scholarly journals Karakteristik Permukiman Kota yang Memiliki Potensi Usaha Berbasis Rumah Tangga

2021 ◽  
Vol 1 (1) ◽  
pp. 42-50
Author(s):  
Ima Rahmawati Sushanti ◽  
Intan Savia Fitri ◽  
Febrita Susanti
Keyword(s):  
Development Strategy ◽  
Secondary Data ◽  
Industrial Clusters ◽  
Physical Characteristics ◽  
Urban Settlement ◽  
Optimal Representation ◽  
Data Collection And Analysis ◽  
Urban Settlements ◽  
The City ◽  
Area Development

Urban settlement is a built environment in an urban area that plays a role in determining the structure and identity of the city. The urban settlement area is currently not only used as a residence equipped with facilities and infrastructure to meet the living needs of the residents who live in it, but also to meet their economic needs. Urban settlements have certain characteristics based on the community and activities in them so that they can become the identity of the area. The existence of the Mutiara, Gold and Silver industrial clusters in Sekabela sub-district, Mataram city has implications for the surrounding settlements, both in economic, environmental and social aspects. The emergence of slum settlements in the residences around the Pearl, Gold and Silver industry causes less optimal representation of the area as a shopping tourism area. This study aims to determine the characteristics of settlements with household-based business potential and development strategies. The method used in this research is descriptive qualitative with primary and secondary data collection and analysis of Strength, Weakness, Opportunity and Threat. The results showed that the characteristics of the settlement were based on physical characteristics, namely: building layout, housing, facilities and infrastructure as well as the environment and non-physical characteristics, namely: the community and the activities that took place in it. The area development strategy based on settlement characteristics is in quadrant IV, namely the Competitive Strategy. Efforts are being made to improve the visual quality or image of the area, diversify the business and develop markets.

scholarly journals Identifikasi Penerapan Unsur-Unsur Iconic Jawa pada Bangunan Hotel di Surakarta

Arsitektura ◽  
2021 ◽  
Vol 19 (1) ◽  
pp. 157
Author(s):  
Anita Dianingrum ◽  
Titis Srimuda Pitana ◽  
Maya Andria Nirawati ◽  
Mohamad Muqoffa ◽  
Pratiwi Anjar Sari
Keyword(s):  
Cultural Heritage ◽  
Regional Development ◽  
Secondary Data ◽  
Physical Characteristics ◽  
City Government ◽  
City Branding ◽  
Heritage Buildings ◽  
The City

<p><em>City branding is an effort to build an identity about a city and providing opportunities for the realization of regional development both in terms of economy and tourism. Branding can be realized through all forms of parts of the city that have distinctive characteristics that are influenced by physical and non-physical characteristics. “Solo the Spirit of Java” means that “Solo is the soul of Java” which reflects the depth of meaning of the cultural, artistic and historical roots of Solo. Since branding was established and legalized, several things have been done by the city government, one of the efforts are regarding physical characteristics is clearly visible in several buildings including cultural heritage buildings. Javanese iconic elements are deliberately preserved as a form of preservation and branding. This research was conducted to identify the application of Javanese iconic elements in hotel buildings in Surakarta. The method used in this study is collecting secondary data and observing to identify the application of Javanese iconic elements in buildings. The results illustrate that the application of Javanese iconic elements in hotel buildings is not optimal. It is because the visual view of building has not been able to attract attention, so it does not have a strong character. This needs more attention to all relevant stakeholders to improve the image or character of the building so that it can become a city branding that can strengthen the identity of Surakarta City through physical characteristics.</em></p>

scholarly journals Integrated approach to area development, preservation and protection of natural landscape

2021 ◽  
Vol 937 (4) ◽  
pp. 042029
Author(s):  
Natalia Ovchinnikova ◽  
Natalia Aliyeva ◽  
Irina Petrova
Keyword(s):  
Urban Landscape ◽  
Integrated Approach ◽  
Conservation Of Resources ◽  
Residential Areas ◽  
Natural Landscape ◽  
Urban Settlements ◽  
Integral Structure ◽  
Effective Use ◽  
The City ◽  
Area Development

