Features of consumer segmentation from the point of view of emotive marketing: the social aspect

2021 ◽  
Vol 14 (2) ◽  
pp. 9-18
Author(s):  
Ekaterina B. Demerle ◽  
Keyword(s):  
Point Of View ◽  
Social Aspect ◽  
Consumer Segmentation ◽  
The Social

scholarly journals SINEMA RELIGI DALAM PUSARAN INDUSTRI MEDIA

1970 ◽  
Vol 5 (2) ◽  
pp. 279-290
Author(s):  
Ropingi El Ishaq
Keyword(s):  
Public Interest ◽  
Soap Opera ◽  
Point Of View ◽  
Social Aspect ◽  
Soap Operas ◽  
Media Industry ◽  
Direct Communication ◽  
The Public ◽  
The Social ◽  
Tv Program

Normatively, media functions as a means of conveying information, education, andentertainment as well as controlling and relating the society. On the basis of its function,media has a chance to build a direct communication with the society so that it has a strategicposition that may give benefits not only to the social aspect, but also to economic and politicalaspects.One way to develop communication with the public is through soap opera program.This TV program is chosen since it can highly attract public interest. In the point of view ofmedia industry, public or audience are considered as customers who have to be served by theproducer. The more the customers are satisfied, the more the producer gets benefit. One themeof soap operas that can highly attract public interest is religion-related theme.It reflects the normative society understanding of religion. As a result, the religiousmessage contained in the soap operas is very formal. Moreover, since it can highly attractpublic attention, it can be utilized by media industry to get as much profit as they can and itdoes not function to give education and wholesome entertainment.

scholarly journals Social and legal aspects of non-alimony towards children in Poland

2020 ◽  
Vol 13 (1) ◽  
pp. 67-87
Author(s):  
Sylwia Różycka-Jaroś
Keyword(s):  
Legal System ◽  
Social Problem ◽  
Legal Aspects ◽  
Point Of View ◽  
Economic Consequences ◽  
Penal Code ◽  
Social Aspects ◽  
Social Aspect ◽  
Legal Context ◽  
The Social

Non-payment of alimony by parents for their children is a serious problem in Poland, which has negative social and economic consequences. It results in the inability to satisfy the necessary needs for their proper development and thus deprives them of prospects and a chance for a dignified life. This article begins by explaining the concept of non-alimony and presenting the scale of the phenomenon to gain awareness of the size of this social problem. In the following part, an analysis was carried out on the social aspects of non-alimony. This issue was described from the point of view of the situation of mothers who were forced to take over the entire burden of supporting their children, without the support of former partners. The consequences of the economic abandonment of children by one of the parents are also presented. The social aspect has also been discussed through the prism of the social campaigns conducted over the last few years to shape the correct attitudes of parents. Due to the fact that in Poland the phenomenon of non-alimony is considered primarily in the legal context, the subsequent part of the article presents a synthetic analysis in this respect. It focuses on the changes that the Polish legislator has introduced into the domestic legal system over the last 3 years. The discussion of this issue began with the offence of non-alimony regulated in Article 209 of the Penal Code, due to its amendment in 2017. It was supposed to become an effective tool to mobilise obliged parents to fulfil their obligation to support their children. Further amendments to the legislation were also reviewed in order to further improve the effectiveness of the enforcement of maintenance support.

Kant on the Highest Moral-Physical Good: The Social Aspect of Kant's Moral Philosophy

2010 ◽  
Vol 15 (1) ◽  
pp. 1-36 ◽  
Author(s):  
Paul Formosa
Keyword(s):  
Moral Philosophy ◽  
Point Of View ◽  
Social Aspect ◽  
Highest Good ◽  
Moral Good ◽  
Social Good ◽  
Dinner Party ◽  
The Social ◽  
Good Living ◽  
The Law

In §88, entitled ‘On the highest moral-physical good’, in hisAnthropology from a Pragmatic Point of View(hereafterAnthropologyfor short), Kant argues that ‘good living’ (physical good) and ‘true humanity’ (moral good) best harmonize in a ‘good meal in good company’. The conversation and company shared over a meal, Kant argues, best provides for the ‘union of social good living with virtue’ in a way that promotes ‘true humanity’. This occurs when the inclination to ‘good living’ is not merely kept within the bounds of ‘the law of virtue’ but where the two achieve a graceful harmony. As such, it is not to be confused with Kant's well-known account of the ‘highest good’, happiness in proportion to virtue. But how is it that the humble dinner party and the associated practices of hospitality come to hold such an important, if often unrecognized, place as the highest moral-physical good in Kant's thought? This question is in need of further investigation. Of the most recent studies in English that have taken seriously the importance of Kant'sAnthropologyfor understanding his wider moral philosophy, very few have considered §88 in any depth. This paper aims to help bridge this signifcant gap in the literature.

