PENGARUH PROMOSI DAN KEPERCAYAAN MEREK DAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA DI PASAMAN BARAT

This study was intended to see how the influence of Promotion and Brand Trust toward Purchase Decision of Yamaha Motorcycles in West Pasaman. The population in this study were all people who know the products Yamaha motorcycle in West Pasaman with sample size of 100, where sampling techniques using Covienence Sampling. Based on the results of this study, the variables Promotion (X1) and Price (X2) significantly influence the purchase decision (Y) with a significant level of 0.000. The amount of influence Promotion (X1) and Brand Trust (X2) on the Purchase Decision (Y) is 0.552 (R2 = 55.2). Test f an independent variable showed that both positive and significant effect on the dependent variable aboout 36.435. Keywords: Promotion, Brand Trust, Purchase Decision

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PENGARUH KEPERCAYAAN MEREK TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK HANDPHONE VIVO DI KALANGAN MAHASISWA S1 UNIVERSITAS TADULAKO

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v4i3.127 ◽

2020 ◽

Vol 4 (3) ◽

pp. 245-252

Author(s):

Anindya Puteri ◽

Maskuri Sutomo ◽

Rahmat Mubaraq

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Research Method ◽

Computer Programs ◽

Purchase Decision ◽

Sampling Techniques ◽

Brand Trust ◽

Purchasing Decisions ◽

Purposive Sampling ◽

Descriptive Method

The purpose of this study is to know and analyze the influence of brand trust on purchasing decisions. The variables of this research are brand characteristics (X1), company characteristics (X2) and brand consumer characteristics (X3). While the dependent variable is Purchase Decision (Y). The research method used is descriptive method causal with the number of samples 88 people with purposive sampling techniques and methods of analysis, Multiple Linear Regression with the help of computer programs SPSS for windows, Release 25.0. The result of research shows that there is influence of brand trust consist of characteristic of brand, characteristic of company and characteristic of consumer brand to consumer decision to buy vivo handphone product among student of tadulako University S1 simultantly or partially. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kepercayaan merek terhadap keputusan pembelian. Variabel penelitian ini yaitu karakteristik merek (X1), karakteristik perusahaan (X2) dan karakteristik konsumen merek (X3). Sedangkan variabel dependen yaitu Keputusan Pembelian (Y). Metode penelitian yang digunakan adalah metode deskriptif kausal dengan jumlah sampel 88 orang dengan teknik purposive sampling dan Metode analisis, Regresi Linear Berganda dengan bantuan program komputer SPSS for windows, Release 25.0. Hasil penelitian menunjukan bahwa terdapat pengaruh Kepercayaan merek terdiri dari Karakteristik merek, Karakteristik perusahaan dan Karakteristik konsumen merek terhadap keputusan konsumen membeli produk handphone vivo dikalangan mahasiswa S1 Universitas tadulako secara simultan maupun parsial.

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Pengaruh E-Word Of Mouth Dan E-Trust Terhadap E-Purchase Decision Mahasiswa Universitas Negeri Padang Pada Marketplace Lazada

Jurnal Ecogen ◽

10.24036/jmpe.v2i4.7844 ◽

2019 ◽

Vol 2 (4) ◽

pp. 666

Author(s):

Azizah Pratika Sari ◽

Rose Rahmidani

Keyword(s):

Data Analysis ◽

Path Analysis ◽

Sample Size ◽

Sampling Method ◽

Word Of Mouth ◽

Purchase Decision ◽

Sampling Techniques ◽

Probability Sampling ◽

Purposive Sampling ◽

Analysis Technique

This study aims to know 1) the influence E-Word of Mouth to E-Trust toward E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada, 2) the influence E-Word of Mouth toward E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada, 3) the influence E-Trust toward E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada. The type of study is causal research. The population in this study are Universitas Negeri Padang students who once using marketplace Lazada. The sampling techniques using non probability sampling with purposive sampling method and sample size of 100 respondens by using the formula of Cochran’s. The data analysis technique used is the analysis of the path (path analysis) using SPSS version 21. By using path analysis, the resultsof this study showed that: (1) E-Word of Mouth have effect on E-Trust toward E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada, (2) E-Word of Mouth affects E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada, (3) E-Trust affects E-Purchase Decision Universitas Negeri Padang students on marketplace LazadaKeyword: E-Word of Mouth, E-Trust, E-Purchase decision

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PENGARUH KEPERCAYAAN MEREK, PERIKLANAN, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINUMAN ISOTONIK MIZONE DI KOTA PALU

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v1i1.3 ◽

2015 ◽

Vol 1 (1) ◽

pp. 7-14

Author(s):

Muh Rizky Fauzan ◽

Maskuri Sutomo ◽

Rahmat Mubaraq

Keyword(s):