Abstract The process of modernization of spatial planning principles focused on the conservation of resources in solving problems related to the protection of natural areas is impossible without the effective use of natural framework of the area under study through its zoning. Natural framework is formed on the basis of hydrographic system taking into account the conditions of geomorphology and topography of the territory in the form of an integral structure of green spaces. The growing degree of urbanization of urban settlements, increase in industrial and residential areas, and growing level of motorization play a major role in changing the ecology of the city, destruction of the existing natural framework and increasing recreational load on the urban landscape.

scholarly journals ANALISIS KAWASAN MINAPOLITAN DI DESA PENGAMBENGAN, KECAMATAN NEGARA, KABUPATEN JEMBRANA-BALI

2019 ◽  
Vol 19 (2) ◽  
pp. 194
Author(s):  
Aprilia Riszi Indah Dewi Shara
Keyword(s):  
Development Strategy ◽  
Coastal Area ◽  
Secondary Data ◽  
Fish Processing ◽  
Business Units ◽  
The Development Strategy ◽  
Qualitative Descriptive ◽  
Area Development ◽  
Descriptive Method

ABSTRAK Sektor perikanan budidaya dan tangkap merupakan salah satu sektor padat karya yang dapat menyerap banyak tenaga kerja di kawasan pesisir. Pengembangan kawasan minapolitan di Desa Pengambengan, Kecamatan Negara, Kabupaten Jembrana dapat dijadikan sebagai salah satu contoh konkrit pengembangan wilayah kepulauan. Tujuan dari penelitian ini adalah: (1) mengidentifikasi potensi Desa Pengambengan sebagai desa minapolitan, (2) mengidentifikasi permasalahan-permasalahan yang dihadapi Desa Pengambengan sebagai desa minapolitan, dan (3) menganalisis strategi pengembangan kawasan minapolitan Pengambengan. Metode yang dipergunakan dalam tugas ini adalah metode deskriptif kualitatif. Data yang dipergunakan berupa data sekunder seperti Profil Desa Pengambengan, RTRW Kabupaten Jembrana, dan berbagai dokumen lain yang mendukung. Hasil penelitian menunjukkan: (1) Sektor basis potensi wilayah di Desa Pengambengan adalah pada sektor perikanan. Potensi jenis ikan yang ada di Desa Pengambengan didominasi oleh ikan lemuru dan ikan layur. (2) Permasalahan-permasalahan yang terdapat di Desa Pengambengan terbagi menjadi beberapa hal, yaitu: paceklik ikan, pencemaran lingkungan, konflik antar industri pengolah ikan dan masyarakat di Desa Pengambengan, sistem lelang, dan kualitas hasil tangkap ikan. (3) Strategi pengembangan kawasan minapolitan Pengambengan yang paling utama adalah dengan meningkatkan unit usaha, investasi, dan memperluas pasar. Kata Kunci: kawasan minapolitan, potensi, strategi pengembangan ABSTRACT The aquaculture and capture fisheries sector is one of the labor-intensive sectors that can absorb many workers in the coastal area. The development of the Minapolitan area in Pengambengan Village, Negara District, Jembrana Regency can be used as a concrete example of the development of the archipelago.  The objectives of this study were: (1) to identify the potential of Pengambengan Village as a Minapolitan village, (2) to identify the problems faced by Pengambengan Village as Minapolitan villages, and (3) to analyze the Minapolitan area development strategy Pengambengan. The method used in this task is a qualitative descriptive method. The data used are secondary data such as the profile of Pengambengan Village, Jembrana Regency RTRW, and various other supporting documents. The results of the study show: (1) The potential base sector of the area in Pengambengan Village is in the fisheries sector. The potential of fish species in Pengambengan Village is dominated by lemuru and layur fish.  (2) The problems found in Pengambengan Village are divided into several things, namely: fish famine, environmental pollution, conflicts between fish processing industries and communities in Pengambengan Village, the auction system, and the quality of fishing results. (3) The development strategy of the Minapolitan area The most important pengambingan is by increasing business units, investment and expanding markets. Keywords: minapolitan area, potency, development strategy

scholarly journals About the Founding of Sarajevo

2021 ◽  
Vol 27 (41) ◽  
pp. 85-97
Author(s):  
Aladin Husić ◽  
Behija Zlatar ◽  
Enes Pelidija
Keyword(s):  
Middle Ages ◽  
Legal Status ◽  
16Th Century ◽  
Careful Selection ◽  
Urban Settlement ◽  
The Status ◽  
Urban Settlements ◽  
History Of ◽  
The City ◽  
Selection Of