scholarly journals MICHEL FOUCAULT’S ARCHAEOLOGY OF LANGUAGE

2019 ◽  
Keyword(s):  
Natural Language ◽  
Significant Contribution ◽  
Point Of View ◽  
Social Aspect ◽  
Language Research ◽  
The Social ◽  
Structural Linguistics ◽  
Development Of Language ◽  
Relations Of Power

Natural language plays a fundamental role in cognition and communication, but in the modern information society, language is increasingly used as a data transmission technology. The study of the problem of language power over thinking is a significant contribution to understanding the nature of language and its relationship with thinking. This article presents an analysis of the peculiarities of M. Foucault’s views on the problem of relationship between language and thinking. The author applies the elements of Foucault’s archaeological approach and studies his concepts in connection with the ideas of other French thinkers. During the analysis, the author formulates her vision of the concepts of power and discourse. The first part of the article considers the understanding of natural language as a complex open sign system that interacts with the outside world and constantly accumulates elements of culture and creativity, from the point of view of philosophy and structural linguistics. The understanding of the division of language into separate discourses is explained. The presentation of the original methodology of Foucault’s language research explains what makes it possible to reveal the peculiarities of the historical development of discourse in the social aspect. Further, Foucault’s views on the role of language in obtaining knowledge and the formation of thinking are reflected, as well as an understanding of the relations of power that the philosopher notices in mental and speech activity of individuals. There follows J. Baudrillard’s criticism of Foucouldian concept of power and the process of language development in society. In conclusion, the author summarizes the analyzed views on power, development of language and thinking as well as Foucault’s understanding of language.

scholarly journals What is Society’s Nominative Language? Philosophical Analysis of Social Theory of E. Rosenstok-Huessy

2020 ◽  
pp. 25-34
Author(s):  
Andrej Makarov ◽  
◽  
Ilya Seleznev ◽  
Keyword(s):  
Social Theory ◽  
Modern Science ◽  
Modern Society ◽  
Social Philosophy ◽  
Point Of View ◽  
Philosophical Tradition ◽  
Social Aspect ◽  
Social Phenomena ◽  
European Culture ◽  
The Social

The article presents an analysis of the social aspect of language based on the methodological ideas of E. Rosenstock-Huessy. The approach of the sophist to the analysis of social phenomena is based on the idea of an inextricable connection between the processes of thinking, speech, and communication, which are founded in language. Language is considered by the philosopher not only as a semantic structure, but also as a force that changes people and society. Such a speech approach to the analysis of society outlines some possible ways out of the social crisis in which modern European culture finds itself. Rosenstock-Huessy understands the power of language from a dialogical point of view as the power of speech, capable of establishing long-term and free relations between people. Embedded in the process of dialogical thought of the twentieth century, the philosophy of Rosenstock-Huessy seeks to overcome the language of Modern science, which reduced the human personality to an impersonal subject of knowledge. Criticizing the entire Western philosophical tradition for its monologue and striving for "pure" knowledge, Rosenstock-Huessy sees the goal of thinking in dialogic speech, transforming both the speaker and the listener. Rosenstock-Huessy introduces the original concept of the name into philosophical circulation. The name in his social theory is an intermediary between language and society, providing the processes of normal social communication. In this regard, the authors of the article consider it useful for social philosophy and sociology to introduce the concept of "nominative social practices": this concept makes it possible to clarify the role of imperative speech in the processes of socialization. As a result of studying the social philosophy of the thinker, the authors propose the concept of "nominative language" as a system of social names and nominative practices. The relevance of addressing the nominative language of society is determined, according to the authors, by its social problems, in particular, by the dysfunction of names in modern society.

KONSEP DIRI “ I “ DAN “ME” TOKOH HIROKO DALAM NOVEL NAMAKU HIROKO KARYA NH.DINI

2012 ◽  
Vol 5 (2) ◽  
pp. 109
Author(s):  
Besin Gaspar
Keyword(s):  
Point Of View ◽  
The Other ◽  
Self Concept ◽  
The Novel ◽  
Main Character ◽  
Fictional Character ◽  
Social Customs ◽  
The Social ◽  
The Village ◽  
The City

This research deals with the development of  self concept of Hiroko as the main character in Namaku Hiroko by Nh. Dini and tries to identify how Hiroko is portrayed in the story, how she interacts with other characters and whether she is portrayed as a character dominated by ”I” element or  ”Me”  element seen  from sociological and cultural point of view. As a qualitative research in nature, the source of data in this research is the novel Namaku Hiroko (1967) and the data ara analyzed and presented deductively. The result of this analysis shows that in the novel, Hiroko as a fictional character is  portrayed as a girl whose personality  develops and changes drastically from ”Me”  to ”I”. When she was still in the village  l iving with her parents, she was portrayed as a obedient girl who was loyal to the parents, polite and acted in accordance with the social customs. In short, her personality was dominated by ”Me”  self concept. On the other hand, when she moved to the city (Kyoto), she was portrayed as a wild girl  no longer controlled by the social customs. She was  firm and determined totake decisions of  her won  for her future without considering what other people would say about her. She did not want to be treated as object. To put it in another way, her personality is more dominated by the ”I” self concept.

