scholarly journals POTENSI DAN PENGEMBANGAN DESA WISATA SURANADI DI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT

Author(s):  
Ni Putu Rika Sukmadewi ◽  
I Nyoman Darma Putra ◽  
I Wayan Suardana

Indonesia has many areas with the various tourism potentials but faces obstacles in the management, one of them is Suranadi Tourism Village in Narmada District, West Lombok Regency. This research aimed to analyze 1) the potential and tourism management system in Suranadi Tourism Village; 2) internal and external factors affecting the development of Suranadi Tourism Village; 3) the development strategy of Suranadi Tourism Village. This research applies some theories such as tourism destination development theory by Cooper (1993), irridex theory by Doxey (1976), and tripartite attraction design theory by Gunn (1972). This research used qualitative approach with descriptive method. Data obtained through interviews and observation. The method of data analysis in this research is by qualitative data analysis and SWOT analysis. The results showed that the potential of Suranadi Village as a cultural tourism village that is the potential of nature and culture. The various of potentials in the Suranadi Tourism Village as a whole has not managed professionally and optimally so that economic benefits are not fully felt for local community. The results of SWOT matrix analysis showed that there are four alternative strategies generated such as SO strategy (Strengths-Opportunities), ST strategy (Strengths-Threats), WO strategy (Weaknesses-Opportunities), WT strategy (Weaknesses-Threats).   Keywords: tourism potential, development strategy, Suranadi Tourism Village, SWOT

2021 ◽  
Vol 1 (2) ◽  
pp. 114-124
Author(s):  
Farah Alivia Yunita Laoh ◽  
Agus Salim ◽  
Rusneni Ruslan

Abstract. This study aimed to identify what factors affecting the development of tourism in Kuri Caddi Beach, Nisombalia Village, Maros Regency. As well as to identify a strategy for developing tourism potential on Kuri Caddi Beach, Nisombalia Village, Maros Regency. The variables used consisted : (1) Tourist Attraction; (2) Supporting Facilities; (3) Safety and Comfort; (4) Information and Promotion; (5) Accessibility; (6) Job Opportunities; (7) (Income). The analytical method used chi-square, likert scale scoring, and SWOT analysis. There were four variables that have effect on the tourism potential development strategy in Kuri Caddi Beach, which are tourist attraction, safety and comfort, job opportunities and income. Meanwhile, there were three variables that have no effect, such us supporting facilities, information and promotion, and accessibility. The strategy that can be used for developing tourism potential on Kuri Caddi Beach is by utilizing the tourist attraction of Kuri Caddi Beach by referring to the Maros Regency Regional Regulation number 2 of 2014, concerning the implementation of tourism, involving the community in developing Kuri Caddi Beach tourism  based on the Regional Tourism Development Master Plan, and involves investors in developing Kuri Caddi Beach tourism, so that PAD and local community income are increased.. Abstrak. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor apa saja yang mempengaruhi pengembangan pariwisata di Pantai Kuri Caddi Desa Nisombalia Kabupaten Maros. Serta untuk mengidentifikasi strategi pengembangan potensi pariwisata di Pantai Kuri Caddi Desa Nisombalia Kabupaten Maros. Variabel yang digunakan terdiri dari tujuh diantaranya: (1) Daya Tarik Wisata; (2) Sarana Penunjang; (3) Keamanan dan Kenyamanan; (4) Informasi dan Promosi; (5) Aksesibilitas; (6) Peluang Kerja; (7) (Pendapatan). Metode analisis yang digunakan berupa chi-square, sistem skoring Skala Likert dan analisis SWOT. Variabel yang memiliki pengaruh terhadap strategi pengembangan potensi pariwisata di Pantai Kuri Caddi ada empat variabel yaitu daya tarik wisata, keamanan dan kenyamanan, peluang kerja dan pendapatan. Sedangkan variabel yang tidak memiliki pengaruh ada tiga yaitu sarana penunjang, informasi dan promosi, serta aksesibilitas. Sehingga strategi yang dapat digunakan dalam strategi pengembangan potensi pariwisata di Pantai Kuri Caddi Desa Nisombalia Kabupaten Maros yaitu dengan memanfaatkan daya tarik wisata Pantai Kuri Caddi dengan mengacu pada pada Perda Kabupaten Maros nomor 2 Tahun 2014, tentang penyelenggaraan kepariwisataan, melibatkan masyarakat dalam mengembangkan wisata Pantai Kuri Caddi berdasarkan Rencana Induk Pengembangan Kepariwisataan Daerah, serta melibatkan investor dalam mengembangkan wisata Pantai Kuri Caddi, sehingga dapat meningkatkan PAD dan pendapatan masyarakat lokal.


