Marketing Strategy Based on Image of Hang Tuah University Dental and Oral Hospital in 2015

DENTA ◽  
2017 ◽  
Vol 11 (1) ◽  
pp. 25
Author(s):  
Dwi Hariyanto ◽  
Aprilia Aprilia ◽  
Annisa Mutiara Pertiwi
Keyword(s):  
Health Care ◽  
Marketing Strategy ◽  
Health Care Services ◽  
Care Service ◽  
Descriptive Analysis ◽  
Health Care Service ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Cross Sectional ◽  
A Company

<p><strong><em>Background:</em></strong><em> Individuals in our contemporary society tend to depend on various types of services, including health care service. Managers of health care services must be aware of this situation to improve image and reputation as a public’s choice services. Image is an award obtained by a company for their excellence in services. In improving the image, a company needs the public’s or consumer’s appraisals for a marketing strategy formation. <strong>Purpose: </strong>As information to develop the image of Dental and Oral Hospital of Hang Tuah University, Surabaya. </em><strong><em>Materials and </em></strong><strong><em>Method</em></strong><strong><em>s</em></strong><strong><em>: </em></strong><em>descriptive analysis with cross sectional research design was used in this study. Simple random sampling of probability sampling technique was used to choose 100 respondents of this study. Respondents were given a questionnaire to assess the image of Dental and Oral Hospital, Hang Tuah University Surabaya. The results of the questionnaire were analyzed by using descriptive statistics. <strong>Result:</strong> Results on the image of Dental and Oral Hospital of Hang Tuah University showed that 83 respondents rated moderately good image, while 17 respondents rated poor image. <strong>Conclusion: </strong>Based on the SWOT matrix, it can be concluded that several development through consideration of internal and external factors can be beneficial to the progress of Dental and Oral Hospital of Hang Tuah University, Surabaya.</em></p><p><em> </em></p><p><strong><em>Keywords: </em></strong><em>Image, Marketing Strategy, Consumer Behavior, SWOT Analysis</em></p><p><em> </em></p><p><strong><em>Correspondence</em></strong><em>: Dwi Hariyanto, Public Dentistry, Faculty of Dentistry, Hang Tuah University, Arief Rahman Hakim 150, Surabaya, Phone 031-5912191. Email: </em><a href="mailto:[email protected]"><em>[email protected]</em></a><strong><em></em></strong></p>

scholarly journals Satisfaction to healthcare among elderly; comparison study between Egypt and Saudi Arabia

2018 ◽  
Vol 5 (8) ◽  
pp. 3180
Author(s):  
Faten Sami Ali Mostafa ◽  
Ekram M. El-Shabrawy ◽  
El Morsy Ahmed El Morsy ◽  
Shaimaa Ahmed Senosy
Keyword(s):  
Health Care ◽  
Saudi Arabia ◽  
Older People ◽  
Health Care Services ◽  
Care Service ◽  
Health Care Service ◽  
Care Program ◽  
Cross Sectional ◽  
Total Satisfaction ◽  
Significant Difference

Background: In the context of health care services; clinicians use consumer or patient satisfaction assessment to monitor their performance and alter the delivery of care in order to retain and attract customers. Also to determine how they can better meet the needs of patients and, so, improve patient compliance. This study was designed to examine the satisfaction status of elderly patients utilize the selected geriatric health centers in the study in a comparison way between Egypt and Saudi Arabia in order to improve the geriatric health care program in Egypt.Methods: This is a cross-sectional study to assess the geriatric service through assessing the structure, process and geriatric satisfaction from the geriatric health services by an observational checklist and questionnaire. Statistical analysis was done using SPSS version 22 and Spectrum-5 software.Results: Saudi Arabia centers were significantly higher in patients' satisfaction; there were a statistically significant difference between both countries regarding total satisfaction score (p<0.001).Conclusions: The indicators in both countries under the study suggest a growing proportion of older people in the populations. This study has revealed that efforts to improve health care service for older people have not been fully implemented. Many older people still do not satisfy the offered medical service due to several obstacles. Policymakers must invest in the systems that would encourage and facilitate formal care provision, through partnership between the state and civil society for example and through investing in both old age and family support policies.

