scholarly journals Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text

2020 ◽  
Vol 7 (2) ◽  
pp. 271-280
Author(s):  
Nanik Setyawati ◽  
Riyadi Santosa ◽  
Sumarlam Sumarlam ◽  
Dwi Purnanto

Persuasive communication can be found in advertisement language. Creating advertisement that attractive, right on target, and effective in attracting potential customers, is a must to win the competition. An advertisement must be able to present everything that is smart, innovative, and must also be different in a unique sense compared to the others. This article specifically explores the appreciation devices in Semarang’s cuisine advertisement text phasing on the internet. Appreciation is one of the choices from the attitude aspects that part of appraisal system. Data in the form of attitudinal lexis were collected from online advertising texts which promote foods in Semarang. The method of providing data using the observation method. The basic technique used is the tapping technique. Meanwhile, the advance techniques used are the free, active, proficient listening technique and the note – taking technique. The data analysis in this study used a separate method. The basic technique used is the technique for direct elements, while the advance  technique uses the lesion technique and the dressing technique. The results of the discussion show that the appreciation used in the Semarang’s cuisine advertisement texts on the internet is positive appreciation.

Author(s):  
Zulfahmirda Matondang ◽  
Sumarlam ◽  
Dwi Purnanto

The objective of this research is to describe the forms of euphemism and dysphemism in Indonesian da’wah. The data were in the form of preachers' utterances containing expressions of euphemism and dysphemism. The data involved the context of utterance containing expressions of euphemism and dysphemism. The data were collected from audio documentation on the internet, namely Spotify. In providing data, the researcher used simak (observation) method with documentation and note-taking techniques. In analyzing the data, the researcher used agih method with BUL technique. Furthermore, the data analysis technique used was the substitution or replacement technique and the meaning component analysis. The meaning component analysis was performed to analyze euphemism or dysphemism utterances by showing the components that make up the meaning of utterance and comparing them with the components that make up meaning of neutral utterance. From the research results, it can be seen that euphemism and dysphemism were found in the form of words, phrases, and sentences.


TOTOBUANG ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 257-271
Author(s):  
Mutaallim Hafidz ◽  
Fahmi Reza Alfani ◽  
La Mahidin ◽  
Yuana Dwi Agustin ◽  
Damon Wicaksi

Comparative adjectives of Kangean Dialect of Madurese Language (KDML) are the basic adjectives that has A+D+(-an) stucture or lebbi. This study explored the function of comparative adjectives in KDML and its impact for the Kangean community. The theories used to explore and determine the comparative adjective function are descriptive and pragmatic theories. The research is a qualitative research. The method used in this research is the participatory observation method. The data were obtained from interviews with the dialect speakers by voice recording and field note-taking. Besides, researchers used the introspectiveve method (reflective-introspection method). The data that has been collected were transcribed into written form of orthographic transcription, then translated and classified according to its function. The method applied for analyzing the data are equivalent and distributional method. Meanwhile, the methods used for displaying the results of data analysis are informal and formal steps. The results showed that in KDML, there are several functions of comparative adjectives, namely to motivate, praise, admonish, command, insinuate, advise, criticize and accuse. Meanwhile, the impact of adjective utterances, people become more optimistic, comfortable, easy to appreciate, entertained, strong, cautious, deterred, and humble. Adjektiva komparatif bahasa Madura dialek Kangean (BMDK) merupakan adjektiva dasar yang memiliki struktur A+D+(-an) atau lebbi. Penelitian ini mengeksplorasi fungsi adjektiva komparatif dalam BMDK dan dampaknya bagi komunitas Kangean. Teori yang digunakan untuk menggali dan menentukan fungsi adjektiva komparatif adalah teori deskriptif dan pragmatik. Penelitian ini adalah penelitian kualitatif. Metode yang digunakan adalah metode observasi partisipatif. Data diperoleh melalui wawancara dengan penutur dialek Kangean melalui rekaman dan catatan lapangan. Selain itu, peneliti menggunakan metode introspektif (metode reflektif-introspekturis). Data yang sudah terkumpul ditranskrip ke dalam bentuk tulisan dengan transkripsi ortografis, kemudian diterjemahkan dan diklasifikasikan sesuai fungsinya. Metode yang digunakan untuk menganalisis data adalah metode ekuivalen dan metode agih dan metode yang digunakan untuk menampilkan hasil analisis data adalah langkah-langkah formal dan nonformal. Hasil penelitian menunjukkan bahwa dalam BMDK terdapat beberapa fungsi adjektiva komparatif yakni untuk memotivasi, memuji, menegur, memerintah, menyindir, menasihati, mencela dan menuduh. Sedangkan dampaknya adalah masyarakat lebih optimis, peka, mudah menghargai, terhibur, kuat, berhati-hati, jera, dan rendah diri.   


