scholarly journals Pengaruh Bauran Pemasaran Jasa Terhadap Loyalitas Pelanggan di Taman Air Panas Darajat Pass

2013 ◽  
Vol 11 (1) ◽  
pp. 71-80
Author(s):  
Aripin Setiawardi ◽  
◽  
M Ali Ramdhani ◽  
Andri Ikhwana
Keyword(s):  
Customer Loyalty ◽  
Sampling Method ◽  
Marketing Mix ◽  
Literature Study ◽  
Independent Variable ◽  
Observation Method ◽  
The One ◽  
The Relationship ◽  
Interview Questionnaire ◽  
Tourist Service

This research was made to understandand analyze how big is the influence of marketing mix service toward customer loyalty using tourist service Taman Air Panas Drajat Pass. A method used in this research about the influence of marketing mix service toward customer loyalty arefield observation method, interview, questionnaire, and literature study using liker scale. In samle determination, the writer usedaccidental sampling method for about 90 samles whereas the approximation method used in data analysis methodis Linearregression method which has the function to know the relationship between independent variable, that is marketing mix (X) with dependent variable, that is customer loyalty (Y). The research showed us that marketing mix consist of: product (X1), price (X2), place (X3), promotion (X4), physical evidance (X5), people (X6),and (x7) simultaneously has a significant. Effect toward customer loyalty (Y). But partially, the one who has a significant effect toward customer loyalty is variableprocess with the significantlevel that is 0,017. This marketing mix can expalin that customer loyalty of Taman Air Panas Darajat Pass is 0,356 or 35,6% while the rest of it, that is 64,4% is the customer loyalty that has not been explained by customer’s attitude, purchasing conviction variable, evaluation variable normative conviction variable and motivation variable.

scholarly journals Pengaruh Kualitas Pelayanan, Bauran Pemasaran Dan Citra Merek Terhadap Loyalitas Pelanggan Pada Mcdonald’s Di Kota Denpasar

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 94-114
Author(s):  
Ni Kadek Sintha Pratiwi ◽  
I Wayan Suartina ◽  
Ida Ayu Putu Widani Sugianingat
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
Literature Study ◽  
Analysis Technique ◽  
Loyalty Marketing ◽  
A Company

Customer loyalty is a commitment that customers hold deeply to buy the product or service being offered. In order for customers to have high loyalty, a company needs to pay attention to the factors that determine customer loyalty. The purpose of this study was to determine the effect of service quality, marketing mix and brand image on customer loyalty. This research was conducted at McDonald's company in Denpasar City. The number of samples taken was 100 customers, with probability sampling method, especially simple random sampling. Data collection was carried out through interviews, observation, documentation study, literature study and questionnaires. The analysis technique used is multiple linear regression. Based on the analysis, it is found that service quality, marketing mix and brand image simultaneously have a significant effect on customer loyalty. Partially service quality has a significant effect on customer loyalty, marketing mix has a significant effect on customer loyalty, and brand image has a significant effect on customer loyalty.

scholarly journals HUBUNGAN ANTARA MARKETING MIX DENGAN KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KIOS GRANARI FRESH SEMARANG

Agrika ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 1
Author(s):  
Pandu Asmo Bangun ◽  
Bayu Nuswantara
Keyword(s):  
Rank Correlation ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Spearman Rank Correlation ◽  
Literature Study ◽  
Central Java ◽  
Analysis Technique ◽  
Quantitative Descriptive ◽  
The Relationship ◽  
Interview Questionnaire

