road map

scholarly journals STRATEGI PENGEMBANGAN AYAM RAS PETELUR DI KOTA SAMARINDA KALIMANTAN TIMUR

2012 ◽  
Vol 35 (1) ◽  
pp. 57
Author(s):  
Herdianto Kurniawan ◽  
Budi Guntoro ◽  
Wihandoyo (Wihandoyo)
Keyword(s):  
Environmental Factors ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Growth Strategy ◽  
Quadrant Analysis ◽  
Literature Study ◽  
Swot Matrix ◽  
Analysis Of Swot ◽  
The City

<p>The study was aimed to identify and to analyze the strengths, weaknesses, opportunities and threats that faced<br />the city of Samarinda in fulfilling the egg need and to formulate the best and suitable strategy for the region to face the<br />shortage of egg supply. The study was conducted in November 2009. The method used in the study was descriptive analysis method. Methods of data collection using questionnaires, interviews, observation and literature study. Methods<br />of data analysis using the SWOT analysis (strengths, weaknesses, opportunities, threats) were used to identify the internal environmental factors (strengths and weaknesses) and external environmental factors (opportunities and threats) areas. The result was then drawn in the quadrant analysis of SWOT and interpreted in the SWOT matrix could be to show the position and direction of regional development as well as alternative strategies that can be run. The results showed that internal identified value was 0.3922 and the external identified value was 0.0308. Development strategy at Samarinda in the first quadrant with a strengths was greater than the opportunities, so the region must be able to use these strengths to take advantage of existing opportunities. The area should implement an aggressive growth strategy (growth oriented strategy) in order to meet the self need of eggs in the region Samarinda.</p><p><br />(Key word: Layer, Development strategy, SWOT analysis)<br /><br /></p>

scholarly journals Strategies for Developing the MSMEs of Fisheries Processing Industryin Sukabumi, Indonesia

2019 ◽  
Vol 8 (4) ◽  
pp. 11905-11908
Keyword(s):  
Swot Analysis ◽  
External Factor ◽  
Descriptive Analysis ◽  
Matrix Analysis ◽  
Processing Industry ◽  
Existing Problems ◽  
Swot Matrix ◽  
Research Findings ◽  
Factor Evaluation ◽  
Integration Area

The purpose of this research is to develop strategies to enhance the performance of MSMEs in the fisheries processing industry in Sukabumi Regency. The data used in the study were obtained from the result of interviews using questionnaires. This research used descriptive analysis, internal-external matrix analysis, IE matrix analysis, SWOT matrix, and QSPM analysis. The research findings obtained from internal and external factor evaluation using the IFE dan EFE matrix found that the industry has a rating of 2.775 and 3.225. The industry’s position is in quadrant II of the IE matrix, which is in the ‘intensive’ and ‘integration’ area. Based on the results of the SWOT analysis and QSPM analysis, four strategies can be carried out. The strategies obtained are expected to be able to answer all existing problems and be able to develop the fisheries processing industry MSMEs in Sukabumi Regency.

scholarly journals POTENSI DAN PENGEMBANGAN DESA WISATA SURANADI DI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT

2019 ◽  
pp. 424
Author(s):  
Ni Putu Rika Sukmadewi ◽  
I Nyoman Darma Putra ◽  
I Wayan Suardana
Keyword(s):  
Data Analysis ◽  
Development Strategy ◽  
Design Theory ◽  
Local Community ◽  
Swot Analysis ◽  
Economic Benefits ◽  
Matrix Analysis ◽  
Development Theory ◽  
Factors Affecting ◽  
Swot Matrix

Indonesia has many areas with the various tourism potentials but faces obstacles in the management, one of them is Suranadi Tourism Village in Narmada District, West Lombok Regency. This research aimed to analyze 1) the potential and tourism management system in Suranadi Tourism Village; 2) internal and external factors affecting the development of Suranadi Tourism Village; 3) the development strategy of Suranadi Tourism Village. This research applies some theories such as tourism destination development theory by Cooper (1993), irridex theory by Doxey (1976), and tripartite attraction design theory by Gunn (1972). This research used qualitative approach with descriptive method. Data obtained through interviews and observation. The method of data analysis in this research is by qualitative data analysis and SWOT analysis. The results showed that the potential of Suranadi Village as a cultural tourism village that is the potential of nature and culture. The various of potentials in the Suranadi Tourism Village as a whole has not managed professionally and optimally so that economic benefits are not fully felt for local community. The results of SWOT matrix analysis showed that there are four alternative strategies generated such as SO strategy (Strengths-Opportunities), ST strategy (Strengths-Threats), WO strategy (Weaknesses-Opportunities), WT strategy (Weaknesses-Threats).   Keywords: tourism potential, development strategy, Suranadi Tourism Village, SWOT

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