2021 ◽  
Vol 21 (1) ◽  
pp. 30
Author(s):  
Maharani Patria Ratna ◽  
Yosafat Anugerah Mombong

Hikikomori is one of the most common social problems in Japan. This research's object is the anime series NHK ni Youkoso !, with 24 episodes, which premiered from July to December 2006. The author uses the observation method of note-taking techniques to collect data, and the data analysis is written descriptively. The results of this study contained 11 forms of Hikikomori behaviour in the anime that the author studied, namely: hikikomori perpetrators confined themselves for more than six months, refused to interact with other people, refused to go to school, refused to leave the room, experienced hallucinations, experienced insomnia, professional setbacks, have thoughts of persecution, have feelings of depression, desire death and suicidal thoughts, and are addicted to alcohol. Meanwhile, the factors causing hikikomori behaviour are amae and the inability to accept intervention from others.  


HUMANIS ◽  
2021 ◽  
Vol 25 (3) ◽  
pp. 345
Author(s):  
Luh Gede Krismayanti ◽  
I Wayan Suteja ◽  
I Gde Nala Antara

This research is entitled “Geguritan Ni Sumala: Philological Studies”. Assessment of Geguritan Ni Sumala uses philological theory. This study aims to obtain the text of Geguritan Ni Sumala which approaaches the original. The data supply phase uses the observation method and simak method helped by note taking technique. Next, in data analysis phase using comparative descriptive method, transliteration uses standard transliteration method, following by a comparation of three texts through text criticism, text edition using the legger method, the translation uses combination literal translation and idiomatic translation. In the stage of presenting the result of data analysis using formal and informal method by deductive-inductive tecnique also assisted by exposure, tables, and themes. The text edition is complemented by criticism apparatus which is presented separately and translation is also presented separately with the source text. The result of this study are, from the three of GNS manuscripts that have been compared through text criticism there are some copy/write errors from each text such as substitution, adition, omission, lakuna, interpolation, ditography, transposition, and corrupt. By correcting the copy error presented Geguritan Ni Sumala text which assumed to be correct based on the evidence three of contained manuscripts. Geguritan Ni Sumala uses Balinese Kawi language. Next in text edition for literacy guidelines used are Acri and Griffiths opinions (2014: 371-372) and combined with Damais opinions (1995: 125). aside from that, the spelling used in text edition are spelling guidelines for Balinese script pairs with Latin letters and Balinese letters also guidelines Pasang Aksara Bali. Indonesian translations are also included in the Geguritan Ni Sumala text.


IZUMI ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 84
Author(s):  
Reny Wiyatasari

(Title: Use of Illocutionary Particle in Japanese Language). The purpose of this study is to explain the use of illocutionary particles ne and yo, the pragmatic meaning generated from a speech and how the influence of the existence of each of these particles in a speech. Because ne and yo are pragmatic rather than semantic and this nature only occurs in verbal interactions, this article takes data from data sources, such as Japanese dramas and Japanese short stories. The data was collected using the observation method through recording and note-taking techniques, and then analyzed using contextual method.From the results of data analysis it was found that ne particles are used when  a) request confirmation or ensure information, b) request or seek agreement, c) soften speech, and d) marking the feelings felt by the speaker. While yo particles are used when  : a) confirming the question to get a response or reason, b) marking that information (statement) is something new for the listerner, c) emphasizing or affirming a matter/action intended by the speaker in his speech, d) marking speech means encouraging, e) marking utterances that contain expressions of the feeling of the speaker, and f) marking the urge to take action.


2018 ◽  
Vol 30 (3) ◽  
pp. 279
Author(s):  
Foriyani Subiyatningsih

This research aims to study how the creator of CakCuk creates language based on the principles and maxims of textual rhetoric in CakCuk designs. The data was collected using a method of observation, with a basic technique of recording followed by a technique of note-taking. The data analysis used a method of distribution, comparison, and contextual identity. The results of this study show that CakCuk discourse is a product of the language creativity of its creator through the utilization of principles or maxims of textual rhetoric. The key to this creativity is the creator’s ability to use maxims in order to achieve efficiency, clarity, effectiveness, and attractiveness in the text. The motivation underlying the choice of principles/maxims is: (i) the principle of processability in order to determine the main focus and weighting of the text; (ii) the principle of clarity in order to make the message clear; (iii) the principle of economy in order to keep the text as short as possible; (iv) the principle of expressiveness in order to make the text effective.


2020 ◽  
Vol 5 (1) ◽  
pp. 15
Author(s):  
Muta'allim Muta'allim ◽  
Akhmad Sofyan ◽  
Akhmad Haryono

Superlative adjectives of Madura Kangean Dialect (MKD) are  repetitive adjectives that has R+D+(-an) structure or paleng. Superlative adjectives in MKD are used to describe different functions of utterances according to the contexts. The native people of Kangean island possess a distinctive dialect called Kangean dialect. This study explored the functions of superlative adjectives in MDK. Theories used to determine the functions of superlative adjectives in this research are descriptive and pragmatic theory. This study employed participatory observation method. The data were obtained from interviews with the dialect speakers by voice recording and field note -taking. In addition, the researchers also used reflective-introspective method. The collected data were then transcribed into written form of orthographic transcription. The method applied for analyzing the data are equivalent and distributional method. Meanwhile, the methods used for displaying the results of data analysis are informal and formal steps. The results of this study indicate that superlative adjectives of MKD have different functions, such as for giving motivation, praise, reprimand, satire, advice, orders, blemishes and accusations.