scholarly journals Sistem Penghargaan dan Rasio Perawat Pasien dengan Kinerja Perawat di RSUD Panembahan Senopati Bantul

2016 ◽  
Vol 2 (3) ◽  
pp. 99
Author(s):  
Habibur Rochman ◽  
Edi Sampurno Ridwan ◽  
Effatul Afifah
Keyword(s):  
Health Care ◽  
Health Services ◽  
Random Sampling ◽  
Care Service ◽  
Health Care Service ◽  
Simple Random Sampling ◽  
P Value ◽  
Chi Square ◽  
Cross Sectional ◽  
Chi Square Test

<p>Nursing service is the key of health care service in hospitals. Therefore, it is necessary to restuctre the health service quality related to the adequacy of nurse-patient ratio. The improvement of health services quality is a form of strategy to enhance patient safety. The performance of a nurse is the key of health care service and is very important to address in order to maintain and improve the quality of health services. The award system is one of motivation methods used to increase nurse performance. The purpose of this study was to know the relationship between awards system and nurse-patients ratio with nurse performance at RSUD Panembahan Senopati Bantul. The study design was observational analytic with cross sectional approach. Samples were selected by stratified random sampling, then simple random sampling resulting on 65 nurses. Data analysis was done by using chi-square test. The results showed that there was relationship between award system and the nurse performance with p-value 0.02 (p&gt;0.05). Conversely there was no relationship between award system and nurse patients ratio and the nurse performance with p-value 1.000 (p&gt;0.05). In conclusion, there was a significant relationship between award system and nurse performance, and there was no relationship between the nurse patients ratio and nurse performance.</p>

scholarly journals Utilization and Predictors of Maternal Health Care Services among Women of Reproductive Age in Hawassa University Health and Demographic Surveillance System Site, South Ethiopia: A Cross-Sectional Study

2020 ◽  
Vol 2020 ◽  
pp. 1-10
Author(s):  
Elsabet Shudura ◽  
Amanuel Yoseph ◽  
Alemu Tamiso
Keyword(s):  
Health Care ◽  
Maternal Health ◽  
Health Care Services ◽  
Care Service ◽  
Health Care Service ◽  
Maternal Health Care ◽  
Reproductive Age ◽  
Cross Sectional ◽  
Care Services ◽  
Maternal Health Care Services

Background. Regular utilization of maternal health care services decreases maternal morbidity and mortality. However, major predictors that influence the utilization of the existing maternal health care services are complex and differ from place to place. Therefore, assessing these predictors assists health planners to prioritize promotion strategies and is a fundamental step for intervention. This study assessed the utilization and predictors of maternal health care services among women of the reproductive age in Hawassa Health and Demographic Surveillance System site, South Ethiopia, 2019. Methods. A community-based cross-sectional study was conducted among 682 women of the reproductive age from January to February, in 2019. A two-stage stratified sampling method was utilized. Data were collected using a structured, face-to-face interviewer-administered questionnaire. The data were entered using Epi Data 3.1 and analyzed using SPSS version 20. The variables were entered into the multivariable model using the backward stepwise regression approach. Multivariable logistic regression analysis was used to identify factors associated with utilization of the maternal health care. Adjusted odds ratios (AORs) with 95% confidence interval (CI) were computed to assess the presence and strength of associations. Result. The overall utilization of ANC, institutional delivery, and PNC was 69.1, 52.1, and 32.7%, respectively. The odds of utilizing ANC were 4.72 times higher for women who have a formal education (AOR: 4.72, 95% CI = 2.82–7.90) as compared to those who have no formal education. The odds of utilizing institutional delivery were 5.96 times higher for women who had ANC follow-up (AOR: 5.96; 95% CI = 3.88–9.18) as compared to those who had no ANC follow-up. Presence of information about the PNC (AOR: 3.66; 95% CI = 2.18–6.14) and autonomy of a woman to make decision on health issues (AOR: 6.13, 95% CI = 3.86–9.73) were positively associated with utilization of PNC. Conclusion. The utilization of maternal health care services is far below the national target in the study area. Maternal and paternal education status, autonomy of the woman to make decision on the health issues, wealth status, and having a plan on the current pregnancy were major predictors of the maternal health care service utilization. Providing information and training about the model household to the women about maternal health care service utilization using various methods of health education should be considered.

