scholarly journals PRODUCT QUALITY AND PROMOTION RELATION ANALYSIS ON PURCHASING DECISION AT PT. SEJAHTERA BUANA TRADA (CASE STUDY OF SUZUKI ERTIGA)

2018 ◽  
Vol 1 (1) ◽  
pp. 13
Author(s):  
Imam Yunianto
Keyword(s):  
Product Quality ◽  
Significant Relationship ◽  
Purchase Decision ◽  
Purchasing Decision ◽  
Relation Analysis

This research was conducted at Car Dealer PT. Sejahtera Buana Trada Puri Indah branch with case study Suzuki Ertiga which at the time of research is selling well. In this study, researchers wanted to test whether there is a significant relationship between Product Quality with Purchase Decision. Is there also a significant relationship between Promotion on Purchase Decision. As well as a significant relationship between Product Quality and Promotion together with Purchase Decision.  

scholarly journals PRODUCT QUALITY AND PROMOTION RELATION ANALYSIS ON PURCHASING DECISION AT PT. SEJAHTERA BUANA TRADA (CASE STUDY OF SUZUKI ERTIGA)

2018 ◽  
Vol 1 (1) ◽  
pp. 13
Author(s):  
Imam Yunianto
Keyword(s):  
Product Quality ◽  
Significant Relationship ◽  
Purchase Decision ◽  
Purchasing Decision ◽  
Relation Analysis

This research was conducted at Car Dealer PT. Sejahtera Buana Trada Puri Indah branch with case study Suzuki Ertiga which at the time of research is selling well. In this study, researchers wanted to test whether there is a significant relationship between Product Quality with Purchase Decision. Is there also a significant relationship between Promotion on Purchase Decision. As well as a significant relationship between Product Quality and Promotion together with Purchase Decision.  

scholarly journals BRAND IMAGE MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR

2018 ◽  
Vol 8 (1) ◽  
pp. 142
Author(s):  
I Gusti Ngurah Bagus Hagita Indra Mas Setiadi ◽  
Ni Wayan Ekawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Mediating Effect ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
The Many ◽  
Relationship Of

Indonesian smartphone users are growing rapidly. Oppo is one of the many smartphone manufacturers entering the Indonesian smartphone market. The purpose of this study is to explain the effect of product quality on brand image, product quality to purchase decision, brand image to purchasing decision, and role of brand image in mediating effect of product quality to purchasing decision. The theory used in this research is product quality, brand image and purchase decision. This research was conducted on consumer of Oppo smartphone which domiciled in Denpasar City. The sample size taken as many as 120 people with purposive sampling method. The analysis technique used is path analysis and sobel test. The results of the study found that product quality has a positive and significant effect on brand image. The study also found that each variable of product quality and brand image significantly positively affects purchasing decisions, in addition to the brand image also significantly mediates the relationship of product quality to purchasing decisions   Keyword: product quality, brand image, purchase decisions

scholarly journals PENERAPAN KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH OLEH KONSUMEN PADA PT PUTERA KARYASINDO PRAKARSA BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 70
Author(s):  
Rony Prasetyo ◽  
Anggia Arista
Keyword(s):  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Purchasing Decision ◽  
Independent Variable ◽  
Home Purchase ◽  
Quality Of Products

The focus of this study is to determine whether the quality of products, product prices can influence the decision to purchase the home either partially or simultaneously by consumers in PT. Putera Karyasindo Prakarsa - Batam. the sample to be used in this study is as many as 98 respondents. This study suspects Partially Product Quality variables positively and significantly affect consumer purchasing decisions in PT. Putera Karyasindo Prakarsa with t count value 4,084 and significance 0.000.  Partially Product Price variable positively and significantly influence to Consumer Purchase Decision in PT. Putera Karyasindo Prakarsa with t value 4,367 and significance 0,000. Simultaneously variable Product Quality and Product Price influence together to Purchasing Decision of consumer in PT. Putera Karyasindo Prakarsa with F value count 73,504 with significance level 0.000.  The result of detrmination coefficient (R2) or the amount of solution that can be given the variable of quality and price (independent variable) to the problem ie the decision of home purchase by consumer (Dependent variable) equal to 0,607 or 60,7% while the rest 39,3% investigated in this study.

scholarly journals The effect of product quality, price and product availability upon the purchasing decision to buy electricity cable of kabel metal brand in the area of DKI Jakarta (Case Study at PT. KMI Wire and Cable Tbk.)

