scholarly journals ORGANIC FOOD MARKET IN JAVA AND BALI: CONSUMER PROFILE AND MARKETING CHANNEL ANALYSIS

2020 ◽  
Vol 14 (2) ◽  
pp. 283-304
Author(s):  
Mukhamad Najib ◽  
Ujang Sumarwan ◽  
Stevia Septiani
Keyword(s):  
Consumer Behavior ◽  
Middle Class ◽  
Value Chain ◽  
Organic Food ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Digital Marketing ◽  
Production Scale ◽  
Organic Farmers ◽  
Food Market

Abstrak Tren keamanan pangan menjadi isu sensitif dalam industri pangan saat ini. Pertanian organik dapat menjadi alternatif solusi karena memiliki keseimbangan lingkungan, kesehatan, dan kebermanfaatan bagi petani lokal. Namun, tingginya harga produk serta skala produksi yang masih rendah menjadi faktor yang membatasi pertumbuhan pasar pangan organik di dalam negeri. Penelitian ini bertujuan menganalisis perilaku konsumen pangan organik, menganalisis saluran pemasaran dan memformulasikan alternatif saluran pemasaran pangan organik dalam negeri. Pengambilan sampel dilakukan secara purposive dimana kriteria responden adalah mereka yang mengetahui pangan organik dan berdomisili di lima kota besar pulau Jawa dan Bali. Survei saluran pemasaran dilakukan di Jakarta dan Jawa Barat dengan mewawancarai aktor-aktor di setiap rantai nilai. Hasil penelitian menunjukkan peluang pasar pangan organik cukup besar, karena umumnya responden telah menyadari bahwa pangan organik baik untuk kesehatan. Konsumen pangan organik saat ini termasuk kelompok middle class segment berusia 20-50 tahun, pekerja kantoran dan berpenghasilan di atas Rp 9 juta. Bagi konsumen, label sertifikasi pangan organik lebih penting dari merek. Saluran pemasaran organik sangat bervariasi. Pada pasar B2C pemanfaatan digital marketing dapat meminimalisir risiko finansial petani organik. Sementara pasar B2B dapat dioptimalkan melalui kerjasama perhotelan, restoran, kafe, rumah sakit, dan industri pengolahan makanan sehat, serta didukung kebijakan pemerintah yang selaras. Kata Kunci: Pangan Organik, Perilaku Konsumen, Saluran Pemasaran, Negara Berkembang   Abstract The trend of food safety is a sensitive issue in the food industry today. Organic agriculture can be an alternative solution because it has a right balance in terms of the environment, health and benefits for local farmers. However, high prices for organic products and low production scale limit the growth of the domestic organic food market. This research aims to analyze organic food’s consumer behavior, analyze the existing marketing channels and formulate alternative marketing channels for the domestic organic food supply chain. Sampling was carried out by purposive sampling method in which the criteria for respondents were those who know about organic food and live in five big cities in Java and Bali. The marketing channel survey was conducted in Jakarta and West Java by interviewing each actor in the value chain. The results showed that organic food’s market opportunity was quite large, because the respondents were generally aware that organic food was good for health. Organic food consumers are currently included in the middle-class segment, aged 20-50 years, office workers, and income more than IDR 9 million a month. For consumers, certification labels are more important than brands in organic food. On the one hand, organic marketing channels still vary widely. In the B2C market, the use of digital marketing can minimize the financial risks of organic farmers. On the other hand, the B2B market can be optimized through cooperation in hotels, restaurants, cafes, hospitals, and the healthy food processing industry, supported by government policies. Keywords: Organic Food, Consumer Behavior, Marketing Channels, Developing Countries JEL Classifications: D11, F10, F18

Sharing economy approach for the development of the organic food market in India

2020 ◽  
Vol 32 (1) ◽  
pp. 114-126
Author(s):  
Neeraj Dangi ◽  
Sapna A. Narula
Keyword(s):  
Organic Food ◽  
Sharing Economy ◽  
Farmers Markets ◽  
Health Food ◽  
Food Markets ◽  
Demand And Supply ◽  
Content Type ◽  
Study Approach ◽  
Organic Farmers ◽  
Food Market