scholarly journals Main characteristics of patients of primary health care services in Brazil

2017 ◽  
Vol 51 (suppl.2) ◽  
Author(s):  
Ione Aquemi Guibu ◽  
José Cássio De Moraes ◽  
Augusto Afonso Guerra Junior ◽  
Ediná Alves Costa ◽  
Francisco de Assis Acurcio ◽  
...  
Keyword(s):  
Health Care ◽  
Primary Health Care ◽  
Health Care Services ◽  
Care Service ◽  
Health Care Service ◽  
Health Condition ◽  
Cross Sectional ◽  
Care Services ◽  
Primary Health ◽  
Primary Health Care Services

OBJECTIVE: To characterize patients of primary health care services according to demographic and socioeconomic aspects, habits and lifestyle, health condition, and demand for health services and medicines. METHODS: This study is part of the Pesquisa Nacional sobre Acesso, Utilização e Promoção do Uso Racional de Medicamentos – Serviços (PNAUM – National Survey on Access, Use and Promotion of Rational Use of Medicines – Services), a cross-sectional study carried out between 2014 and 2015. Interviews were conducted with patients over the age of 17 years, with a standardized questionnaire, in primary health care services of a representative sample of cities, stratified by regions of Brazil. The analysis was performed for complex samples and weighted according to the population size of each region. RESULTS: A total of 8,676 patients were interviewed, being 75.8% women, most of them aged from 18 to 39 years; 24.2% men, most of them aged from 40 to 59 years; 53.7% with elementary school; 50.5% reported to be of mixed race ethnicity, 39.7%, white, and 7.8%, black. Half of patients were classified as class C and 24.8% received the Bolsa Familia benefit. Only 9.8% had health insurance, with higher proportion in the South and lower in the North and Midwest. The proportion of men who consumed alcohol was higher than among women, as well as smokers. The self-assessment of health showed that 57% believed it to be very good or good, with lower proportion in the Northeast. The prevalence of chronic diseases/conditions, such as hypertension (38.6%), dyslipidemia (22.7%), arthritis/rheumatism (19.4%), depression (18.5%), diabetes (13.6%), and others are higher in these patients them among the general population. Medicines were predominantly sought in the health care service or in pharmacies of the Brazilian Unified Health System. CONCLUSIONS: It was possible to characterize the profile of patients of Primary Health Care, but the originality of the research and its national scope hinders the comparison of results with official data or other articles

scholarly journals Health status of families: A comparative study of one-parent and two-parent families in Ondo State, Nigeria

2018 ◽  
Vol 10 (1) ◽  
Author(s):  
Cecilia B. Bello ◽  
Omolola Irinoye ◽  
Oluwaseyi A. Akpor
Keyword(s):  
Health Care ◽  
Health Status ◽  
Health Care Professionals ◽  
Care Service ◽  
Health Care Service ◽  
Sampling Technique ◽  
Cross Sectional ◽  
Ondo State ◽  
Reported Health ◽  
Self Reported Health Status