2020 ◽  
Vol 5 (01) ◽  
pp. 45
Author(s):  
Supriyatno . ◽  
S. Hartoyo
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Purchasing Decision ◽  
Product Availability ◽  
Regression Test ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Sampling Probability

This research aims to figure out the effect of Product Quality, Price and Stock Availability upon the Decision to Purchase Cable of Kabelmetal brand in DKI Jakarta. (Case Study at PT KMI Wire and Cable Tbk). Sampling technique of this research is sampling probability using Simple Random Sampling. This research has applied 100 respondents using quantitative descriptive approach and is located in DKI Jakarta. Therefore, data analysis has applied statistical analysis of multiple linear regression test. Data is processed by using SPSS Version 21. Result of analysis using SPSS version 21 indicates that only two of the three hypotheses have affected significantly. Result of the research has identified that Product Quality has affected significantly the Purchasing Decision which is 0.005 < 0.05 and Price has affected the Purchasing Decision which is 0.000 < 0.05. However, the hypothesis that has not affected the Purchasing decision is Product availability which value is 0.529 > 0.05. Keywords: Product Quality, Price, Product Availability, Purchasing Decision.

scholarly journals The Effect of Product Diversification on the Purchase Decision of Telkomsel Loop Simcards (Case Study of Bandung State Polytechnic Students)

2020 ◽  
Vol 18 (2) ◽  
pp. 11
Author(s):  
Henny Noviany
Keyword(s):  
Descriptive Analysis ◽  
Sampling Technique ◽  
Product Diversification ◽  
Purchase Decision ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Verification Method ◽  
Analysis Technique

This study aims to determine and analyze the Effect of Product Diversification on the Purchase Decision of Telkomsel Loop Simcards (Case Study in Bandung State Polytechnic Students). The research method used in this research is a descriptive analysis and verification method with a population of 100 students by using accidental sampling technique by providing a link to fill out the questionnaire via Google Drive. The data analysis technique used is the Correlation Analysis Technique to determine the degree of closeness of the relationship between variables. The results showed that the direct effect of Product Diversification was 3.97. The indirect effect of the Purchasing Decision is 4.13. The test results are known to the constant value (a) of 2.537 and partially Product Diversification variable influences the Purchasing Decision variable. It was concluded that the effect of Product Diversification on Purchasing Decisions showed a positive regression coefficient of 0.468.

scholarly journals Effects of Product Quality and Promotion on Purchase Decision: A Case Study of The Lanang Suhang Soluble Coffee In Lahat Regency

2021 ◽  
Vol 9 (12) ◽  
pp. 2765-2775
Author(s):  
Titi Hasanah ◽  
Hestin ◽  
Hardiyansyah
Keyword(s):  
Product Quality ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Business Operation ◽  
Positive Effects ◽  
Practical Implications ◽  
Soluble Coffee ◽  
Positive Impacts

This study aims to investigate the effects of product quality and promotion on purchase decisions. This analysis is a case study involving the Lanang Suhang soluble coffee brand in Talang Agung Village, Pajar Bulan District, Lahat Regency, South Sumatera, Indonesia. Data demonstrated that the soluble coffee brand has experienced growth of as much as 10% from the last 3 years of business operation. Data were collected through questionnaires and analysed using SPSS. Results reveal that product quality has no significant effects on purchase decisions. Conversely, the promotion has significant and positive effects on purchase decisions. Simultaneously, both product quality and promotion have significant and positive impacts on purchase decision of the Lanang Suhang soluble coffee brand located in the Talang Agung Village, Pajar Bulan District, Lahat Regency, South Sumatera, Indonesia. Practical implications are discussed.

