scholarly journals FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN KONSUMEN MELAKUKAN PEMBELIAN MAKANAN MELALUI MEDIA SOSIAL

2017 ◽  
Vol 13 (2) ◽  
Author(s):  
Aylinna Ongsano ◽  
Michael Ricky Sondak

<p>Sophistication of technology is now increasingly, people becomes easier to access any information just by using internet. This evolution is called globalization. Now globalization makes Indonesian people tend to likes instant and practical things. Internet users in Indonesia is now increasing and most are social media active users. This makes Indonesia have a good prospects to do online business. The purpose of this study is to find out the factors that influence consumer’s decision for purchase online food and to determine the most dominant factor in consumer’s decision for purchasing online food. Population in this research is all Indonesia people who already experienced online transaction. Meanwhile, sample of this research is 73 consumers who have already purchased online food. Moreover, the technique of data collection in this study is through questionnaires distribution method and the questionnaires is using Likert scale instrument. Furthermore, the researcher process the data using SPSS with Exploratory Factor Analysis to obtain significant conclusions based on these research. Based on the hypothesis that has been calculated using the SPSS, the results are there are five factors that influence consumer’s decision for purchasing food through social media and the most dominant factor is life style, because it has the most high eigen value.<br />Keywords: Globalization, Social Media, Online Business, Exploratory Factor Analysis</p>

2020 ◽  
Vol 13 (1) ◽  
pp. 43
Author(s):  
Fibriyani Nur Aliya

Abstrak. Personal branding seorang eksekutif merupakan proses menjaga identitas, reputasi, dan citra publik seseorang. Mantan Ketua Umum PSSI, Edy Rahmayadi, menerima petisi online yang memaksanya mundur. Petisi online tersebut dipicu oleh maraknya pemberitaan di media massa dan media sosial. Meme kontroversial yang dibuat oleh Edy menanggapi pertanyaan jurnalis dibuat dan disebarluaskan di internet. Diketahui bahwa pengguna internet didominasi oleh pengguna internet. Berdasarkan hal tersebut, maka penelitian ini bertujuan untuk menganalisis faktor personal branding Edy Rahmayadi dalam pandangan kaum milenial sebagai pengguna internet dan media sosial terbesar. Variabel origin yang digunakan dalam penelitian ini. adalah Authentic Personal Branding variable. Hasil penelitian menunjukkan empat faktor baru terbentuk, yaitu Mampu menjelaskan sebelas faktor asal dan faktor personal branding pembentuk Edy Rahmayadi, Faktor pertama adalah Faktor Keunggulan, faktor kedua adalah Faktor Inovasi, Faktor ketiga adalah Faktor Pakar, dan Faktor keempat adalah Keunikan. Faktor yang menjelaskan variabel asal adalah faktor keunggulan.Abstract. An executive's personal branding is the process of maintaining one's identity, reputation and public image. Former PSSI Chairperson, Edy Rahmayadi, received an online petition that forced him to resign. This is happened when he handled the crisis that occurred in the PSSI organization. The online petition was triggered by the rise of news coverage on him in the mass media and social media. The controversial memes made by Edy in response to journalists' questions were made and disseminated on the internet. It is known that internet users are dominated by millennial generation, where this is directly proportional to social media users. Based on this, this study aims to analyze Edy Rahmayadi's personal branding factors in the view of millennials, as the biggest internet and social media user. The origin variable uses in this study is the Authentic Personal Branding variables. The results shows four new factors formed, which are able to explain eleven origin factors and the personal branding factors forming Edy Rahmayadi. The first factor is the Excellence Factor, the second factor is the Innovation Factor, the third Factor is the Expert Factor, and the fourth Factor is Uniqueness. The most dominant factor explaining the origin variable is the excellence factor.


Author(s):  
Gangaram Biswakarma

This study focuses on measuring tourist satisfaction towards home stay. This paper emphasized to identify the variables that are related to tourist satisfaction during tourist homestay. It is also focused on analyzing the relationship and impact of these latent construct of factors to overall tourist satisfaction towards home stay. In an attempt to visualize the purpose, tourists satisfaction in a homestay in Nepal has taken into as a case, with an aim to identify the underlying dimensions of tourist satisfaction during tourist homestay. Twenty six (26) manifest variables of homestay has been formulated to understand the dimensions. Likewise, for a conforming the latent construct (1) statement as dependent variable of overall satisfaction was developed for the purpose of the primary data collection. The manifest variables are basically focused on aspects of home stay attributes namely cultural attraction, hospitality, amenities and safety & security at the home stay destination. Post Exploratory Factor Analysis indicates factor loading for twenty two (22) items manifest variables as significant, loaded with five (5) factors of home stay attributes named as Amenities & Safety, Reception, Local Cuisine & Accommodation, Local Life style & Costumes, and Cultural Performance. This study contributes to the development of survey instrument for exploring tourist satisfaction for Home stay for future researchers.


