scholarly journals PENGARUH TRUST CORPORATE DAN MARKETING COMMUNICATION TERHADAP CUSTOMER SATISFACTION PADA PERUSAHAAN JASA PT AAJI MANULIFE SURABAYA

2019 ◽  
Vol 6 (01) ◽  
Author(s):  
Nur Jannah

This study aims to determine the effect of corpoarate trust and marketing communication oncustomer satisfaction on PT. AAJI Insurance Manulife Surabaya. This type of research issurvey research that uses or has used insurance services at PT.AAJI Manulife Surabaya. Thesampling technique accidental sampling, so that the number of samples obtained is 100people. The technique of collecting data uses questionnaires and tabulations that have beentested for validity and reliability. The data analysis technique used is multiple linearregression. The results of this study found that there is a simultaneous influence of corporateand communication trust on customer satisfaction and empirically the partial effect thatcorporate trust has a positive and significant effect on customer satisfaction and marketingcommunication has a positive and significant effect on customer satisfaction.Keywords: Corporate trust, Marketing Communication, Customer Satisfaction

2019 ◽  
Vol 6 (01) ◽  
Author(s):  
Nur Jannah

This study aims to determine the effect of corpoarate trust and marketing communication oncustomer satisfaction on PT. AAJI Insurance Manulife Surabaya. This type of research issurvey research that uses or has used insurance services at PT.AAJI Manulife Surabaya. Thesampling technique accidental sampling, so that the number of samples obtained is 100people. The technique of collecting data uses questionnaires and tabulations that have beentested for validity and reliability. The data analysis technique used is multiple linearregression. The results of this study found that there is a simultaneous influence of corporateand communication trust on customer satisfaction and empirically the partial effect thatcorporate trust has a positive and significant effect on customer satisfaction and marketingcommunication has a positive and significant effect on customer satisfaction.Keywords: Corporate trust, Marketing Communication, Customer Satisfaction


2019 ◽  
Vol 7 (3) ◽  
Author(s):  
Willy Jermias Abdi ◽  
Rasmansyah Rasmansyah

<em>This study aims to determine: (1) the effect of competence on the performance of employees of PT. Christalenta Pratama, (2) the effect of work discipline on the performance of the employees of PT. Christalenta Pratama, and (3) simultaneous influence of competence and work discipline on the performance of the employees of PT. Christalenta Pratama. This research is causal associative research with quantitative approach. The population of this study is all employees of PT. Christalenta Pratama, amounting to 60 people. Data is collected by a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression. The results showed that: (1) there was a positive and significant effect of competence on the performance of the employees of PT. Christalenta Pratama; (2) there is a positive and significant influence of work discipline on the performance of employees of PT. Christalenta Pratama, and (3) there is a simultaneous influence of competence and work discipline on the performance of the employees of PT. Christalenta Pratama</em>


2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Donny Dharmawan, MM. ◽  
Erfan Esnawan

<em><span lang="EN-US">This study aims to determine the magnitude of the influence of leadership and competence on the organizational performance of PT. Samick Indonesia. This study uses Simple Random Sampling. The population in this study were employees of PT. Samick Indonesia. With 156 samples. Data collection techniques using questionnaires which then have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that, Leadership is able to improve Organizational Performance. Competence is able to improve organizational performance thus it can be concluded that leadership and competence have a positive and significant influence on the organizational performance of PT. Samick Indonesia.</span></em>


Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 394-411
Author(s):  
Ni Made Wiwin Karuniati ◽  
Ida Ayu Putu Widani Sugianingrat

The purpose of this study was to determine the effect of cooperative image and service quality on customer satisfaction at the Amertha Dana Lestari Cooperative in Badung. This research was conducted at the Amertha Dana Lestari Cooperative in Badung. The number of samples was set at 90 respondents. The data analysis technique used multiple regression. Based on the results of the analysis it was found that part of the image of the cooperative has a positive and significant effect on savings customer satisfaction at the Amertha Dana Lestari Cooperative in Badung, service quality has a positive and partially significant effect on savings customer satisfaction at the Amertha Dana Lestari Cooperative in Badung, and the image of the cooperative and quality Simultaneous service has a positive and significant effect on customer satisfaction at the Amertha Dana Lestari Cooperative in Badung.