This paper highlights the significance of dates in the history of all settlements, and in particular an urban settlement, and the significance of introducing them into their chronological calendar. This is particulary significant for urban settlements and the dates of their gaining the status of a city, which is a very important historical and civilizational act by which the proper legal status of a settlement and its inhabitants would be acknowledged and verified. By this act, a settlement was singled out from a multitude of other populated places in its surroundings for its urban, social and cultural characteristics with regard to its status. This matter raises no questions by any means about the continuity of life in the wider area of an emerging or newly- declared urban settlement. However, the differences in status and socioeconomic aspects are clearly shown. A complex legal procedure for gaining, acknowledging and verifying the status of a city in the case of Sarajevo had to be observed. The motives for choosing the location for building a new complex were highlighted, the complex with suitable urban facilities and under the urban criteria that needed to be met in order to be able in any way to apply for the status of a city. A source on this matter, produced immediately after the foundation of the city and its legal verification, contains an answer to such questions. The careful selection of the location for the emerging city was made, namely the land for those facilities was chosen by the founder „ ... because he found it suitable for building a šeher (city) on it... “ This syntagm also answers the question of whether it is an entirely new or some earlier founded settlement. The Brodac Settlement, with a newly- formed city founded within its boundaries, appears in the sources in parallel with the name of the city of Sarajevo until the middle of the 16th century, which clearly confirms that it was a completely new settlement that had been founded within the boundaries of the Brodac village, and surely it had not been founded on a previously built rural or town settlement. Moreover, other settlements found in the vicinity of the city kept their names from the Middle Ages and throughout centuries to the present day they have been recognisable and distinguishable for those names as the parts of the Sarajevo city zone.

scholarly journals Analysis of the effect of economic growth toward the center of the overflow area and hinterlend in determining nodal centre of new growth on the area of Mamminasata in South Sulawesi

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Zainuddin Rahman
Keyword(s):  
Economic Growth ◽  
Development Strategy ◽  
Policy Development ◽  
Secondary Data ◽  
Economic Effects ◽  
Ratio Analysis ◽  
Enterprise Development ◽  
South Sulawesi ◽  
The Impact ◽  
The City

This research conducted in Mamminasata District, South Sulawesi Province. This study examines the Economic Effects of the overflow "Pertuhan Against Nodal regions and Hinterland. The purpose of this research is: (1) to review the impact of the effects of development and economic growth of the overflow against Nodal regions and Hinterlan in a region (Maminasata), (2) to examine and explain the impact of the overflow against labor, enterprise development, (3) to examine and explain the strategy and Policy Development areas in South Sulawesi.The research method used was diskriptif by using model ratio analysis. The population was throughout the County and the city in South Sulawesi while the sample is selected by pusposive, i.e., Mamminasata Area that includes the city of Makassar, Maros Regency Gowa (Minasa), Takalar Regency. The data of the secondary data is yangdigunakan by taking data for the year 2011-2013.The research results showed that the distance of the Centre of the region with growth has an impact on the magnitude of the effect of abundance that can be received by each region, where the overflow effect of Gowa received a big growth 8.689810974, Maros 4.05005707, Takalar Regency. 2.344019694. While the new growth Centre in the area of the District Mamminasata Takalar. A development strategy that can do is how to build synergy with neighboring derah so economic abundance can flow into the area that synergizes

scholarly journals ANALISIS RTRW KOTA PADANG TAHUN 2010-2030 UNTUK PUSAT PENGEMBANGAN WILAYAH KOTA DI KAWASAN AIA PACAH KECAMATAN KOTO TANGAH

JURNAL BUANA ◽  
2018 ◽  
Vol 2 (5) ◽  
pp. 528
Author(s):  
Anggun Oktavia ◽  
Yurni Suasti ◽  
Ahyuni .
Keyword(s):  
Urban Development ◽  
Secondary Data ◽  
Hierarchical Analysis ◽  
Service Center ◽  
Community Facilities ◽  
Development Center ◽  
The Village ◽  
The City ◽  
Area Development ◽  
Spatial Plan

