scholarly journals Value Creation Strategy in Tourism : An Islamic Perspective

2017 ◽  
Vol 1 (1) ◽  
pp. 68-80
Author(s):  
Fani Firmansyah
Keyword(s):  
Customer Value ◽  
Critical Role ◽  
Initial Step ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Target Market ◽  
Economic Returns ◽  
Tourism Management ◽  
A Company

The international tourism industry now is becoming an increasingly competitive marketplace. Understanding the needs, interests and behaviors of different tourist markets plays a critical role in support them to destinations. Given the fast growth in the number of tourists and despite the great Muslim population worldwide. It is important to develop appropriate marketing strategies. To develop tourism prospects sharia government could use such a marketing strategy, marketing for instance, marketing mix and segmenting, targeting and positioning (STP). The marketing mix is a set of marketing tools used by a state or a company to continue achieving its marketing objectives in target market. STP is the most important initial step in identifying customer value. It is expected from the use of this strategy could make sharia tourism as a market leader in the field of tourism and also could attract more tourists to visit and increase economic returns of state.  Keywords: Value, Strategic, Tourism, Management, Islamic, Marketing Mix

scholarly journals Marketing Strategy Planning Based on Customer Value

2021 ◽  
Vol 4 (2) ◽  
pp. 29-40
Author(s):  
Gilang Fatikhul Burhan ◽  
Agus Mansur
Keyword(s):  
Customer Value ◽  
Marketing Strategies ◽  
Target Market ◽  
Service Companies ◽  
Segmentation Strategy ◽  
Strategy Planning ◽  
Tourism Service ◽  
Market Strategies ◽  
A Company

Determination of marketing strategies is crucial in the process of running a company. The concept of customer value has become increasingly used in marketing strategies and literature in recent years. Understanding customer needs and desires is very important in designing effective market strategies. Strategy makers must consider the complexity of factors when evaluating and choosing marketing strategies. CV Rumah Mesin is a company engaged in the supply and manufacture of various types of machinery. CV Rumah Mesin has difficulty in maintaining sales consistency which has an impact on sales turnover. The purpose of this study is to identify the level of performance and consumer expectations of products and services at CV Rumah Mesin and develop appropriate marketing strategies based on the results of identifying the performance and expectations of consumers. The method used in this research is Modified Servqual and AHP. From the results of the analysis and discussion of research that has been done, it can be concluded that there are several factors that must be improved by the company such as the guarantee of machine products, the safety of machine products, the safety of product shipments, the availability of varied machine products, and the company will never be busy (ignoring ) response from consumers. In marketing its products, company can use the target market segmentation strategy to consumer agencies such as the industry service and the tourism service. Companies can provide responsive post-sale services in providing certain guarantees to consumers in an effort to differentiate from competing companies

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA UKM SENTRA BANDENG KELURAHAN TAWANG MAS SEMARANG

2019 ◽  
Vol 2 (2) ◽  
pp. 45-57
Author(s):  
Ratih Hesty Utami ◽  
Rr. Hawik Ervina Indiworo
Keyword(s):  
Regression Analysis ◽  
Data Processing ◽  
Multiple Regression Analysis ◽  
Marketing Mix ◽  
Target Market ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Business Functions ◽  
A Company

The marketing ability of a company can affect its financial capabilities. One of the company's benefits can be generated from the demand for products and / or services, and other business functions will not run if there is no demand. a company must obtain revenue if it wants profit. One of the elements to get income is from marketing products and / or services. The marketing mix is a collection of controlled tactical marketing tools that companies combine to produce the responses they want in the target market. The marketing mix consists of all the things a company can do to influence the demand for its products. These possibilities can be grouped into four groups. Among them are Products (Price), Price (Price), Place (Place), and Promotion (Promotion). In this study 100 respondents were used. Determination of sample size using simple random techniques. Data were analyzed using the Multiple Regression Analysis method. Data processing using the SPSS program. The purpose of this study was to determine the factors that influence purchasing decisions at UKM Sentra Bandeng Tawang Mas Semarang. SME entrepreneurs must maintain the implementation of important factors that determine the performance of their businesses, while still making improvements to the factors that are still lacking in implementation, in order to get better performance.

scholarly journals Um estudo de marketing aplicado ao setor madeireiro de Rio Branco, Estado do Acre

