scholarly journals PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA SWALAYAN INDOMARET KEBUPATEN SINTANG

2021 ◽  
Vol 6 (1) ◽  
pp. 54-63
Author(s):  
Avelius Dominggus Sore ◽  
Irma Tripurwanti ◽  
Anna Marganingsih

This study aims to determine the effect of service quality on customer satisfaction. This research is a quantitative research. The data processing method used in this research was simple linear regression analysis. The population used in this study were all customers who buy  at the Indomaret Supermarkets, Sintang District. The number of samples in this study were 92 respondents, the sampling method used was simple incidental. Data collection techniques used questionnaires and documentation. The results showed that the quality of service had an effect on customer satisfaction at the Indomaret Supermarkets, Sintang District, based on the t test calculation, the tcount was 2.093 > ttable 1.986, thus it could be concluded that Ha was accepted, with a Sig value. 0.000 <0.05. The coefficient of service determination gives a change in customer satisfaction by 54.6% and 45.4% influenced by other variables, namely product quality, emotional, and price. 

2020 ◽  
Vol 4 (2) ◽  
pp. 104
Author(s):  
Gede Muna Satya Febriyana ◽  
I G.N. Agung Suprastayasa ◽  
Made Darmiati

Research on tourist satisfaction has been a topic of interest for many academicians. This study aimed to examine the effect of tourist facilities on tourist satisfaction at the natural attractions of Tegenungan waterfall, Bali. The sampling method used was accidental sampling with 100 samples collected in 5 days. Analysis of the data used is descriptive analysis and simple linear regression analysis. The results of the study indicate that the tourist facility variable has a significant effect on tourist satisfaction. T test results show that the tourist facilities (X) significantly affect tourist satisfaction (Y) at the natural attractions of Tegenungan waterfall, Bali. It is expected that the quality of existing tourist facilities can be improved so that it can have a positive impact on the satisfaction of tourists visiting the waterfall. Keywords: tourist facilities, tourist satisfaction, natural tourist attraction,


2019 ◽  
Vol 8 (2) ◽  
pp. 83
Author(s):  
Nikita Karundeng ◽  
Johnny A. F. Kalangi ◽  
Olivia F. C. Walangitan

This study aims to determine whether Product Quality has an effect on Consumer Buying Interest. Speaking with quality and buying interest is certainly very tied to marketing. The essence of marketing according to Daryanto (2011) "marketing is a social and managerial process where individuals and groups get their needs and desires by creating, offering, and exchanging something of value with each other". This type of research is quantitative research with data analysis techniques using a skla likert research instrument, test validity, reliability, simple linear regression analysis and hypothesis testing. Based on the results of the study the influence of product quality is a variable that does not affect consumer buying interest. Then it can be concluded that product quality does not significantly influence consumer buying interest. If the quality of the product is good, there will be buying interest and consumers will feel satisfied. In this case, Pia Deisy's business must further improve product quality so that it will be more attractive and will have a good impact on Pia Deisy's home business.


JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 111
Author(s):  
Doni Marlius ◽  
Izet Putriani

This research was conducted on customers at PT. BRI Painan Branch Tapan Unit. The purpose of this study was to examine the effect of physical evidence, reliability, response, assurance and empathy on customer satisfaction. This type of research is quantitative research. The object of this research is PT. BRI Painan Branch Tapan Unit. The sampling method used is incidental sampling and the data is processed by multiple linear regression analysis, test the validity, reliability and hypothesis testing with the t test and test f. The results of the physical evidence research t count> t table so that the physical evidence has an effect on customer satisfaction, the results of reliability research t count> t table so that reliability has an effect on customer satisfaction, the results of the research t count> t table so that the responses affect the customer satisfaction, the results of the research guarantee t count> t table so that shows that collateral affects customer satisfaction, the results of empirical research t count > t table so that it shows empathy affects customer satisfaction and the results of physical evidence, reliability, responsiveness, assurance, and empathy. f count > f table so that it shows physical evidence, reliability, responsiveness, assurance, and empathy that have a significant effect on customer satisfaction.


2020 ◽  
Vol 8 (3) ◽  
Author(s):  
Firmansyah Sulaeman ◽  
Devi Krisnawati

<em>To determine the effect of service quality and promotion on customer satisfaction, PT. Adhi Karya, Tbk. The data used are primary data by giving questionnaires to customers who happen to meet. The analytical method used is simple linear regression analysis and multiple linear regression analysis. The results showed that the quality of service and promotion has a significant effect on customer satisfaction. PT. Adhi Karya, Tbk.</em>


2021 ◽  
Vol 9 (2) ◽  
pp. 486-492
Author(s):  
Sheline Nurpadila Julipani ◽  
Zahwa Aulia Syafitri

This study aims to determine the effect of service quality on customer satisfaction at the UPTD Health Laboratory of West Java Province. The research method used is a quantitative research method with data collection techniques through observation, interviews, distributing questionnaires and conducting literature studies related to the subject matter. Based on the results of the research, the correlation value (R) of 0.693 means that the influence of Service Quality (variable X) on Customer Satisfaction (variable Y) at the UPTD Health Laboratory of West Java Province can be categorized as strong because it is in the range (0.600-0.799). The results of the simple linear regression analysis show that the coefficient of determination (R Square) is 0.481 or 48.1%, which means that customer satisfaction at the UPTD Health Laboratory of West Java Province is influenced by service quality by 48.1%. While the remaining 51.9% is influenced by other variables or factors outside of service quality.