PurposeThis paper explores the contextual relevance of sharing economy for the organic food market in an emerging economy like India.Design/methodology/approachCase study approach was used to collect empirical data from different types of organic food markets.FindingsOrganic food farmers markets compared to online and health food stores tends to facilitate sharing economy more since it helps them to build value, scale and trust. By sharing resources, skills and spaces, organic farmers markets have increased organic food availability, reduced its cost of certification and operation besides managing consumer trust. Subjective influence through social media and offline interaction reduces information asymmetry at zero marginal cost. Organic food producers/retailers can get a competitive advantage by tapping underutilized assets to create value and opportunities besides overcoming their demand and supply constraints.Originality/valueThe research offers a fresh perspective to the organic food sector, particularly in emerging economies like India. It could assist all stakeholders to overcome the current demand and supply challenges faced in organic food markets.

scholarly journals CONDITIONS UNDERLYING THE DEVELOPMENT OF ORGANIC FARMING IN THE PROVINCE OF WARMIA AND MAZURY

2020 ◽  
Vol XXII (1) ◽  
pp. 113-125
Author(s):  
Mariola Grzybowska-Brzezińska
Keyword(s):  
Organic Food ◽  
Joint Production ◽  
Target Market ◽  
Organic Farms ◽  
Production Scale ◽  
Production Sector ◽  
Sales Organization ◽  
Specific Category ◽  
Processing Plants ◽  
Food Market

The main purpose of the research was to attempt to diagnose the potential and determine the conditions for the development of organic agricultural production in the Warmian-Masurian Voivodship. The survey was conducted in 2018 and covered organic farms and processing plants. The main problem of the development of agriculture and processing of organic agricultural products is a lack of adequate production scale that would enable the organization of the organic food market. What is disturbing is the fact that the market, considered to be growing and defined as niche, in the analysis of the production sector, is, unfortunately, indicating a downward trend. It is, therefore, necessary to cooperate between the representatives of links in the scope of support and development of joint production, promotional and distribution initiatives. It is also necessary to adapt information to various target markets covered by the common brand. In assessing the development prospects for the production and market of organic food, it is necessary to monitor production, build the infrastructure to support the sales organization and indicate the target market for consumers of this specific category of products.

scholarly journals Does Internet and Information Technology Help Farmers to Maximize Profit: A Cross-Sectional Study of Apple Farmers in Shandong, China

Land ◽  
2021 ◽  
Vol 10 (4) ◽  
pp. 390
Author(s):  
Fuhong Zhang ◽  
Apurbo Sarkar ◽  
Hongyu Wang
Keyword(s):  
Information Technology ◽  
Value Chain ◽  
Marketing Channel ◽  
Ordinary Least Squares ◽  
Marketing Channels ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Agricultural Income ◽  
Sales And Marketing ◽  
The Impact

The adoption of Internet and Information Technology (IIT) in organizations has been growing at a staggering pace. In agriculture, IIT has emerged from the prospects of modern agricultural structure, which profoundly bring revolution in the way of agribusiness. While the impacts of IIT for selecting productive sales and marketing channels is evidenced by the substantial literature in the field, there is a crucial research scope of inclusive analytical views, especially in an economics context. The prime objective of the article is to assess the impacts of IIT for choosing a productive sales and marketing channel. Moreover, we tend to find whether the usage of IIT can eventually foster the profitability of the farmers. The empirical set of data is collected from a cross-sectional survey conducted in Shandong province, China. We utilize the Ordinary Least-Squares (OLS) regression, propensity score matching (PSM), and Heckman’s two-stage regression approaches to craft the findings. The greater extent of the use of IIT, the more significant and positive the impact of agricultural income is. After using the Heckman regression and PSM model, IIT’s use significantly increases the efficiency for selecting the sales channel, and the impact on agricultural income is also prominent (around 40%). We also find that the supporting and nonagricultural income exceeded 30%. Finally, the outcomes of the study reveal significant positive impacts for selecting productive sales and marketing channels. On the basis of these findings, it is suggested that the government and relevant departments should strengthen the construction of agricultural information platforms and websites. Authorities should also extend the training facilities of fruit farmers regarding the use of IIT, which could be useful to boost the capability of fruit farmers to develop markets and promote the value chain.

