scholarly journals The impact of hedonic shopping value, shopping lifestyle, and positive emotions on consumer purchasing decisions at Traveloka

2021 ◽  
Vol 4 (2) ◽  
pp. 50-59
Author(s):  
Hazizah Hazizah ◽  
◽  
I Putu Sudhyana Mecha ◽  
Eka Afrida Ermawati ◽  
◽  
...  
Keyword(s):  
Financial Services ◽  
Positive Emotions ◽  
Correlation Coefficients ◽  
Test Sample ◽  
Tourism Industry ◽  
Purchasing Decisions ◽  
Multiple Line ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
The Impact

Traveloka is an internet-based tourist information or travel application that allows users to search for and purchase a variety of products and services by online platform, including transportation, lodging, lifestyle, and financial services. Despite the fact that Traveloka is well-known among the general public, there is still lack of knowledge that tourism industry has not used it as promotional and sales media for its products and services. This research was conducted at Banyuwangi in order to determine the impact of partial and simulta-neous hedonic shopping value, shopping lifestyle, and positive emotions on consumer purchasing decisions at Traveloka. The SPSS Version 22 application was used to conduct the research, which included multiple line-ar regression analysis procedures, multiple correlation coefficients, coefficients of determination, T-test, and F-test. Sample size of this study were 100 respondents based on purposive sampling. It showed that hedonic shopping value, shopping lifestyle, and positive emotions all have both partial and simultaneous significant impact on customer purchasing decisions at Traveloka, so conventional tourism industry who de-cides to join the Traveloka are expected to be able to offer and sell tourism products or services that are able to provide and adapt into consumer shopping lifestyles, for example by providing promotion, discounts, and cashback for tour packages or services. Therefore, the results of this research can be applied as recommenda-tion for tourism industry, especially for travel agents who has been joined Traveloka as a member so that they can be more competitive in this digitalization era.

Consumers’ impulsive buying behavior of restaurant products in social commerce

2017 ◽  
Vol 29 (2) ◽  
pp. 709-731 ◽  
Author(s):  
Namho Chung ◽  
Hyo Geun Song ◽  
Hyunae Lee
Keyword(s):  
Structural Equation ◽  
Strong Predictor ◽  
Situational Factors ◽  
Equation Modeling ◽  
Social Commerce ◽  
Content Type ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
The Impact ◽  
The Relationship

Purpose First, this paper aims to investigate the impact of impulsiveness on two types of shopping value (e.g. utilitarian and hedonic value) and the urge to buy restaurant products and services impulsively in social commerce environments. Second, the study assesses the impact of situational factors (e.g. scarcity and serendipity) on individuals’ shopping values. Design/methodology/approach Data were collected from 332 participants. By using PLS-graph 3.0, structural equation modeling was conducted. Furthermore, a hierarchical regression model was conducted for testing the mediating and moderating effects. Findings The results indicate that impulsiveness is a strong predictor for two types of shopping value (hedonic and utilitarian) and the urge to buy impulsively. While the hedonic shopping value was found to have a significant influence on the urge to buy impulsively, utilitarian value was not. Scarcity was moderator in the relationships between impulsiveness and both types of shopping value, whereas serendipity was found to moderate only the relationship between impulsiveness and the utilitarian shopping value. Practical implications The findings show that the marketing managers and application developers of social commerce should place their focus on scarcity and serendipity to stimulate consumers in having a hedonic shopping value so to have an urge to buy impulsively. Originality/value First, although most previous studies focused on only rational or planned consumption, this study focused on irrational and unplanned consumption as well. Second, the authors assessed the role of situational factors (scarcity and serendipity) occurring in social commerce and asserted that these factors moderate the relationship between consumers’ shopping values and their urge to buy impulsively.