Sample Size ◽

Product Quality ◽

Significant Influence ◽

Research Method ◽

Sampling Technique ◽

Purchase Decision ◽

Brand Trust ◽

Purposive Sampling

The aim of the research is to analyze the influence of brand trust (X1), advertising (X2), and product quality (X3) on purchase decision (Y) both simultaneously and partially. Research method is descriptive causal with a sample size of 115 respondents who are selected using purposive sampling technique. The results of the study show that: 1) brand trust, advertising, and product quality simultaneously have positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu; 2) brand trust has positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu; 3) advertising has positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu; 4) product quality has positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu. Tujuan penelitian ini adalah untuk menganalisis pengaruh Kepercayaan Merek (X1), Periklanan (X2), dan Kualitas Produk (X3) terhadap Keputusan Pembelian (Y). Metode penelitian yang digunakan adalah metode deskriptif kausal dengan jumlah sampel 115 orang dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa: 1). Variabel kepercayaan merek, variable periklanan, dan variable kualitas produk secara simultan berpengaruh positif dan signifikan terhadap variable keputusan pembelian produk minuman Isotonik Mizone pada masyarakat di Kota Palu; 2). Variabel kepercayaan merek secara parsial berpengaruh positif dan signifikan terhadap variable keputusan pembelian produk minuman Isotonik Mizone pada masyarakat di Kota Palu; 3). Variabel periklanan secara parsial berpengaruh positif dan signifikan terhadap variabel keputusan pembelian produk minuman Isotonik pada masyarakat di Kota Palu; dan 4). Variabel kualitas produk secara parsial berpengaruh positif dan signifikan terhadap variabel keputusan pembelian produk minuman Isotonik pada masyarakat di Kota Palu

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PENGARUH HARGA DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE (Studi kasus pada OPPO Store, Sinergy Celular Medan)

Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis ◽

10.24114/plans.v14i1.13324 ◽

2019 ◽

Vol 14 (1) ◽

pp. 17

Author(s):

Andi S Tarigan ◽

Zulkarnaian Siregar

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Brand Trust ◽

Significance Level ◽

Research Hypothesis ◽

Analysis Technique ◽

The Relationship

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Brand Trust Terhadap Keputusan Pembelian pada Sinergy Celular Medan.Sampel dalam penelitian ini adalah seluruh pengunjung Sinergy Celular Medan sebanyak 77 orang.Teknik pengumpulan data yang digunakan adalah melalui kuesioner (angket) yaitu dengan cara menyebarkan kuesioner kepada sampel (responden) dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda.Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya diuji menggunakan uji normalitas data, multikolinearitas, dan heterokedastisitas.Serta untuk mengetahui kontribusi faktor Harga dan Brand TrustTerhadap Keputusan Pembelian digunakan rumus Koefisien Determinasi (R2). Hipotesis penelitian diterima apabila t hitung > t tabel dengan tingkat signifikansi 0,1. Nilai t tabel dalam penelitian ini 1,993. Nilai t hitung variabel X1 sebesar 2,107 t hitung lebih besar dari t tabel maka hipotesis di terima, nilai t hitung variabel X2 sebesar 3,405 t hitung lebih besar dari t tabel maka hipotesis di terima. Kata kunci: Harga, Brand Trust, Keputusan Pembelian AbstractThis study aims to determine the Influence of Price and Brand Trust on Purchasing Decision at Sinergy Celular Medan. The sample in this study is all visitors Sinergy Celular Medan as many as 77 people.Data collection technique used is through questionnaire (questionnaire) that is by distributing questionnaires to the sample (respondent) and collect it back. Data analysis technique used is Multiple Linear Regression. Before the data is diregresikan then first in the test the relationship between variables, the data tested using the test of data normality, multicollinearity, and heterokedastisitas. And to know the contribution of price factors and Brand Trust Against Purchase Decision is used the formula Coefficient of Determination (R2). Research hypothesis accepted if t arithmetic> t table with significance level 0,1. The value of t table in this study is 1,993. Value t arithmetic variable X1 of 2.107 t arithmetic greater than t table then the hypothesis received, the value of t arithmetic variable X2 of 3.405 t arithmetic greater than t table then the hypothesis received. Keywords: Price, Brand Trust, Purchase Decision

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The Influence of Destination Image on Tourist Intention and Decision to Visit Tourist Destination (A Case Study of Pemuteran Village in Buleleng, Bali, Indonesia)

TRJ Tourism Research Journal ◽

10.30647/trj.v1i1.10 ◽

2017 ◽

Vol 1 (1) ◽

pp. 81 ◽

Cited By ~ 1

Author(s):

Ni Wayan Marsha Satyarini ◽

Myrza Rahmanita ◽

Sakchai Setarnawat

Keyword(s):

