scholarly journals MEMAKSIMALKAN DAYA TARIK ALAMIAH SEBAGAI STRATEGI PENGEMBANGAN WISATA ALAM GUNUNG PINANG SERANG BANTEN

2021 ◽  
Vol 21 (1) ◽  
pp. 17
Author(s):  
Suliyanti Suliyanti ◽  
Ratna Sari Hasibuan ◽  
Ken Dara Cita
Keyword(s):  
Environmental Conditions ◽  
Swot Analysis ◽  
External Factors ◽  
Clean Water ◽  
Tourist Attractions ◽  
Nature Tourism ◽  
Swot Matrix ◽  
Ticket Prices ◽  
Internal And External Factors

Gunung Pinang Nature Tourism is located in Kramatwatu District, Serang Regency. This nature tourism is managed by Perum Perhutani. This tour offers tourist attractions in the form of nature photos with the beauty background of Serang Regency.A variety of photo attractions are offered in this nature tourism. Affordable ticket prices make this natural tourism as one of nature tourism in Serang District. This research was conducted to determine the attraction of tourist attractions in Gunung Pinang natural Tourism, the method of study used is the assessment of ODTWA in the form of scoring or ranking on the potential of Gunung Pinang natural tourism based on guidelines according to Dirjen PHKA 2003 and SWOT analysis.The Data that is examined is the attraction of tourism objects, accessibility, environmental conditions, accommodation, supporting facilities and infrastructure, availability of clean water and safety.Then formulate the internal and external factors of the SWOT matrix as a SWOT analysis. Based on the results of the research of Gunung Pinang nature Tourism has a percentage of ODTWA assessment of 81.63%, so it is worth to be developed, then based on the SWOT analysis that has been done then it is known that the total score of EFI = 1.22 and the total value of EFE = 0.95 score appears that the chosen strategy is in the Quadrant I (one), which is an aggressive strategy. This position that was absolutely strategic ecotourism the further investigated in the the ecotourism program. This is clearly for the purpose of compelling more visitors to Gunung Pinang Natural Tourism.

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

scholarly journals Kajian Pengembangan Ekowisata Salang Pangeran Di Kawasan Taman Nasional Gunung Leuser

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Syamsul Arifin ◽  
Budi Utomo
Keyword(s):  
National Park ◽  
Swot Analysis ◽  
External Factors ◽  
Tourist Attraction ◽  
Clean Water ◽  
Field Observations ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Alternative Strategies ◽  
Internal And External Factors

Development of ecotourism is one way to preserve the forest and also for the welfare of the surrounding community. Salang Pangeran ecotourism in Timbang Lawan village is part of the buffer of Gunung Leuser National Park. Since 2014, people of Timbang Lawan village have opened the Salang Pangeran ecotourism for public. Tourists who visit the ecotourism increase significantly. The purpose of this study is to determine the value of potential objects and natural attractions, internal and external factors that affect the development of Salang Pangeran ecotourism and its development strategies. Methods of data collection by conducting literature studies, field observations, interviews with communities and stakeholders and conducting Focus Group Discussions (FGDs). Data analysis on the potential of Objects and Natural Tourist Attraction (ODTWA) described descriptively and it processed by using Guidance Analysis of the Operational Area-Objects and Natural Tourist Attraction (ADO-ODTWA) and SWOT analysis to formulate strategic alternatives. The results of ODTWA analysis in the Salang Pangeran ecotourism area for each criterias are known for attractiveness value is 1260 points (high), accessibility, 725 points (medium), condition of socio-economic environment, 425 points (medium), accommodation, 180 points (high), insfrastructure and supporting facilities, 300 points (high) and availability of clean water, 900 points (high). There are 9 alternative strategies for the Salang Pangeran ecotourism development plan

scholarly journals ANALISIS SWOT UNTUK DIRECT CO-FIRING BATUBARA DENGAN PELLET SAMPAH PADA BOILER TIPE CFBC

2019 ◽  
Vol 18 (3) ◽  
pp. 271-280
Author(s):  
Muhammad Fadli ◽  
Dianta Mustofa Kamal ◽  
Pribadi Mumpuni Adhi
Keyword(s):  
Swot Analysis ◽  
Circulating Fluidized Bed ◽  
External Factor ◽  
External Factors ◽  
Fluidized Bed Combustion ◽  
Internal Factor ◽  
Internal Factors ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
Circulating Fluidized Bed Combustion