ABSTRAK Penelitian ini bertujuan menganalisis kesesuaian lokasi kawasan Aia Pacah Kecamatan Koto Tangah sebagai sub pusat pelayanan kota di Kota Padang dan mendeskripsikan kesesuaian RTRW Kota Padang tahun 2010-2030 dengan ketersediaan fasilitas pusat pengembangan wilayah kota di Kawasan Aia Pacah Kecamatan Koto Tangah.Penelitian ini merupakan analisis data sekunder meliputi jumlah penduduk kelurahan di Kecamatan Koto Tangah, jumlah penduduk kecamatan di Kota Padang, jarak antar kelurahan di Kecamatan Koto Tangah, jarak antar Kecamatan di Kota Padang, dan jumlah fasilitas umum pada tahun 2017. Teknik penelitian ini menggunakan analisis potensial demografis dan analisis hirarki. Hasil penelitian ini menunjukkan kelurahan Aia Pacah kurang sesuai dijadikan sebagai pusat pengembangan wilayah kota, karena interaksi antar kelurahan tergolong rendah. Sedangkan Kelurahan Lubuk Buaya sesuai dijadikan sebagai pusat pengembangan wilayah kota karena kelurahan tersebut dari segi fasilitas dan interaksi tergolong tinggi. Untuk kesesuaian lokasi pengembangan wilayah kota pada Kecamatan di Kota Padang adalah Kecamatan Koto Tangah dan Kecamatan Padang Timur, karena dari segi fasilitas dan interaksi pada kedua kecamatan tersebut sangat mendukung dan memadai dijadikan sebagai pusat pengembangan wilayah kota di Kota Padang. Kata kunci : pengembangan wilayah, RTRW, potensial demografis, hirarki Abstract This study aims to analyze the suitability of the location of the Aia Pacah area of ​​Koto Tangah District as a sub-service center of the City in Padang City and describes the suitability of the Padang City Spatial Plan 2010-2030 with the availability of urban development center facilities in Aia Pacah District, Koto Tangah District. This research is a secondary data analysis which includes the population of villages in Koto Tangah Subdistrict, the population of sub-districts in Padang City, the distance between villages in Koto Tangah Subdistrict, the distance between Subdistricts in Padang City, and the number of community facilities in 2017. Data collection techniques are analysis of demographic potential and hierarchical analysis. The results of this study indicate that the village of Aia Pacah is not suitable to be the center of urban development, because the interaction between the whole is relatively low. Whereas Lubuk Buaya village is suitable to be used as a center for urban area development because the kelurahan in terms of facilities and interaction is relatively high. For the suitability of the location of urban development in the sub-districts of Padang City, it is Koto Tangah Subdistrict and Padang Timur Subdistrict, because in terms of facilities and interactions in the two sub-districts it is very supportive and sufficient to be used as an urban development center in Padang City.

scholarly journals KONTRIBUSI USAHA MIKRO KECIL DAN MENENGAH TERHADAP TINGKAT PERTUMBUHAN PENDAPATAN DAERAH PROVINSI DKI JAKARTA

2018 ◽  
Vol 14 (1) ◽  
pp. 41-51
Author(s):  
Prasetio Ariwibowo ◽  
Dwi Rorin Mauludin Insana
Keyword(s):  
Development Strategy ◽  
Integrated Management ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
City Government ◽  
Primary Data ◽  
Literature Study ◽  
City Administration ◽  
Purposive Sampling ◽  
The City