2021 ◽  
Vol 2 (9) ◽  
pp. 620-633
Author(s):  
Didi Suhendi ◽  
Sabihis

This research is motivated by the importance of maintaining customer loyalty for the survival of the company. This study aims to determine and analyze customer satisfaction and product quality as keys to increasing customer loyalty. The population of this study were visitors to the Rava Motor workshop for one year, amounting to 3161 customers where the population data was seen from the actual customer entry unit in 2019. Based on Slovin calculations with an error of 10%, a sample of 97 visitors was obtained using incidental sampling technique. The research method used is a survey method with a quantitative approach. Data collection techniques used in this study are questionnaires, observation and interviews. The instrument used has been tested for validity and reliability. The data analysis technique used is the descriptive data analysis technique, multiple correlation and multiple regression. The results of this study indicate that there is a positive effect of service quality on customer loyalty and there is a positive effect of product quality on customer loyalty. In addition, simultaneously that there is a positive effect of service quality and product quality on customer loyalty.


2021 ◽  
Vol 9 (2) ◽  
pp. 91-100
Author(s):  
Dinny Febriani

This study aims to see the effect of motivation and work environment on employee performance with work discipline as a mediating variable for the employees of the Bagelen District Office. The population for this study were employees of the Bagelen District Office, Purworejo Regency. The sample used was 45 respondents. The technique used in this research is saturated sampling. The data analysis technique used the SPSS 25 application. This study used a quantitative approach. The test instruments used in the study were validity and reliability tests. The data analysis technique used in this research is descriptive analysis, classical assumption test, normality test, multicolinearity test, heteroscedasticity test. The hypothesis test used in this study is the t test. The results showed that extrinsic motivation has a positive effect on employee performance, the work environment has a positive effect on employee performance, work discipline has a positive effect on employee performance, extrinsic motivation has a positive effect on employee performance through work discipline, the work environment has a positive effect on employee performance through work discipline. Keywords: Extrinsic Motivation, Work Environment, Work Discipline, Employee Performance.


2019 ◽  
Vol 8 (9) ◽  
pp. 5741
Author(s):  
Rizky Aditya Maharany ◽  
I Wayan Santika

This study aims to explain gender as a moderating variable in the effect of customer satisfaction on customer loyalty. This research was conducted in the city of Denpasar which involved 110 respondents. To obtain research data, a method was used by distributing questionnaires. The data analysis technique used in this study is moderating regression analysis. The results of this study state that customer satisfaction significantly influences customer loyalty. Gender as a moderating variable in the effect of customer satisfaction on customer loyalty, gender as a moderating variable that strengthens the effect of customer satisfaction on customer loyalty. Management is expected to be able to consider gender factors, this is because these variables can be used as an indication of how different levels of customer satisfaction when viewed from the aspect of gender depending on the needs and considerations of each individual. Keywords: customer satisfaction, customer loyalty, gender


2018 ◽  
Vol 4 (1) ◽  
pp. 11-24
Author(s):  
Ni Nyoman Suriani ◽  
Idris Azis ◽  
Mohammad Ali Murad

