Attraction and Word Of Mouth In A Visit Decision

The purpose of this study was to determine the partial and simultaneous influence between attractiveness and word of mouth on the decision to visit Watu Ulo Beach in Jember Regency. The purpose of this study is explanatory (explanatory research) and predictions where explanatory research is a type of research that explains the causal relationship between one variable with other variables through hypothesis testing. The research population is tourists visiting Watu Ulo Beach. The sampling technique used is purposive sampling. The analysis used in this study is a multivariate analysis, namely, multiple linear regression analysis consisting entirely of 3 (three) variables. The number of samples in this study was 60 sample members. The results of this study indicate that the attractiveness and word of mouth influence partially and simultaneously on the decision to visit Watu Ulo Beach. The results of the multiple determination coefficient (R2) of 0.558, this means that 55.8% of the visiting decision changes are influenced by the attractiveness and word of mouth variables while the remaining 44.2% is caused by other factors of promotion, service quality, an image of tourist attraction, and others not included in the regression equation created.

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Analisis Pengaruh Brand Awareness, Brand Loyalty dan Harga terhadap Kepuasan Pelanggan PT. Jico Agung Jakarta

Jurnal Akuntansi dan Manajemen ◽

10.36406/jam.v16i02.242 ◽

2019 ◽

Vol 16 (02) ◽

pp. 194-207

Author(s):

Estu Mahanani ◽

Bida Sari

Keyword(s):

Regression Analysis ◽

Customer Satisfaction ◽

Brand Loyalty ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Brand Awareness ◽

F Test ◽

Research Population ◽

Analysis Determination

This study aims to determine the effect of brand awareness (X1), brand loyalty (X2) and price (X3) on Customer Satisfaction (Y). The method used is the interactive-associative research. This research population is all of the PT. Jico Agung’s customer in East Jakarta. The sampling technique is done by purposive sampling with certain criteria. The sample of the research are 30 respondents (PT. Jico Agung’s customer who live in RT.013 and 014, RW.07, North Utan Kayu, East Jakarta. Data collection is using observation, interviews and questionnaires. Analysis of the data used is quantitative analysis, including correlation analysis, determination analysis and multiple linear regression analysis (simultaneously), and hypothesis testing using t-test and F-test. The results of data processing performed with SPSS 25.0 for windows. The value of correlation coefficient (R) is 0,848. The value of determination coefficient (R2) is 0,687. It means that 68,7% variation of dependent variable (Customer Satisfaction) could be predicted from the combination of variables (brand awareness, brand loyalty and price) and the remaining 31,3% is influenced by other factors. The regression equation was obtained Ŷ = 0,26 + 0,360 X1+ 0,397X2 + 0,234X3. For the F test obtained F value is calculated at 22.266, greater than F-table (2,98) with α = 5%, so the conclusion: reject Ho and Ha is accepted. It means there is significant influence of brand awareness (X1), brand loyalty (X2) and price (X3) together on Customer Satisfaction (Y).

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Analisis Pengaruh Harga, Produk, Perilaku Konsumen Terhadap Keputusan Pembelian Telon Lang

Jurnal STEI Ekonomi ◽

10.36406/jemi.v26i02.238 ◽

2017 ◽

Vol 26 (02) ◽

pp. 296-316

Author(s):

Bida Sari ◽

Estu Mahanani

Keyword(s):