2018 ◽  
Vol 6 (4) ◽  
pp. 269
Author(s):  
Putu Marita Cakatini Rosyanta ◽  
I Ketut Satriawan ◽  
I Wayan Gede Sedana Yoga

This study aims to analyze the internal and external conditions as well as compose and recommend the business development strategy of agro-industries of Civet coffee at Satria agro- tourism in the Gianyar Regency. The methods used in this research is a method of observation field and in-depth interviews using questionnaire. Data field observations and interviews are then analyzed to obtain formulation strategies using the SWOT analysis. The assessment weighting and rating conducted by 5 experts. Results of the study show that there are 5 strengths, 5 weaknesses, 4 opportunities, and 3 threats. Results weighting and rating values for the matrix that the weighted Internal Factor Evaluation (IFE) was 3.72 and matrix External Factor Evaluation (EFE) is 3.75. This value indicates a strong position on the matrix Internal external (IE) and the strategy to do is intensive and integrative strategies. Based on SWOT Matrix Analysis, priority alternative strategy is maintaining of price and quality to expand marketing. Keywords : strategy, SWOT, agro tourism, civet coffee, QSPM


Author(s):  
Pindo Witoko ◽  
Rizal Syarief ◽  
Sapta Raharja

The development of larva production of Patin catfish has great potential to meet market demand. CV Mika Distrindo is the one of company that need a development strategy to increase production to meet demand of Patin catfish larva. The aims of this study were: (1) to obtain information on the production process of breeding; (2) to know the feasibility of breeding; and (3) to carry out the strategy of seeding to obtain maximum profit. Method of analysis was done with (1) a descriptive analysis of the production process for a portrait Patin catfish hatchery; (2) Analysis of the feasibility using NPV, IRR, Net B/C Ratio, Gross B/C Ratio, PBP, and BEP; (3) Analysis of internal and external matrix are using IFE and EFE matrix, and in combination in a matrix of IE; 4) SWOT matrix analysis to formulate strategic alternatives; and 5) Analysis QSPM for alternative decision priorities. The study results shows that CV Mika Distrindo is feasible because the business get the financial benefit. Indications in terms of financial feasibility are known from Rp516.660.510 of NPV; 21.42% of IRR; 5.57 of Gross B/C Ratio; 4.05 of Nett B/C Ratio; 10 months and 5 days of PBP and 2.698.006 of larva production or Rp539.601.139,60 of the value of sales. IFE score is 2.511 and EFE score is 2.565 (medium position). The Company core strategy is Growth/Stability Strategy. The SWOT analysis obtains formulation of strategies including the use of advances in technology, expansion of marketing network, strengthening capital, increasing sales volume, doing partnerships, taking advantage of investors, increase customer loyalty, maintain larva quality, improved system management and collaboration with stakeholders.Key words: Patin catfish hatchery, feasibility analysis and business development strategy


Sigmagri ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 57-66
Author(s):  
Triya Titin Aisiyaturrochiyah ◽  
Miftachul Chusnah

This study aims to identify what internal and external factors can be strengths, weaknesses, opportunities and threats to the Gondang Sweet Guava development strategy in the Gondang Manis Farmer Group. Gondang Sweet Village, Perak District, Jombang Regency. This study uses the SWOT analysis method obtained from the IFAS/EFAS matrix, SWOT quadrant and SWOT matrix. The respondents of this study were the Head of the Banjarsari Farmers Group and 15 members who were members of the Gondang Manis farmer group. Based on the results of the analysis of the IFAS matrix, the total score is 2.48, the results of the EFAS matrix analysis the total score is 2.51. After knowing the results of the IFAS/EFAS matrix, then determining the SWOT quadrant. Quadrant results show the Gondang Manis farmer group is in quadrant 1 (Grouth), namely the Gondang Manis farmer group in developing Guava needs a strategy to create new strategies to deal with various kinds of threats. The main strategy is to improve the quality of guava by harvesting it properly and properly. And produce other strategies including the strategy of improving the quality of guava through coaching pokdarwis and youth groups, maintaining the quality of guava gondang sweet. increase people's purchasing power, reduce competition between guava farmers.