FLORESTA ◽  
1999 ◽  
Vol 29 (12) ◽  
Author(s):  
ZENOBIO A. G. P. DA GAMA E SILVA ◽  
JOÃO CARLOS GARZEL LEODORO DA SILVA
Keyword(s):  
Forest Management ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Target Market ◽  
Marketing Environment ◽  
Construction Firms ◽  
Marketing Program ◽  
Local Construction ◽  
Marketing Principles

Este trabalho apresenta uma análise sobre a prática dos princípios de marketing adotados em 1995 pelo setor madeireiro em Rio Branco, no Estado do Acre. Esta pesquisa investigou 39 serrarias, 43 indústrias de móveis e 16 depósitos revendedores de madeira serrada localizados nesta cidade. Os principais aspectos considerados na análise foram: (1) ambiente de marketing; (2) composto de marketing; (3) mercados alvo e (4) estratégia de marketing. Algumas das conclusões obtidas foram: esforços de marketing, junto às firmas de construção civil locais, devem ser implementados para assegurar uma demanda para o produto madeireiro acreano; o setor madeireiro local necessita de medidas administrativas, técnicas-operacionais e políticas para o sucesso de um programa de marketing em suas firmas e a falta de uma prática do manejo florestal, pelas firmas madeireiras locais, pode ser um obstáculo de mercado às serrarias de Rio Branco. A marketing study applied to the wooden sector of Rio Branco, State of Acre-Brazil, 1995 Abstract This paper presents an analysis on the practice of marketing principles adopted, in 1995, by the timber sector in Rio Branco (Capital of State of Acre, located in western Amazon-Brazil). The study covered 39 sawmills, 43 furniture manufacturers and 16 timber retailers located in this city. The main aspects considered in the analysis were: (1) marketing environment; (2) marketing mix; (3) target market and (4) marketing strategies. Some of the conclusions obtained were: Practices of marketing, between local construction firms and sawmill must be established in order to develop a demand for Acrean wooden product; local timber sector needs some management, technical and policies actions in order to generate a good marketing program for their sawmills and the non use of forest management by local sawmills cam became a constraint for local timber firms as trade with consumers abroad of Acre.

scholarly journals The Influence Of Marketing Mix On Usage Decision Of Auto Clean Waterless Car Wash Services

2021 ◽  
Vol 8 (2) ◽  
pp. 44-54
Author(s):  
Tegar Graha Adiwiguna ◽  
Megawati Simanjuntak ◽  
Kirbrandoko -
Keyword(s):  
Significant Influence ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Customer Segmentation ◽  
Marketing Strategies ◽  
Consumer Perception ◽  
Business Opportunity ◽  
Car Wash ◽  
Ease Of Access ◽  
A Company

Increasing the number of vehicles makes a great business opportunity for car wash services. AutoClean Waterless is a company engaged in car wash services that utilise innovation by using special fluids so that it saves water. The problem faced by AutoClean in Bogor City is AutoClean’s sales have not been stable because there is still a decrease in transaction and termination of partners. Sample in this research were 185 respondents. Data were analysed using descriptive analysis and SEM LISREL. The result of this research shows that consumer use behaviour is influenced by weather, priority factors in using car wash services are quality, price, ease for access, and customers more often come to outlets that are not in the mall and majority customers use silver packages. Consumer perception of AutoClean innovation shows that innovation is one of the most essential factors in usage decisions of the consumer. The marketing mix (7P) has a significant influence on usage decisions. Marketing strategies to increase sales in AutoClean Waterless can be applied by making AutoClean customer segmentation based on customer characteristics. Then the company can make priority targets  following following predetermined segmentation. Next, AutoClean can make positioning by looking at the priority factors when customers choose car wash services, such as quality, price and ease of access

scholarly journals Menggelorakan makna energik sebagai brandscape erigo melalui iklan fireflies

2021 ◽  
Vol 5 (4) ◽  
pp. 345-360
Author(s):  
Febryan Kurniawan ◽  
Muhammad Isnaini ◽  
Rustono Farady Marta
Keyword(s):  
New York ◽  
Young People ◽  
Self Esteem ◽  
Marketing Strategies ◽  
Target Market ◽  
Marketing Communication ◽  
Internet Users ◽  
Cultural Tensions ◽  
A Company ◽  
Real Action

Local brands in Indonesia today are growing and competitive and in this competition, various appropriate marketing communication strategies are needed, where this is needed to build attention from potential consumers. One of the local brands from Indonesia is Erigo, a company that has recently been discussed by internet users because one of its marketing strategies is to place advertisements in Time Square, New York. Advertising is one of the digital marketing strategies that serves to attract the attention of potential consumers through information on products and services offered to stick in the minds of consumers. Through a qualitative approach with an interpretive paradigm using Laura R. Oswald's marketing semiotics method, it was found that through the short advertisement "Fireflies", Erigo wanted to show the target audience and their target market, young people or millennials, to have enthusiasm, motivation and belief. high self-esteem in exploring their curiosity, one of which can be done by real action from their energetic nature. This energetic nature becomes an ideology (cultural categories) that Erigo wants to convey to its target market, which are young people who aim to convey an invitation to dare to explore new things to find hope and identity related to exploratory (cultural tensions). Exploratory is meant here is a sense of freedom (emotional territories) where this is necessary for them to inflame the energetic they have.