Local Government ◽

Significant Influence ◽

Natural Environment ◽

Quantitative Method ◽

Local Communities ◽

Destination Image ◽

Sampling Techniques ◽

Tourist Destination ◽

Independent Variable

This study examines the effects of the destination image to tourist intention and decision to visit tourism destination in Pemuteran Village, Bali. Destination image is an independent variable, tourist intention to visit serves as an intervening variable and decision to visit is a dependent variable. Explanatory research with quantitative method is employed. The number of sample is 112 respondents. Purposive sampling techniques is applied with criteria of Pemuteran village tourists. Data are collected with questionnaires and processed with path analysis. These results indicate that the variable destination image has a direct and significant effect on tourist intention to visit by 11.3%. Variable destination image has a direct and significant influence on the decision to visit by 37.5%. Variable tourist intention to visit has been direct and significant influence on the decision to visit amounted to 16.2%. Based on these results, Pemuteran village should keep trying to build a positive image and to improve the communication between the local government and local communities to strengthen cooperation to improve the natural environment in Pemuteran village.

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ANALISIS PENGARUH KUALITAS PRODUK, HARGA, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN (AMDK) MEREK AICOS PRODUKSI PT. BUMI SARIMAS INDONESIA

10.31219/osf.io/w6dt5 ◽

2019 ◽

Author(s):

Fetrizen ◽

Nazaruddin Aziz

Keyword(s):

Drinking Water ◽

Product Quality ◽

Bottled Water ◽

Purchase Decision ◽

Price Promotion ◽

Research Results ◽

Several Variables ◽

Independent Variable ◽

Loyal Customers

Basically the decision to buy bottled water by consumers is influenced by many factors such as the quality of a product, brand, taste, lifestyle and the range of promotion made by the company. Driven by the needs that exist within a person and the desire that the needs in a person are affected if the consumer shows a sense of fun that ultimately leads to loyalty. Loyal customers are more valuable than customers who are just satisfied. For loyal customers will always use the product of all time and is a source of revenue and Aicos company in this case have been concerned about factors that can affect consumers in buying decisions. In this research, the research describes several variables that influence consumer purchase decision that is product quality, price, promotion. The quality of the product, the price, the promotion is called the independent variable and the purchase decision is called the dependent variable. Through the research results obtained by researchers, the researchers drew the conclusion that the variables free of price and promotion have a significant effect on purchasing decision because the value of sig <0,05. While for the independent variable of product quality has no significant effect with purchase decision because sig value> 0,05. This is because the consumers who have been interviewed stated that the drinking water products in their quality packaging are almost the same.

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Pengaruh Sosial Terhadap Keputusan Pembelian Produk Mie Instan Indomie (Studi Kasus di Kelurahan Telanaipura Kecamatan Telanaipura Jambi)

Jurnal Ilmiah Universitas Batanghari Jambi ◽

10.33087/jiubj.v20i3.1098 ◽

2020 ◽

Vol 20 (3) ◽

pp. 1067

Author(s):

Denny Asmas ◽

Ahmad Tarmizi

Keyword(s):

Social Factors ◽

Average Score ◽

Purchase Decision ◽

Decision Variable ◽

Social Variables ◽

Purchasing Decisions ◽

Social Variable ◽

The Social ◽

Independent Variable ◽

Instant Noodle

The increasing number of residents, especially in Telanaipura Village Telanaipura sub-district will have far-reaching implications also on the decision to purchase instant noodle products. the background outlined above, can be taken to formulate a problem: How social variables affect the decision to buy Instant Indomie noodle products. The purpose of this study is as follows: To analyze the influence of social variables on the decision to buy instant indomie noodle products. To find out the social influence and purchasing decisions used the regression formula. The accumulated results of respondents' answers showed that on average, all respondents' answers showed that the purchase decision variable was at a pretty good level with an average score of 320. The accumulated respondent's response to social variables was 325.8. This value is in a fairly good interval class. This means that social factors are considered by consumers to consume instant indomie noodle food. determination coefficient or (R Square) of independent variable regression (Social Variable) to the Decision to Purchase indomie instant noodle products 0.643. social variable t-calculated value of 2,003, because the t-count value (2,003) is greater than t-Table (1,684) then at the error rate 5% Ho rejected Ha accepted

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Hubungan Pengetahuan, Situasi, Sikap Dan Motivasi Dengan Keputusan Pembelian Laptop

BIP's JURNAL BISNIS PERSPEKTIF ◽

10.37477/bip.v10i1.54 ◽

2018 ◽

Vol 10 (1) ◽

pp. 76-87

Author(s):

Bruno Hami ◽

V. Ratna Inggawati

Keyword(s):