2018 ◽  
Vol 6 (1) ◽  
pp. 45-56
Author(s):  
Syawaliyah Ulfah

Bogor Regency of West Java Province that is developing the potential of its territory for tourist destination and attract the attention of local and foreign tourists to visit. The location that researcher has been choosed to do research is Kampoeng Wisata Cinangneng which is located in Bogor regency. Kampoeng Wisata Cinangneng located in the village of Cihideung Udik, Ciampea District has a tourism concept based on nature tourism and educational tourism. The purpose of this research are to identify the development component of the destination (factual conditions in the field), identify the tourist tipology who visit Kampoeng Wisata Cinangneng and develop strategies Kampoeng Tourism Development Cinangneng based on tourist tipology. This research is a descriptive quantitative and descriptive qualitative research. Quantitative research is conducted to determine the tourist characteristics and tourist tipology that calculated by used percentages. Qualitative research is conducted to find out the development strategy in Kampoeng Wisata Cinangneng. Generally qualitative research method is intended for research that is observed case. The collected data will be analyzed using SWOT analysis, followed by compiling alternative strategies using SWOT matrix. Kampoeng Wisata Cinangneng has a good enough strength to be developed based on the tourist tipology, but the nature and culture of the existing tourism has not been maximally utilized, although it has a good accessibility, less complete amenitas, condition of supporting facilities is complete enough. The result of typology is that tourists who visit Kampoeng Wisata Cinangneng tend to mid-centric tipology. Based on the results of SWOT analysis bring out an alternative strategy that is: Invite local people to teach tourists to make souvenirs that them make, adding outbound packages to be variants that can be offered to tourists, make a places to eat in the middle of rice field with food from local community.


BUANA SAINS ◽  
2018 ◽  
Vol 18 (1) ◽  
pp. 73
Author(s):  
Ahmad Yusuf Kholil ◽  
Farah Mutiara

The first purpose of the research were to identify and analyze potential of agrotourism Bukit Flora and potential area to support development agrotourism Bukit Flora. The second purpose is to identify and analize internal and external environment agrotourism Bukit Flora the factors into strengths, weaknesses, oppurtunities and threats for development  agrotourism of Bukit Flora and the last purpose in this research is formulate appropriate strategies for development strategy of agrotourism Bukit Flora.Data analysis method use descriptive analysis and qualitative analysis. Descriptive analysis was used to analyze the potential of agrotourism Bukit Flora and identify the main factors to give weight to the factors that we have setconsisting of strengths, opportunities, weaknesses and threats by comparing the rows and columns of each variable on internal factors (IFE) and external (EFE). While the use of qualitative analysis in the form of a SWOT analysis and SWOT matrix IE matrix is used to analyze the development of agrotourism strategy using analysisQSPM.IFE total weighted scores of 2.56 and 2.30 for EFE. Placing agro Bukit Flora is in cell V. Based on the results of the SWOT matrix analysis, it can be obtained by four alternative strategies that can be taken in the development of agro Bukit Flora. Based on the results QSPM matrix, the value of the attraction was highest at 3 strategy with the total amount of the appeal (TAS) was 6.26.


JOURNAL ASRO ◽  
2021 ◽  
Vol 12 (01) ◽  
pp. 122
Author(s):  
Ikhwan Syahtaria ◽  
Cahyanto Cahyanto ◽  
Adi Bandono ◽  
Richard Martin

