scholarly journals HUBUNGAN ANTARA MARKETING MIX DENGAN KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KIOS GRANARI FRESH SEMARANG

Agrika ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 1
Author(s):  
Pandu Asmo Bangun ◽  
Bayu Nuswantara

ABSTRAKSalah satu perusahaan dalam bidang agribisnis yang memproduksi sayuran hidroponik di Jawa Tengah adalah PT. Hidroponik Agrofarm Bandungan (HAB) yang berlokasi di Bandungan Jl. Mangoenkoesoemo, Ngasem, Bandungan Kabupaten Semarang. Tujuan Penelitian ini adalah untuk menganalisis hubungan antara Marketing mix dengan keputusan pembelian sayuran hidroponik di PT. HAB. Penelitian ini dilakukan pada bulan April – Mei 2019. Jenis penelitian ini adalah deskriptif kuantitatif, teknik pengambilan sampel menggunakan accidental sampling. Responden dalam penelitian ini sebanyak 50 konsumen Sayuran Hidroponik PT. HAB. Pengumpulan data diperoleh dengan wawancara, kuesioner, observasi dan studi pustaka. Teknik analisis data yang digunakan adalah korelasi rank spearman. Hasil penelitian ini menyatakan bahwa marketing mix memiliki hubungan yang signifikan terhadap keputusan pembelian sayuran hidroponik ABSTRACT            One of the agribusiness companies that produce hydroponic vegeTabels in Central Java is PT. Hydroponics Agrofarm Bandungan (HAB) located in Bandungan Jl. Mangoenkoesoemo, Ngasem, Bandungan, Semarang Regency. The purpose of this study was to analyze the relationship between marketing mix with the purchase decision of hydroponic vegeTabels at PT. HAB. This research was conducted in April - May 2019. This type of research is quantitative descriptive, sampling techniques using accidental sampling. Respondents in this study were 50 consumers of VegeTabel Hydroponics at PT. HAB. Data collection was obtained by interview, questionnaire, observation and literature study. The data analysis technique used is the Spearman rank correlation. The results of this study stated that the marketing mix has a significant relationship to purchasing decisions for hydroponic vegetables.

Agrika ◽  
2020 ◽  
Vol 14 (2) ◽  
pp. 110
Author(s):  
Djie Desi Betania ◽  
Bayu Nuswantoro

ABSTRACTPosie Florist merupakan toko bunga yang berdiri sejak 2016 di Jebres, Kota Surakarta. Produk bunga potong di Posie florist berupa hand bouqet flower, flower vast, flower box dan dekorasi upacara pernikahan. Tujuan Penelitian ini adalah untuk menganalisis hubungan antara e-service dengan keputusan pembelian di Posie Florist Surakarta. Dalam penelitian ini  penulis menggunakan jenis penelitian deskriptif kuantitatif. Untuk pengambilan sampel konsumen, peneliti menggunakan convenience sampling. Responden yang digunakan dalam penelitian ini sebanyak 50 konsumen Posie Florist. Pengumpulan data diperoleh dengan wawancara, kuesioner, dan studi pustaka. Teknik analisis data yang digunakan adalah korelasi rank spearman. Hasil penelitian ini menyatakan bahwa e-service quality memiliki hubungan yang kuat dan positif terhadap keputusan pembelian produk bunga potong di Posie Florist. ABSTRACTPosie Florist is a flower shop that was established in 2016 at Jebres, Surakarta. Products sold at Posie Florist are hand bouqet flowers, flower vast, flower boxes, and wedding ceremony decorations. The purpose of this study was to analyze the relationship between e-service and purchasing decisions at Posie Florist Surakarta. In this research, the writer uses quantitative descriptive research type. consumer sampling, researchers used convenience sampling. Respondents taken in this study were as many as 50 Posie Florist’s consumers. Data collection was obtained by interview, questionnaire, and literature study. The data analysis technique used is the Spearman rank correlation. The results of this study stated that e-service quality has a strong and positive relationship with purchasing decisions for Posie Florist cut flowers. 


2020 ◽  
Vol 5 (2) ◽  
pp. 144-153
Author(s):  
Rizky Nugroho ◽  
Lucky Safira ◽  
Safra Arrevi Maya ◽  
Dewi Novita Rani ◽  
Ria Puspitasari ◽  
...  

