scholarly journals Karakteristik Dan Psikologi Konsumen Terhadap Keputusan Pembelian Kembali Produk Melalui E-Commerce

2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Achmad Choiri Alfan
Keyword(s):  
Electronic Commerce ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Consumer Psychology ◽  
Business Development ◽  
The Internet ◽  
Business Organizations ◽  
Purchasing Decisions ◽  
Modern Business ◽  
Use Of The Internet

ABSTRACTThe use of the internet as a means to obtain information can also be used as a business activity or commonly known as Electronic Commerce (e-commerce). E-Commerce is mostly done for sales and service products directly from business organizations with consumers. The use of e-commerce is a necessity of modern business organizations that are used for business development. The combination of characteristics and consumer psychology can encourage consumers to make purchasing decisions. The method used in this study is a quantitative method. The sampling technique in this study used accidental sampling technique. The results of this study are consumer characteristics and consumer psychology simultaneously have a significant effect on repurchase decisions. Whereas the characteristics of consumers and consumer psychology have no partial effect on repurchase decisions using e-commerce. Keywords : E-commerce, consumer characteristics, consumer psychology, purchasing decisionsCorrespondence : [email protected] ABSTRAK  Penggunaan internet sebagai sarana untuk mendaptkan informasi juga dapat digunakan sebagai aktivitas bisnis atau yang biasa dikenal dengan Electronic Commerce (e-commerce). E-Commerce banyak dilakukan untuk penjualan dan pelayanan produk secara langsung dari organisasi bisnis dengan konsumen. Penggunaan e-commerce merupakan kebutuhan dari organisasi bisnis modern yang digunakan untuk pengembangan usaha. Perpaduan antara karakteristik dan psikologi konsumen dapat mendorong konsumen dalam melakukan keputusan pembelian. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Teknik pengambilan sampel pada penelitian ini menggunakan teknik accidental sampling. Hasil dari penelitian ini adalah karakteristik konsumen dan psikologi konsumen berpengaruh signifikan secara simultan terhadap keputusan pembelian kembali. Sedangkan karateristik konsumen dan psikologi konsumen tidak berpengaruh secara parsial terhadap keputusan pembelian kembali menggunakan e-commerce. Kata kunci : E-commerce, karateristik konsumen, psikologi konsumen, keputusan pembelianKorespondensi : [email protected]

scholarly journals COMMERCIAL SYSTEM WITH SPECIAL REFERENCE TO E-COMMERCE, ITS PROS & CONS

2016 ◽  
Vol 4 (5SE) ◽  
pp. 27-30
Author(s):  
Shyju
Keyword(s):  
Supply Chain ◽  
Electronic Commerce ◽  
Internet Marketing ◽  
Physical Work ◽  
The Internet ◽  
Business Organizations ◽  
Electronic Medium ◽  
Chain Management ◽  
Transaction Process ◽  
Modern Business

E-commerce or Electronic commerce is a methodology of modern business, which addresses the requirements of business organizations. It can be broadly defined as the process of buying or selling of goods or services using an Electronic Medium such as the Internet. A person sitting on his chair in front of a computer can access all the facilities of the internet to buy or sell the products. Traditional commerce that is carried out physically with effort of a person to go and get products. E-commerce has made it easier for human to reduce physical work and to save a lot of time. Even though it gives a lot of advantages to the economy, it faces some demerits mainly in the case of security. Security is the challenge facing E-commerce today. With the invention of E-commerce there is the possibility for B to B business, business through ads in YouTube, through website, mobile commerce, Electronic Fund Transfer, supply chain management, internet marketing, online transaction process etc..Even though with merits and demerits, E-commerce is in a developing stage.

scholarly journals Pengaruh e-WOM (Electronic Word of Mouth) Terhadap Keputusan Pembelian online di Daerah Istimewa Yogyakarta

2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Hardoko Hardoko
Keyword(s):  
Word Of Mouth ◽  
Sampling Technique ◽  
Internet Technology ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Internet Users ◽  
Internet Media ◽  
Use Of The Internet ◽  
Word Of Mouth Communication ◽  
Special Region

