Preference of Prospective Students and Students in Choosing Higher Education in Gorontalo Province
Competition of the world of education, especially universities at this time sorapidly for public and private universities. This study aims to determine the preferenceof prospective students and students in selecting universities in Gorontalo Province.This research uses a quantitative approach by conducting a survey to a number ofprospective students who enroll in a number of universities or universities inGorontalo. The results of research show the most considered factors by respondents(students and students) in choosing a college to continue study is the choice of studyprogram, preferences in choosing a college is the reputation of a college and theencouragement of parents. Costs are no longer the most calculated factor in theselection of universities.