ABSTRACT Lapetal is an organization within the Indonesian Navy that is tasked with carrying out Navy recruitment. With the increasing number of duties and responsibilities of Lapetal and seeing the current condition of Lapetal, it is necessary to make efforts to develop Lapetal in the future. The purpose of this research is to identify the factors that influence in determining the Lapetal development strategy, determine the alternative strategy for Lapetal development, and produce a roadmap of the selected alternative strategies for Lapetal development. This study uses an integrated SWOT analysis and Interpretative Structural Modeling. SWOT analysis is used to formulate and provide alternatives in Lapetal development strategies. ISM is used to determine the priority order of the selected strategy which is then applied in making the roadmap. Based on the results of the SWOT matrix analysis, the SO Strategy consists of 6 (six) strategic steps, the ST Strategy consists of 5 (five) strategic steps, the WO Strategy consists of 8 (eight) strategic steps and the WT strategy consists of 4 (four) strategic steps. Based on weighting using the EFAS and IFAS matrices, the chosen strategy is the WO Strategy, so that the WO strategy becomes the first alternative. Based on the results of the classification of elements in the WO strategy, there are 4 (four) levels of hierarchical structure. In this hierarchical structure, it can be seen that the (WO5) and (WO6) sub-strategies are at level IV. Then the sub strategies (WO3) and (WO4) are at level III. At level II it consists of 3 (three) sub strategies, namely (WO1), (WO2), and (WO7). At level I, it is the sub strategy (WO8). The output of the SWOT and ISM analysis process in determining the Lapetal development strategy is a map or roadmap implemented in a strategic plan which is divided into five-year programs. Keywords: Lapetal, Development Strategy, SWOT, ISM, Road map


2021 ◽  
pp. 62-68
Author(s):  
Nunung Noor Hidayat ◽  
Krismiwati Muatip ◽  
Rahayu Widiyanti

Optimum development of beef cattle is feasible in the potential area with effective strategies. This research was conducted in Banyumas regency. The purpose of this study was to describe the potential of Banyumas Regency in developing beef cattle farming as the basis for its development strategy. A survey method was conducted to obtain the secondary data supported by primary data subjected to simple descriptive statistical analysis consisting of mean values, distribution frequency, cross-tabulation and trend analysis. Ruminant potentials were investigated using LQ analysis, and developmental strategies were formulated using a SWOT analysis. The result showed a fluctuated but positive improvement trend of beef cattle population in Banyumas. Sub-districts potentially developed for beef cattle centres (LQ>1) included Kembaran, Sokaraja, Kalibagor, Kedungbanteng, Karanglewas, Sumbang and Baturraden. A quantitative SWOT matrix analysis showed that the internal factor was 0.0298 (X-axis), and the external factor was – 0.2941 (Y-axis). Conclusively, The key strategy to develop beef cattle in Banyumas was a differential strategy.


2020 ◽  
Vol 4 (2) ◽  
pp. 95-108-108
Author(s):  
Adytira Rahman ◽  
◽  
Mochamad Ardi Setyawan ◽  

This study aims to: 1) To identify and inventory the distribution of religious sites in Banyuwangi Regency; 2) Developing religious tourism models in Banyuwangi Regency; 3) Determine the right development strategy for religious tourism in Banyuwangi Regency. The data obtained was validated by using triangulation of data, researchers, theory and methodology. While the data analysis technique uses qualitative data analysis techniques which include data collection, data reduction, data presentation, and drawing verification. And the SWOT analysis which includes the preparation of the IFAS (Internal Factor Analysis Summary) matrix and the EFAS (External Factor Analysis Summary) matrix which is followed by the preparation of the SWOT matrix. This research is very important to be carried out on the basis of analysis, namely: 1) Banyuwangi stores many religious sites that have the potential to be developed as a tourist attraction; 2) Many religious sites are damaged and not maintained and the history of the document is not documented; 3) Religious sites in Banyuwangi Regency starting from the classical Hindu-Buda period to the Islamic period; 4) The existence of the phenomenon of Indonesian people has a unique motivation to travel that is to package a tour in the form of religious travel. The results showed that Banyuwangi has many religious sites that have the potential to be developed into religious tourism objects, including: 1) the Lingga and Yoni relics in Jambewangi; 2) Alaspurwo; 3) Rowu Bayu Site; 4) Ompak Songo; 5) Aningpatih Site; 6) Kawitan Sites; 7) Goa Site at Alaspurwo; 8) Image Worship Site; 9) Goa Maria; 10) Tomb of Sayid Yusuf; 11) Tomb of Mbah Dowo; 12) Tombs of the Regent of Banyuwangi; 13) Konco Hoo Tong Bio; 14) Tomb of Jogopati Rempeg; 15) Sri Tanjung Well; 16) Mbah Kopek's Grave; 17) Giri Salaka Temple.


2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.


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