This study aims to analyze the potential and contribution of retribution revenue from the City Administration Government of Central Jakarta, East Jakarta, and South Jakarta to the total DKI Jakarta Original Regional Revenue (PAD). This study uses primary data and secondary data. Qualitative descriptive analysis method focused on the development strategy of MSME business empowerment in the form of retribution income performance based on purposive sampling and literature study with Growth analysis testing tools and Share analysis. Growth rate (Growth) Temporary Location retribution income (LokSem) and Patronage Locations (LokBin) in the city government The administration of South Jakarta, Central Jakarta, and East Jakarta has fluctuated every month. Total revenue retribution (Loksem and Lokbin) Administrative City Administration of South Jakarta, Central Jakarta, and East Jakarta does not have a large influence on the total Regional Original Revenue (PAD) of DKI Jakarta Province in 2016.In order to improve the performance of retribution, it can be concluded that the strategy in the form of a Performance SOP and Performance Accountability Report (LPJK) in each month has an integrated Management Information System for all SME & Trade Sub-Centers in DKI Jakarta, analyzing 5 C (Capital, Collateral, Character, Capacity , and Condition) and 7 P (Personality, Party, Purpose, Prospect, Payment, Profitabillity, and Protection). Penelitian ini bertujuan untuk menganalisis potensi dan kontribusi pendapatan retribusi dari Pemerintah Kota Administrasi Jakarta Pusat, Jakarta Timur, dan Jakarta Selatan terhadap total Pendapatan Asli Daerah (PAD) DKI Jakarta. Penelitian ini menggunakan data primer dan data sekunder. Metode analisis deskriptif kualitatif yang difokuskan pada strategi pengembangan pemberdayaan usaha UMKM dalam bentuk kinerja pendapatan retribusi yang berdasarkan purposive sampling dan studi kepustakaan dengan alat uji analisis Growth dan analisis Share. Tingkat pertumbuhan (Growth) pendapatan retribusi Lokasi Sementara (LokSem) dan Lokasi Binaan (LokBin) di Pemerintah kota Administrasi Jakarta Selatan, Jakarta Pusat, dan Jakarta Timur mengalami fluktuatif tiap bulannya. Total pendapatan retribusi (Loksem dan Lokbin) Pemerintah Kota Administrasi Jakarta Selatan, Jakarta Pusat, dan Jakarta Timur tidak memiliki pengaruh yang besar terhadap total Pendapatan Asli Daerah (PAD) Provinsi DKI Jakarta di Tahun 2016. Guna meningkatkan kinerja retribusi, dapat disimpulkan strategi berupa Terdapat SOP Kinerja dan Laporan Pertanggung Jawaban Kinerja (LPJK) di tiap bulannya, memiliki Sistem Informasi Manajemen terpadu bagi seluruh Sudin UKM & Perdagangan di DKI Jakarta, melakukan analisa 5 C (Capital, Collateral, Character, Capacity, and Condition) dan 7 P (Personality, Party, Purpose, Prospect, Payment, Profitabillity, and Protection).

Some Aspects of Identity Politics of Kharkiv Local Authorities After 2013

2018 ◽  
Vol 6 (1) ◽  
pp. 68-81
Author(s):  
Denys Kutsenko
Keyword(s):  
Development Strategy ◽  
Identity Politics ◽  
Central Government ◽  
Research Question ◽  
Interesting Case ◽  
Cultural Development ◽  
Local Authorities ◽  
New Policies ◽  
National Flag ◽  
The City

AbstractThe paper analyzes the transformation of identity politics of Kharkiv local authorities after the Euromaidan, or Revolution of Dignity, the annexation of Crimea, and the War in Donbass. Being the second largest city in Ukraine and becoming the frontline city in 2014, Kharkiv is an interesting case for research on how former pro-Russian local elites treat new policies of the central government in Kyiv, on whether earlier they tried to mobilize their electorate or to provoke political opponents with using soviet symbols, soviet memory, and copying Russian initiatives in the sphere of identity.To answer the research question of this article, an analysis of Kharkiv city and oblast programs and strategies and of communal media were made. Decommunisation, as one of the most important identity projects of Ukrainian central authorities after 2014, was analyzed through publications in Kharkiv’s city-owned media as well as reports from other scholars. Some conclusions are made from the analysis of these documents: Kharkiv development strategy until 2020, Complex program of cultural development in Kharkiv in 2011–2016 (and the same for 2017–2021), The regional program of military and patriotic training and participation of people in measures of defense work in 2015–2017, Program of supporting civil society in 2016–2020 in Kharkiv region and the city mayor’s orders about the celebration of Victory Day (9 May), the Day of the National Flag (23 August), the Day of the City (23 August) and Independence Day (24 August) in 2010–2015.

ANALISIS HUKUM PIDANA DENDA PELANGGARAN LALU LINTAS DI KOTA BENGKULU (DITINJAU DARI UNDANG-UNDANG NOMOR 22 TAHUN 2009 TENTANG LALU LINTAS DAN ANGKUTAN JALAN)

2019 ◽  
Vol 2 (1) ◽  
pp. 24-33
Author(s):  
Apen Diansyah
Keyword(s):  
Death Penalty ◽  
Criminal Law ◽  
Secondary Data ◽  
Criminal Code ◽  
Primary Data ◽  
Economic Factors ◽  
Inhibiting Factors ◽  
Library Research ◽  
The Law ◽  
The City

