scholarly journals Principles of Textual Rhetoric in CakCuk Discourse

2018 ◽  
Vol 30 (3) ◽  
pp. 279
Author(s):  
Foriyani Subiyatningsih

This research aims to study how the creator of CakCuk creates language based on the principles and maxims of textual rhetoric in CakCuk designs. The data was collected using a method of observation, with a basic technique of recording followed by a technique of note-taking. The data analysis used a method of distribution, comparison, and contextual identity. The results of this study show that CakCuk discourse is a product of the language creativity of its creator through the utilization of principles or maxims of textual rhetoric. The key to this creativity is the creator’s ability to use maxims in order to achieve efficiency, clarity, effectiveness, and attractiveness in the text. The motivation underlying the choice of principles/maxims is: (i) the principle of processability in order to determine the main focus and weighting of the text; (ii) the principle of clarity in order to make the message clear; (iii) the principle of economy in order to keep the text as short as possible; (iv) the principle of expressiveness in order to make the text effective.

2020 ◽  
Vol 7 (2) ◽  
pp. 271-280
Author(s):  
Nanik Setyawati ◽  
Riyadi Santosa ◽  
Sumarlam Sumarlam ◽  
Dwi Purnanto

Persuasive communication can be found in advertisement language. Creating advertisement that attractive, right on target, and effective in attracting potential customers, is a must to win the competition. An advertisement must be able to present everything that is smart, innovative, and must also be different in a unique sense compared to the others. This article specifically explores the appreciation devices in Semarang’s cuisine advertisement text phasing on the internet. Appreciation is one of the choices from the attitude aspects that part of appraisal system. Data in the form of attitudinal lexis were collected from online advertising texts which promote foods in Semarang. The method of providing data using the observation method. The basic technique used is the tapping technique. Meanwhile, the advance techniques used are the free, active, proficient listening technique and the note – taking technique. The data analysis in this study used a separate method. The basic technique used is the technique for direct elements, while the advance  technique uses the lesion technique and the dressing technique. The results of the discussion show that the appreciation used in the Semarang’s cuisine advertisement texts on the internet is positive appreciation.


JALABAHASA ◽  
2020 ◽  
Vol 12 (2) ◽  
pp. 149-157
Author(s):  
Poetri Mardiana Sasti

Bahasa Indonesia berkembang pesat di kalangan penuturnya yang sangat kreatif. Salah satu bentuk perkembangan bahasa Indonesia ditunjukkan dengan munculnya berbagai akronim baru. Penelitian ini bertujuan mendeskripsikan pemakaian dan proses pembentukan akronim yang dituturkan oleh penyiar dan pendengar radio Rasika 105.6 FM dalam program Kelana Kota. Penelitian ini dilakukan melalui tiga tahapan strategis, yaitu (1) pengumpulan atau penyediaan data, (2) analisis data, dan (3) penyajian hasil analisis data. Metode penyediaan data yang digunakan adalah metode simak. Pelaksanaan metode ini diikuti dengan teknik dasar berupa teknik sadap dan teknik lanjutan berupa teknik rekam dan teknik catat. Analisis data dalam penelitian ini dilakukan dengan menerapkan metode padan. Hasil analisis menunjukkan bahwa terdapat sebelas bentuk akronim yang digunakan dalam interaksi antara pendengar dan penyiar radio Rasika 105.6 FM Program Kelana Kota. Akronim yang digunakan, antara lain gatsu, burik, angkot, ramlan, pulkam, lalin, pulker, bangjo, asbun, disbrik, dan kaladan. Akronimakronim tersebut memiliki tujuh pola pembentukan yang berbeda-beda. Tiga di antaranya merupakan pola pembentukan akronim baru. ABSTRACT Indonesian language develops rapidly in its very creative speakers. One of the developments is showed by the appearing of the various new acronyms. This research aimed to describe the use and the process of the acronym forming uttered by the broadcaster and the hearer in the Radio Rasika 105.6 FM in Kelana Kota program. There are three strategic stages in this research, (1) collecting data, (2) analizing data, and (3) reporting the result of the data analysis. The data is taken through deep-listening method. The basic technique of this method was tapping and followed by recording and note-taking. The data analysis in this research is described by applying matching method. The results shows that there are eleven acronyms used in the interaction between the hearer and the broadcaster of Rasika 105.6 FM Radio in Kelana Kota program. Some of the acronyms applied in the interaction are gatsu, burik, angkot, ramlan, pulkam, lalin, pulker, bangjo, asbun, disbrik, and kaladan. Those acronyms formed by seven different patterns. Three of them are new patterns in forming the acronym.  