The purposes of this research are: (1) to determine the influence of physical evidence, reliability, responsiveness, assurance, and empathy on customers’ satisfaction in the Office of State Property and Auction (KPKNL) Palu, (2) to determine the influence of physical evidence on customers’ satisfaction in the KPKNL of Palu (3) to determine the influence of reliability on customers’ satisfaction in the KPKNL of Palu, (4) to determine the influence of responsiveness on customers’ satisfaction in the KPKNL of Palu (5) to determine the influence of assurance on customers’ satisfaction in the KPKNL Palu, (6) to determine the influence of empathy on customer satisfaction in the KPKNL Palu. By using associative research approach, this study examines a sample of 39 customers. Data analysis technique used is multiple linear regressions. The results of hypothesis testing can be concluded that: (1) physical evidence, reliability, responsiveness, assurance, and empathy simultaneously have significant influence on customer satisfaction; (2) partially, physical evidence variable, reliability and responsiveness have non- significant influence on customer satisfaction; (3) assurance and empathy partially have significant influence on customer satisfaction.   Penelitian ini bertujuan untuk mengetahui: (1) Untuk mengetahui bukti fisik, kehandalan, daya tanggap, jaminan dan empati berpengaruh simultan terhadap kepuasan pelanggan pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu; (2) Untuk mengetahui bukti fisik berpengaruh secara parsial terhadap kepuasan pelanggan pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu; (3) Untuk mengetahui kehandalan berpengaruh secara parsial terhadap kepuasan pelanggan pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu, (4) Untuk mengetahui daya tanggap berpengaruh secara parsial terhadap kepuasan pelanggan pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu, (5) Untuk mengetahui jaminan berpengaruh secara parsial terhadap kepuasan pelanggan pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu, (6) Untuk mengetahui empati berpengaruh secara parsial terhadap kepuasan pelanggan pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu. Penelitian ini menggunakan dasar penelitian asosiatif. Pada penelitian asosiatif ini minimal terdapat dua variabel yang dihubungkan. Jadi penelitian asosiatif ini merupakan penelitian yang meneliti tentang hubungan antara dua variabel atau lebih dengan sampel 39 pelanggan. Teknik analisis data yang digunakan adalah regresi linear berganda. Hasil analisis dan pengujian hipotesis dapat disimpulkan bahwa: (1) berdasarkan hasil uji regresi diperoleh sig. F sebesar 0,001 < 0,05, yang dapat diartikan bahwa variabel bukti fisik, kehandalan, daya tanggap, jaminan dan empati berpengaruh secara simultan terhadap kepuasan pelanggan; (2) berdasarkan uji regresi diperoleh variabel bukti fisik, kehandalan dan daya tanggap secara parsial ada pengaruh tapi tidak signifikan terhadap kepuasan pelanggan; (3) berdasarkan uji regresi diperoleh variabel jaminan dan empati secara parsial berpengaruh signifikan terhadap kepuasan pelanggan.


2018 ◽  
Vol 1 (1) ◽  
pp. 22-45
Author(s):  
Yuli Evitha

The phenomenon that occurs today is the dissatisfaction of customers of PT. Asri Pancawarna / APW, became the basis or purpose of this study. This study aims to determine the content of relation (X1) and product quality (X2), either partially or simultaneously to customer satisfaction (Y).In order to achieve the objectives of the study, this study used questionnaire instruments developed and arranged in Likert Scale. The sample in this study was taken with simple random sampling amount of 67. While the data analysis technique is multiple linear regression.The results showed that Marketing Relationship Against Customer Satisfaction, as well as Product Quality of Customer Density Properties. Marketing Relation Variables and Product Quality can cause 98.2% of Customer Satisfaction.


2021 ◽  
Vol 1 (1) ◽  
pp. 12
Author(s):  
Siti Nur Indah Rofiqoh ◽  
Arina Qurota Aini

The research objectives of this study are: To determine the influence of wadi'ah demand deposits on PT BNI syariah earnings, to find out the amount of wadi'ah savings on PT BNI Syariah earnings and to know the simultaneous influence between wadi'ah demand deposits and wadi'ah savings on profit (Y) of PT BNI Syariah. This type of research is quantitative research. The data analysis technique used in this study is multiple linear regression. The results of this study are 1) Significantly current account (X1) to earnings (Y) is obtained tcount


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