Abstrak: Kabupaten Karanganyar, Provinsi Jawa Tengah terletak di jalur lintas provinsi yaitu provinsi jawa tengah dan jawa timur, karena tersebut maka interaksi dan mobilitas manusia terjadi secara intensif. Interaksi dan mobilitas tersebut berpotensi menjadi pemicu penyebaran Coronavirus Disesase 2019 (Covid-19). Tujuan penelitian ini adalah mengetahui kerentanan masyarakat Kabupaten Karanganyar terhadap Covid-19 dan untuk mengetahui hubungan antara parameter kerentanan masyarakat dan jumlah kasus Covid-19 di Karanganyar. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif, teknik analisis yang digunakan adalah teknik analisis statistik deskriptif dan analisis korelasi spearman rank. Hasil analisis menunjukkan bahwa 13 dari 17 kecamatan di Kabupaten Karanganyar tergolong rentan sangat tinggi terhadap Covid-19. Namun demikian, hubungan antara tingkat kerentanan wilayah dan jumlah kasus Covid-19 tidak signifikan yang ditunjukkan oleh nilai signifikansi (1-tailed) 0,017<0,05. Hal itu terjadi karena kondisi kepadatan penduduk, tingkat Pendidikan, serta akses informasi tentang Covid-19 di Kabupaten Karanganyar tergolong tinggi. Abstract: Karanganyar Regency, Central Java Province is located in the cross-provincial route, namely Central Java and East Java, because of this, human interaction and mobility occur intensively. These interactions and mobility have the potential to trigger the spread of Coronavirus Disease 2019 (Covid-19). The purpose of this study was to determine the vulnerability of the people of Karanganyar Regency to Covid-19 and to determine the relationship between the parameters of community vulnerability and the number of Covid-19 cases in Karanganyar. The method used in this research is a quantitative descriptive method, the analysis technique used is descriptive statistical analysis techniques and Spearman rank correlation analysis. The analysis showed that 13 of the 17 sub-districts in the Karanganyar Regency were classified as very vulnerable to Covid-19. However, the relationship between the level of regional vulnerability and the number of Covid-19 cases was not significant as indicated by the significance value (1-tailed) 0.017 <0.05. This happened because the condition of population density, education level, and access to information about Covid-19 in Karanganyar Regency was relatively high.


2013 ◽  
Vol 11 (1) ◽  
pp. 71-80
Author(s):  
Aripin Setiawardi ◽  
◽  
M Ali Ramdhani ◽  
Andri Ikhwana

This research was made to understandand analyze how big is the influence of marketing mix service toward customer loyalty using tourist service Taman Air Panas Drajat Pass. A method used in this research about the influence of marketing mix service toward customer loyalty arefield observation method, interview, questionnaire, and literature study using liker scale. In samle determination, the writer usedaccidental sampling method for about 90 samles whereas the approximation method used in data analysis methodis Linearregression method which has the function to know the relationship between independent variable, that is marketing mix (X) with dependent variable, that is customer loyalty (Y). The research showed us that marketing mix consist of: product (X1), price (X2), place (X3), promotion (X4), physical evidance (X5), people (X6),and (x7) simultaneously has a significant. Effect toward customer loyalty (Y). But partially, the one who has a significant effect toward customer loyalty is variableprocess with the significantlevel that is 0,017. This marketing mix can expalin that customer loyalty of Taman Air Panas Darajat Pass is 0,356 or 35,6% while the rest of it, that is 64,4% is the customer loyalty that has not been explained by customer’s attitude, purchasing conviction variable, evaluation variable normative conviction variable and motivation variable.


2021 ◽  
Vol 2 (2) ◽  
pp. 57
Author(s):  
Hasmiati Hasmiati ◽  
Ilham Thaief ◽  
Muhammad Hasan ◽  
Muhammad Dinar ◽  
Rahmatullah Rahmatullah

This study aims to determine the effect of brand image and price on product purchase decisions at the Sewing House of Akhwat Makassar. This research is categorized as a type of quantitative descriptive research. The population in this study were all consumers who purchased products at the Makassar Sewing House in July 2019 as many as 101 consumers. Sampling was done by means of purposive sampling of 50 consumers. The method of data collection was done by using interview, questionnaire and documentation techniques. The analysis technique used is multiple linear regression analysis using SPSS 16.0 software. The results showed that the variables of brand image and price partially had a positive and significant effect on product purchasing decisions at the Sewing House for Women in Makassar. Simultaneously, there is a positive and significant influence between brand image and price variables on product purchasing decisions at the Sewing House for Women in Makassar.