ABSTRAKSalah satu perusahaan dalam bidang agribisnis yang memproduksi sayuran hidroponik di Jawa Tengah adalah PT. Hidroponik Agrofarm Bandungan (HAB) yang berlokasi di Bandungan Jl. Mangoenkoesoemo, Ngasem, Bandungan Kabupaten Semarang. Tujuan Penelitian ini adalah untuk menganalisis hubungan antara Marketing mix dengan keputusan pembelian sayuran hidroponik di PT. HAB. Penelitian ini dilakukan pada bulan April – Mei 2019. Jenis penelitian ini adalah deskriptif kuantitatif, teknik pengambilan sampel menggunakan accidental sampling. Responden dalam penelitian ini sebanyak 50 konsumen Sayuran Hidroponik PT. HAB. Pengumpulan data diperoleh dengan wawancara, kuesioner, observasi dan studi pustaka. Teknik analisis data yang digunakan adalah korelasi rank spearman. Hasil penelitian ini menyatakan bahwa marketing mix memiliki hubungan yang signifikan terhadap keputusan pembelian sayuran hidroponik ABSTRACT            One of the agribusiness companies that produce hydroponic vegeTabels in Central Java is PT. Hydroponics Agrofarm Bandungan (HAB) located in Bandungan Jl. Mangoenkoesoemo, Ngasem, Bandungan, Semarang Regency. The purpose of this study was to analyze the relationship between marketing mix with the purchase decision of hydroponic vegeTabels at PT. HAB. This research was conducted in April - May 2019. This type of research is quantitative descriptive, sampling techniques using accidental sampling. Respondents in this study were 50 consumers of VegeTabel Hydroponics at PT. HAB. Data collection was obtained by interview, questionnaire, observation and literature study. The data analysis technique used is the Spearman rank correlation. The results of this study stated that the marketing mix has a significant relationship to purchasing decisions for hydroponic vegetables.

PENGARUH NILAI PELANGGAN, INOVASI PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH BANK MUAMALAT INDONESIA CABANG MADIUN

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Binti Mutafarida
Keyword(s):  
Quality Of Service ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Product Innovation ◽  
Customer Value ◽  
Research Method ◽  
Sampling Method ◽  
Descriptive Research ◽  
Independent Variable

The development of sharia banking in Indonesia very rapidly grow up preceded by Bank Muamalat Indonesia and in 2013 ranked as the bank with the highest loyalty and the best among other sharia banking nationally. Bank Muamalat Indonesia branch of Madiun is one of the first branch in Madiun and currently has many competitors from other sharia banking. Based on this background, in this study take what factors affect the size of customer loyalty Bank Muamalat Indonesia branch of Madiun. Based on the result of research, it is found that the level of loyalty of customer of Bank Muamalat of Madiun branch is mostly influenced by product innovation with value of t test value obtained by t-count 2,493, while second factor is influenced by service quality with result of tcount 2,268. So the least influenced factor by the value of the customer is with value of 2.217. This research is a descriptive research method and associative / relationship, this matter to know the value of independent variable. While population of this research is funding customer of Bank Muamalat Indonesia branch of Madiun with amount of 22.196 customer by taking data using random sampling method as much as 108 customer. Keyword: Customer Value, Product Innovation AND Quality Of Service

scholarly journals The Relationship between Reputation, Customer Satisfaction, Trust, and Loyalty

2014 ◽  
Vol 4 (3) ◽  
pp. 368 ◽  
Author(s):  
Roshana Gul
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Relationship ◽  
Positive Sign ◽  
Medical College ◽  
Independent Variable ◽  
Relationship Of ◽  
The Relationship ◽  
Self Administered Questionnaire

Though a lot of studies have been done to conclude customer loyalty as dependent variable but still there is a vast margin of researches to be conducted in future in different spheres of this construct. On the other hand the truth of the importance of customer loyalty as an enduring asset cannot be falsified. It is fundamental for organizations to build up long term and mutual beneficial associations with the customers. The purpose of this research paper is to show the inter relationship of reputation, customer satisfaction and trust on customer loyalty. According to the observations reputation is the major independent variable that has significant relationship with customer satisfaction, customer loyalty, and trust. Data for this research study was taken from the Islamia University, Quaid-e-Azam Medical College, and different banks located at various geographic locations of Bahawalpur region of Pakistan. Data was collected through self administered questionnaire and analyzed by using regression through SPSS. The results have been drawn from 150 users of NISHAT LINEN and it was found that there is positive and significant relationship among reputation, customer satisfaction, trust and customer loyalty. Hence the studies give the positive sign that with the increment of reputation, customer satisfaction and trust the customer loyalty enhances.  