Indonesia to be the world’s second-largest contributor of plastic waste in the oceans. Every resident in Indonesia can produce 0,52 kg/person/day of waste. Efforts to overcome the problem of waste by processing it into Pellets, which contain calories from 2,800 to 3,300 kcal/kg using the peuyeumisasi method, so that they can use for co-firing in PLTU. Trial for direct co-firing coal and RDF Pellet from Klungkung Bali, will be carry out on Circulating Fluidized Bed Combustion (CFBC) boiler. The goal of study to analyze the feasibility for co-firing with SWOT analysis. The SWOT analysis questionnaire was compiled based on internal and external factors, which was carried out through the study of literature and document. After the questionnaire was compiled, the questionnaire was given to respondents who collected 10 people, selected based on factors of relevance and understanding of the issues discussed. The results of the questionnaire show the main indicators, which are divided into 2 parts, internal factors consisting of strengths, weaknesses and external factors consisting of opportunities and threats. Then implemented in the SWOT matrix, to get the best strategy and whether the decision is feasible or not. The results is feasible to be implemented in the PLTU MSW, with internal factor value of 3,03 or rounded to 3 (strong) and an external factor value of 2,6 or rounded to 3 (strong). Several strategies are designed to use the strength to take advantage of opportunities, reduce weaknesses and threats.

scholarly journals Analisis Strategi Pemasaran Ekowisata Green Hill Park Taman Wisata Alam Cimanggu Kabupaten Bandung – Jawa Barat

2017 ◽  
Vol 7 (2) ◽  
pp. 124
Author(s):  
Yuli Astutik ◽  
Mukhamad Najib
Keyword(s):  
Community Participation ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
External Factors ◽  
High Potential ◽  
Influential Factor ◽  
Alternative Strategies ◽  
Nature Tourism ◽  
Internal And External Factors ◽  
Tourism Services

Indonesia has a high potential for nature tourism refer to the increasing number of tourist visited. Green Hill Park is a tourism area at TWA Cimanggu, Bandung District, West Java. The aim of this study is to identify the internal and external factors, analyze the application of ecotourism principles, as well as analyze and arrange ecotourism marketing strategies at Green Hill Park TWA Cimanggu. Principles of ecotourism has become the cornerstone of tourism activities implementation in Green Hill Park, but has not been applied properly because of the unstable management. Based on the results of IFE and EFE, Green Hill Park was in a strong enough position. Based on the IE matrix, Green Hill Park was located on the second cell, grown and built. Based on the SWOT analysis, six alternative strategies were obtained. Based on the analysis of AHP, the most influential factor is community participation, factors that play the biggest role are managers, objective that most needed to be achieved was to increase tourism services by using the priority alternative strategies which is involving the community in the tourism program.

scholarly journals The Compilation of Competitive Strategy with SWOT Analysis Approach at Bali Tropic Resort & Spa

2021 ◽  
Vol 4 (1) ◽  
pp. 16-22
Author(s):  
Ni Putu Chintya Kumala Dewi ◽  
◽  
I P M Astawa ◽  
I M Wijana ◽  
◽  
...  
Keyword(s):  
Competitive Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Department Head ◽  
Analysis Approach ◽  
Internal Factors ◽  
Swot Matrix ◽  
Technological Developments ◽  
Internal And External Factors

This study aims to determine the competitive strategy adopted the Bali Tropic Resort & Spa. The subjects in this study were 14 department head managers. This research was tested using a SWOT analysis, namely by identifying various internal and external factors of the company. The analysis of internal factors (strengths and weaknesses) and external factors (opportunities and threats) which were then formulated in the SWOT Diagram and SWOT Matrix. From the results of the analysis on the SWOT diagram, it appears that the position of the Bali Tropic Resort & Spa is located in Quadrant I, which shows that Bali Tropic Resort & Spa faces several opportunities and has various forces that drive these opportunities and it is recommended to carry out the SO strategy by taking advantage of opportunities. Based on the SWOT matrix, the SO strategy that companies can implement is to take advantage of increasingly sophisticated technological developments to facilitate promotional activities and make packages that attract guests' attention.

scholarly journals Marketing Strategy of Oyster Mushroom (Pleurotus Ostreatus) in Maritengngae District, Sidenreng Rappang Regency (Case Study of Independent Mushroom Business)

LaGeografia ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 32
Author(s):  
Dian Putri ◽  
Nurhapsa Nurhapsa ◽  
A. Erna Sriwahyuningsih
Keyword(s):  
Swot Analysis ◽  
External Factors ◽  
Oyster Mushroom ◽  
Analysis Method ◽  
Swot Matrix ◽  
Oyster Mushrooms ◽  
The Right ◽  
Internal And External Factors

The purpose of this study was to determine the internal (strengths and weaknesses) and external (opportunities and threats) factors in Mandiri Mushroom’s business and to determine the right strategy for marketing oyster mushrooms in Mandiri Mushroom business. The analysis method used is the SWOT analysis. The result showed that internal and external factors based on weighting and rating obtained scores for the main strength factor in this Mandiri Mushrooms business werw the good quality of oyster mushrooms and the weakness namely the lack of venture capital. Meanwhile, the most supportive opportunity factor for marketing in this business is that it can compete with other oyster mushroom businesses and the threat factor that will be faced is the presence of pests that cause oyster mushrooms to not develop properly. The strategy that should be applied to this Mandiri Mushroom business based on the SWOT matrix is the Strengths-Opportunities (S-O) strategy, which is to try to use its main strengths to maintain the quality of oyster mushrooms so that they get the main opportunity, which is to compete with other oyster mushrooms businesses.

