scholarly journals No Homo: Gendered Dimensions of Homophobic Epithets Online

2018 ◽  
Author(s):  
CJ Pascoe ◽  
Sarah Diefendorf
Keyword(s):  
Social Media ◽  
Emotional Expression ◽  
Cultural Norms ◽  
Social Media Platform ◽  
Emotional Context ◽  
The Third ◽  
First Finding ◽  
The Social ◽  
Media Platform ◽  
The Relationship

We examine a case of homophobic language online, specifically the deployment of the phrase “no homo,” shorthand for “I’m not a homosexual.” An analysis of 396 instances (comprising 1061 individual tweets) of the use of the phrase “no homo” on the social media platform Twitter suggests that the phrase is a gendered epithet that conveys cultural norms about masculinity. The first finding is that the phrase is used more often by male tweeters than by female tweeters. The second, as predicted by the literature on homophobia, is that the phrase is used in a negative emotional context to convey disapproval for men’s homosexuality or behavior that is not gender normative. The third finding is that the modal use of the phrase “no homo” is in a positive emotional context, accompanying expressions of men’s pleasure, desire, affection, attachment, and friendship. Our analysis suggests that the phrase “no homo” is a gendered one, primarily used by men to facilitate a particularly masculinized construction of positive emotional expression. Our research adds to and complicates findings on the relationship between homophobia and masculinity that suggests that homophobia is an organizing principal of masculinity in western cultures.

scholarly journals Cognitive reflection correlates with behavior on Twitter

2019 ◽  
Author(s):  
Mohsen Mosleh ◽  
Gordon Pennycook ◽  
Antonio Alonso Arechar ◽  
David Gertler Rand
Keyword(s):  
Social Media ◽  
Reflective Thinking ◽  
Cognitive Reflection Test ◽  
Social Media Platform ◽  
Cognitive Reflection ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
And Behavior ◽  
The Relationship

We investigate the relationship between individual differences in cognitivereflection and behavior on the social media platform Twitter, using a sample of N=1,901 individuals from Prolific. We find that people who score higher on the Cognitive Reflection Test – a widely used measure of reflective thinking – were more discerning in their social media use: they followed more selectively, shared news content from more reliable sources, and Tweeted about weightier subjects (e.g., politics). Furthermore, a network analysis indicates that the phenomenon of echo chambers, in which discourse is more likely with like-minded others, is not limited to politics: people who scored lower in cognitive reflection tended to follow a set of accounts which are avoided by people who scored higher in cognitive reflection. Our results help to illuminate the drivers of behavior on social media platforms and challenge intuitionist notions that reflective thinking is unimportant for everyday judgment and decision-making.

scholarly journals Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic

2021 ◽  
Author(s):  
Giandomenico Di Domenico ◽  
Annamaria Tuan ◽  
Marco Visentin
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
New Technologies ◽  
Fake News ◽  
Conspiracy Theories ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Textual Cues ◽  
Twitter Users

AbstractIn the wake of the COVID-19 pandemic, unprecedent amounts of fake news and hoax spread on social media. In particular, conspiracy theories argued on the effect of specific new technologies like 5G and misinformation tarnished the reputation of brands like Huawei. Language plays a crucial role in understanding the motivational determinants of social media users in sharing misinformation, as people extract meaning from information based on their discursive resources and their skillset. In this paper, we analyze textual and non-textual cues from a panel of 4923 tweets containing the hashtags #5G and #Huawei during the first week of May 2020, when several countries were still adopting lockdown measures, to determine whether or not a tweet is retweeted and, if so, how much it is retweeted. Overall, through traditional logistic regression and machine learning, we found different effects of the textual and non-textual cues on the retweeting of a tweet and on its ability to accumulate retweets. In particular, the presence of misinformation plays an interesting role in spreading the tweet on the network. More importantly, the relative influence of the cues suggests that Twitter users actually read a tweet but not necessarily they understand or critically evaluate it before deciding to share it on the social media platform.