Regression Analysis ◽

Quantitative Analysis ◽

Consumer Behavior ◽

Correlation Analysis ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

The People ◽

Research Population ◽

Analysis Determination

This study aims to determine the effect of variable price (X1), product (X2) and consumer behavior (X3) on buying decisions (Y). The method used is the interactive-associative research. This research population is all of the people who live at RT.13 and RT.14 RW.07 North Utan Kayu, East Jakarta.The sampling technique is done by Accidented Sampling of 67 respondents who attendCSR event “Kunjungan Posyandu Telon Cap Lang” PT. Eagle Indo Pharma at Posyandu RW.07.Data collection is using observation, interviews and questionnaires. Analysis of the data used is quantitative analysis, including correlation analysis, determination analysis and multiple linear regression analysis (simultaneously), and hypothesis testing using t-test and F-test.The results of data processing performed with SPSS 19.0 forwindows. The value of correlation coefficient (R) is 0.950.The value of determination coefficient is(R2) = 0.903. It means that 90.3%variation of dependent variable (decision of buying) could be predicted from the combination of variables (pricing, product and consumer behavior)and the remaining 9.7% is influenced by other factors. The regression equation was obtained Y = 1,291+ 0.289 X1 + 0.476 X2 + 0.205 X3. For the F test obtained F value is calculated at 142.689, greater than F-table (2.807) with α = 5%, so the conclusion: reject Ho and Ha is accepted. It means there is significant influence of variable price (X1), product (X2) and consumer behavior (X3) together on decision of buying(Y).

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PENGARUH STORE ATMOSPHERE, SOCIAL MEDIA PROMOTION, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI HABBIT EATERY COFFEE MALANG

Jurnal Manajemen dan Profesional ◽

10.32815/jpro.v2i2.846 ◽

2021 ◽

Vol 2 (2) ◽

pp. 26-36

Author(s):

Mariana Puspa Dewi

Keyword(s):

Social Media ◽

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Sampling Method ◽

Word Of Mouth ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Purchasing Decisions

This research aims to find out and explain the effect of store atmosphere, promotion on social media and word of mouth on consumer purchasing decisions at the Habbit Eatery Coffee either partially or simultaneously. This research uses a quantitative approach. The sample of this study were 100 consumers of cafe omah root using non probability sampling method and accidental sampling technique. The instrument of this study uses a questionnaire and analyzed using multiple linear regression analysis. The results of this study indicate that store atmosphere partially has no effect on purchasing decisions, promotion on social media and word of mouth partially has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, promotion on social media and word of mouth has a positive and significant effect on purchasing decisions.

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Pengaruh Promosi di Media Sosial dan Electronic Word of Mouth Terhadap Keputusan Berkunjung pada Mahakam Lampion Garden Kota Samarinda

Jurnal Ranah Publik Indonesia Kontemporer (Rapik) ◽

10.47134/rapik.v1i2.11 ◽

2021 ◽

Vol 1 (2) ◽

pp. 57-64

Author(s):

Nur Erika Novira Indah ◽

Finna Fourqoniah ◽

M. Fikry Aransyah

Keyword(s):

Social Media ◽

Regression Analysis ◽

Word Of Mouth ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Descriptive Study ◽

Multiple Linear Regression Analysis ◽

Electronic Word Of Mouth ◽

Analysis Techniques ◽

Independent Variable

This researcher aims to determine whether promotions on social media and electronic word of mouth have a significant effect on the decision to visit the Mahakam Lampion Garden in Samarinda city. The independent variable used in this study is the promotion of social media (X1) and electronic word of mouth (X2), and the dependent variable in this study is the visit decision (Y). This research is a descriptive study with a quantitative approach. The sampling technique used was purposive sampling using the slovin formula and obtained 100 respondents using multiple linear regression analysis techniques. Promotion variabel in social media and visiting electronic word of mouth have a positive and significant effect on decisions.

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Pengaruh Life Style, Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian iPhone Di Ngawi

JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi ◽

10.33319/jeko.v9i1.49 ◽

2020 ◽

Vol 9 (1) ◽

pp. 18-21

Author(s):

Elsa Dwi Agustina

Keyword(s):

Regression Analysis ◽

Product Quality ◽

Life Style ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Purchasing Decisions ◽

Research Findings ◽

Simultaneous Influence

The purpose of this study was to determine the effect of partially and simultaneously life style, brand image and product quality on iPhone purchasing decisions at Ngawi. Respondents in this study were all iPhone buyers in Ngawi. Given the large number of samples and not well recorded, then the sample taken by incidental sampling technique. The number of respondents in this study were 40 iPhone buyers in Ngawi. Data collection techniques using questionnaires and documentation. While the data analysis uses multiple linear regression analysis, analysis of determination and hypothesis testing (t test and F test). The research findings show that (1) there is a partial influence of life style on iPhone purchasing decisions in Ngawi; (2) there is a partial influence of brand image on iPhone purchasing decisions in Ngawi; (3) there is a partial effect of product quality on iPhone purchasing decisions in Ngawi; and (4) there is a simultaneous influence on life style, brand image and product quality on iPhone purchasing decisions at Ngawi. Keywords—: lifestyle; brand image; product quality; purchasing decisions.

