scholarly journals Leapfrogging in Marketing: Empirical Analysis of Kenyan Mobile Phone Industry

2021 ◽  
Vol 4 (4) ◽  
pp. 33-46
Author(s):  
Mae Chepkoech ◽  
Charles Lagat ◽  
Gary L. Frankwick

Purpose: This paper aims to analyze the concept of leapfrogging in the mobile phone industry in the Republic of Kenya. Design/Methodology: The study adopted a cross-sectional research design, stratified and simple random sampling techniques in collecting data from 349 respondents picked from a population of 15506 employees of three Cosmopolitan County Governments in Kenya. Findings: Outcome indicates that; perceived product quality and perceived switching cost positively and significantly influence intentions to Leapfrog. However, the urgency to replace does not influence choices to leapfrog. Originality/value: The study findings bring a new understanding of the determinants of consumer leapfrogging and their intentions to leapfrog in the mobile phone industry and highlight the role perceived product quality and switching cost play in determining intention leapfrog.

2018 ◽  
Vol 3 (3) ◽  
pp. 25-33
Author(s):  
Lena Marliyana Maelatusaadah ◽  
Agus Rahayu ◽  
Dian Herdiana Utama

Purpose - To find out the description of the level of switching cost and customer switching behavior in MNC Play’s customer in Bandung. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with cross sectional method. A total of 106 respondents were selected using simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is verification  technique and descriptive technique.Findings - The result showed that switching cost is in good enough category, while customer switching behavior is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study


2017 ◽  
Vol 4 (1) ◽  
pp. 43
Author(s):  
Norhalida Rahmi ◽  
Syamsul Arifin ◽  
Endang Pertiwiwati

ABSTRAKSkabies merupakan penyakit infeksi menular yang disebabkan oleh infeksi dan sensitisasi oleh tungau Sarcoptes scabei var hominis (Sarcoptes sp.). Penularan dapat terjadi secara langsung dan tidak langsung. Salah satu dampak kejadian skabies yaitu personal hygiene yang buruk. Tujuan penelitian ini adalah mengetahui hubungan personal hygiene dengan kejadian penyakit skabies pada santri Wustho di Pondok (SMP) Pesantren Al-Falah Putera Banjarbaru. Metode penelitian ini adalah penelitian korelasional dengan pendekatan cross-sectional.Tteknik sampling menggunakan probality sampling dengan simple random sampling. Populasi penelitian adalah seluruh santri wustho kelas 1 yang berasrama sebanyak 341 santri. Sampel yang digunakan ada 184 santri yang berasrama.H asil analisis didapatkan personal hygiene baik terkena skabies 24% dan personal hygiene baik tidak terkena skabies 76%. Personal hygiene buruk terkena skabies 53% dan personal hygiene buruk tidak terkena skabies 47 %. Hasil uji chi- square didapatkan nilai= 0,000 (r) = 12.590. Kesimpulan penelitian ini personal hygiene berhubungan dengan kejadian skabies. Hygiene perseorangan merupakan salah satu usaha yang dapat mencegah kejadian skabies.Kata- kata kunci : personal hygiene, skabies, pesantren.ABSTRACTScabies is a contagious infectious disease caused by infection and sensitization by Sarcoptes scabei var hominis mites (Sarcoptes sp.). transmission can occur directly and indirectly. one of the effects of scabies is poor personal hygiene. To determine the correlation personal hygiene with incidence of scabies in Islamic boarding Wustho students (SMP) Al Falah Putera Banjarbaru. This study was a correlational study with cross-sectional approach, using sampling techniques probality sampling with simple random sampling. The population was all studentswere Islamic boarding wustho in first class as many as 341 students. Total respondent were 184 students in Islamic boarding. Analysis of the Personal hygiene exposed to scabies 24% good, good personal hygiene was not affected by scabies 76%. Personal hygiene badly affected by scabies 53%, poor personal hygiene was not affected by scabies 47%. Result of correlation chisquare test p value = 0.000 and (r) = 12.590. personal hygiene associated with the incidence ofscabies. Personal hygiene was one of effort that can prevent the incidence of scabies.Keywords: personal hygiene, scabies, islamic boarding.


