scholarly journals ANALISIS KEBERADAAN BRANDING DALAM MENUNJANG DIGITAL MARKETING PADA USAHA MINA GIRI

2021 ◽  
Vol 3 (2) ◽  
pp. 70-80
Author(s):  
Sugeng Santoso ◽  
Ni Made Sania Indri Wahyuni ◽  
Ni Komang Aprilia Enisari
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Qualitative Method ◽  
Digital Marketing ◽  
Product Strategy ◽  
Marketing Process ◽  
Descriptive Approach ◽  
Product Marketing

Tujuan penelitian ini adalah (1) untuk menganalisis strategi pemasaran produk melalui branding yang dilakukan Usaha Mina Giri, dan (2) untuk mengetahui kendala-kendala pemasaran produk Mina Giri. Penelitian ini dilakukan sebagai bentuk aktualisasi peran peneliti dalam menyikapi problematika yang dihadapi UMKM dalam strategi memasarkan suatu produk. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang dilakukan ialah melalui observasi, wawancara, dokumentasi, dan triangulasi data. Hasil penelitian ini menunjukkan bahwa dibutuhkan adanya peranan dalam meningkatkan branding untuk menstimulus proses pemasaran produk. The purpose of this study were (1) to analyze the product marketing strategy through branding carried out by Mina Giri business (2) to determine the constraints of marketing Mina Giri products. This research was conducted as a form of actualizing the role of researchers in addressing the problems faced by MSMEs in marketing a product strategy. This study uses a qualitative method with a descriptive approach. Data collection techniques used are through observation, interviews, documentation, and data triangulation. The results of this study indicate that a role is needed in increasing branding to stimulate the product marketing process.

scholarly journals Peran Fundamental Gembala Bagi Guru Saat Pandemik Dalam Pembelajaran Online Berbasis Karakter: Tantangan dan Sistem Pendukung

2021 ◽  
Vol 2 (1) ◽  
pp. 13-35
Author(s):  
Janes Sinaga ◽  
Rudolf Weindra Sagala ◽  
Rolyana Ferinia ◽  
Stimson Hutagalung
Keyword(s):  
Online Learning ◽  
Data Collection ◽  
Pastoral Care ◽  
Religious Education ◽  
Qualitative Method ◽  
Descriptive Approach ◽  
Bible Reading

The purpose of this paper is to describe the fundamental role of a pastor in a church that has a school, especially to teachers who are facing challenges and problems implementing spiritual matters in online learning. This study used a qualitative method with a descriptive approach. Data collection techniques using literature studies, using references from various library sources and journals. Interviews were conducted to corroborate the analysis and statements. As a result, the fundamental role of the pastor during the covid-19 pandemic is very crucial for teachers in the spiritual field, by providing pastoral care for teachers who are experiencing stress, praying for them specifically one by one, helping to teach students about Christian Religious Education as a whole that equipped with short worship, group prayer, and Bible reading as literacy.

PROSES KOMUNIKASI KELOMPOK DALAM METODE PEMBELAJARAN SENTRA UNTUK MEMBENTUK KEMANDIRIAN ANAK

Jurnal Common ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Rismawaty Rismawaty ◽  
Sofie Aulia Rahmah
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Group Communication ◽  
Communication Process ◽  
Learning Method ◽  
Online Data ◽  
Analysis Techniques ◽  
Collection Data ◽  
Descriptive Approach ◽  
Using Data