2021 ◽  
Vol 8 (2) ◽  
pp. 157
Author(s):  
Reflinaldi Reflinaldi ◽  
Sawirman Sawirman ◽  
Fajri Usman

This study aims to analyze the meaning of ISIS names in the Arab mass media from the BREAK theory perspective. The research data were taken from two Syrian mass media: Tishrīn and ‘Inab Baladī. The name Dā’ish is used as the primary discourse, while the name Tanẓīm Al-Dawlah is a secondary discourse. The data was collected by observing the basic technique of tapping and the advanced technique of note-taking. Data analysis was carried out using identity method. The findings show that the meaning of primary discourse is structured through the eclectic use of theory on aspects of sound, form, meaning construction, and meaning changes. The analysis found that primary discourse has a negative meaning tendency and is contrary to religion’s moral values (Islam) and state. Meanwhile, the meaning of secondary discourse is carried out by combining the theory of nominal groups, word structures, nominal relations, and stylistics. Secondary discourse has an ambiguous meaning because it represents ISIS as an entity that can be understood in two domains at once: organization and state. The comprehensive analysis of BREAK has shown clear linguistic stages of meaning so the meaning of ISIS names can be clearly understood.  


2018 ◽  
Vol 30 (3) ◽  
pp. 279
Author(s):  
Foriyani Subiyatningsih

This research aims to study how the creator of CakCuk creates language based on the principles and maxims of textual rhetoric in CakCuk designs. The data was collected using a method of observation, with a basic technique of recording followed by a technique of note-taking. The data analysis used a method of distribution, comparison, and contextual identity. The results of this study show that CakCuk discourse is a product of the language creativity of its creator through the utilization of principles or maxims of textual rhetoric. The key to this creativity is the creator’s ability to use maxims in order to achieve efficiency, clarity, effectiveness, and attractiveness in the text. The motivation underlying the choice of principles/maxims is: (i) the principle of processability in order to determine the main focus and weighting of the text; (ii) the principle of clarity in order to make the message clear; (iii) the principle of economy in order to keep the text as short as possible; (iv) the principle of expressiveness in order to make the text effective.


2021 ◽  
Vol 1 (1) ◽  
pp. 14-20
Author(s):  
Hesti Nurlaeli

A speech can also lead to a description of the principles of conversation. This also happened in Las Day Production's video “Cara Kodein Cowok Biar Cepet Merid”. This research aims to find out and describe the female characters’ utterances or the implicit forms of the in the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production. The approach in this research uses pragmatic and qualitative descriptive. The data collection technique in this study was using the note-taking technique. The data analysis techniques used in this study were data triangulation, theory triangulation, and source triangulation. Triangulation of data was generated by recording the speech of a female character in the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production. The theory triangulation refers to pragmatic theory, while the source triangulation is the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production, which is downloaded on YouTube. The research results in the video "Cara Kodein Cowok Biar Cepet Merid” have 8 stories of female characters that contain implicatures.


Author(s):  
Yulianah Prihatin

The purpose of this article is to find out the illocutionary speech acts of Sandiaga Uno in the mata najwa talk show in TRANS 7 based on the form and type. The data obtained by the author comes from the utterances spoken by Sandiaga Uno in the Mata Najwa talk show on TRANS 7 which is re-aired on Najwa Shihab's Youtube channel April 15, 2021. The author collects data using listening and note-taking techniques. A speech act is an utterance that contains action as a functional unit in communication that considers aspects of the speech situation. Speech acts are classified into three, namely locutionary speech acts, illocutionary speech acts, and perlocutionary speech acts. In this article, the writer analyzes the illocutionary speech acts. Illocutionary speech acts are speech acts that are usually interpreted with explicit performative sentences. Based on the results of data analysis, it can be concluded that the forms of illocutionary speech acts obtained are declarative and imperative forms. While the types of illocutionary speech acts obtained are assertive, directive, and expressive.