scholarly journals Strategi Pengembangan Potensi Pariwisata di Pantai Blimbingsari Kabupaten Banyuwangi

2020 ◽  
Vol 8 (1) ◽  
pp. 10
Author(s):  
Melly Febriani Jayadi ◽  
Ida Bagus Suryawan
Keyword(s):  
Swot Analysis ◽  
External Factors ◽  
Primary Data ◽  
Strategy Development ◽  
Analysis Tool ◽  
Internal Factors ◽  
Tourist Attractions ◽  
Beach Tourism ◽  
Tourism Potential ◽  
Internal And External Factors

Banyuwangi Regency is an area that has a variety of tourism potential either natural, cultural and artificial potential. One of the tourist attractions with its natural potential is Blimbingsari Beach. Blimbingsari Beach is one of the tourist attractions located in Banyuwangi Regency which is famous for its distinctive culinary fish. Currently tourists visit Blimbingsari Beach is still small compared to other tourist attractions. Tourism potential in Blimbingsari Beach is able to attract many tourists to visit by developing its tourist potential. This study used primary data sources obtained directly by observation and interviews, and data analysis techniques used in this study is a SWOT analysis which is a qualitative analysis tool that is done by examining internal and external factors. SWOT analysis compares the external factors which are opportunities and threats with internal factors which are strengths and weaknesses. The results of this study shows that the development of Blimbingsari beach tourism potential can still be developed further through existing potential. Blimbingsari beach managers should promote more so that Blimbingsari beach is known to many people. Keyword: Strategy Development, Potential, Beach, Tourism

scholarly journals Analisis Kelembagaan Dan Strategi Peningkatan Daya Saing UMKM Emping Melinjo Di Kabupaten Magetan

2018 ◽  
Vol 14 (2) ◽  
pp. 124
Author(s):  
Fajar Kurnia Mustaqim ◽  
Kusnandar Kusnandar ◽  
Agustono Agustono
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Descriptive Analysis ◽  
External Factors ◽  
Consumer Confidence ◽  
Market Demand ◽  
Alternative Strategies ◽  
The Public ◽  
Swot Matrix ◽  
Internal And External Factors

<p><em>This study aims to analyze institutional melinjo chips MSMEs, identify internal and external factors, formulate strategies for improving the competitiveness of melinjo chips MSMEs, and prioritizing strategies for improving the competitiveness of melinjo chips MSMEs in Magetan regency. The research methods used include: Descriptive Analysis, SWOT Analysis, SWOT matrix, and AHP. The results showed that: (1) there are 4 structure of the supply chain in the distribution of products chips melinjo, and the main institutional sectors in improving the competitiveness of melinjo chips MSMEs, namely the public  sector,  voluntary  sector  and  private  sector;  (2)  identification  of  internal  and external factors obtained strengths, weaknesses, opportunities and threats in improving t</em><em>he competitiveness of melinjo chips MSMEs; (3) matrix SWOT produced 10 alternative strategies to increase competitiveness; (4) priority strategy in improving the competitiveness of melinjo chips MSMEs is provide training and guidance to the next generation  about  the  importance  of  business  continuity  that  has  quality  products according  to  market  demand,  establish  cooperation  with  suppliers  to  ensure  the</em><em>availability of raw materials; and improve product quality and maximum service to maintain consumer confidence.</em></p>

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

Gorontalo Province Tourism: Leading Sector In The Middle Of Weakness And Challenge

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Herwin Mopangga ◽  
Fitriaty Puhi
Keyword(s):  
Significant Contribution ◽  
Swot Analysis ◽  
Tourism Development ◽  
External Factors ◽  
The Other ◽  
Occupancy Rate ◽  
Regional Income ◽  
Sustainable Tourism Development ◽  
Tourism Sector ◽  
Internal And External Factors

Tourism shows a significant contribution to foreign exchange and regional income in Indonesia. Defined as a priority and leading sector in the RPJMD, tourism development in the Regencies and the Province of Gorontalo must measure the results, benefits and impacts for all stakeholders. Contribution to regional income (PAD) and the composition of internal and external factors in each of the leading destinations is needed for the purpose of determining the strategy and policy of sustainable tourism development. The study concluded that tourism sector was relatively small in its contribution to each PAD total by Regencies in Gorontalo Province. The low of PADsp is relevant to the low occupancy rate (TPK) of the hotel and the length of stay (LoS). The lack of retribution income from recreation and sports spot is relevant to the lack of activities to support the attractiveness such as art and cultural attractions and local products that can be souvenirs for tourists. Infrastructure facilities at leading tourism objects are relatively incomplete or do not meet tourism standards. The low of PAD, TPK LoS can also explain that the increase in tourists to Gorontalo is only a transit to the other tourist objects outside of Gorontalo Province.Keywords: Tourism, Leading Sector, Gorontalo, Income, Swot Analysis

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