Penelitian ini dilakukan untuk mengetahui proses komunikasi kelompok dalam metode pembelajaran sentra di TK Zaid bin Tsabit. Penelitian ini mendiskusikan tentang proses komunikasi kelompok. Metode penelitian yang digunakan dalam penelitian ini adalah Metode Kualitatif dengan pendekatan Deskriptif. Teknik pengumpulan data yang dilakukan peneliti ada dengan studi pustaka, penelusuran data secara online, wawancara, observasi serta dokumentasi dengan 3 orang informan kunci yaitu guru di TK Zaid bin Tsabit serta 3 informan pendukung yaitu Kepala TK Zaid bin Tsabit dan 2 orang tua murid. Uji keabsahan data dengan peningkatan ketekunan, triangulasi dan diskusi dengan teman sejawat, teknik analisis data menggunakan pengumpulan data, reduksi data, penyajian data, penarikan kesimpulan dan evaluasi.Hasil penelitian ini bahwa Proses komunikasi yang terjadi merupakan komunikasi langsung yang terjadi dua arah dan dilakukan terus menerus untuk membentuk kemandirian anak. Proses komunikasi yang terjadi dalam kelompok metode pembelajaran sentra membentuk kemandirian anak. Proses komunikasi yang dilakukan oleh guru kepada anak dilakukan dengan memberikan arahan-arahan kepada anak serta contoh dari arahan yang telah disampaikan oleh guru.Kesimpulan pada penelitian ini adalah metode pembelajaran sentra membentuk kemandirian anak lewat komunikasi yang dilakukan guru secara terus menerus, karna melalui pembelajaran sentra anak diminta untuk melakukan segala sesuatunya sendiri dalam pengawasan guru. Saran yang diberikan adalah guru harus lebih kreatif dalam memberikan materi pada metode pembelajaran sentra serta bersikap lebih tegas dalam mendidik anak dan melakukan komunikasi yang berkelanjutan dengan orang tua murid. --------------------------------------------------------------------------------- This study was conducted to determine the process of group communication in the center learning method at TK Zaid bin Tsabit. This study discusses the process of group communication. The research method used in this study is a qualitative method with a descriptive approach. The data collection techniques carried out by the researcher were with literature studies, online data searches, interviews, observation and documentation with 3 key informants namely the teacher at TK Zaid bin Tsabit and 3 supporting informants namely TK Head Zaid bin Tsabit and 2 parents. Test the validity of data by increasing perseverance, triangulation and discussion with colleagues, data analysis techniques using data collection, data reduction, data presentation, drawing conclusions and evaluations.The results of this study that the communication process that occurs is direct communication that occurs in two directions and carried out continuously to form the independence of children. The communication process that occurs in a group of central learning methods shapes children's independence. The process of communication carried out by the teacher to the child is done by giving directions to the child as well as examples of directions that have been delivered by the teacher.The conclusion of this study is that the central learning method shapes children's independence through continuous communication by the teacher, because through central learning children are asked to do everything themselves in the supervision of the teacher. The advice given is that the teacher must be more creative in giving material to the central learning method and be more assertive in educating children and making ongoing communication with parents.

Pemberdayaan Masyarakat Pasca Kegiatan Ajudikasi di Desa Sumogawe Kecamatan Getasan Kabupaten Semarang

Tunas Agraria ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 20-39
Author(s):  
Agung Dini Riyadi ◽  
Nazir Salim ◽  
Mujiati Mujiati
Keyword(s):  
Dairy Cattle ◽  
Dairy Cow ◽  
Qualitative Method ◽  
Agrarian Reform ◽  
Community Empowerment ◽  
Business Sector ◽  
Observation Study ◽  
Village Community ◽  
Descriptive Approach