2019 ◽  
Vol 2 (2) ◽  
pp. 92
Author(s):  
Nur Annisa ◽  
Sumiaty Sumiaty ◽  
Henrietta Imelda Tondong

The prevalence of stunting in five-year-old infants in Indonesia in 2018 it is 30.8% while in two-year babies it is 29.9% which consists of 12.8% very short and 17.1% short. Stunting can be caused by a variety of factors, such as the implementation of initiation of early breastfeeding which is not appropriate and the provision of breast milk is not exclusive. The purpose of this study is to know the relationship between early breastfeeding initiation and exclusive breastfeeding with stunting in two-year-old infants aged 7-24 months in the work area of Pantoloan Health Center. This type of research is an analytical survey with design cross sectional. The sample in this study were two-year-old infants aged 7-24 months totaling 57 samples with sampling techniques namely simple random sampling and data analysis using Chi Square. The results showed that respondents who experienced stunting were 36.8% and not stunting 63.2%. Respondents who had early breastfeeding initiation tended not to experience stunting (79.2%), while respondents who received exclusive breastfeeding tended not to experience stunting (81.0%). The results of the statistical test showed a significant relationship between early breastfeeding initiation and exclusive breastfeeding with stunting with the same p-value of 0.033 (α <0.05). The conclusion is that there is a relationship between early breastfeeding initiation and exclusive breastfeeding with stunting. Suggestions for researchers for health workers to promote and implement early breastfeeding initiatives and exclusive breastfeeding for mothers to prevent and minimize the incidence of stunting in children in the future.


2021 ◽  
Vol 1 (1) ◽  
pp. 547-562
Author(s):  
Ernyasih Ernyasih ◽  
Isnie Nurajizah Wijayanti

The amount of waste in Indonesia in 2019 will reach 68 million tons and plastic waste is estimated to reach 9.52 million tons or 14 percent of the total existing waste. (Regional Representative Council of the Republic of Indonesia, 2017). In 2018 the total amount of waste in Bekasi Regency reached 152.3 tons per year. The composition of waste from plastic sources ranks first in the type of non-organic waste with a percentage of 9% (Bekasi Regency Environmental Service, 2018). Many impacts are caused by plastic bags on the environment, human health, and marine life. This study was conducted to determine the factors associated with reducing the use of plastic bags in the Bekasi Regency. The study design used was cross-sectional with primary data distributed through a questionnaire. A sample of 319 people, the retrieval is done by simple random sampling technique. Data analysis used chi square test (α = 0.05). Variables related to reducing the use of plastic bags are knowledge (p-value = 0.009 and OR = 0.465) and attitude (p-value = 0.038 and OR = 0.587). While the variables that were not related to the reduction in the use of plastic bags were age (p-value = 0.509), gender (p-value = 0.065), education (p-value = 0.667) and salary (p-value = 0.359). Factors that influence the reduction in the use of plastic bags in the Bekasi Regency are knowledge and attitudes. It is hoped that there will be an increase in the application of plastic bag costs in government policies regarding the plastic bag diet so that the use of plastic bags in the community can be minimized.


2020 ◽  
Vol 48 (12) ◽  
pp. 1337-1355 ◽  
Author(s):  
Mohammadbagher Gorji ◽  
Sahar Siami