2019 ◽  
Vol 7 (1) ◽  
pp. 44-49
Author(s):  
Tito Irwanto ◽  
Karona Cahya Susena ◽  
Putri Ramaddan

The purpose of this study was to determine the relationship of trust and service with the decision to use the services of CV. Rafelindo tour and travel Bengkulu. Methods of data collection using questionnaires and analytical methods using Spearman rank correlation and hypothesis testing. The sample from this study was 100 consumers who bought tickets that were addressed at Jl. Cempaka No.007 RT / TW 007/003 Kel. KebunBelerKec.The Great Queen. Based on the results of the research the Spearman rank correlation of trustees has a correlation of 0.467 with the criteria of moderate assessment and service having a correlation of 0.602 with strong assessment criteria. This shows that the service is very much related to purchasing decisions, which means that the services that CV. Rafelindo tour and travel Bengkulu is getting higher, the decision to use services on CV. Rafelindo tour and travel Bengkulu. Hypothesis test results are known that tcount is greater than RHOl (0.467> 0.364 & 0.602> 0.478). Thus Ho1 & Ho2 are rejected and H1a1 & Ha2 are accepted. This means that trust and service have a significant relationship with the decision to use services on the CV. Rafelindo tour and travel Bengkulu.


2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Zhafira Mardhatillah Maulia ◽  
Basti Tetteng ◽  
Andi Nasrawaty Hamid

ABSTRACTBullying is one form of delinquency that is often found among adolescents, especially in schools. Bullying is an act that intimidates objects that are considered weaker. Individuals less assertive and not assertive tend to be objects of bully. Assertive behavior is expressing self directly, honestly, positively to fight for personal rights without neglecting the rights of others to meet needs or express feelings without anxiety. This study aims to look at the relationship between assertive behavior and the tendency to be objects of bully to boarding students. The method used in this research is quantitative. The respondents of this study were 205 teenage students, 12-17 years old from boarding schools A and high school B. The analysis technique used in this study was the Spearman rank correlation. The results showed that there was a negative relationship between assertive behavior with a tendency to be the object of bully in boarding students (p = -0.22 r = 0.002). This means that the higher assertive behavior, the lower tendency to be object of bully in boarding students. The results of this study an evaluation for adolescents to develop assertive behavior to avoid bullying and as a basis for schools and adolescent environments for bullying prevention program. Keywords: objects of bullying, assertive behavior, boarding student ABSTRAKPerundungan merupakan salah satu bentuk kenakalan yang kerap ditemukan dikalangan remaja terutama di sekolah. Perundungan merupakan tindakan yang dengan sengaja mengintimidasi objek yang dianggap lebih lemah. Individu yang kurang tegas dan tidak asertif cenderung menjadi objek perundungan. Perilaku asertif merupakan tindakan mengekpresikan diri secara langsung, jujur, positif dan tegas untuk memperjuangkan hak pribadi tanpa mengabaikan hak orang lain untuk memenuhi kebutuhan atau mengungkapkan perasaan tanpa mengalami kecemasan. Penelitian ini bertujuan untuk melihat hubungan antara perilaku asertif dengan kecenderungan menjadi objek perundungan pada siswa berasrama. Metode yang digunakan dalam penelitian ini adalah kuantitatif. Responden penelitian ini adalah 205 siswa usia remaja yakni 12-17 tahun dari sekolah berasrama pesantren A dan SMA B. Teknik analisis yang digunakan dalam penelitian ini adalah Spearman rank correlation. Hasil penelitian menunjukkan bahwa ada hubungan negatif antara perilaku asertif dengan kecenderungan menjadi objek perundungan pada siswa berasrama (p= -0,22 r=0,002). Artinya semakin tinggi perilaku asertif maka semakin rendah kecenderungan menjadi objek perundungan pada siswa berasrama. Hasil penelitian ini dapat menjadi bahan evaluasi bagi remaja agar lebih mengembangkan perilaku asertif untuk menghindari terjadinya perundungan serta sebagai dasar bagi sekolah dan lingkungan remaja untuk membuat program pencegahan terjadinya perundungan. Kata Kunci: objek perundungan, perilaku asertif, siswa berasrama