TOTOBUANG ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 257-271
Author(s):  
Mutaallim Hafidz ◽  
Fahmi Reza Alfani ◽  
La Mahidin ◽  
Yuana Dwi Agustin ◽  
Damon Wicaksi

Comparative adjectives of Kangean Dialect of Madurese Language (KDML) are the basic adjectives that has A+D+(-an) stucture or lebbi. This study explored the function of comparative adjectives in KDML and its impact for the Kangean community. The theories used to explore and determine the comparative adjective function are descriptive and pragmatic theories. The research is a qualitative research. The method used in this research is the participatory observation method. The data were obtained from interviews with the dialect speakers by voice recording and field note-taking. Besides, researchers used the introspectiveve method (reflective-introspection method). The data that has been collected were transcribed into written form of orthographic transcription, then translated and classified according to its function. The method applied for analyzing the data are equivalent and distributional method. Meanwhile, the methods used for displaying the results of data analysis are informal and formal steps. The results showed that in KDML, there are several functions of comparative adjectives, namely to motivate, praise, admonish, command, insinuate, advise, criticize and accuse. Meanwhile, the impact of adjective utterances, people become more optimistic, comfortable, easy to appreciate, entertained, strong, cautious, deterred, and humble. Adjektiva komparatif bahasa Madura dialek Kangean (BMDK) merupakan adjektiva dasar yang memiliki struktur A+D+(-an) atau lebbi. Penelitian ini mengeksplorasi fungsi adjektiva komparatif dalam BMDK dan dampaknya bagi komunitas Kangean. Teori yang digunakan untuk menggali dan menentukan fungsi adjektiva komparatif adalah teori deskriptif dan pragmatik. Penelitian ini adalah penelitian kualitatif. Metode yang digunakan adalah metode observasi partisipatif. Data diperoleh melalui wawancara dengan penutur dialek Kangean melalui rekaman dan catatan lapangan. Selain itu, peneliti menggunakan metode introspektif (metode reflektif-introspekturis). Data yang sudah terkumpul ditranskrip ke dalam bentuk tulisan dengan transkripsi ortografis, kemudian diterjemahkan dan diklasifikasikan sesuai fungsinya. Metode yang digunakan untuk menganalisis data adalah metode ekuivalen dan metode agih dan metode yang digunakan untuk menampilkan hasil analisis data adalah langkah-langkah formal dan nonformal. Hasil penelitian menunjukkan bahwa dalam BMDK terdapat beberapa fungsi adjektiva komparatif yakni untuk memotivasi, memuji, menegur, memerintah, menyindir, menasihati, mencela dan menuduh. Sedangkan dampaknya adalah masyarakat lebih optimis, peka, mudah menghargai, terhibur, kuat, berhati-hati, jera, dan rendah diri.   


2020 ◽  
Vol 10 (1) ◽  
pp. 83
Author(s):  
Elsya Rahmi ◽  
Tressyalina Tressyalina

ABSTRAK Lawakan komika Abdur pada acara Stand Up Comedy tersebut mengandung implikatur. Kajian pragmatik mengenai implikatur dalam lawakan komika Abdur pada acara Stand Up Comedy di dalam penelitian ini menggunakan teori Grice dengan adanya 2 jenis implikatur, yakni: (1) implikatur konvensional dan (2) implikatur nonkonvensional atau implikatur percakapan. Penelitian ini menggunakan metode deskriptif kualitatif. Sumber data pada penelitian ini adalah tuturan komika Abdur pada acara Stand Up Comedy yang diperoleh melalui Youtube. Tujuan penelitian ini adalah untuk mendeskripsikan implikatur yang terdapat dalam lawakan komika Abdur pada acara Stand Up Comedy dan jenis implikatur yang terdapat dalam lawakan tersebut. Teknik pengumpulan data penelitian dilakukan dengan teknik simak dan catat, sedangkan analisis data melalui langkah identifikasi data, reduksi data, klasifikasi data, dan interpretasi data. Hasil penelitian sebagai berikut. (1) terdapat implikatur dalam lawakan Abdur pada acara Stand Up Comedy dan (2) ada 11 implikatur konvensional dalam lawakan Abdur pada acara Stand Up Comedy dan tidak ada implikatur nonkonvensional dalam lawakan tersebut.Kata Kunci: Implikatur, lawakan, stand up comedy  ABSTRACT The Abdur’s jokes on the Stand Up Comedy show contains implicature. This pragmatic study about the implicature of a comic Abdur’s jokes on Stand Up Comedy Show uses Grice’s theory in the presence of 2 types of implicature, namely: (1) conventional implicature and (2) non-conventional impicature or conversational implicature. This research uses descriptive qualitative method. The source of the research data is the Abdur’s speech on the Stand Up Comedy show obtained through YouTube. The purpose of this study is to describe the implicature of a comic Abdur’s jokes on Stand Up Comedy show. The data are collected by listening and note taking techniques. The data analysis steps include data identification, data reduction, data classification, and interpretation. The results of this study are as follows. (1) there are implicature of a comic Abdur’s Jokes on Stand Up Comedy Show and (2) there are 11 conventional implicature of a comic Abdur’s Jokes on Stand Up Comedy show and there is not non-conventional implicature.Keywords: Implicature, jokes, stand up comedy