Correlation Coefficient ◽

Partial Correlation ◽

Empirical Studies ◽

Purchase Decision ◽

Catholic University ◽

Dependent Variables ◽

Independent Variable ◽

The Relationship ◽

Attitude And Motivation ◽

Economic Faculty

The study aims to obtain empirical information that knowledge, situation, attitude and motivation have positive relationship simultaneously and partially with laptop purchasing decision from students of Economic Faculty of Catholic University Darma Cendika Surabaya. Problems and hypothesis are formulated based on references and empirical studies. To test the hypothesis used regression conversion F test (linearitan) to determine whether the relationship between the dependent variable with the independent variable is linear or not. The correlation coefficient test is used to determine the size of the correlation coefficient whether significant or not. Population in this research is students of Economic Faculty of Catholic University Darma Cendika Surabaya with amount of sample counted 100 people. The end result of the study shows that the partial correlation test shows: (i) knowledge has a correlation coefficient of 0,034 with significance of 0,738 > 0,05, meaning the correlation coefficient is not significant; (ii) the situation has a correlation coefficient of 0,365 with significant 0,00 < 0,05, meaning significant correlation coefficient; (iii) attitude of having correlation coefficient 0,416 with significance 0,00 < 0,05, meaning significant correlation coefficient; and (iv) motivation has a correlation coefficient of 0,232 with a significance of 0,022 < 0,05, meaning the correlation coefficient is significant. Simultaneously, the dependent variable relation (X) with independent variable (Y) is positive with adjusted R Square (R2) of 0,428 which means that 42,8% purchase decision of laptop students of Economic Faculty of Catholic University Darma Cendika Surabaya can be explained by the four dependent variables, while the remaining 57,2% of the decision to purchase laptop students of Economic Faculty of Catholic University Darma Cendika Surabaya can be explained by other variables outside of the four dependent variables currently being studied.

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Quality of Service and Brand Trust Against Decisions Using Indihome in Ciputat Area of South Tangerang

Jurnal Mandiri ◽

10.33753/mandiri.v5i1.161 ◽

2021 ◽

Vol 5 (1) ◽

Author(s):

Senen Santoso ◽

Siswi Wulandari

Keyword(s):

Quality Of Service ◽

Random Sampling ◽

Sales Promotion ◽

Sampling Techniques ◽

Analysis Tool ◽

Purchase Decisions ◽

Brand Trust ◽

Analysis Method ◽

Purchasing Decisions

The purpose of this study is to know the influence between sales promotion to purchase decisions, to know the influence between the quality of service to purchasing decisions, to know the influence between brand trusts on purchasing decisions. The analysis method used is multiple linear regression using SPSS 25 analysis tool. The object of the research in this study was indihome customers of Ciputat region as many as 100 people with random sampling techniques (probability sampling). The results of the analysis stated that partially sales promotion affects purchasing decisions, partially the quality of service services affects purchasing decisions and partially brand trusts affect purchasing decisions, simultaneously (sales promotion, service quality and brand trust) affect purchasing decisions. Concluded in this study is sales promotion influences the decision to use Indihome, the quality of service influences the decision to use Indihome, brand trust influences the decision to use Indihome, simultaneously the promotion of sales of services and brand trust influences the decision to use Indihome.

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The Effect of Electronic Word-of-Mouth in Social Media toward Consumer Purchase Decision with Brand Image as Moderating Variable

JOURNAL OF RESEARCH IN MANAGEMENT ◽

10.32424/jorim.v1i1.14 ◽

2018 ◽

Vol 1 (1) ◽

Author(s):

ANINDYA PRAMESTIARA ◽

RAHAB RAHAB

Keyword(s):

Social Media ◽

Research Method ◽

Word Of Mouth ◽

Brand Image ◽

Purchase Decision ◽

Sampling Techniques ◽

Purchase Decisions ◽

Electronic Word Of Mouth ◽

Exchange Information

Social media has made it possible for users to exchange information and discuss theiropinions and experiences about products or services through online on their social mediaplatform with their peers. This kind of communication is called as electronic word-of-mouth(e-WOM) where the information can be spread faster and has the potential for greaterimpact on consumers purchase decision. Therefore, the aim of this research is to know theeffect of e-WOM (including quality and quantity of e-WOM as well as sender’s expertise) insocial media on consumers’ purchase decisions moderated by brand image. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non-probability sampling techniques are used for sampleselection. The sample of this research is 175, from people who have purchased and usedEtude House product. Statistical software SPSS and AMOS is used to analyze the data. Thefindings in this area will help Etude House and other marketers to reach out its potentialcustomers and align their marketing effort in efficient way by pay attention on the marketingpolicies about eWOM. The limitations of the research is some respondents not read andanswer the question clearly and made it not represent their exact perception.

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