#GomorraLaSerie: Converging audience and enhanced authorship on twenty-first-century Italian screens

Modern Italy ◽  
2015 ◽  
Vol 20 (4) ◽  
pp. 335-349 ◽  
Author(s):  
Pierluigi Erbaggio
Keyword(s):  
Social Media ◽  
Quantitative Analysis ◽  
Young People ◽  
Qualitative Study ◽  
Organised Crime ◽  
First Century ◽  
Social Media Platform ◽  
Screen Viewing ◽  
The Social ◽  
Media Platform

Based on Roberto Saviano's book Gomorra (2006), production of the TV series Gomorra – La serie (2014) was met with scepticism as many feared it would glamorise organised crime and, consequently, attract young people toward Camorra affiliation. The series' bleak portrayal of criminals and criminality was offered as a response to such concerns. Despite the preoccupations, Gomorra – La serie was hugely successful and, because of its quality, was sold to other countries. In Italy, the series' success can be measured by the popularity of its Twitter hashtag #GomorraLaSerie. Engaged with Henry Jenkins' theories of media convergence and based on a corpus of tweets bearing this official hashtag, this article proposes a quantitative analysis and advances conclusions regarding the Italian TV audience and second-screen viewing practices. Additionally, through a qualitative study of Saviano's tweets about the series, it examines the writer's use of the social media platform as a tool of narrative continuity. Finally, the article highlights a few examples of fan-generated media and concludes with remarks regarding Saviano's problematic position at the centre of a transmedia object.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

Getting acquainted with social networks and apps: talking about TikTok

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katie Elson Anderson
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Design Methodology ◽  
Research Literature ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

scholarly journals Habib Husein Jafar Al-Hadar’s Da’wa Content Commodification on Youtube

2021 ◽  
Vol 15 (1) ◽  
pp. 1-11
Author(s):  
Akhmad Roja Badrus Zaman ◽  
Mahin Muqaddam Assarwani
Keyword(s):  
Social Media ◽  
Young Person ◽  
Social Media Platform ◽  
Virtual Ethnography ◽  
The Social ◽  
People’S Perception ◽  
Social Media Platforms ◽  
Media Platform ◽  
Definition Of ◽  
Selection Of

Advances in technology and information provide new opportunities for preachers to be able to take part in spreading Islamic teachings through various social media platforms. One of the preachers who took the role to preach through social media was Habib Husein Jafar al-Hadar. This article examines Habib Husein Jafar’s missionary activities on the social media platform he uses, Youtube. The researcher analyzes the data by observing virtually and visually (virtual ethnography) on the da’wa content displayed by Habib Husein Jafar through Youtube. The study shows that: 1) the attention to the spiritual enlightenment efforts of the younger generation is the basis of the selection of the social media platform Youtube - because based on previous research, the users of this social media platform are 18-29 years of age; 2) starting from the da’wa consumers who are primarily young people, the content they present is suitable to their needs and lifestyle and 3) by using the concept of the circuit of culture analysis, Habib Husein Jafar in various ranges can reconstruct people’s perception of one’s definition of holiness. It is not limited based on normative appearance - cloaked and sacrificed, for example - but more on the substantive side, namely by behaving and having knowledgeable skills. With the variety of content, he could visualize himself as a pious young man by not abandoning his social status as a young person.

scholarly journals Applying Educational Data Mining to Explore Viewing Behaviors and Performance With Flipped Classrooms on the Social Media Platform Facebook

2021 ◽  
Vol 12 ◽  
Author(s):  
Yu-Sheng Su ◽  
Chin-Feng Lai
Keyword(s):  
Social Media ◽  
Educational Data Mining ◽  
Control Group ◽  
Learning Materials ◽  
Social Media Platform ◽  
The Social ◽  
Flipped Classrooms ◽  
Media Platform ◽  
And Performance ◽  
Experimental Group

In recent years, learning materials have gradually been applied to flipped classrooms. Teachers share learning materials, and students can preview the learning materials before class. During class, the teacher can discuss students' questions from their notes from previewing the learning materials. The social media platform Facebook provides access to learning materials and diversified interactions, such as sharing knowledge, annotating learning materials, and establishing common objectives. Previous studies have explored the effect of flipped classrooms on students' learning engagement, attitudes, and performance. In this paper, we apply educational data mining to explore the relationship between students' viewing behaviors in accessing learning materials and their performance in flipped classrooms. The participants are classified into an experimental group and a control group to engage in flipped classroom activities. The experimental group uses the social media platform Facebook for flipped learning, and the control group uses a learning management system for flipped learning. The results show that there is a significant difference in the learning performance between the two groups, with the average score of the experimental group being higher than that of the control group. Furthermore, we find that the viewing behaviors and performance of the students within the experimental group differ significantly.