THE IMPACT OF THE PANDEMIC ON THE DEVELOPMENT OF THE TOURIST TRENDS

2018 ◽  
Author(s):  
Anna Prochan ◽  
Keyword(s):  
Positive Emotions ◽  
Tourism Industry ◽  
Operating Conditions ◽  
Remote Communication ◽  
Tourism Sector ◽  
International Tourist ◽  
The World ◽  
Accurate Forecast ◽  
The Face ◽  
The Impact

The article analyzes the impact of Coronavirus on the tourism industry and the development of tourism trends. In particular, an analysis was made of the impact of the pandemic on the world economy and overall GDP growth and world trade. The dynamics of world real GDP for 2017-2021, as well as the dynamics of international tourist arrivals for the period from January to March 2020 are studied. There has been a reduction in the number of international trips around the world by 60-80% in 2020. The following were the main measures to restore tourism. Anti-crisis measures were proposed for the functioning of the tourism industry under quarantine restrictions and its return to normal operating conditions after the removal of these restrictions. The COVID-19 pandemic has hit the tourism industry hardest. Due to the coronavirus pandemic, the flow of tourists in the world has decreased by 65%. In the first eight months of 2020, the number of international arrivals decreased by 70%. This resulted in the loss of $ 730 billion, and more than 120 million jobs were at risk. According to official data, the tourism business in Ukraine has already lost at least $ 1.5 billion. Thousands of workers in Ukraine's tourism sector have lost their jobs. Also, based on the analysis of the impact of the pandemic on tourism, new trends in the tourism industry were identified. It was found that the tourism market will recover relatively quickly after the pandemic, as people will need positive emotions. Although, of course, it is impossible to give an accurate forecast, especially in the face of changes in exchange rates. In addition, it is likely that the approach to life in general may change - the methods of remote communication will become commonplace. The segment of digital projects in tourism is becoming more active, which will help generate deferred demand and will work when all restrictions on tourist travel are removed.

scholarly journals Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study

2021 ◽  
pp. 097639962110412
Author(s):  
Shaifali Chauhan ◽  
Richa Banerjee ◽  
Vishal Dagar
Keyword(s):  
Positive Emotions ◽  
Positive Impact ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Fashion Industry ◽  
Fashion Products ◽  
Hedonic Shopping Value ◽  
Fashion Apparel ◽  
Buying Behaviour ◽  
The Impact

This article attempts to analyse the changes occurred in the behaviour of the customer for online buying of fashion products. The prime objective of this study is to bridge the gap by contributing to the literature about the impact of pandemic on consumer buying tendencies for fashion industry. This study proposes a model for impulse buying of fashion apparel based on consumers’ shopping behaviour during COVID-19 pandemic. The conceptual model was developed using stimulus organism response (S-O-R) theory using fashion involvement (FI), hedonic shopping value (HSV) and sales promotion (SP) as independent variables, positive emotions (PE) as a mediating variable and impulse buying (IB) as a dependent variable. The data was collected from 569 respondents from central Indian region, the collected data was analysed using PLS-SEM 3 software. The importance performance map analysis (IPMA) was used to understand the accurate performance of variables. The result shows the significant and positive impact of HSV and PE on IB, unlike FI and SP which were not showing significant impact. Moreover, PE is a significant mediator in the relationship of the constructs. This study contributes by providing original insights into the IB literature. The analyses of IPMA will help the fashion industry to rebound after COVID-19.

The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saqib Ali ◽  
Manit Mishra ◽  
Hafiz Muhammad Usama Javed
Keyword(s):  
Positive Impact ◽  
Sampling Technique ◽  
Well Being ◽  
Compulsive Shopping ◽  
Content Type ◽  
Moderation Effect ◽  
Product Assortment ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
The Impact

