scholarly journals PENGARUH PRODUCT QUALITY DAN PRICE TERHADAP CUSTOMERS SATISFACTION PADA PENGGUNA HANDPHONE SAMSUNG DI KABUPATEN PASAMAN BARAT

2019 ◽  
Vol 4 (3) ◽  
pp. 177-182
Author(s):  
Citra Suci Mantauv
Keyword(s):  
Mobile Phone ◽  
Sample Size ◽  
Product Quality ◽  
Sampling Techniques

This study was intended to see how the effects of Product Quality and Price to Customers’ Satisfaction toward Samsung mobile phone users in West Pasaman. The population in this study was the samsung mobile phone users in West Pasaman with the sample size of 100, where sampling techniques using Convinience sampling techniques. From the results of this study, the variable Product Quality (X1) and Price (X2) significantly affects the Customers Satisfaction (Y) with a significant level of 0.000. The amount of influence Product Quality (X1) and Price (X2) on the Customers Satisfaction (Y) is 0.423 (R2 = 42.3). Keywords : Product Quality, Price, Customers’ Satisfaction

scholarly journals Leapfrogging in Marketing: Empirical Analysis of Kenyan Mobile Phone Industry

2021 ◽  
Vol 4 (4) ◽  
pp. 33-46
Author(s):  
Mae Chepkoech ◽  
Charles Lagat ◽  
Gary L. Frankwick
Keyword(s):  
Mobile Phone ◽  
Product Quality ◽  
Design Methodology ◽  
Simple Random Sampling ◽  
Switching Cost ◽  
Sampling Techniques ◽  
Cross Sectional ◽  
County Governments ◽  
Perceived Product Quality ◽  
The Republic

Purpose: This paper aims to analyze the concept of leapfrogging in the mobile phone industry in the Republic of Kenya. Design/Methodology: The study adopted a cross-sectional research design, stratified and simple random sampling techniques in collecting data from 349 respondents picked from a population of 15506 employees of three Cosmopolitan County Governments in Kenya. Findings: Outcome indicates that; perceived product quality and perceived switching cost positively and significantly influence intentions to Leapfrog. However, the urgency to replace does not influence choices to leapfrog. Originality/value: The study findings bring a new understanding of the determinants of consumer leapfrogging and their intentions to leapfrog in the mobile phone industry and highlight the role perceived product quality and switching cost play in determining intention leapfrog.

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BUAH MELON PT. SYAFINA NIAGA

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Iwan Kurniawan Subagja, SE., MM. ◽  
Slamet Istoto
Keyword(s):  
Decision Making ◽  
Product Quality ◽  
Sampling Methods ◽  
Marketing Mix ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Individual Activity ◽  
A Company ◽  
Melon Fruit

Decision making is an individual activity that is directly involved in obtaining and using the goods offered. Promotion is one of the variables in a marketing mix that is very important to be implemented by a company in marketing its products or services, thus influencing consumers to make purchasing decisions. The quality of the product can also affect consumers in making purchasing decisions. This study aims to analyze the effect of product quality and promotion on purchasing decision of Melon fruit. Population and sample of research is purchasing or buyer from consumer of PT. Syafina Niaga as many as 30 companies and sampling methods using saturated sampling techniques as well as analysis used with regression analysis. The results showed that there is a significant influence between product quality and promotion of purchasing decisions.

scholarly journals Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia

2020 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Elizabeth Rahayu
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Purposive Sampling

Abstract The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is a quantitative research by using the SPSS Statistic 22 with 112 respondent of the sample which is T-Mart Express Indonesia consumers in North  Jakarta who have bought the product three times or more by using non-probability sampling method and purposive sampling techniques. The measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of hypothesis analysis shows that price and product quality significantly affect customer satisfaction. Implications and suggestions are explained in the article. Abstrak Tujuan dari penelitian ini adalah untuk memahami pengaruh harga dan kualitas produk terhadap kepuasan pelanggan T-Mart Express Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan SPSS Statistic 22 dengan sampel sebanyak 112 responden yaitu konsumen T-Mart Express Indonesia di Jakarta Utara yang telah membeli produk tiga kali atau lebih dengan menggunakan metode non probability sampling dan teknik purposive sampling. Pengukuran yang digunakan adalah kuesioner yang dibagikan melalui Google Form kepada responden. Hasil analisis hipotesis menunjukkan bahwa harga dan kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi dan saran dijelaskan pada artikel    

Inward Internationalization

2018 ◽  
pp. 250-275 ◽  
Author(s):  
António Carrizo Moreira ◽  
Luis Miguel D. F. Ferreira ◽  
Pedro Miguel Freitas da Silva
Keyword(s):  
Sample Size ◽  
Product Quality ◽  
Small And Medium Enterprises ◽  
Domestic Market ◽  
Descriptive Statistics ◽  
Future Research ◽  
Medium Enterprises

The existing literature on internationalization and purchasing is vast; however, the inward internationalization perspective is an under-researched topic. In this chapter, the authors review the literature on internationalization of small and medium enterprises (SMEs) to understand the main reasons behind international purchasing and the role of experience on internationalization. Using a survey and descriptive statistics, the results from 56 respondents show that SMEs source from a small number of countries and hold those relationships for several years. The main reasons underlying international purchases are lower prices and better product quality, regardless of goods availability on the domestic market. This chapter has some limitations concerning its exploratory nature, pertaining to its sample size. Some future research avenues are presented such as a deeper look on how internationalization processes differ when SMEs begin their activity by inward rather than by outward activities.