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Pengaruh Promosi Online Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Pada Ud. Bintang Sembilan)

Competence : Journal of Management Studies ◽

10.21107/kompetensi.v15i2.12517 ◽

2021 ◽

Vol 15 (2) ◽

pp. 204-214

Author(s):

Lukmanul Hakim ◽

Bambang Setiyo Pambudi

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Word Of Mouth ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Primary Data ◽

Purchasing Decisions ◽

Probability Sampling

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi online dan word of mouth terhadap keputusan pembelian pada UD Bintang Sembilan. Bintang Sembilan sebagian atau bersamaan. Penelitian ini menggunakan data primer yaitu data yang diperoleh langsung dari konsumen UD. Bintang Sembilan Bintang Sembilan. Sampel menggunakan teknik non-probability sampling yaitu incidental sampling, dengan jumlah sampel 100 responden. Instrumen penelitian menggunakan angket dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan secara parsial promosi online berpengaruh signifikan terhadap keputusan pembelian dan word of mouth secara parsial berpengaruh signifikan terhadap keputusan pembelian. Secara simultan kedua variabel yaitu promosi online dan word of mouth berpengaruh signifikan terhadap keputusan pembelian Purpose of this study was to determine the effect of online promotion and word of mouth on purchasing decisions at UD Bintang Sembilan. The Nine Star partially or simultaneously. This study uses primary data, namely data obtained directly from consumers of UD. Bintang Sembilan Nine Star. The population of this research is consumers of UD. Bintang Sembilan using a non-probability sampling technique, namely incidental sampling, with a sample size of 100 respondents. The research instrument used a questionnaire and analyzed using multiple linear regression analysis with t test (partial) and f test (simultaneous).The results of this study indicate partially online promotion has a significant effect on purchasing decisions and for word of mouth partially has a significant effect on purchasing decisions. Simultaneously, the two variables, namely online promotion and word of mouth, have a significant effect on purchasing decisions.

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The Influence Of Word Of Mouth Communication, Packaging Design, And Brand Image On The Buying Interest Of King Consumers Of Arjuna Cheese Banana, Surabaya

Journal of World Conference (JWC) ◽

10.29138/prd.v1i1.86 ◽

2019 ◽

Vol 1 (1) ◽

pp. 254-263

Author(s):

Kezia Conchita

Keyword(s):

Regression Analysis ◽

Quantitative Research ◽

Word Of Mouth ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Packaging Design ◽

Analysis Technique ◽

Word Of Mouth Communication

This study aims to determine the effect of word of mout communication, packaging design, and brand image on the buying interest of king consumers of arjuna cheese banana in Surabaya. this research is a type of quantitative research. The population of this study is the king consumer arjuna surbaya cheese banana using accidental sampling technique. This study used a questionnaire with a total of 100 respondents. this analysis technique is multiple linear regression analysis using SPSS version 18. the results of this study indicate that word of mouth communication, packaging design, and brand image have a significant effect on buying interest

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Kontribusi Kualitas Layanan Ritel di Toko Basmalah Kasiyan Kecamatan Puger dan Pengaruhnya Terhadap Keputusan Pembelian Konsumen

RELASI JURNAL EKONOMI ◽

10.31967/relasi.v17i2.492 ◽

2021 ◽

Vol 17 (2) ◽

pp. 373-398

Author(s):

Tri Palupi Robustin

Keyword(s):

Multivariate Analysis ◽

Regression Analysis ◽

Problem Solving ◽

Linear Regression ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Purchasing Decisions ◽