QSR brand value

2017 ◽  
Vol 29 (1) ◽  
pp. 551-570 ◽  
Author(s):  
Robert J. Harrington ◽  
Michael C. Ottenbacher ◽  
Simon Fauser
Keyword(s):  
Customer Value ◽  
Brand Management ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Content Type ◽  
Customer Perceptions ◽  
Research Questions ◽  
Quick Service ◽  
Relative Comparisons ◽  
The Impact

Purpose This study aims to examine the quick service restaurant (QSR) differentiation in the minds of consumers, customers and non-customers and addresses the use of absolute measures. The study integrated competitive context and customer vs non-customer perceptions to better understand marketing strategies and the impact on customer value. Design/methodology/approach A conceptual framework is provided with marketing strategy, 7Ps, value positioning and outcomes. A survey instrument to assess perceptions of QSR marketing mix dimensions and leading QSR brands as referents was used. The study used exploratory factor analysis, ANOVA and logistic regression to address research questions. Findings The five QSR brands were differentiated by three marketing mix dimensions: quality, convenience and price. Subway and Starbucks customers perceived higher quality than McDonald’s and Burger King. Price separated Starbucks and McDonald’s customers. Overall, QSR customers perceived higher quality and convenience than non-customers. Age group was a predictor of customer membership of QSR overall and McDonald’s. Research limitations/implications The study used participants in Germany and had more respondents identified as McDonald’s customers or referent. Practical implications The quality bundle represents unique resources for each QSR brand. Management teams should use a holistic mindset in considering the quality bundle reputation and how the various attributes support each other. Originality/value Consumers look to three factors for QSR rather than 7Ps: quality, convenience and price. Relative comparisons of perceptions among brands and between customers vs non-customers provided important contributions for QSR marketing mix factors.

scholarly journals MARKETING IN TOURISM - DIRECT MARKETING AS MARKETING COMMUNICATIONS TECHNOLOGY

STED JOURNAL ◽  
2020 ◽  
Vol 2 (1) ◽  
Author(s):  
Nejra Hujić ◽  
Fatima Salihić
Keyword(s):  
Product Life Cycle ◽  
Exchange Process ◽  
Direct Marketing ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Target Market ◽  
Political Policy ◽  
Marketing Orientation ◽  
Company Policy ◽  
Marketing Activities

Marketing in tourism is a systematic adjustment of tourism company policy and political policy at the local, regional, national and international levels in order to meet the needs of tourists and make a profit. The purpose of the paper is to explain how direct marketing, especially as part of a marketing mix, can help facilitate the exchange process in the international and domestic tourism markets. The aim of studying marketing in tourism is to make this concept available in this activity in theoretical, methodological and application terms. Marketing in the tourism industry is in a phase of maturity and is becoming sophisticated, which leads to the fact that the entire industry increasingly accepts the basic principles of marketing: The concept of marketing; Marketing orientation; Meeting the wishes and needs of consumers; Market segmentation; Value ; Product life cycle and Marketing mix (the principle on which the essence of the work is based). Direct marketing activities are based on databases and interactive communication media. Databases enable the selection of the target market (customer), which is acted upon by selecting the appropriate advertising/sales medium. The most famous media of direct marketing are certainly catalogs, direct mail and telephone (telemarketing), while in practice many others are used such as: television, radio, Internet, mobile phones, print, inserts.

scholarly journals MARKETING STRATEGY TO INCREASE SALES VOLUME

2021 ◽  
Vol 2 (2) ◽  
pp. 321-328
Author(s):  
Tarmizi Tarmizi
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Pricing Policy ◽  
Islamic Perspective ◽  
Marketing Activities ◽  
A Company ◽  
Strategy Marketing