scholarly journals CONSUMER BEHAVIOR RESEARCH OF ORGANIC FOOD MARKET IN UKRAINE

2021 ◽  
Vol 5 (2) ◽  
pp. 72-83
Author(s):  
O. Karpii ◽  
◽  
N. Struk ◽  
Keyword(s):  
Consumer Behavior ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Marketing Research ◽  
The State ◽  
Global Trends ◽  
Key Characteristics ◽  
Organic Products ◽  
Products Analysis ◽  
Food Market

Purpose. The goal of the research is to characterize the profile and study the behavior of consumers on the market of organic products based on the results of marketing research. It is important to identify marketing tools that will stimulate demand for organic products. Design/methodology/approach. Achieving these goals will contribute to the use of general and special research methods, such as: abstract-logical, analysis and synthesis, comparative analysis and monograph, generalization - to formulate the theoretical and methodological foundations of the study, conclusions and prospects for further research; sample observation with the use of specially designed questionnaires - to form a sample of research and identify key characteristics and motives of consumer behavior in the market of organic products; analysis of time series, averages and relative values - to analyze the state and dynamics of the market of organic products; tabular and graphical - to visualize the results of the study. Findings. As a result of the study, the differences between the concepts of "environmentally eco products", "environmentally friendly products" and "organic products" were established, and the use of the latter term was substantiated. An analysis of the state and dynamics of the market of organic products was conducted to assess the prospects for its development and regulation. Problems of its formation in Ukraine are revealed, a group of marketing threats is singled out. The key characteristics of the consumer of organic products are studied and generalized portrait is given. According to the results of sample observation, the key motives for the behavior of existing and potential consumers of organic food market were identified. Marketing tools are offered to solve current problems of formation of the organic food market and to stimulate consumer demand. Practical implications. The market for organic products is actively developing around the world. Consumers are interested in a healthy lifestyle, care about their health and the environment, so choose food wisely. Therefore, organic products are interesting to consumers, who prefer expensive products if they are confident in its quality. Due to this, the market of organic products is being formed in Ukraine. Therefore, clarifying such issues as determining the theoretical basis, studying the prospects of the organic market, the portrait of the consumer and the motives of the behavior will help to intensify this process. Originality/value. Considering the global trends and possibilities of organic food market in Ukraine, the results of marketing research on the behavior of existing and potential consumers are very important and relevant to intensify this process. The expediency of application of the term "organic products" for formation theoretical and methodological preconditions of formation the organic food market in Ukraine is substantiated in the work; identified prospects and key threats to its development, and suggested directions to eliminate them; the portrait of the consumer of organic products is characterized and motives of its behavior are defined, offers concerning stimulation of this kind of demand are given.

scholarly journals Marketing channel and value chain analysis of Bombay duck and ribbon fish in Cox’s Bazar area of Bangladesh

2016 ◽  
Vol 27 (2) ◽  
pp. 222-227
Author(s):  
MK Ahsan ◽  
SK Ghosh ◽  
NS Runa ◽  
MM Hasan ◽  
M Kamal
Keyword(s):  
Marine Fish ◽  
Value Chain ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Value Chain Analysis ◽  
Chain Analysis ◽  
Commercially Important ◽  
Bombay Duck ◽  
Marketing Chain ◽  
Fish Marketing

A study was conducted to investigate marketing channel and value chain of two commercially important marine fish species in Cox’s Bazar area, Bangladesh, namely, Bombay duck Harpodon nehereus and Ribbon fish, Trichiurus haumela. Three types of markets were found in the study namely primary, secondary and retail markets. The number of sample fishermen and intermediaries were 120. About 4 to 5 intermediaries were found to be involved in the each marketing chain and this group is believed to make huge profit, thus the prices of fishes were very high in the final consumer market. Marketing margin for fresh Bombay duck and ribbon fish were 29% and 28% and dried Bombay duck and dried ribbon fish were 35% and 19% of consumer purchase price, respectively. Poor transport facilities and huge number of intermediaries in the marketing channels were the main problems of marine fish marketing channel. Government intervention in the marketing channel is necessary for sustainable fish marketing systems.Progressive Agriculture 27 (2): 222-227, 2016

scholarly journals Consumer Behavior and Purchase Intention of Organic Meat: An Overview