scholarly journals Pengaruh Perceived Quality Terhadap Customer Loyalty dengan Perceived Risk dan Customer Trust Sebagai Variabel Mediasi pada PT. XYZ

2020 ◽  
Vol 4 (3) ◽  
pp. 29
Author(s):  
Edrick Heriyanto ◽  
Eko Harry Susanto
Keyword(s):  
Structural Equation Modeling ◽  
Customer Loyalty ◽  
Indirect Effect ◽  
Perceived Risk ◽  
Structural Equation ◽  
Sampling Method ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Independent Variable ◽  
Customer Trust

The purpose of this study is to examine the influence of perceived quality toward customer loyalty which is mediated by perceived risk and customer trust for PT. XYZ that engaged in chemistry. There are four variables perceived quality as the independent variable, customer loyalty as the dependent variable, and perceived risk and customer trust as mediating variable. The sample was determined by purposive sampling method, the questionnaire was well-collected and was used in data processing using the Structural Equation Modeling (SEM) method with Smart PLS 3.0 program. This analysis was conducted on 115 respondents as customer of PT. XYZ. Based on the result of the study, it was found that perceived quality, perceived risk, and customer trust have influence towards customer loyalty, perceived quality have influence towards perceived risk and customer trust, perceived quality had an indirect effect on customer loyalty via perceived risk and customer trust.

scholarly journals The Relationship Between Marketing Mix And Customer Loyalty In Hijab Industry: The Mediating Effect Of Customer Satisfaction

2016 ◽  
Vol 37 ◽  
pp. 366-371 ◽  
Author(s):  
Norsyaheera Abd Wahab ◽  
Lailatul Faizah Abu Hassan ◽  
Siti Asiah Md Shahid ◽  
Siti Noorsuriani Maon
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Marketing Mix ◽  
Mediating Effect ◽  
The Relationship

Function Airfoil and its Pressure Distribution and Lift Coefficient Calculation

2013 ◽  
Vol 328 ◽  
pp. 351-356 ◽  
Author(s):  
Hai Bo Jiang ◽  
Zhong Qing Cheng ◽  
Yun Peng Zhao
Keyword(s):  
Pressure Distribution ◽  
Distribution Curve ◽  
Integration Method ◽  
Lift Coefficient ◽  
Analytical Formula ◽  
Leading Edge ◽  
Independent Variable ◽  
The One ◽  
The Impact ◽  
The Relationship

To study the impact of an airfoil shape on performance, a curve expression of airfoil shape was proposed, the analytical formula for the pressure distribution of flow around the airfoil was derived, and the pressure distribution view around airfoil with azimuth as the independent variable was put forward, which can clearly express the details of the pressure distribution curve on airfoil leading edge. Used both the pressure distribution integration method and Blasius theorem, the lift coefficient calculation formulas of ideal fluid flow around the airfoil were derived respectively, and the same results were obtained. Studies have shown that the shape of an airfoil can be expressed by a function, and various types of shapes can be easily obtained by adjusting the constant value in the expression; The pressure distribution and lift coefficient can be calculated by analytical method; For function airfoil, lift coefficient formula could be derived by two methods, and could be verified with each other. The one-to-one relationship exists between the constant values in the airfoil function, airfoil shapes and airfoil performances, and the relationship expression was given in this paper.

scholarly journals THE HALAL AWARENESS AND HALAL LABELS: DO THEY DETERMINE PURCHASE INTENTION? (STUDY ON SME’s BUSINESS PRACTITIONERS IN GRESIK)

2019 ◽  
Vol 2 (1) ◽  
pp. 16
Author(s):  
Kholis Amalia Nofianti ◽  
Siti Nur Indah Rofiqoh
Keyword(s):  
Statistical Analysis ◽  
Linear Regression ◽  
Purchase Intention ◽  
Sampling Method ◽  
Small And Medium Enterprises ◽  
Causative Relationship ◽  
Independent Variable ◽  
Business Practitioners ◽  
Medium Enterprises ◽  
The Relationship