PurposeThe purpose of this paper is to examine the impact of sales promotion display on customer intentions to purchase and repurchase, focusing on the moderating roles of perceived product quality and price fairness.Design/methodology/approachThis study employs a descriptive, quantitative, non-experimental research method using a cross-sectional design with a self-administered questionnaire. In total, 415 department store customers responded to the survey through an online research panel provider in Australia.FindingsThe results indicated that sales promotion display significantly affects the purchase and repurchase intentions. The findings also highlight the moderating role of perceived product quality and price fairness on customer shopping intentions. Lastly, it is confirmed that the joint moderating effects of perceived product quality and price fairness in the relationship between sales promotion display, purchase and repurchase intentions are significant.Practical implicationsBased on the study findings, managers could drive customer purchase and repurchase intentions using suitable visual objects in sales promotion and their appropriate in-store placement.Originality/valueThe present study introduced sales promotion display as a new dimension of store physical environment. This is the first study to investigate the relationship between sales promotion display and customer shopping intentions and incorporates customers' cognitive perceptions of price and quality in the conditioned effect of sales promotion display on shopping intentions. Moreover, this study brings up new insight into retailing literature by applying the classical conditioning theory in examining the links between sales promotion display and customer shopping intentions.


2016 ◽  
Vol 8 (1) ◽  
pp. 25
Author(s):  
Sajidah Baswedan ◽  
Lilis Sulistyorini

Abstract: Physical conditions in the work environment is something that must be kept clean,  because if the environmental conditions are not good, then it will result in the workers’ health. This study aims to determine whether the management of the physical  environmental conditions in the garment production in Gresik are in accordance with the Decree of the Minister of Health of the Republic of Indonesia Year 2002  Number 1405  About  the Job Requirements  Environmental Health Office and Industrial. This research uses descriptive and observational study using evaluative  method. The results of the study will be treated descriptively. This study used a cross sectional approach. Sample size is 50 people who are working in garment  production space in Gresik are taken  randomly  using  simple random  sampling. Obtained result is said to be good for the environment and are eligible for health complaints while ineligible said. Sheet observation shows that there are still some things about the application of the physical  environmental conditions that are less  in accordance with the regulations, among others,  waste, noise, and toilet. Management of the physical  environmental conditions in garment  production space in Gresik can be categorized in accordance with applicable regulations.Keywords: physical  conditions, health complaints


2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Natasya G.E. Labaiga ◽  
Josef Tuda ◽  
Rina Kundre

Abstrack: Adolescent is a situation for looking identity and shape of personality. The factors that greatly influence personality are parenting system. Various parenting system provided by parents is authoritarian, democratic, and permissive that can determine personality for their children later. Personality can be seen based on Big five personality. The purpose of this research was to determine the relations between parenting style with personality in adolescents at Junior High School 1 Remboken. The research method used cross sectional approach. The respondents consisted of 115 adolescents of IX grade with sampling techniques using simple random sampling techniques. The data collection using a parenting style ang Big five personality questionnaire. Test results of Pearson Chi-square tes obtained were smaller than the significant value of (α=0,05) in the Conscientiouness personality (ρ=0,000), Ekstravertion (ρ=0,005), and Neoriticism (ρ=0,000). Conclusion of the results of this study indicate that there is a relationship between parenting style with Conscientiouness personality, Ekstravertion & Neoriticism.Keywords : Personality, big five personality, parenting, adolescentsAbstrak : Remaja merupakan masa mencari jati diri dan membentuk kepribadian. Adapun faktor yang sangat berpengaruh besar terhadap kepribadian yaitu pola asuh orang tua. Berbagai bentuk pengasuhan yang diberikan orang tua yaitu Otoriter, demokratis dan permisif menentukan kepribadian anaknya nanti. Kepribadian dapat dilihat berdasarkan Big Five Personality. Tujuan penelitian ini adalah mengetahui hubungan pola asuh orang tua dengan kepribadian pada remaja di SMP Negeri 1 Remboken. Metode penelitian menggunakan pendekatan cross sectional. Responden terdiri dari 115 remaja kelas IX dengan teknik pengambilan sampel simple random sampling. Pengumpulan data menggunakan kuesioner pola asuh dan kuesioner Big Five Personality. Hasil Uji uji Pearson Chi-square yang didapatkan lebih kecil dari nilai signifikan (α=0,05) pada kepribadian Conscientiouness (ρ=0,000), Ekstravertion (ρ=0,005), dan Neoriticism (ρ=0,000). Kesimpulan hasil penelitian ini menunjukkan terdapat hubungan antara pola asuh orang tua dengan kepribadian Conscientiouness, Ekstravertion & Neoriticism.Kata kunci : Kepribadian, big five personality, pola asuh, remaja


