Pengaruh Strategi Bisnis, Pemberian Kredit Komsumtifterhadap Laba pada BPD Jatim
Banking activity include institutions, business activity, as well as ways to carry out the smooth running of a country’s economic activities. While the main activities to the bank are collecting and distributing funds. The main objective of banking is to improve survival and promote the company’s growth. The function of the bank in the creation of money, facilitating the payment mechanism, raising public savings funds, facilitating international transactions. Bank are business entries that collect funds from the public in the form of deposits and channel them to the public in the form of credit and for other forms in order to improve the standard of living of the people. The purpose of this study is to examine the effect of business strategy and the provision of consumer credit on net income at the Regional Development Bank BPD East Java. The result of the study show that partially business strategies affect net income and the provision of consumer credit affect net income. Simultaneosly both business strategy variables and consumers credit affect net income