scholarly journals THE EFFECT OF SUBJECTIVE NORMS AND ATTITUDES TOWARDS PURCHASING DECISIONS THROUGH CONSUMER INTEREST IN CONSUMABLE HALAL PRODUCT (Consumer Case Study in The City of Makassar)

2020 ◽  
Vol 3 (2) ◽  
pp. 33-44
Author(s):  
Awal Zulqadri Arief ◽  
Abdul Rahman Kadir ◽  
Nuraeni Kadir
Keyword(s):  
Path Analysis ◽  
Subjective Norms ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Statistical Tools ◽  
Consumer Interest ◽  
Purchasing Decision ◽  
The City

The purposes of this study are to measure (1) the effect of Subjective norms to purchase decision, (2) the effect of Attitudes to purchase decision, (3) the effect of Consumer Interest in the relation between Subjective Norms and Attitude toward Purchasing Decision. The population in this research are Muslims who lived in Makassar city with 156 samples as respondents. Path Analysis used as statistical tools to test the hypothesis. The result shows that subjective norms and attitudes significantly affect purchasing decisions and also through consumer interest significantly affects purchasing decisions in the consumable halal product.

scholarly journals THE INFLUENCE OF LIFESTYLE, MOTIVATION, PERCEPTION AND ATTITUDE TOWARD THE PURCHASE DECISION OF ECO FRIENDLY ENVIRONMENT STRAW (CASE STUDY ON THE MANAGEMENT STUDENTS OF HASANUDDIN UNIVERSITY)

2020 ◽  
Vol 3 (2) ◽  
pp. 93-104
Author(s):  
Rahmawati Resky Amaliah ◽  
Jusni Jusni ◽  
Abdul Razak Munir
Keyword(s):  
Path Analysis ◽  
Environmentally Friendly ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Postgraduate Students ◽  
Purchasing Decision ◽  
Management Students

This research aims to determine the effect of lifestyle, motivation, perception, and attitude on the decision to purchase environmentally friendly straw products among the postgraduate students of management at the faculty of Economic and Business, Hasanuddin University. The samples as the object of this study consisted of 150 students. The data are analyzed using path analysis with the help of SPSS 25.use in this research is path analysis with the help of SPSS 25. The results of the research indicate that the lifestyle, motivation, perception, and attitude variables positively affect the purchasing decision mediated by purchasing interest, but there are only three variables that do not significantly have an effect on purchasing decisions, i.e. motivation and attitude as well as perception on purchasing interest.

scholarly journals PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI FLAMINGGO COLLECTION

2021 ◽  
Vol 5 (2) ◽  
pp. 709
Author(s):  
Azalia Calvina Octavia
Keyword(s):  
Product Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Purchasing Decision ◽  
Clothing Store

The purpose of this study is to determine the effect of consumer trust, product quality, and price perceptions on purchasing decisions at the Flaminggo Collection. The Analysis technique of this research was conducted using component-based SEM method using Partial Least Square approach. The basis used for hypothesis testing on PLS is resampling with bootest strapping developed by Geisser and Stone. The variable are Consumer trust (X1), Product quality (X2), Price perception (X3), and Purchase Decision (Y). The primary data in this study was by distributing questionnaires to flaminggo collection consumers. It involved 60 respondents with aged 16-33 years. Secondary data used in this study is data obtained from Flaminggo Collection for the last 6 years (2014-2020). The results of the analysis show that Consumer Trust can play an important role in Purchasing Decisions at the Flaminggo Collection because the higher consumer trust, the higher the purchasing decision at the clothing store. Product quality can play an important role in the Flaminggo Collection because the higher the quality of the product, the higher the purchasing decision at the clothing shop. Price perception can play an important role in purchasing decisions at the Flaminggo Collection because the higher the price perception, the higher the purchasing decision at the clothing store. Keywords: consumer trust, product quality, price perception, and purchase decision.

Sign in / Sign up

Export Citation Format

Share Document