Abstract: Semarang Regency Land Office implemented community empowerment after asset legalization activities in 2009 in Sumogawe Village, namely by providing access to reforms aimed at increasing the potential of community businesses in Sumogawe Village to improve welfare. The purpose of this research is to find out the form of participation of the Semarang Regency Land Office, and the level of welfare after community empowerment in Sumogawe Village. This research uses a qualitative method with a descriptive approach, that is by describing as clearly as possible the implementation of community empowerment as an effort to improve the welfare of post-adjudication activities. Data is collected through observation, study of document, and interviews with people of the community. The results of this research are 1) the form of community empowerment in Sumogawe Village after the adjudication activity by providing access to capital to develop the dairy cattle dairy business, 2) the role of Semarang Regency Land Office, by mass land treaties, assisting access to business capital from banks, counseling and mentoring of dairy cattle businesses, and marketing of dairy cow products, 3) The enhancement welfare of Sumogawe Village community is marked by the increase of people's income from the business sector of dairy cow milk.Keyword: community welfare, community empowerment, agrarian reform, access reform. Intisari: Kantor Pertanahan Kabupaten Semarang melaksanakan pemberdayaan masyarakat pasca kegiatan legalisasi aset tahun 2009 di Desa Sumogawe yaitu dengan memberikan akses reform yang bertujuan untuk meningkatkan potensi usaha masyarakat yang ada di Desa Sumogawe sehingga dapat meningkatkan kesejahteraan. Tujuan penelitian ini adalah untuk mengetahui bentuk peran serta Kantor Pertanahan Kabupaten Semarang, serta tingkat kesejahteraan masyarakat pasca kegiatan dalam pemberdayaan masyarakat di Desa Sumogawe. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif, yaitu dengan menggambarkan sejelas-jelasnya pelaksanaan pemberdayaan masyarakat sebagai upaya peningkatan kesejahteraan pasca kegiatan ajudikasi. Data dikumpulkan melalui observasi, studi dokumen, dan wawancara dengan narasumber. Hasil dari penelitian yaitu 1) bentuk pemberdayaan masyarakat yang ada di Desa Sumogawe pasca kegiatan ajudikasi yaitu dengan memberikan akses modal untuk mengembangkan usaha ternak susu sapi perah, 2) peran Kantor Pertanahan Kabupaten Semarang yaitu dengan pensertipikatan tanah massal, membantu akses modal usaha dari perbankan, penyuluhan dan pendampingan usaha ternak susu sapi perah, dan pemasaran produk olahan susu sapi perah, 3) meningkatnya kesejahteraan masyarakat Desa Sumogawe yang ditandai dengan meningkatnya pendapatan masyarakat dari sektor usaha susu sapi perah.Kata Kunci: kesejahteraan masyarakat, pemberdayaan masyarakat, reforma agraria, akses reform.

scholarly journals Impact of Business Plans for the Development of MSMEs

2019 ◽  
Vol 2 (2) ◽  
pp. 375-379
Author(s):  
Irwan Sugiarto
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Qualitative Method ◽  
Positive Impact ◽  
Business Planning ◽  
Business Plans ◽  
Descriptive Approach ◽  
The Government ◽  
The Impact

This study aims to determine the impact of business planning for the development of MSMEs. The research method uses is a qualitative method with a descriptive and explorative descriptive approach. From the results of the research conducted, the results show that proper business planning and the application of a good marketing strategy have a positive impact on the sustainability of MSME activities. In addition, the quality of production that has a competitive advantage is also one of the driving factors. For the development of MSMEs, there are several obstacles faced, especially related to capital and guidance from the local government. With the development of MSMEs, it is expected to improve people's welfare, including helping the government in reducing unemployment.

scholarly journals THE ROLE OF COMMUNITY FIGURES IN THE FORMATION OF ADOLESCENT PERSONALITY OF TANJUNG VILLAGE, BATHIN VIII DISTRICT, SAROLANGUN DISTRICT

2019 ◽  
Vol 1 (1) ◽  
pp. 14-18
Author(s):  
Zuli Azwen ◽  
Elvina Safitri
Keyword(s):  
Juvenile Delinquency ◽  
Data Collection ◽  
Qualitative Method ◽  
Community Leaders ◽  
Data Presentation ◽  
Teenage Parents ◽  
Youth Education ◽  
Communication And Information Technology ◽  
Adolescent Personality

This study aims to determine the role of community leaders in shaping the personality of adolescents, the efforts made by community leaders, as well as the obstacles faced in the formation of the personality of teenagers in Tanjung Village. The method used in this research is qualitative method. The research background is located in Tanjung Village, District Bathin VIII, Sarolangun District. Data collection techniques used are observation, interviewand documentation. The results of this study indicate that: The role of community leaders in the formation of adolescent personality is good, by olding programs specifically designed for adolescents so that teenagers can follow and can avoid the form of juvenile delinquency, as well as cooperating with parents as people in the first example by his child. Data collection techniques are through informants. The stages in analyzing the data are: reduction, data presentation and conclusion making. Based on the results of this study indicate the state of personality of adolescents is not good, the efforts made by community leaders in shaping the personality of adolescents in entrepreneurship is good, the obstacles faced come from adolescents, teenage parents, youth education, and communication and information technology that makes adolescents difficult to entrepreneurship. In conclusion, community leaders can shape the personality of adolescents in entrepreneurship, but it must be supported by teenagers and teenage parents themselves. His advice to community leaders must never stop making activities that can make teenagers' personality in entrepreneurship better.