Author(s):  
I Komang Triadi Merta Yasa ◽  
Ni Made Andry Anita Dewi ◽  
Ni Luh Kade Yuliani Giri

The research entitled “Speech Acts of Prohibition in Comic Yotsubato by Kiyohiko Azuma” is aimed to identify various form of speech acts of prohibition and the factors behind the use of the said speech acts in the comic Yotsubato by Kiyohiko Azuma. This research applied the theory of speech acts by Wijana (1996) and level of politeness factors according to Mizutani and Mizutani (1987). The method of collecting data used in the research is attentive observation method, which is done by observing the speech in the comic. Afterwards, the obtained data is noted by applying note-taking technique. The data analysis is done by using pragmatic identity method. Later on, in the data presentation, informal method is used. The result of the analysis indicates that in the comic Yotsubato, found 9 data that categorized as direct speech acts of prohibition and 7 data that categorized as indirect speech acts of prohibition. Then, there are 4 factors behind the use of the speech acts of prohibition in the comic Yatsubato, namely 1) familiarity factors; 2) age; 3) social distance; and 4) gender.    


This research focuses on the contextualization and preservation of the diminishing local values which are slowly abandoned by the young generation. The data consists of texts containing local values or presumed to contain values collected by the researchers. The data was gathered by observing the texts describing traditional children’s games during the timeline of research. The technique to implement the observation method was recording and note-taking. Besides, interview or speaking method was employed to gather the data. Interview was conducted to experts who understood the values of local wisdom contained in the traditional children’s games. The data analysis was done using the distributional and content analysis methods. The result of the analysis shows that the values of local wisdom contained in the traditional children’s games are values of: (1) Affection; (2) Agility and Fighting Spirit; (3) Creativity and Adaptability; (4) Creative Imagination; (5) Acceptance of the Facts of Life; (6) Fulfilling the Destiny; (7) Obedience and Discipline; (8) Intelligence Test; (9) Synergy and Collaboration. These values and wisdoms were found in the following games: (a) Dedek-Dedekan, (b) Rerodaan, (c) Bentik, (d) Topeng-Topengan, (e) Boneka Kodokan, (f) Kitiran Umbul, (g) Masak-Masakan, (h) Polisi-Polisian, (i) Mekrok, (j) Dingklik Oglak-Aglik.


JALABAHASA ◽  
2020 ◽  
Vol 12 (2) ◽  
pp. 149-157
Author(s):  
Poetri Mardiana Sasti

Bahasa Indonesia berkembang pesat di kalangan penuturnya yang sangat kreatif. Salah satu bentuk perkembangan bahasa Indonesia ditunjukkan dengan munculnya berbagai akronim baru. Penelitian ini bertujuan mendeskripsikan pemakaian dan proses pembentukan akronim yang dituturkan oleh penyiar dan pendengar radio Rasika 105.6 FM dalam program Kelana Kota. Penelitian ini dilakukan melalui tiga tahapan strategis, yaitu (1) pengumpulan atau penyediaan data, (2) analisis data, dan (3) penyajian hasil analisis data. Metode penyediaan data yang digunakan adalah metode simak. Pelaksanaan metode ini diikuti dengan teknik dasar berupa teknik sadap dan teknik lanjutan berupa teknik rekam dan teknik catat. Analisis data dalam penelitian ini dilakukan dengan menerapkan metode padan. Hasil analisis menunjukkan bahwa terdapat sebelas bentuk akronim yang digunakan dalam interaksi antara pendengar dan penyiar radio Rasika 105.6 FM Program Kelana Kota. Akronim yang digunakan, antara lain gatsu, burik, angkot, ramlan, pulkam, lalin, pulker, bangjo, asbun, disbrik, dan kaladan. Akronimakronim tersebut memiliki tujuh pola pembentukan yang berbeda-beda. Tiga di antaranya merupakan pola pembentukan akronim baru. ABSTRACT Indonesian language develops rapidly in its very creative speakers. One of the developments is showed by the appearing of the various new acronyms. This research aimed to describe the use and the process of the acronym forming uttered by the broadcaster and the hearer in the Radio Rasika 105.6 FM in Kelana Kota program. There are three strategic stages in this research, (1) collecting data, (2) analizing data, and (3) reporting the result of the data analysis. The data is taken through deep-listening method. The basic technique of this method was tapping and followed by recording and note-taking. The data analysis in this research is described by applying matching method. The results shows that there are eleven acronyms used in the interaction between the hearer and the broadcaster of Rasika 105.6 FM Radio in Kelana Kota program. Some of the acronyms applied in the interaction are gatsu, burik, angkot, ramlan, pulkam, lalin, pulker, bangjo, asbun, disbrik, and kaladan. Those acronyms formed by seven different patterns. Three of them are new patterns in forming the acronym.  


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