Do Social Media Matter? Initial Empirical Evidence

2014 ◽  
Vol 29 (2) ◽  
pp. 51-70 ◽  
Author(s):  
Hui Du ◽  
Wei Jiang
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Positive Impact ◽  
Data Availability ◽  
Social Media Platform ◽  
Media Technologies ◽  
The Social ◽  
Media Platform ◽  
Social Media Presence ◽  
The Impact

ABSTRACT This paper examines the association between firm performance and social media. Based on a sample of S&P 1500 firms, the study finds that firms with a social media presence are more highly valued by the market and have higher future financial performance. Further analysis indicates that the impact of social media on firm performance varies depending on the social media platform involved. Finally, using a restricted sample of Global 100 firms, the study finds some evidence that a higher level of social media engagement is associated with higher firm performance. Overall, these findings provide consistent evidence of the positive impact of social media technologies on firm performance. Data Availability: All data are available from public sources.

Facebook confessions: Corporate abdication and Silicon Valley dystopianism

2020 ◽  
pp. 146144482093354
Author(s):  
Tero Karppi ◽  
David B Nieborg
Keyword(s):  
United States ◽  
Decision Making ◽  
Social Media ◽  
Small Group ◽  
Silicon Valley ◽  
Unintended Consequences ◽  
Social Media Platform ◽  
The Public ◽  
The Social ◽  
Media Platform

This article investigates the public confessions of a small group of ex-Facebook employees, investors, and founders who express regret helping to build the social media platform. Prompted by Facebook’s role in the 2016 United States elections and pointing to the platform’s unintended consequences, the confessions are more than formal admissions of sins. They speak of Facebook’s capacity to damage democratic decision-making and “exploit human psychology,” suggesting that individual users, children in particular, should disconnect. Rather than expressions of truth, this emerging form of corporate abdication constructs dystopian narratives that have the power shape our future visions of social platforms and give rise to new utopias. As such, and marking a stark break with decades of technological utopianism, the confessions are an emergent form of Silicon Valley dystopianism.

scholarly journals Perceived Popularity and Online Political Dissent: Evidence from Twitter in Venezuela

2019 ◽  
Vol 25 (1) ◽  
pp. 5-27 ◽  
Author(s):  
Juan S. Morales
Keyword(s):  
Social Media ◽  
Spiral Of Silence ◽  
Perceived Popularity ◽  
Political Expression ◽  
Political Dissent ◽  
The Social ◽  
Quasi Experimental ◽  
Media Platform ◽  
Differential Increase ◽  
The Relationship

On October 31, 2013, thousands of Twitter accounts, automated to actively retweet President Nicolas Maduro of Venezuela, were unexpectedly closed by the social media platform. I exploit this event to study the relationship between perceived popularity on social media (amplified through the use of bot accounts) and online political expression. The analysis uses more than two hundred thousand tweets spanning six months around the event and employs a quasi-experimental empirical framework. Following the closure of the accounts, the volume of tweets mentioning the president increased by an estimated 33 percent, with a differential increase for critical messages. Relative to tweets by government leaders, the number of likes for tweets by opposition leaders increased by an estimated 21 percent. Consistent with the presence of a spiral of silence in online political expression, the results suggest that the change in the perceived popularity of Maduro led to an increase in users’ willingness to express both criticism of the president and support for the opposition. While previous studies have documented how autocratic governments engage in manipulative online campaigns, this paper provides evidence of their effectiveness and highlights an important mechanism through which they can influence behavior.

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