ABSTRAKPenelitian ini ditujukan untuk mengetahui penerapan denda terhadap pelanggar berlalu lintas di kota Bengkulu ditinjau dari Undang-undang Nomor 22 Tahun 2009, serta untuk mengetahui faktor penghambat dalam penerapan pidana denda terhadap pelanggar barlalu lintas di Kota Bengkulu. Penelitian dilaksanakan disatuan lalu lintas Polres dan Polda Kota Bengkulu. Adapun data yang didapatkan adalah data primer dan data sekunder melalui penelitian lapangan dan penelitian kepustakaan, kemudian data dianalisis dengan cara deskriptif. Peraturan yang tertera pada undang-undang yang tertera sepenuhnya untuk meningkatkan kesadaran untuk setiap pelanggar yang melakukan pelanggaran, tetapi pada kota Bengkulu undang-undang tersebut tidak sepenuhnya berjalan efektif. Menurut pandangan Undang-undang 22 Tahun 2009, penerapan pidana denda masuk dalam kategori pidana pokok (sesuai Pasal 10 KUHP) sebagai urutan terakhir atau keempat, sesudah pidana mati, pidana penjara dan pidana kurungan. Selain dari itu, faktor penghambat keefektifan Undang-undang seperti faktor ekonomi, faktor kedekatan emosional dan faktor kekebalan institusional.Kata kunci: tindak pidana; hukum pidana; dendaABSTRACTThis study aims to determine the application of violators from cities in Bengkulu in terms of Law Number 22 of 2009, and to find out the inhibiting factors in the application of fines to traffic violators in the city of Bengkulu. The research was carried out in the traffic city of the City Police of the City of Bengkulu. The data obtained are primary data and secondary data used for library research and research, then the data are analyzed descriptively. The regulations stated in the law that are fully stated to increase awareness for every offender who commits an offense, but in the city of Bengkulu the law is not fully effective. According to the view of Law 22 of 2009, the application of criminal fines falls into the main criminal category (according to Article 10 of the Criminal Code) as the last or fourth order, after the death penalty, imprisonment and imprisonment. Apart from that, factors inhibiting the effectiveness of the law such as economic factors, emotional proximity factors and institutional immune factors.Keywords: crime; criminal law; fines

Analisis Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Ulang “Slai O’lai”

2021 ◽  
Vol 6 (3) ◽  
pp. 28
Author(s):  
Dini Nur Sofya ◽  
Sugeng Purwanto
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Secondary Data ◽  
Partial Least Square ◽  
Least Square ◽  
Test Reliability ◽  
Probability Sampling ◽  
Convenience Sampling ◽  
The City

Abstract This study aims to determine the effect of brand image and product quality on the decision to repurchase Slai O'lai products in the people of Kediri City and Regency. This type of research is explanatory research, which explains and proves the relationship and influence between the independent variable and the dependent variable. The research method used is quantitative method. This study used a sample of 110 respondents and distributed questionnaires in the City and District of Kediri with the help of Google Forms. Sampling used non-probability sampling method with convenience sampling method. The sample consists of respondents who live in the City and District of Kediri, aged 17 years and over, and have purchased Slai O'lai products more than 2 (two) times. The data used are primary and secondary data, while the analysis technique used in this study is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. Based on the results of this study, it can be seen that brand image and product quality have a positive and significant effect on the decision to repurchase Slai O'lai sandwich biscuits. Keywords: brand Image, Product Quality, Repurchase Decision   Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian ulang produk Slai O’lai pada masyarakat Kota dan Kabupaten Kediri. Jenis penelitian ini adalah explanatory research, yang menjelaskan dan membuktikan hubungan dan pengaruh antara variabel bebas dan variabel terikat. Metode penelitian yang digunakan yaitu metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 110 responden dan menyebarkan kuesioner di Kota dan Kabupaten Kediri dengan bantuan Google Forms. Pengambilan sampel menggunakan metode non-probability sampling dengan metode convenience sampling. Sampel terdiri dari responden yang berdomisili di Kota dan Kabupaten Kediri, berusia 17 tahun ke atas, dan telah membeli produk Slai O'lai lebih dari 2 (dua) kali. Data yang digunakan adalah data primer dan sekunder, sedangkan teknik analisis yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan uji validitas, uji reliabilitas, serta uji hipotesis. Berdasarkan hasil penelitian ini dapat diketahui bahwa citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian ulang biskuit sandwich merek Slai O’lai. Kata kunci: Citra Merek, Kualitas Produk, Keputusan Pembelian Ulang  

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