Author(s):  
Mihwa Han ◽  
Kyunghee Lee ◽  
Mijung Kim ◽  
Youngjin Heo ◽  
Hyunseok Choi

Metacognition is a higher-level cognition of identifying one’s own mental status, beliefs, and intentions. This research comprised a survey of 184 people with schizophrenia to verify the reliability of the metacognitive rating scale (MCRS) with the revised and supplemented metacognitions questionnaire (MCQ) to measure the dysfunctional metacognitive beliefs of people with schizophrenia by adding the concepts of anger and anxiety. This study analyzed the data using principal component analysis and the varimax method for exploratory factor analysis. To examine the reliability of the extracted factors, Cronbach’s α was used. According to the results, reliability was ensured for five factors: positive beliefs about worry, negative beliefs about uncontrollability and danger of worry, cognitive confidence, need for control, and cognitive self-consciousness. The negative beliefs about uncontrollability and danger of worry and the need for control on anger expression, which were both added in this research, exhibited the highest correlation (r = 0.727). The results suggest that the MCRS is a reliable tool to measure the metacognition of people with schizophrenia.


Author(s):  
Dwi Linda Yuliarti ◽  
Ida Anggriani

Dwi Linda Yuliarti, Ida Anggriani; An Analysis Of Factors That Influence Employee Performance In Department Of Revenue , Finance And Asset Management Of Bengkulu City. The purpose of the study to determine the most dominant factor affecting the performance of employees in Department of Revenue , Finance and Asset Management (DPPKA ) Bengkulu City . Data collection method used in the study was a questionnaire method , while the method of analysis using a Likert scale , and the rating scale . By the five factors that affect the performance of employees in Department of Revenue , Finance and Asset Management ( DPPKA ) Bengkulu city , four factors are personal factors, team factors, systems factors, and contextual factors got the perception of respondents agreed criteria, means that four factors affect the performance of employees . While one factor got the strongly agree perception is leadership factors, that greatly affect employee performance leader . The most dominant factor affecting the performance of employees inDepartment of Revenue , Finance and Asset Management (DPPKA) Bengkulu is leadership factors , because they have an important role in nurturing , supportive.


Author(s):  
Hendra Junawan ◽  
Nurdin Laugu

Introduction. This article discusses the existence of social media YouTube, Instagram and Watsapp in the midst of the Covid-19 pandemic among virtual communities in Indonesia. The development of social media is increasing every year, especially in the conditions of the corona virus outbreak. The development of social media in Indonesia has experienced a very significant increase, it can be seen that Indonesia is in the 3rd position of social media users in the world. Data Collection Method. The method used in this article is by using the literature method by reading literature related to discussion and it can be analyzed that the existence of social media such as YouTube in the midst of the Covid pandemic has experienced a surge in users of around 88% and is then followed by Whatsapp social media with the number of accesses of 84% and Instagram with 79%. Results and Discussions. Based on the data above, we can see the development and level of existence of several social media which is frequently accessed by the world's population during the Covid 19 pandemic. This development has certainly experienced a very clear penetration of internet users among the Indonesian virtual community. Conclusions. the development of social media in Indonesia and globally has increased very significantly. The existence of social media which was popular during the Covid-19 pandemic, which placed YouTube as the first media that was very popular with the highest number of users in the world.


Author(s):  
Hamed Taherdoost

Internet has become an important tool to deliver products, information, and services. Thus, customer satisfaction is increasingly recognized as a significant aspect of online business activities and is considered as a key determinant for successful digital services. Furthermore, since keeping current customers is more profitable than acquiring new clients, it is vital to gain customer satisfaction to achieve organizational goals. This introduces a new requirement to measure customer satisfaction as a factor for continuous business improvement. Therefore, there is a clear need for a theoretical survey instrument that integrates all aspects of customer satisfaction in the digital environment. The chapter responds to this need by its exploratory nature. In the first step, exploratory analysis is used to extract all customer satisfaction dimensions. Then, the exploratory factor analysis is used to cluster the factors effectively; thereby, further analysis including content validity, discriminate, and constructive testing is used to test the proposed survey instrument.