2021 ◽  
Vol 9 (6) ◽  
pp. 103-117
Author(s):  
P. Ravindran Pathmananathan ◽  
Khairi Aseh ◽  
Kamal Kenny
Keyword(s):  
Consumer Behavior ◽  
Purchase Intention ◽  
Organic Food ◽  
Agricultural Practices ◽  
Future Research ◽  
Consumer Awareness ◽  
Food Market ◽  
Klang Valley ◽  
Organic Meat ◽  
Meat Sector

The increase of interest in organic meat throughout the world is in response to concerns about the intensive agricultural practices and their effects on consumers’ health and the environment. Several researches have demonstrated that consumers have become increasingly concerned by the health risks posed by food consumption and this is reflected in the growth of organic food market in recent years across all regions, including Malaysia. However, the organic meat sector in Malaysia is still at its “infancy stage”, whereby more supports are needed to create consumer awareness in order to enhance the acceptance and stimulate the organic meat purchase in the country. The purpose of the study was to analyze the Malaysian’s consumer behavior on their purchase intention towards organic meat from various economic and marketing aspects. The overall results of this study reveal the organic meat choice motives of consumers as well as the purchasing pattern of organic meat among consumers in Klang Valley, Malaysia. This study was carried out via a structured survey throughout Klang Valley areas involving 300 respondents. Future research should focus on a similar study with the extended scope to all states in Malaysia so that the findings could be compared and generalized to the entire population in Malaysia.

scholarly journals The research of consumers and their habits in the organic products market

2021 ◽  
Vol 14 (2) ◽  
pp. 101-118
Author(s):  
Gordana Petrović ◽  
Darjan Karabašević ◽  
Gabrijela Popović ◽  
Gordana Tomić ◽  
Pavle Radanov
Keyword(s):  
Consumer Behavior ◽  
Organic Food ◽  
Field Research ◽  
Health It ◽  
Insufficient Information ◽  
Timely Manner ◽  
Organic Products ◽  
Main Motive ◽  
Food Market ◽  
Source Of Information

It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a strategy to achieve the set goals. The organic market is the main source of information for organic food producers. Before organic products are being placed on the market, the target group of consumers to whom the marketing mix will be directed should be determined on the basis of information from the market. Various surrounding impulses affect consumer behavior, so it is necessary to continuously monitor all important factors, in order to meet consumer demands in a timely manner. Consumer behavior in the market is the result of the tendency of consumers to best meet their needs and desires. The goal of the research is why and how consumers buy and consume certain products, respectively, what are the motives for their purchase. The research was conducted in the period from September until December 2020. on the sample 250 respondents in the territory Republic Serbia. Field research was conducted through a questionnaire consisting of seven question and based on the answers received, the results were processed. The most important indicators of this research are that consumers are less likely to buy organic products due to the lower purchasing power of the population, but also insufficient information, and the main motive for buying is that organic products are healthy products.

scholarly journals Relations between Circular Economic “Principles” and Organic Food Purchasing Behavior in Hungary

Agronomy ◽  
2020 ◽  
Vol 10 (5) ◽  
pp. 616 ◽  
Author(s):  
Csaba Fogarassy ◽  
Kinga Nagy-Pércsi ◽  
Sinazo Ajibade ◽  
Csaba Gyuricza ◽  
Prespa Ymeri
Keyword(s):  
Value Chain ◽  
Healthy Lifestyle ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Target Group ◽  
Food Purchasing ◽  
Environmentally Sustainable ◽  
Highly Educated ◽  
Food Market ◽  
The Right