This study aims to determine the relationship between halal awareness and halal labels certification on product purchase interest on Small and Medium Enterprises (SME’s) Business Practitioners in Gresik. Data collection is done by using a questionnaire filled by 52 respondents selected by purposive sampling method. All statistical analysis carried out with SPSS 22. The causative relationship between each independent variable, namely halal awareness and halal label on the dependent variable, namely purchase interest is determined by multiple linear regression. The simultaneous link between all variables on purchase intention is obtained significant results. The parsial test concludes that there was an influence of halal awareness on halal labels.On the parsial analysis of halal awareness and halal labels had a positive significant effect on purchase interest.

scholarly journals The Effect of Term of Payment on Customer Loyalty with Electronic Word of Mouth as Moderating Variable

2021 ◽  
Vol 3 (2) ◽  
pp. 125-134
Author(s):  
Ufi Rumefi
Keyword(s):  
Customer Loyalty ◽  
Research Method ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Complaint Handling ◽  
Quality Product ◽  
Dependent Variables ◽  
Independent Variable ◽  
The Relationship ◽  
Test Result

This research was conducted to find out and explain the influence of Term of Payment dependent variables on independent variable Customer Loyalty with Electronic Word of Mouth as moderating variable. Samples in this study were customers of UD SUMBER AGUNG which amounted to 37 respondents, the research method used is quantitatively described with a tool SPSS.16 aids, the results of the study showed nillai t sig. the effect of Term of Payment on Customer Loyalty before moderating test of 0.000 is less than 0.05 this means that Term of Payment affects Customer Loyalty before moderating test for percentage of R-Squares effect of Term of Payment on Customer Loyalty of 57.3% the remaining 42.7% is influenced by other variables such as: complaint handling and good quality product. The test result of t. sig variable Term of Payment to Customer Loyalty after moderating with Electronic Word of Mouth as moderating variable is AbsX1_X2 (0.789>0.05) this explains that Electronic Word of Mouth as moderating variable is not able to strengthen the relationship between X to Y.

scholarly journals The relationship between selected variables and customer loyalty within an optometric practice environment

2012 ◽  
Vol 12 (1) ◽  
Author(s):  
T. Van Vuuren ◽  
M. Roberts-Lombard ◽  
E. Van Tonder
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Methodological Approach ◽  
Customer Retention ◽  
Business Environment ◽  
Practice Environment ◽  
Independent Variable ◽  
The Relationship ◽  
Structured Questionnaire

Purpose: The purpose of the research that informed this article was to examine the relationship between customer satisfaction, trust, supplier image, commitment and customer loyalty within an optometric practice environment. Problem investigated: Optometric businesses need to adopt their strategies to enhance loyalty, as customer satisfaction is not enough to ensure loyalty and customer retention. An understanding of the variables influencing loyalty could help businesses within the optometric service environment to retain their customers and become more profitable. Methodology: The methodological approach followed was exploratory and quantitative in nature. The sample consisted of 357 customers who visited the practice twice or more over the previous six years. A structured questionnaire, with a five-point Likert scale, was fielded to gather the data. The descriptive and multiple regression analysis approach was used to analyse the results. Collinearity statistics and Pearson's correlation coefficient were also calculated to determine which independent variable has the largest influence on customer loyalty. Findings and implications: The main finding is that customer satisfaction had the highest correlation with customer loyalty. The other independent variables, however, also appear to significantly influence customer loyalty within an optometric practice environment. The implication is that optometric practices need to focus on customer satisfaction, trust, supplier image and commitment when addressing the improvement of customer loyalty. Originality and value of the research: The article contributes to the improvement of customer loyalty within a service business environment that could assist in facilitating larger market share, higher customer retention and greater profitability for the business over the long term.

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