2015 ◽  
Vol 4 (1) ◽  
pp. 1 ◽  
Author(s):  
NI KADEK LESTARI PUTRI ◽  
NI MADE ASIH ◽  
DESAK PUTU EKA NILAKUSMAWATI

This study aimed to elaborate the dominant factor affecting consumer’s loyalties regarding Honda motor matic and to determine effective marketing strategy for this product.  This study conducted at Denpasar where 150 respondents randomly chosen as the data sources.  From factor analysis, we found emotional factor is the most dominant factor for consumer’s loyalties with eigen value as much as 3,365 and variance explained by this factor is 48,08 percent.  Meanwhile, to determine effective marketing strategy, we found the product’s quality dominated by its design; service quality dominated by service reliability, emotional factor dominated by the product’s esthetic, each of these has communalities as much as 56,38 percent; 72,33 percent, and 65,20 percent respectively.


2019 ◽  
Vol 30 (2) ◽  
pp. 1033-1040 ◽  
Author(s):  
Yfke P. Ongena ◽  
Marieke Haan ◽  
Derya Yakar ◽  
Thomas C. Kwee

Abstract Objectives The patients’ view on the implementation of artificial intelligence (AI) in radiology is still mainly unexplored territory. The aim of this article is to develop and validate a standardized patient questionnaire on the implementation of AI in radiology. Methods Six domains derived from a previous qualitative study were used to develop a questionnaire, and cognitive interviews were used as pretest method. One hundred fifty-five patients scheduled for CT, MRI, and/or conventional radiography filled out the questionnaire. To find underlying latent variables, we used exploratory factor analysis with principal axis factoring and oblique promax rotation. Internal consistency of the factors was measured with Cronbach’s alpha and composite reliability. Results The exploratory factor analysis revealed five factors on AI in radiology: (1) distrust and accountability (overall, patients were moderately negative on this subject), (2) procedural knowledge (patients generally indicated the need for their active engagement), (3) personal interaction (overall, patients preferred personal interaction), (4) efficiency (overall, patients were ambiguous on this subject), and (5) being informed (overall, scores on these items were not outspoken within this factor). Internal consistency was good for three factors (1, 2, and 3), and acceptable for two (4 and 5). Conclusions This study yielded a viable questionnaire to measure acceptance among patients of the implementation of AI in radiology. Additional data collection with confirmatory factor analysis may provide further refinement of the scale. Key Points • Although AI systems are increasingly developed, not much is known about patients’ views on AI in radiology. • Since it is important that newly developed questionnaires are adequately tested and validated, we did so for a questionnaire measuring patients’ views on AI in radiology, revealing five factors. • Successful implementation of AI in radiology requires assessment of social factors such as subjective norms towards the technology.


2016 ◽  
Vol 2 (1) ◽  
pp. 1 ◽  
Author(s):  
Mohsin Abbas ◽  
Adel M. Zakaria ◽  
Mansour A. Balkhyour ◽  
Muhammad Kashif

<p class="1"><span lang="EN-US">Academic laboratories considered as more hazardous than industry due to relaxed approach of academic management for chemical safety. This study designed to analyze the safe work practices and facilities by Exploratory Factor Analysis (EFA) using Varimax rotation. A designed checklist of 26 safety items administered personally in 68 academic laboratories in a Saudi university. From EFA, five factors were extracted: “Availability of laboratory safety documents (5 items, α = 0.92)”, “Maintenance of fume hood (2 items, α = 0.75)”, “Proper chemical storage (3 items, α = 0.64)”, “Proper use of fume hood for chemical handling (4 items, α = 0.62)” and “Laboratory safety labelling (2 items, α = 0.73)”. The results revealed the 5 factors model that grouped 16 safety items that may be crucial for chemical storage, fume hood, laboratory safety plans and labels in the academic laboratories. The extracted factors derived from EFA are expected to help in the development of chemical safety management in the academic laboratories. </span></p>


Sign in / Sign up

Export Citation Format

Share Document