Background: The family plays a central role in the provision and maintenance of health status of its members and all factors that contribute to achieving optimal health. Aim: To compare the health status of one-parent and two-parent families using the McMaster model of family functioning. Setting: Ondo State, Southwest Nigeria. Methods: A descriptive cross-sectional design, using multi-stage simple random sampling technique. Data were collected using an adopted self-administered questionnaire from 250 purposely selected families from each sample group. The data entering was analysed using Statistical Package for Social Sciences (SPSS) software version 17.0. Results: Findings showed that one-parent fathers scored higher (mean = 74.4 ± 10.30) than two-parent fathers (70.5 ± 13.05), while one-parent mothers scored higher (mean = 69.7 ± 15.10) than two-parent mothers (mean 67.7 ± 14.78). This means that one-parent fathers have a better self-reported health status than two-parent fathers, while one-parent mothers have a better self-reported health status than two-parent mothers. One-parent fathers have the best self-reported health status. No significant (p > 0.05) difference in the health status of children from both families. Conclusion: Fathers are healthier than mothers, while one-parent fathers are healthier than two-parent fathers. Comparing the two groups of families, parents from one-parent families reported better health status than parents from two-parent families, whereas within each family group, fathers reported better health status than mothers. This places responsibility on health care professionals to explore family contexts during clinic visits so as to render a more comprehensive health care service to families.

scholarly journals Direct and indirect cost of managing Alzheimer’s disease in the Islamic Republic of Iran

2019 ◽  
Author(s):  
Zahra Aajami ◽  
Abbas Kebriaeezadeh ◽  
Shekoufeh Nikfar
Keyword(s):  
Alzheimer’S Disease ◽  
Alzheimer's Disease ◽  
Health Care ◽  
Health Care Services ◽  
Care Service ◽  
Health Care Service ◽  
Cross Sectional Study ◽  
Cross Sectional ◽  
Care Services ◽  
The Cost

Background: Alzheimer’s disease (AD) affects a large number of adults annually all around the world. The monetary cost of this disorder is huge. This study aims to estimate the cost of AD in Iran by considering stages of disease. Methods: A cross-sectional study was designed from July to December 2017 on 300 AD cases who referred to the Iran Alzheimer’s Association, Tehran, Iran. To calculate costs at different stages of disease, patients were assigned into three groups, based on the MiniMental State Exam (MMSE) score. A list of medicines’ prices and health care service costs were prepared. Health care services’ cost was acquired from the book of “Relative value units of health care services in Iran” and the price of medicines was extracted from "Iran’s medicine triple prices list". Patients’ medical records and face to face interview with their caregivers were used for data collection. The perspective of present research was societal. Results: Annually, per person cost of AD in mild, moderate, and severe stages of disease were 434 United States dollars (USD), 1313 USD, and 2480 USD, respectively. Direct non-medical costs (DNMC) had the greatest share of total costs (near half of the whole costs) including 263 USD, 641 USD, and 1257 USD for mild, moderate, and severe stages, respectively. Conclusion: The cost of AD in Iran is lower than the average cost of dementia in upper middle-income countries. In all stages, the biggest part of the cost is associated with patient care and nursing services because patients suffering from AD usually require specialized cares. 

scholarly journals Public Hospital Quality Assessment. Evidence from Greek Health Setting Using SERVQUAL Model

2021 ◽  
Vol 18 (7) ◽  
pp. 3418
Author(s):  
Aspasia Goula ◽  
Maria-Aggeliki Stamouli ◽  
Maria Alexandridou ◽  
Lemonia Vorreakou ◽  
Aristeidis Galanakis ◽  
...  
Keyword(s):  
Health Care ◽  
Health Care Professionals ◽  
Care Service ◽  
Health Care Service ◽  
Sampling Technique ◽  
Open Communication ◽  
Cross Sectional ◽  
Perceptions And Expectations ◽  
Ongoing Support