PENGARUH KUALITAS PRODUK TERHADAP BRAND IMAGE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ALDO SHOES

2020 ◽  
Vol 10 (2) ◽  
pp. 208-222
Author(s):  
Cindy Oktavia Cahayani ◽  
Sutar Sutar
Keyword(s):  
Structural Equation Modeling ◽  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Sampling Techniques ◽  
Equal Opportunities ◽  
Purchasing Decisions ◽  
Increase Product Quality

This study aims to analyze empirical evidence of the effect of product quality on brand image and its impact on purchasing decisions on Aldo Shoes products at Mall Kelapa Gading 2 North Jakarta. Samples obtained as many as 90 respondents, sampling techniques using non-probability sampling, namely sampling techniques that provide equal opportunities for each element (member) of the population to be selected as sample members. Analysis of the data used is Structural Equation Modeling (SEM).The results of this study indicate that product quality on brand image has a positive and significant effect, so that if the quality of the product gets better the brand image will increase. Product quality on purchasing decisions has a positive and significant effect, so that if the quality of the product gets better the purchasing decision will increase. Brand image of purchasing decisions has a positive and significant effect, so that if the brand image of the product is increasingly attached to the minds of consumers, purchasing decisions will increase. And product quality on purchasing decisions through brand image has positive and significant influence.

scholarly journals PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE NOKIA DENGAN CITRA MEREK SEBAGAI PEMEDIASI

2018 ◽  
Vol 8 (3) ◽  
pp. 1374
Author(s):  
Kadek Ayuk Riska Oktavenia ◽  
I Gusti Agung Ketut Sri Ardani
Keyword(s):  
Mobile Phone ◽  
Product Quality ◽  
Brand Image ◽  
Spare Parts ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine the effect of product quality on Nokia mobile phone purchase decision  with brand image as mediator. This  research was conducted in Denpasar  City. The  number of samples taken is 99 samples with  nonprobability sampling method, especially Accidental sampling or convenience sampling. The data were collected through questionnaires with Likert scale 1-5. The analysis technique used is Partial Least Square (PLS) analysis. The results of the study found that product quality has a significant positive effect on purchasing decision, brand  image hasa significant positive effect on purchasing  decision, product quality has a significant positive effect on brand image and brand image mediating the effect of product quality on purchasing decision. Companies should conduct market research to make the product or product specifications suitable and suitable to be incorporated in Nokia mobile phone products. In the service, the company must work together with various vendors of Nokia mobile phones both sales and service spare parts, service, and guarantees by multiplying the cooperation with them, with these consumers will easily obtain the services needed.

scholarly journals The Effect of Product Quality, Price and Promotion on Purchasing Decisions

2020 ◽  
Vol 1 (1) ◽  
pp. 34
Author(s):  
Asep Saepuloh ◽  
Doris Roif Hisani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Mobile Phone ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Simultaneous Testing

Currently in the mobile phone business going on a very tight competition, any company or operator ofa mobile card issuing competing to create various alternatif option to influence purchasing decisionsand win the competition. This study aims to test the effect of product quality, price, and promotion onpurchasing decisions. The number of samples in this study were 100 Gresik Telkomsel consumers.Analysis of the data used is multiple linear regression analysis. The results of this study concluded thatthe results of simultaneous testing of product quality, price, and promotion of purchasing decisions.The results of partial testing of product quality have a significant effect on purchasing decisions, priceshave a significant effect on purchasing decisions, and promotions have a significant effect onpurchasing decisions.

scholarly journals Model Peningkatan Loyalitas Pelanggan dengan Pengujian terhadap Servicescape, Kualitas Pelayanan dan Kepuasan Pelanggan

2018 ◽  
Vol 11 (2) ◽  
pp. 181
Author(s):  
Marno Nugroho ◽  
Sahrul Romadhon
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Price Competition ◽  
Sampling Method ◽  
Sampling Techniques ◽  
Fashion Industry ◽  
Innovative Strategies ◽  
Market Leader ◽  
Improve Service Quality

In the era of globalization, the development of the fashion world with a variety of models and designs is increasing very rapidly. This condition has triggered a cycle of changing the style of dress that is dynamic, especially in the watch fashion industry. In addition to referring to the time the watch can also give a distinctive impression to the wearer. The sampling method is carried out using non probability sampling techniques by means of purposive sampling. By wearing a watch we can look more elegant. With a fairly large number of competitors, triggering the clock shop to focus on product quality and price competition, but the competition is not enough because there are still many aspects that can be used by the clock store to win the competition and become a market leader. Innovative strategies are needed to survive and win the competition, including strategies to improve service quality and rearrange Servicescape in this regard with regard to customer satisfaction and customer loyalty.

scholarly journals PENGARUH PROMOSI DAN KEPERCAYAAN MEREK DAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA DI PASAMAN BARAT

2019 ◽  
Vol 4 (3) ◽  
pp. 165-168
Author(s):  
Eko Putra
Keyword(s):  
Sample Size ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Brand Trust ◽  
Independent Variable

This study was intended to see how the influence of Promotion and Brand Trust toward Purchase Decision of Yamaha Motorcycles in West Pasaman. The population in this study were all people who know the products Yamaha motorcycle in West Pasaman with sample size of 100, where sampling techniques using Covienence Sampling. Based on the results of this study, the variables Promotion (X1) and Price (X2) significantly influence the purchase decision (Y) with a significant level of 0.000. The amount of influence Promotion (X1) and Brand Trust (X2) on the Purchase Decision (Y) is 0.552 (R2 = 55.2). Test f an independent variable showed that both positive and significant effect on the dependent variable aboout 36.435. Keywords: Promotion, Brand Trust, Purchase Decision

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