Competition between entrepreneurs, especially traders in luring consumers so as to increase sales. And one way is to implement a marketing strategy. Marketing strategies must be done effectively so that sales can increase. Marketing activities generally focus on products, pricing, policy ditribusi, and promotional methods that in this case are known as the marketing mix. Marketing mix activities play an important role for the survival of a company. But marketing strategies are sometimes carried out on the basis of conventional economic principles, therefore in this study will be researched about marketing strategies in an Islamic perspective.

scholarly journals Development Of Sustainable Tourism Industry Along Chaophraya River

2010 ◽  
Vol 9 (10) ◽  
Author(s):  
Supada Sirikudta ◽  
Paiboon Archarungroj ◽  
Sirivan Serirat ◽  
Nuk Gulid
Keyword(s):  
Quality Of Service ◽  
Natural Environment ◽  
Sustainable Tourism ◽  
Distribution Channels ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Push Factors ◽  
Environment Quality

The purpose of this research is to present marketing mix strategies plans in the development of sustainable tourism industry along Chaophraya River.  The samples are 200 thai tourists and 200 foreign tourists who travel along Chaophraya River in Bangkok, Nonthaburi and Ayutthaya in Thailand.  This results reveal that the operators should plan their marketing strategies, focusing on distribution channels, promotion and quality of service, so that the Thai and foreign tourists could perceive more than their expectation which would lead to satisfaction. For Thai tourists to revisit in the future operators must consider perception variable in terms of personnel; and push factors in terms of seeking for escape and relaxation, which together had 13.7% influence. For foreign tourists, operators must consider perception variable in term of personnel, push factors in terms of seeking for different lifestyle and entertainment and pull factor in term of environment quality, which together had 18.1% influence. Moreover the operators should increase the sustainable tourism such as preserving and public relation of natural environment and have local tourist guide.

scholarly journals Strategi Pemasaran Itik Alabio sebagai Produk Unggulan Daerah Kalimantan Selatan

2021 ◽  
Vol 16 (2) ◽  
pp. 165-179
Author(s):  
Siska Fitriyanti ◽  
Herry Pradana
Keyword(s):  
Marketing Strategy ◽  
Urban Areas ◽  
Distribution Channels ◽  
Marketing Mix ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Target Market ◽  
Digital Platforms ◽  
Purposive Sampling

Alabio Ducks are native poultry and a featured product of South Kalimantan. However, the ducks have not yet contributed economically to the farmers or region. Culinary business in urban areas opens opportunities for the development of the Alabio Duck. The purpose of this study was to analyze the upstream and downstream sectors of the Alabio Ducks to be used as the basis for preparing the marketing strategies. This study uses a qualitative approach. Data were taken through observation and interviews with informants selected by purposive sampling, analyzed using STP and marketing mix analysis. The results of this study indicate that the segment and target market are middle-upper people in urban areas. Expansion of the market can be done through the supply of cold meat for the hotel, restaurant, and modern markets. The marketing strategy is to pay attention to the advantages of texture, taste, and color of the meat, determine competitive selling prices according to quality, add online distribution channels, and increase promotions on digital platforms. Abstrak Itik Alabio merupakan rumpun unggas lokal dengan sebaran geografis asli Kalimantan Selatan dan salah satu Produk Unggulan Daerah (PUD). Akan tetapi, sektor peternakan Itik Alabio selama ini belum menunjukkan kontribusi yang signifikan terhadap perekonomian peternak maupun daerah. Perkembangan bisnis kuliner di daerah perkotaan membuka peluang terhadap pengembangan Itik Alabio di Kalimantan Selatan. Tujuan penelitian ini adalah untuk menganalisis sektor hulu hingga hilir Itik Alabio untuk digunakan sebagai dasar penyusunan strategi pemasarannya. Penelitian ini menggunakan pendekatan kualitatif. Data primer diambil melalui observasi dan  wawancara dengan informan yang dipilih secara purposive sampling. Data dianalisis menggunakan analisis penetapan  nilai (STP analysis) dan analisis bauran pemasaran (marketing mix analysis). Hasil penelitian ini menunjukkan bahwa segmen dan target pasar adalah masyarakat daerah perkotaan yang memiliki kemampuan ekonomi menengah ke atas. Perluasan jangkauan pasar melalui suplai cold meat untuk pangsa pasar perhotelan, restoran, dan pasar modern. Strategi pemasaran adalah dengan memperhatikan keunggulan tekstur, rasa, dan warna daging Itik Alabio sebagai daya jual, menentukan harga jual yang bersaing dengan kompetitor tanpa menurunkan kualitas, menambah jalur distribusi secara daring, dan meningkatkan promosi di platform digital.

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