scholarly journals Role of the Local Government and Participation of Micro, Small and Medium Enterprises (UMKM) In the Development of Plastic Craft Industry

2020 ◽  
Vol 5 (1) ◽  
pp. 59-65
Author(s):  
Ardyan Firdausi Mustoffa ◽  
Ika Farida Ulfah ◽  
Iin Wijayanti
Keyword(s):  
Local Government ◽  
Data Collection ◽  
Qualitative Method ◽  
Small And Medium Enterprises ◽  
Sampling Techniques ◽  
Role Of Government ◽  
The Government ◽  
Craft Industry ◽  
Medium Enterprises

This study aims to describe the role of local government and the participation of Micro, Small and Medium Enterprises in the development of Plastic Woven Crafts in Karanggebang Jetis Village, Ponorogo Regency. The theory used in the formulation of the first problem regarding the role of local government uses the theory of Gede Diva (2009) which divides the role of government in three ways, namely the role of government as a facilitator, the role of government as regulator and the role of government as a catalyst. Second, the participation of UMKM actors uses the theory of Cohen and Uphoff in Distianto (2016) into four forms of participation, namely participation in planning, participation in implementation, participation in the utilization of results and finally participation in evaluation.This research uses the descriptive qualitative method. The technique of determining informants using purposive sampling techniques and data collection techniques carried out through interviews, observations, and documentation. The results of this research in the efforts to develop UMKM Plastic Weaving Crafts in Karanggebang Jetis Village, Ponorogo Regency, in general, there has been no interference from the government and UMKM entrepreneurs. So far, plastic woven crafts are still not developed. To develop UMKM especially plastic woven handicrafts located in Karanggebang Jetis, it is necessary to have the role of government and participation of UMKM actors.

scholarly journals Peran KPK dalam Menangani Kasus Korupsi di Indonesia

2020 ◽  
Vol 5 (1) ◽  
pp. 28
Author(s):  
Rahmanul Rahmanul ◽  
Adianto Adianto
Keyword(s):  
Law Enforcement ◽  
Spatial Planning ◽  
Qualitative Method ◽  
Good Representation ◽  
Descriptive Approach

The role of corruption is a very significant focus in a country based on law, even a measure of the success of a government. One very important element of law enforcement in a country is the war on corruption, because corruption is a cancer that is immune, widespread, permanent and damages all aspects of life as a nation and state including the economy and spatial planning. This research uses a qualitative method with a descriptive approach. The results of this study are the discovery of several cases that were successfully handled by the KPK and this is the result of a good representation of the tasks and functions carried out by the agency..

scholarly journals Role of The School Administration in Applying the Quality Standards in Teaching Among Islamic Education Teachers Perspectives in The Directorate of Education in The Zarqa Region: دور الإدارة المدرسية في تطبيق معايير جودة التدريس من وجهة نظر معلمي التربية الإسلامية في مديرية تعليم منطقة الزرقاء بالأردن

2020 ◽  
Vol 4 (30) ◽  
Author(s):  
Omar AbdelAziz Mosa Yassen
Keyword(s):  
Data Collection ◽  
School Administration ◽  
Quality Standards ◽  
Arab Countries ◽  
Islamic Education ◽  
Male And Female ◽  
Female Teachers ◽  
Descriptive Approach ◽  
Teachers Perspectives

This study aimed to identify the role of the school administration in applying the quality standards in teaching among Islamic education teachers Perspectives in the Directorate of Education in the Zarqa Region study sample consisted of (72) male teachers and (88) female teachers. To achieve the objectives of the study,  The descriptive approach was used a questionnaire was used as a tool for data collection; The result showed that the level of the role of the school administration in applying the quality standards in teaching among Islamic education teachers was High with (3.71) score the stander of planning gets the highest score with (4.85) degree then the stander of implementation the lesson was also high with (3.83) score finally the stander of the evaluation was moderate with (3.56) score The finding also showed there are no statistically significant differences between the level of Islamic Education teachers sex (male and female) in addition there were statistically significant differences refers to years of experience in favor of the five and less. - In light of these results, there are a set of recommendations and suggestions to maintain quality standards in teaching and to improve evaluation quality in Zarqa School and in the whole of the kingdom of Jordan and Arab countries.