Transactions with internet media in Indonesia have experienced rapid growth along with the increasing use of the internet in Indonesia. In 2018 internet users in Indonesia reached 171.17 million users, or 64.8% of the population of Indonesia. Of these, 96% of internet users in Indonesia have made transactions with internet media. Word of mouth communication is transformed into E-WOM (electronic word of mouth) along with the development of internet technology at this time. The purpose of this study is to analyze the dimensions of e-Wom, namely the effect of intensity (intensity), valence of opinion (content of opinion) and content (content) on online purchasing decisions in the Special Region of Yogyakarta. The sampling method used in this study was non-probability sampling using purposive sampling technique for a sample of 100 respondents scattered in Sleman, Yogyakarta, Bantul, Kulonprogo and Gunungkidul. Data analysis in this research uses Multiple Linear Regression. The results of this study indicate that valence of opinion and content are variables that have a positive and significant influence on online purchasing decisions in the Special Region of Yogyakarta. While the intensity variable has a positive but not significant effect on online purchasing decisions in the Special Region of Yogyakarta. 24.6% of online purchasing decisions in the Special Region of Yogyakarta are influenced jointly by intensity, valence of opinion and content, the rest by other reasons

scholarly journals PENGARUH PENGGUNAAN MEDIA SOSIAL, WORD OF MOUTH MARKETING DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA DISTRO MUTIMUV STORE SAMARINDA

2021 ◽  
Vol 9 (2) ◽  
pp. 161
Author(s):  
Fitri Yani
Keyword(s):  
Social Media ◽  
Quantitative Method ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Statistical Software ◽  
Independent Variables ◽  
Use Of Social Media ◽  
Dominant Influence

In this study, there are four variables, namely Social Media (X1), Word Of Mouth Marketing (X2), Trust (X3) and Purchasing Decision (Y) variables at Mutimuv Store Samarinda Distro. The purpose of this study was to determine and test the effect of the use of social media, word of mouth marketing and trust on purchasing decisions at the Mutimuv Store Samarinda distribution, either partially or simultaneously. The analysis tool used is multiple linear regression with the help of statistical software SPSS version 25.0. The sampling technique in this study is an accidental sampling technique based on who was found when the author conducted the research and the sample used was 75 consumers at the Mutimuv Store Samarinda Distro. This research is a survey research, in which the information collected from respondents using a questionnaire. The method used in this research is quantitative method. The results showed that Social Media, Word of Mouth Marketing and Trust together had a significant influence on purchasing decisions at Mutimuv Samarinda Distro. These results mean that variations in purchasing decisions are jointly influenced by Social Media, Word of Mouth Marketing and Trust. Partially, individual Word of Mouth Marketing has no significant effect on purchasing decisions at Mutimuv Samarinda Distro. Of the three independent variables that have a dominant influence on purchasing decisions are social media variables.

The CIO Developing E-Business

2011 ◽  
pp. 148-185
Author(s):  
Petter Gottschalk
Keyword(s):  
Electronic Commerce ◽  
Business Models ◽  
The Internet ◽  
Performance Improvements ◽  
Use Of The Internet

As companies expand their use of the Internet from electronic commerce to elec-tronic business, the CIO emerges as the most important executive for performance improvements when selecting business models.

Cyber Terrorism and the Contemporary Corporation

2011 ◽  
pp. 53-64
Author(s):  
Matthew Warren ◽  
William Hutchinson
Keyword(s):  
Information Systems ◽  
World Wide Web ◽  
Electronic Commerce ◽  
World Wide ◽  
Internet Technology ◽  
The Internet ◽  
Cyber Terrorism ◽  
Academic Network ◽  
Use Of The Internet ◽  
First World