2021 ◽  
pp. 81-87
Author(s):  
Mohamad Gita Indrawan ◽  
Raymond ◽  
Dian Lestari Siregar

This study aims to determine the effect of service quality and product promotion on customer satisfaction. This research was conducted by Samsung consumers in Batam in Batam City . The population in this study amounted to 135 people. In this research, the sampling technique used is classified as non - probability sampling technique with purposive sampling method . This study uses multiple linear regression analysis and has an R Square (R2) value in this study of 35.2%. The results of the t-test in this study are the quality of service has a positive and significant effect on customer satisfaction and product promotion has a positive and significant effect on customer satisfaction. Based on the results of the F test in this study, the results showed that Service Quality and Product Promotion together had a positive and significant effect on Samsung Customer Satisfaction in Batam City.


2019 ◽  
Vol 3 (2) ◽  
pp. 101-110
Author(s):  
Yosephyn Patria Larici ◽  
Fino Wahyudi Abdul

This study aims to determine how much influence logistics management has on the level of customer satisfaction at PT. Bhinneka Bajanas Cabang Cikarang. The population of this research is PT. Bhinneka Bajanas Cabang Cikarang customers as many as 100 people, while the sample in this study were 50 people using the Accident Sampling method, then the data was obtained by simple linear regression analysis. The independent variable in this study is logistical management and the dependent variable is customer’s satisfaction. The results of this study indicate that logistics management has an influence on customer satisfaction. It can be seen from the results of T test, the analysis’ results show the value of T count> T table (6.327> 2.01). It means that H0 is rejected and H1 is accepted, or there is an effect (partially) between Logistics Management and Customer Satisfaction Levels.


2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Drs. Iwan Kurniawan Subagja, SE., MM. ◽  
Adista Fitriani

Business competition is currently increasingly stringent requires that marketers develop marketing strategy that is telling. Companies that win business competition can solidify the company's position to survive in the future. This research study aims to analyze the effect of service quality and customer value on customer satisfaction of Multipurpose Shop Matahari in Pondok Gede Plaza simultaneously and partially. The study population is all customers of multipurpose store Matahari. This research uses multiple linear regression analysis technique, with survey data and questionnaire to 130 respondents. The results of this study indicate that the quality of service and customer value positively and significantly affect the customer satisfaction, service quality and customer value positively and partially significant to customer satisfaction.


2020 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Elizabeth Rahayu

Abstract The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is a quantitative research by using the SPSS Statistic 22 with 112 respondent of the sample which is T-Mart Express Indonesia consumers in North  Jakarta who have bought the product three times or more by using non-probability sampling method and purposive sampling techniques. The measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of hypothesis analysis shows that price and product quality significantly affect customer satisfaction. Implications and suggestions are explained in the article. Abstrak Tujuan dari penelitian ini adalah untuk memahami pengaruh harga dan kualitas produk terhadap kepuasan pelanggan T-Mart Express Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan SPSS Statistic 22 dengan sampel sebanyak 112 responden yaitu konsumen T-Mart Express Indonesia di Jakarta Utara yang telah membeli produk tiga kali atau lebih dengan menggunakan metode non probability sampling dan teknik purposive sampling. Pengukuran yang digunakan adalah kuesioner yang dibagikan melalui Google Form kepada responden. Hasil analisis hipotesis menunjukkan bahwa harga dan kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi dan saran dijelaskan pada artikel    


2021 ◽  
Vol 20 (2) ◽  
pp. 107-113
Author(s):  
I Nengah Wirata

The use of digital marketing for tourism development must be supported by the implementation of various event activities that can attract visitors to come to enjoy various cultural attractions. Visitors who are satisfied with the events that are presented will have an impact on influencing others. The purpose of this study is to compare the effectiveness of conventional media and digital marketing on the interest of visitors to the Bali Blues Festival Nusa Dua Bali. This research was conducted with a quantitative approach by taking a sample of 100 people and using a non-probability sampling method with a purposive sampling technique. The data analysis tool used was simple linear regression analysis using the SPSS program. Version 23.0. The results show that digital marketing media has a higher level of effectiveness than conventional media with a difference in the percentage of contribution in attracting visitors to the Bali Blues Festival Nusa Dua Bali by 14%.


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