(1) Background: Health care service quality has been equated with preparedness to provide, accessibility, suitability, adequacy, friendliness and ongoing support and has been connected to service excellence. The main aim of this study was to investigate patients’ perceptions and expectations regarding the quality of health services. (2) Materials and Methods: A cross-sectional analysis was carried out in 5 public general hospitals and convenience sampling was used as the sampling technique. Questionnaires were distributed to inpatients and outpatients and 700 valid questionnaires were returned. The SERVQUAL questionnaire was used for data collection in this survey. (3) Results: Overall, in this study, it became apparent that patients’ expectations as regarding the quality of the provided services were not met. All of the five quality dimensions had a negative gap between patients’ expectations and perceptions. (4) Conclusions: The findings suggested that hospital managers and health care professionals should be interested about patient expectations and subsequently they should search out ways and means to meet them. Open communication with patients, individualized attention, as well as responsiveness to their requirements, polite behavior, trustful atmosphere across the hospital and better physical facilities are the key elements that determine the patient’s judgment about quality.

scholarly journals HEALTH CARE-SEEKING BEHAVIOUR OF COASTAL COMMUNITIES IN BANYUWANGI, INDONESIA: RESULTS OF A CROSS-SECTIONAL SURVEY

Jurnal NERS ◽  
2017 ◽  
Vol 12 (1) ◽  
pp. 66
Author(s):  
Susy Katikana Sebayang ◽  
Erni Astutik ◽  
Desak Made Sintha Kurnia Dewi ◽  
Ayik Mirayanti Mandagi ◽  
Septa Indra Puspikawati
Keyword(s):  
Health Care ◽  
Care Service ◽  
Health Care Service ◽  
Coastal Communities ◽  
Health Care Seeking ◽  
Care Seeking ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Care Seeking Behavior ◽  
Seeking Behavior

Introduction:  Improving health care-seeking behavior of the coastal communities is a pathway to improve their health. This analysis aims to explore the health care-seeking behavior of the coastal communities in Banyuwangi District to recommend the room for improvement for health promotion and health service improvement for these communities. Method: Data from a cross-sectional survey of metabolic syndrome and mental health conducted in coastal communities in Banyuwangi was used for analysis.  Randomly selected participants from a list of members of Family Welfare Development Group (Pembinaan Kesejahteraan Keluarga /PKK) were asked for an interview at corresponding village office in Ketapang, Bangsring, Bulu Agung, Grajagan and Kampung Mandar village.  Distribution of health care-seeking behaviors was analyzed individually and where possible were segregated by gender and age. Results: More than half of the coastal communities in Banyuwangi District went to health care service to seek health and 7 out of 10 turned to health care service to seek health for their family members.  Women more than men turned to health care service when they or their family members fell ill.  Private doctors rather than Puskesmas were more popular.  Private midwives were the most popular service for antenatal care (ANC) and delivery.  Although there was not a clear increase in health care service utilization over time, we found that contraceptive utilization increased with time. Conclusion: The utilization of health care service in Banyuwangi needs to be more promoted especially for men’s health.  

scholarly journals Organizational Commitment Can Improve Compliance of Blood Transfusion Procedure

2016 ◽  
Vol 5 (2) ◽  
pp. 183
Author(s):  
Edi Murwani ◽  
Stefanus Supriyanto ◽  
Suharto Suharto
Keyword(s):  
Organizational Commitment ◽  
Blood Transfusion ◽  
Structural Equation ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Improve Compliance ◽  
Nurses And Midwives

The purpose of this research was to improve compliance of nurses and midwives on blood transfusion procedures through increased organizational commitment. The study used observational analytic with cross sectional approach. 156 nurses and midwives who meet the inclusion and exclusion criteria agreed to participates respondents and 46 observers agrees involved in the collection of data through informed consent. The sampling technique was simple random sampling. Data instrument collectors in the form of checklists and questionnaires. Analysis of the data used in the form of descriptive analysis, correlation, and Structural Equation Modeling (SEM). Based on the findings of a new model, a model compliance nurses and midwives on blood transfusion procedures, organizational commitment can improve compliance procedure of blood transfusion if affective commitment and normative commitment improved.

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