During the last ten years there has been a growth of Information Systems and related Internet technology. In recent years the Internet has grown from a solely military/academic network to one that can be used by business or individuals. In the years since the first World Wide Web (WWW) applications were developed, there has been an explosion in the global use of the Internet. With this growth has come an increasing usage of the medium by criminal and terrorist groups.This chapter will explain why and how cyber-terrorists attack these services. The aims of the chapter are to: describe the background of cyber-terrorism; describe what cyber-terrorism is; describe the vulnerabilities of electronic commerce to cyber-terrorism; discuss the future of electronic commerce and cyber-terrorism.

scholarly journals Hubungan antara Tayangan Youtube Saaih Halilintar dengan Gaya Hidup Hedonisme

2021 ◽  
Vol 1 (1) ◽  
pp. 29-35
Author(s):  
Elmy Andrianti ◽  
Indri Rachmawati
Keyword(s):  
New Media ◽  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Internet Technology ◽  
The Internet ◽  
Online Media ◽  
Internet Media ◽  
Correlational Approach

Abstract. Hedonism means a living outlook that considers pleasure and material bliss as the main purpose of life. In general, these hedonists assume that they only live once in a lifetime. Therefore, they have the need to enjoy life as pleasurable as possible, adn free with No. limits. New media is a medium that uses the internet, technology based online media that has flexible character, it also has the potential to interactive and can funcation privately or publicly. For this research, i conducted a quantitative method with a correlational approach that aims to determine the hedonism that is in accordance with the AIO indikator (Activities, Interest dan Opinion). Also, this study implements a sampling technique namely simple random sampling.   Abstrak. Hedonisme mempunyai arti pandangan hidup yang menganggap kesenangan dan kenikmatan materi adalah tujuan utama hidup. Pada umumnya, kaum hedonis ini beranggapan bahwa hidup ini hanya satu kali. Oleh karena itu, mereka merasa ingin menikmati hidup senikmat-nikmatnya, sebebas-bebasnya tanpa batas. New media merupakan media yang menggunakan internet, media online berbasis teknologi, berkarakter fleksibel, berpotensi interaktif dan dapat berfungsi secara privat maupun secara publik. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional yang bertujuan untuk mengetahui hedonisme yang sesuai dengan indikator AIO (Activities, Interest dan Opinion). Dalam penelitian ini menggunakan teknik pengambilan sampel dengan simple random sampling.

scholarly journals PENGARUH KEPUASAN PELANGGAN, KEPERCAYAAN PELANGGAN DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN BAJA PADA PT SUMINSURYAMESINDOLESTARI

2020 ◽  
Vol 9 (7) ◽  
pp. 2872
Author(s):  
Demak Claudia Yosephine Simanjuntak ◽  
Vicdy Anche Salimi ◽  
Vincent Louis ◽  
Toni Johanes
Keyword(s):  
Customer Satisfaction ◽  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Distribution Channels ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Customer Trust

Customer satisfaction plays an important role in efforts to improve purchasing decisions. The research objective is to test and analyze the influence of Customer Satisfaction, Customer Trust and Distribution Channels on Steel Purchasing Decisions at PT Suminsurya Mesindolestari Medan. This research uses descriptive quantitative method with the population in this study amounting to 204 customers of PT Suminsurya Mesindolestari Medan and the samples in this study were 134 customers, the sampling technique used is random sampling and significant towards the Steel Purchasing Decision at PT Suminsurya Mesindolestari Medan. Increasing these three variables both partially and together can increase purchasing decisions optimally. So it is suggested that the company can improve and improve both variables within the company. Keywords: customer satisfaction, customer trust, distribution channels, purchasing decision

scholarly journals Accessibility and Usability of Internet among University Students in Khyber Pakhtunkhwa, Pakistan

2016 ◽  
Vol 18 (1) ◽  
pp. 37-51
Author(s):  
Shehzad Ahmad ◽  
Muhammad Rafiq
Keyword(s):  
Graduate Students ◽  
Public Sector ◽  
Survey Design ◽  
Negative Attitude ◽  
Sampling Technique ◽  
Low Rank ◽  
The Internet ◽  
Khyber Pakhtunkhwa ◽  
Use Of The Internet ◽  
Effective Use