Personal Interaction ◽

Interaction Problem

This study aims to determine the partial effect of physical aspects, reliability, personal interaction, problem solving, policies on purchasing decisions at Kasiyan Basmalah Store and to determine the simultaneous effect of physical aspects, reliability, personal interaction, problem solving, policies on purchasing decisions at Kasiyan Basmalah Store. The population of this study are consumers who buy at the Basmallah Kasiyan Shop, Puger District. The sampling technique used was non-probability sampling, namely Accidental sampling. The analysis used in this study is a multivariate analysis, namely multiple linear regression analysis. The results prove that the physical aspects, reliability, personal interaction, and problem solving have a significant effect on product purchasing decisions and there is no policy influence on purchasing decisions at Kasiyan Basmalah Store.Keywords: purchasing decisions, physical aspects, reliability, personal interaction

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MINAT BELI KONSUMEN DITINJAU DARI STORE ATMOSPHERE, CITA RASA DAN WORD OF MOUTH DI MIE GACOAN SOLO RAYA

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v4i02.1307 ◽

2020 ◽

Vol 4 (02) ◽

Author(s):

Dwi Kurnia Sari ◽

Supawi Pawenang

Keyword(s):

Quantitative Method ◽

Word Of Mouth ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Test Reliability ◽

Coefficient Of Determination ◽

Reliability Test ◽

Normality Test ◽

Simultaneous Influence

This study aims to determine the effect simultaneously and partially on consumer buying interest on store atmosphere, taste of food, and word of mouth at Mie Gacoan Solo Raya. The method used is a quantitative method. Data collection techniques were carried out by distributing questionnaires to respondents. The population in this study were consumers of Mie Gacoan Solo Raya. The sampling technique used non-probability techniques with accindental sampling.The data analysis used was validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, t test, and R2 with the help of SPSS version-20. Based on the results of the data calculation and analysis used, the regression equation is obtained, namely Y = 2.697+ 0.609X1 0.160X2 + 0.126X3 + e. This equation shows that consumer buying interest is influenced by store atmosphere, taste, and word of mouth. The conclusion that can be drawn is: "There is a simultaneous influence of store atmosphere, taste of food, and word of mouth on consumer buying interest at Mie Gacoan Solo Raya" can be accepted. "There is an effect of store atmosphere on consumer purchase interest at Mie Gacoan Solo Raya" is acceptable. "There is an influence of taste of food on consumer buying interest in Mie Gacoan Solo Raya" is acceptable. "There is an effect of word of mouth on consumer buying interest at Mie Gacoan Solo Raya" is acceptable. The result of the coefficient of determination R2 is 0.736, which means that 73.6% of the variation in the purchase interest variable can be explained by the store atmosphere, taste of food, and word of mouth variables, while the rest is explained by other variables not included in this study. Keywords : Store Atmosphere, Taste of Food, Word of Mouth and Consumer Buying Interest.

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Pengaruh Citra Merek dan Electronic Word of Mouth Terhadap Keputusan Penggunaan Pada Marketplace Lazada di Kabupaten Buleleng

Jurnal Pendidikan Ekonomi Undiksha ◽

10.23887/jjpe.v13i1.32639 ◽

2021 ◽

Vol 13 (1) ◽

pp. 22

Author(s):

Luh Mega Yuliastuti ◽

Gede Putu Agus Jana Susila

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Word Of Mouth ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Electronic Word Of Mouth ◽

Purchasing Decisions ◽

Quantitative Sample

This research aims to examine the effect of brand image and electronic word of mouth on purchasing decisions at Lazada marketplace in Buleleng Regency, both simultaneously and partially. The framework used in this researchs is causal quantitative. Sample is determined by using purposive sampling technique. Data were collected by using a questionnaire which will be tested for its realiability and validity, and will be analyzed by multiple linear regression analysis. The results of this research indicate that (1) brand image and electronic word of mouth have a simultaneous effect on purchasing decisions, (2) brand image has an effect on purchasing decisions, (3) electronic word of mouth has an effect on purchasing decisions at Lazada marketplace in Buleleng Regency.

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