2020 ◽  
Vol 9 (2) ◽  
pp. 145-151
Author(s):  
Etika Purnama Sari

Background: Sexual maturity in young women is characterized by menarche. The changes occurring at the moment of the menarche cause teenagers to become awkward. Therefore, teenagers need to organize behavioural adjustments that require family support, especially parental support.Objectives: The purpose of this research is to analyse the family support relationship with the readiness of menarche in young women.Design: The design of this research is non-experimental with correlation methods and cross sectional approaches.Methods: The population of this study is all students of 5th and 6th grade Elementary School, Taman Belajar Surabaya who have not had a menstrual period of 40 students. Sampling techniques use simple random sampling. Large sample of 36 respondents. Collection of data using a family support questionnaire and a target readiness questionnaire.Results: A statistical test is conducted using SPSS, the FisherExact test, which shows that P = 0.001 < α = 0.05, where the hypothesis is accepted which means there is a significant link between family support and the readiness of the menarche in the young womenConclusion: There is a relationship between family support and readiness to target because of the provision of good family support so that the young women have a mental knowledge and strengthening to confront the menarche. It is hoped that the family will pay more attention to the children when they begin to step up, especially when the young women are ready to face the menarche. Keywords: Family support, menarche readiness, young women


2021 ◽  
Vol 15 (6) ◽  
pp. 2138-2141
Author(s):  
Nida Khaliq ◽  
Zille Huma Mustehsan ◽  
Hania Rashid ◽  
Shafaq Khadija ◽  
Nazeeha Waseem ◽  
...  

Introduction: Mobile phones are one of the most vital telecommunication devices and are used to stay in touch with both the social and professional aspects of our lives. They have also become an important tool for the rapid delivery of information in healthcare institutions, such as hospitals. However, with many benefits of mobile phone usage, also comes the drawbacks of hospital-associated pathogens surviving on these mobile phone screens. Objectives: To determine the frequency of contamination of healthcare worker’s mobile phones by different types of microorganisms. Methodology: A cross-sectional study was conducted from June 2020 till December 2020 at PIMS Hospital, a tertiary care hospital located in Islamabad, Pakistan. A total of 121 individual mobile phones were randomly sampled. A simple random sampling method was used. Informed consent was taken before taking a sample and a questionnaire was also utilized. Results: Among 121 samples collected from different department health workers mobile phone surfaces, 112 showed significant differences (92.56%) which were positively contaminated with microorganisms. Conclusion: To conclude, a high contamination rate of mobile phones was found with microorganisms. This could lead to serious nosocomial infections. Therefore, a standard guideline on the use of electronic devices and mobile phones should be implemented in hospitals and healthcare centres. Enforce the hygiene practices such as washing hands and cleaning mobile phones a few times a day. Keywords: Healthcare Worker, Mobile Phone, Microorganism, Contamination, Disinfectant


2019 ◽  
Vol 4 (3) ◽  
pp. 177-182
Author(s):  
Citra Suci Mantauv

This study was intended to see how the effects of Product Quality and Price to Customers’ Satisfaction toward Samsung mobile phone users in West Pasaman. The population in this study was the samsung mobile phone users in West Pasaman with the sample size of 100, where sampling techniques using Convinience sampling techniques. From the results of this study, the variable Product Quality (X1) and Price (X2) significantly affects the Customers Satisfaction (Y) with a significant level of 0.000. The amount of influence Product Quality (X1) and Price (X2) on the Customers Satisfaction (Y) is 0.423 (R2 = 42.3). Keywords : Product Quality, Price, Customers’ Satisfaction


Sign in / Sign up

Export Citation Format

Share Document