This study aims to investigate the internet accessibility and usability among the graduate students in the Public Sector Universities of Khyber Pakhtunkhwa, Pakistan. The study adopts a descriptive survey design. The data was collected by administering a structured questionnaire as data collection tool from 1001 graduate students, selected through proportionate sampling technique from the five purposefully selected Public Sector Universities in Khyber Pakhtunkhwa. The results revealed that, majority of the students have their own PCs/Lap-tops and accessed internet at homes followed by university libraries and computer labs mostly for: entertainment, academics, communication and keeping themselves up-to-date. However, majority of the students used to spend maximum time on internet for entertainment purposes rather than educational purpose. It was also revealed that they were less satisfied with some of the important academic online resources like: free books, free online databases, free electronic reference material, indexes and abstracts, and thesis and dissertations and that is why these resources received the lowest ranks in effectiveness and a very low rank in the use frequency. The problems which hindered the effective use of internet among students were: inadequate knowledge of online e-resources, slow speed of internet, electricity shortage problems, the negative attitude of society towards the internet usage, and students having less encouragement from parents to use internet due to the availability of immoral sites on the internet. Thus, overcoming these problems will definitely enhance the effective use of the internet. Suggestions and recommendations are proffered based on the findings of this study.

scholarly journals Analisis Social Media Marketing Melalui Instagram Terhadap Keputusan Pembelian Pada Produk Clothing Linkswear

2021 ◽  
Vol 12 (3) ◽  
pp. 397
Author(s):  
Kania Siti Sarah ◽  
Ratih Hurriyati ◽  
Heny Hendrayati
Keyword(s):  
Social Media ◽  
Research Method ◽  
Quantitative Method ◽  
Sampling Method ◽  
Sampling Technique ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Simple Regression ◽  
Test For Normality

<div><div><p class="1eAbstract-text"><em>This study aims to analyze the effect of social media marketing through instagram on purchasing decisions on clothing linkswear products. </em><em>The result of the study found that all research, namely social media marketing through instagram and purchase decision, were declared valid and reliable. To test for normality that the value of all variables is declared to be normally distributes.</em> <em>The research method used is a quantitative method with explanatory research techniques using a questionnaire. The sampling technique used is purposive sampling method. The sample used is 100 consumers of clothing linkswear products. The data collected was then analyzed using a simple regression technique with SPSS version 25. The results showed that social media marketing through instagram had a positive and significant effect on purchasing decisions. This finding implies that to improve online purchasing decisions, companies need to pay more attention to instagram account quality indicators so that consumers can be more interested in seeing instagram social media accounts which ultimately increase good sales for the company.</em><em></em></p></div><p class="1eAbstract-text"><em><br /></em><em></em></p></div>

scholarly journals The ease of transaction and e-service quality of e-commerce platform on online purchasing decision

2021 ◽  
Vol 13 (2) ◽  
pp. 81
Author(s):  
Cynthia Hartono ◽  
Yunita Budi Rahayu Silintowe ◽  
Andrian Dolfriandra Huruta
Keyword(s):  
Service Quality ◽  
Multiple Regression ◽  
Consumer Choice ◽  
Sampling Technique ◽  
Positive Influence ◽  
Business Development ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Online Business

Online business development ease consumers to make purchases. One marketplace that can be consumer choice to shop online is Akulaku. Online purchasing decisions at Akulaku can be influenced by various factors such as ease of transaction and e-service quality. This study aims to analyze the effect of ease of transaction and e-service quality on online purchasing decisions in Akulaku. A total of 104 Akulaku consumers lived across Indonesia as samples were collected by a purposive sampling technique. The data was collected using an online questionnaire with structured questions given to Akulaku consumers. The data were analyzed using multiple regression. The results indicate that the ease of transaction has a positive influence on online purchasing decisions in Akulaku. Besides, the e-service quality also has a positive influence on the online purchasing decisions in Akulaku.

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