JALABAHASA ◽  
2021 ◽  
Vol 17 (1) ◽  
pp. 87-100
Author(s):  
Herlina Setyowati ◽  
Zuly Qurniawati ◽  
Dwi Anjani W.

Fenomena kedwibahasaan dapat ditemukan dalam drama “Pak Bhabin” produksi Polisi Motret. Drama “Pak Bhabin” tersebut merupakan drama berbahasa Jawa, tetapi terkadang terdapat sisipan kata berbahasa Indonesia. Hal ini merupakan gejala campur kode. Tujuan penelitian ini untuk mengkaji wujud campur kode kata berbahasa Indonesia dalam drama “Pak Bhabin”. Teknik pengumpulan data menggunakan teknik simak dan catat. Adapun metode analisis data menggunakan metode agih dengan teknik lesap dan teknik ganti. Peneliti menyimak tayangan drama “Pak Bhabin” di kanal YouTube Polisi Motret yang tayang pada tahun 2019. Berdasarkan hasil penelitian, peneliti menemukan penyisipan kata berbahasa Indonesia dengan jenis 1) kata benda yang utuh, misalnya: jalan, pakaian, dan sangkar; serta penyisipan campuran, misalnya: uange, cita-citane, dan cobaane; 2) kata kerja yang utuh, misalnya: ulangi, mengkhianati, dan percaya; serta penyisipan campuran, misalnya: nglempar-lempar; 3) kata keadaan, antara lain: bawel, rajin, dan cengeng. Bilingual phenomenon can be found in the drama "Pak Bhabin" produced by the Motret Police. Pak Bhabin is a drama spoken in Javanese, but sometimes inserted by Indonesian words. This is a symptom of code mixing. The purpose of this research is to examine the code mixing used in Pak Bhabin drama. The data collection technique used was the observation and note-taking technique. The data analysis method used was the agih method with delesion techniques and substitution techniques. The researcher watched the "Pak Bhabin" program on the Motret Police YouTube channel which aired in 2019. Based on the results of the study, there are insertion of Indonesian words with type 1) complete nouns, for example: jalan, pakaian, and sangkar; as well as the insertion of mixtures, for example: uange, cita-citane, and cobaane; 2) complete verbs, for example: ulangi, mengkhianati, and percaya; as well as the insertion of mixtures, for example: nglempar-lempar; 3) adjective, among others: bawel, rajin, and cengeng.


Author(s):  
Putu Eka Guna Yasa ◽  
Aron Meko Mbete ◽  
Ni Made Dhanawaty

This research produced research in the language of the development of Balinese language. In the search for the texts of Bali Kuna's motion inscriptions, the Middle Balinese literary works, and Modern Balinese languages ??as the data source showed a relatively long period of time. In accordance with this problem, this study used comparative historical linguistic theory. Meanwhile, methodologically at the stage of providing data, it applied the observational method in the written data, and interview method for the oral Balinese language data. In the data analysis section, the method applied is equivalent to the basic technique of speech organ whispering (phonetic articulatory). The result of analysis showed that the phonological evoluted by the sign of sound changing. Thus, the changes found consisted of (1) sound absorption which theoretically included in afferesis, syncope, haplology; (2) metathesis; (3) unusual sounds; (4) vowels and consonants changing.


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