Because of the climate change and emerging need for an environmentally sustainable production system, circular economic characteristics have come to the front in many studies. There are many challenges in this shift toward a circular value chain. Still, it is unquestionable that the analysis of consumers’ behaviour is crucial, because without their engagement, circular systems cannot work correctly. This article aimed to explore the circular characteristics of consumers’ attitude towards food purchasing in Hungary. Factor and cluster analyses were applied for market segmentation. The question to be answered was the following: “Are there any segments in the Hungarian food market that can be aimed at by different marketing tools to promote circular systems?” The hypothesis was that well-defined segments can be separated, garnering more engagement in the circular value chain in Hungary. We could separate two clusters, in which the members’ opinions were in line with the circular economic characteristics. Summing up the features of the different clusters, we can state that the members in cluster 1 (“Information-dependent”) and cluster 3 (“Direct purchasers”) were in the most local dimension; their attitude was the most adequate for the circular economic values. The “Information-dependent” consumer in particular was remarkable from the aspect of this investigation. This study showed that highly educated young people, who are very conscious consumers and live on good incomes, may be the target group for circular innovation. These young consumers usually buy organic food, are confident internet and software users, live in cities, and follow a healthy lifestyle. Finding the right marketing tools to integrate these consumers into more sustainable circular systems effectively and to be committed to the concepts of circular consumption is an essential mission in the future. Collecting from different databases and continuously analysing consumer feedback can be a huge step towards in achieving sustainable consumption and avoiding food waste. The significance of this analysis was that we found a defined segment that represents propensity towards accepting circular economy values and can be the target group of policies integrating circular systems.

Quotidian realities of organic mothering in Turkey

2017 ◽  
Vol 57 ◽  
pp. 61-84
Author(s):  
İrem Soysal Al
Keyword(s):  
Middle Class ◽  
Policy Research ◽  
Organic Food ◽  
Lower Class ◽  
Subjective Experiences ◽  
Food Market ◽  
The Government ◽  
Class Divisions ◽  
Middle Class Families ◽  
Depth Interviews

AbstractThis article explores how mothers in Turkey respond to the current atmosphere of food fear and the neoliberal rhetoric of the individualization of risks, as well as interrogating the class dimension of the varying ways in which mothers experience pressures regarding feeding their children in an organic manner. The article primarily suggests that mothers adopt different organic food strategies across class divisions—particularly through class-specific definitions of “organic”—so as to deal in stratified ways with the challenges organic feeding brings. It indicates that organic mothering practices have been incorporated into the lifestyle and cultural distinctions of middle-class families and reinforced by rural nostalgia. Contrary to this, ideas about “the organic” and rural nostalgia are mostly translated as “home-made” for lower-class families. Relying on sixteen in-depth interviews with mothers in İstanbul and on an analysis of posts and comments found on a mothering blog, this article offers empirical findings on analyses of organic mothering and risk from a standpoint and location that have been largely ignored in the existing literature. It also contributes to analyses about neoliberal transformations in the Turkish food market and the growing literature on family and neoliberalism under the government of the Justice and Development Party (Adalet ve Kalkınma Partisi, AKP) by bringing a research-based view on the subjective experiences of mothers into a discourse that is rather political in nature as well as into policy research discussions.

scholarly journals System Analysis and Marketing Strategy Grouper (Ephinephelus SPP) by Fishermen at Base Fish Landing (PPI) Oeba, Lama City District Kupang City

2021 ◽  
Vol 04 (08) ◽  
Author(s):  
Syamsul Bahri ◽  
Keyword(s):  
Middle Class ◽  
Marketing Strategy ◽  
System Analysis ◽  
Swot Analysis ◽  
Marketing Channel ◽  
Landing Site ◽  
Lower Class ◽  
Marketing Channels ◽  
Marketing System ◽  
City District

This study aims (1) to determine the marketing system of grouper (Ephinephelus spp) at PPI Oeba, Kota Lama District, Kupang City. (2) To find out the marketing strategy of grouper (Ephinephelus spp) carried out by fishermen and grouper traders at PPI Oeba, Kota Lama District, Kupang City. The method used in this study is a qualitative research method using SWOT analysis. The population in this study were fishermen, collectors, retailers at PPI Oeba, Kota Lama District, Kupang City. The results of the research show (1) The grouper marketing system uses two marketing channels, namely marketing channel I where fishermen sell to consumer retailers and marketing channel II fishermen sell to consumer retailers. (2) The strategy applied to the PPI Oeba Landing Place, Fatubesi Sub-district, Kota Lama District is a Strength and Opportunity strategy. The Strength and Opportunity Strategy is an aggressive, growth-oriented strategy. Strategy is a very profitable strategy. The grouper marketing landing site has the power to take advantage of existing opportunities. From the results of this study, it is recommended to expand the grouper marketing network so that grouper fish that have good quality can grow more rapidly and can be consumed by both the lower class, middle class, and upper middle class equally to consume grouper which has high nutritional value

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