scholarly journals PERANAN PEMERINTAH KOTA BATU DAN PEMERINTAH DESA PUNTEN DALAM PEMBERDAYAAN WISATA PETIK APEL

REFORMASI ◽  
2018 ◽  
Vol 8 (2) ◽  
pp. 178
Author(s):  
Roro Merry Chornelia Wulandary ◽  
Abd. Rohman
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Qualitative Method ◽  
Development Plan ◽  
Data Presentation ◽  
Village Level ◽  
Village Government ◽  
The Village

The Role of Tourism Office Batu City and Punten Village Government in tourism empowerment is very influential to the progress of Apple Picking Tour which is located in Punten Village, Batu City. This research aims to describe the role of Culture and Tourism Office also The Village Government in manifestation and implementation the mechanism of the tourism maximally. The research uses qualitative method with data collection techniques through interview, observation, and documentation. Data analysis is done in several stages, including data eduction, data presentation and taking the conclusion. The results show that the role of Culture and Tourism Office and Village Government in empowering An Apple Picking Tour was carried through collaboration and give encouragement to the society, to establish the Group of Tourism Consciousness/Kelompok Sadar Wisata, and Joint Farmer group/Gabungan Kelompok Tani (Pokdarwis & Gapoktan), having coordination among the Culture and Tourism Office, Village Government and community, and also to have a Development Plan Deliberation (Musrenbang) in a village level. Peranan Dinas Pariwisata Kota Batu dan Pemerintah Desa Punten dalam pemberdayaan wisata sangat berpengaruh pada perkembangan wisata petik apel yang ada di Desa Punten, Kota Batu. Penelitian ini bertujuan untuk menggambarkan peranan Dinas Pariwisata Kota Batu serta Pemerintah Desa Punten dalam memajukan pariwisata secara maksimal, terutama wisata petik apel yang ada di Desa Punten. Penelitian ini menggunakan metode kualitatif dengan tehnik pengumpulan data melalui wawancara, observasi dan dokumentasi. Analisis data dilakukan dengan beberapa tahap, diantaranya reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa peranan Dinas Pariwisata Kota Batu serta Pemerintah Desa Punten dalam mengembangkan wisata petik apel dilakukan melalui kerjasama dan memberikan dorongan kepada masyarakat dengan membentuk Kelompok Sadar Wisata dan Gabungan Kelompok Tani (Pokdarwis & Gapoktan), melakukan koordinasi antara Dinas Pariwisata, Pemerintah Desa dan masyarakat, serta mendorong adanya musrembang di tingkat desa.

scholarly journals PERAN KEPEMIMPINAN KIAI DALAM MENINGKATKAN MUTU PENDIDIKAN (STUDI KASUS DI PONDOK PESANTREN BAHRUL MAGHFIROH KOTA MALANG)

2019 ◽  
Vol 1 (1) ◽  
pp. 18
Author(s):  
Syafi'i Syafi'i
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Qualitative Methods ◽  
Human Resource ◽  
Qualitative Method ◽  
Boarding School ◽  
Quality Of Education

The leadership of the kiai becomes very important in Islamic boarding school because the development of the quality of pesantren education depends on the competence of the leader, the meaning of the leader here is the kiai or caretaker of the boarding school. This study aims to describe the first role of leadership in improving the quality of education, secondly the leadership of kiai that is effective in improving the quality of education in Islamic boarding schools.This research uses a qualitative method, with a case study in Bahrul Maghfiroh Islamic Boarding School in Malang. Data collection was carried out using interview, observation, and documentation and observation techniques. Data analysis uses descriptive qualitative methods and inductive thinking patterns. The purpose is to analyze the data obtained from field objects, and then to be related to relevant theories.The results showed: 1) The role of the kiai in improving quality in the Bahrul Maghfiroh Islamic boarding school in Malang is as a manager, educator, human resource empowerment, decision maker, attainee of the pesantren, motivator and supervisor. 2) Effective kiai leadership is leadership that builds cooperation with kiai or other institutions, regenerates kiai and builds good relations with the community.

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