2021 ◽  
Vol 4 (1) ◽  
pp. 30-42
Author(s):  
Linnia Sundary Lubis ◽  
Susy Edwina ◽  
Evy Maharani

The implementation of the corn and cattle integration system by farmer groups in Tenayan Raya District involves several integrations such as the division of tasks that is not running optimally, the cattle transportation system that is not implemented in a colony using development activities for the transportation of fuel that can be done properly.The research aims to determine the member's perception of the role and objectives of the farmer group in the application of corn and cow integration system in Tenayan Raya district Pekanbarucity and analyzing the relationship between the role and purpose of the farmer group in the application of corn and cow integration system Tenayan Raya district Pekanbaru city. This research was conducted in Tenayan Raya district Pekanbaru city. The method use in this research is a survey method with a census sampling technique. Data analysis using quantitative descriptive and a scale to measure a person’s perception, and the spearman rank correlation test to measure the relationship between research variables. The results showed that members ' perception of the role of farmer groups in the application of corn and cow integration systems included the category of "good enough". Meanwhile, the members ' perception of Farmer's goals includes "very less good" category. The relationship between farmer role variables as production units with the goal of better business farmer groups is a strong direct correlation, while the correlation that occurs between farmer group role variables as learning class and rides Cooperation with the purpose of better farming and better living farming group has a weak correlation.


2020 ◽  
Vol 5 (2) ◽  
pp. 588
Author(s):  
Etlida Wati ◽  
Ulva Arini

<p>Documentation is an activity of recording, reporting or recording an event and activities carried out in the form of providing services that are considered important and valuable. One factor that can influence documentation is the nurse's workload. The purpose of this study is to identify the relationship between nurses' workload and the application of documentation in the Hj. Anna Lasmanah Banjarnegara. This  research is quantitative with a cross sectional approach descriptive correlation design. Samples were taken with a total sampling of 65 nurses. Instruments to measure documentation using observation sheets. While the nurse workload instrument uses a questionnaire sheet. The analysis technique uses Spearman Rank correlation. Based on the research results of the workload of a nurse in the hospital room , most of them are in the weight category, as many as 46 respondents (70.8%). Application of nursing care documentation in the hospital room Hj. Anna Lasmanah Banjarnegara, most of them are respondents in the incomplete category as many as 63 respondents (96.9%). There is a significant relationship between nurse workload with the application of documentation, this is evidenced by the results of the Spearman Rank correlation bivariate analysis, which is r = 0.688 with p = 0.000 &lt;0.05. It is hoped that management will motivate nurses to complete the documentation of nursing care</p>


2021 ◽  
Vol 3 (1) ◽  
pp. 35-43
Author(s):  
Dedy Hardiansyah ◽  
Nurhayati Nurhayati

The purpose of this study is to find out how much Return On Investment (ROI) is to assess the financial performance of PT Mitra Investindo, Tbk. This type of quantitative descriptive research uses secondary data. Data collection techniques are documentation and literature study. Research population for 22 years from the start of listing on the Indonesia Stock Exchange 1997-2019. Then a sample of 10 years from 2010-2019 with purposive sampling technique. The data analysis technique used statistical analysis with a one-sample t-test. The results showed that the Return On Investment (ROI) to assess the financial performance of      PT Mitra Investindo, Tbk was in a bad condition because it was less than 30% of the expected.


2020 ◽  
Vol 2 (3) ◽  
pp. 1-11
Author(s):  
A. Dewi Vitasari ◽  
Hambali Thalib ◽  
Sufirman Rahman

This study aims to determine the effectiveness of implementing Law Number 23 of 2004 on Elimination of Violence in Household, as well as the factors that influence its enforcement. This type of research is empirical legal research with a quantitative descriptive in nature. This research was conducted in Makassar City to be precise at the Makassar City Police. The data collection techniques used in this study were questionnaires, documentation, and literature study. The data analysis technique used is quantitative data analysis techniques. The results showed that the implementation of Law No. 23 of 2004 in Makassar City is still considered less effective. Factors affecting the effectiveness of the implementation of Law No. 23 of 2004 in Makassar City consists of several factors, namely: legal factors; law enforcement factors; supporting facility factors; environmental factors; and cultural factors. in addition, environmental factors are the biggest factor affecting the effectiveness of the implementation of Law No. 23 of 2004. It is hoped that the police will further strengthen environmental factors in order to increase the effectiveness of the implementation of Law No. 23 of 2004 in the future.


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