A Futures Study on the Quality Of Life from the Point Of View of Iranian Youth

2017 ◽  
Vol 14 (2) ◽  
pp. 1
Author(s):  
Sina Saeedy ◽  
Mojtaba Amiri ◽  
Mohammad Mahdi Zolfagharzadeh ◽  
Mohammad Rahim Eyvazi
Keyword(s):  
Quality Of Life ◽  
Life Satisfaction ◽  
Mixed Model ◽  
Satisfaction With Life ◽  
Point Of View ◽  
Human Society ◽  
Futures Studies ◽  
The Social ◽  
The University

Quality of life and satisfaction with life as tightly interconnected concepts have become of much importance in the urbanism era. No doubt, it is one of the most important goals of every human society to enhance a citizen’s quality of life and to increase their satisfaction with life. However, there are many signs which demonstrate the low level of life satisfaction of Iranian citizens especially among the youth. Thus, considering the temporal concept of life satisfaction, this research aims to make a futures study in this field. Therefore, using a mixed model and employing research methods from futures studies, life satisfaction among the students of the University of Tehran were measured and their views on this subject investigated. Both quantitative and qualitative data were analysed together in order to test the hypotheses and to address the research questions on the youth discontentment with quality of life. Findings showed that the level of life satisfaction among students is relatively low and their image of the future is not positive and not optimistic. These views were elicited and discussed in the social, economic, political, environmental and technological perspectives. Keywords:  futures studies, quality of life, satisfaction with life, youth

POLIVARIABILITY OF THE BASTARD MOTIF IN THE SHORT STORIES BY GUY DE MAUPASSANT: CHARACTER IN SEARCH OF SELF-IDENTIFICATION

2018 ◽  
pp. 20-27
Author(s):  
Oksana Galchuk
Keyword(s):  
Short Stories ◽  
Short Story ◽  
Social Institutions ◽  
Point Of View ◽  
Guy De Maupassant ◽  
Traditional Values ◽  
The Social ◽  
Role Of It ◽  
Structural Methods

The theme of illegitimacy Guy de Maupassant evolved in his works this article perceives as one of the factors of the author’s concept of a person and the plane of intersection of the most typical motifs of his short stories. The study of the author’s concept of a person through the prism of polivariability of the motif of a bastard is relevant in today’s revision of traditional values, transformation of the usual social institutions and search for identities, etc. The purpose of the study is to give a definition to the existence specifics of the bastard motif in the Maupassant’s short stories by using historical and literary, comparative, structural methods of analysis as dominant. To do this, I analyze the content, variability and the role of this motive in the formation of the Maupassant’s concept of a person, the author’s innovations in its interpretation from the point of view of literary diachrony. Maupassant interprets the bastard motif in the social, psychological and metaphorical-symbolic sense. For the short stories with the presentation of this motif, I suggest the typology based on the role of it in the structure of the work and the ideological and thematic content: the short stories with a motif-fragment, the ones with the bastard’s leitmotif and the group where the bastard motif becomes a central theme. The Maupassant’s interpretation of the bastard motif combines the general tendencies of its existence in the world’s literary tradition and individual reading. The latter is the result of the author’s understanding of the relevant for the era issues: the transformation of the family model, the interest in the theory of heredity, the strengthening of atheistic sentiments, the growth of frustration in the system of traditional social and moral values etc. This study sets the ground for a prospective analysis of the evolution the bastard motif in the short-story collections of different years or a comparative study of the motif in short stories and novels by Maupassant.

THE USE OF THE TRANSLATION METHOD IN MASTERING THE TERMS

2019 ◽  
pp. 87-95
Keyword(s):  
International Relations ◽  
English Language ◽  
Structural Features ◽  
Point Of View ◽  
General Classification ◽  
Optimal Methods ◽  
Foreign Companies ◽  
The Social ◽  
Problems Of Translation

The article is devoted to the role of Tourism terminology in linguistics and the issue of general classification, peculiarities in the expression and translation of terms related to tourism in English into Uzbek and Russian, as well as the choice of the most optimal methods for translating terms in accordance with the requirements of this professional sphere. The terminology of the English language tourism is distinguished by its brightness, versatility. Tourism terms are formed under the influence of a generalized lexical layer of language and perform a specific functional function.Tourism terms are formed through the affixation method (prefixation, suffixation, circumphixation) and get rich through the process.The terminology of English Tourism is distinguished by its content and structural features, forming a part of the language vocabulary from the linguistic point of view. Texts in the field of Tourism take into their composition concepts of Tourism and interpret them in their content. They will be mainly in the form of advertising, as well as enlighten information about a particular region or place, create informational precedents and ensure their manifestation in the social cultural presence. The relevance of the study of the problems of translation of terms in the field of tourism has been investigated, mainly due to the development of international relations, expansion of cooperation between local and foreign companies, as well as the increase in this area of communication.

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