PurposeThe purpose of this study is to examine the association between mall personality, hedonic and utilitarian shopping value, and shoppers' well-being. The moderating effect of compulsive shopping on the association between both hedonic and utilitarian shopping value, and shoppers' well-being is also investigated.Design/methodology/approachThis study is quantitative in nature, and a purposive sampling technique is used. Data was collected through mall intercept survey. The authors collected 431 usable responses from respondents at two different malls in Lahore, Pakistan. PLS-SEM was employed to test the proposed hypotheses.FindingsResults indicate that mall personality significantly and positively influences both hedonic and utilitarian shopping value and shoppers' well-being. Similarly, hedonic shopping value has a significant and positive impact on shoppers' well-being, while utilitarian shopping value has a non-significant relationship with shoppers' well-being. Moreover, while compulsive shopping behaviour moderates the positive relationship between hedonic shopping value and shoppers' well-being, it does not moderate the relationship between utilitarian shopping value and shoppers' well-being.Originality/valueDespite the extant studies on brand and store personality on numerous retail outcomes, no study has examined the association between mall personality and shoppers' well-being. Another key contribution of this study is to examine moderation effect of compulsive shopping on the association between shopping value and shoppers' well-being. Additionally, this study enlightens mall administration to emphasise upon mall personality and hedonic shopping value so as to enhance shoppers' well-being, more so if its product assortment encourages compulsive shopping.

Hedonic Shopping Value Measure

2018 ◽  
Author(s):  
Stephanie Gillison ◽  
Kristy Reynolds
Keyword(s):  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Value Measure

The Supply-Demand Research of Cultural and Tourism Industries Policies in China with the Impact of COVID-19

2020 ◽  
Vol 11 (1) ◽  
pp. 24-24
Author(s):  
Dr. Jianfei Yang
Keyword(s):  
Tourism Industry ◽  
Chinese Government ◽  
Cultural Industries ◽  
Real Situation ◽  
The Real ◽  
The World ◽  
The Impact ◽  
Near Future ◽  
Post Period

COVID-19 has made a bad influence on economic and society including cultural and tourism industry in China，2020.The industry has received a huge loss in the first quarter of the year and the situation is getting worse in the near future. It is believed that there will be a long impact for the country even the world. In order to recover the industry, Chinese government has published series of policies to support the enterprises and clusters to reduce the bad influence of COVID-19. This paper mainly uses filed survey and documentary research to map the real situation of the industry. It tries to find the policy demand of the industries and then analyze the policies published by government to conquer COVID-19. Meanwhile it will focus on whether the supply meet the demand and give suggestions on how to promote the policy efficiency in the post period of COVID-19 in China. Keywords: Evaluation; Cultural Industries; Policy; Park; Pandemic

A Macroeconomic Analysis of Agricultural Sector in Nigeria

2019 ◽  
Vol 5 (1) ◽  
pp. 18-25
Author(s):  
Isah Funtua Abubakar ◽  
Umar Bambale Ibrahim
Keyword(s):  
Value Chain ◽  
Crop Production ◽  
Agricultural Sector ◽  
Time Series Data ◽  
Tourism Industry ◽  
Series Data ◽  
Size Analysis ◽  
The Real ◽  
Real Gdp ◽  
The Impact

This paper attempts to study the Nigerian agriculture industry as a panacea to growth as well as an anchor to the diversification agenda of the present government. To do this, the time series data of the four agriculture subsectors of crop production, livestock, forestry and fishery were analysed as stimulus to the Real GDP from 1981-2016 in order to explicate the individual contributions of the subsectors to the RGDP in order to guide the policy thrust on diversification. Using the Johansen approach to cointegration, all the variables were found to be cointegrated. With the exception of the forestry subsector, all the three subsectors were seen to have impacted on the real GDP at varying degrees during the time under review. The crop production subsector has the highest impact, however, taking size-by-size analysis, the livestock subsector could be of much importance due to its ability to retain its value chain and high investment returns particularly in poultry. Therefore, it is recommended that, the government should intensify efforts to retain the value chain in the crop production subsector, in order to harness its potentials optimally through the encouragement of the establishment of agriculture cottage industries. Secondly, the livestock subsector is found to be the most rapidly growing and commercialized subsector. Therefore, it should be the prime subsector to hinge the diversification agenda naturally. Lastly, the tourism industry which is a source through which the impact of the subsector is channeled to the GDP should be developed, in order to improve the impact of such channel to GDP with the sole objective to resuscitate the forestry subsector.

A Study on Investment Decision of Investors With Reference to Penetration of Mutual Funds in India

2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Ratish C Gupta ◽  
Dr. Manish Mittal
Keyword(s):  
Decision Making ◽  
Real Estate ◽  
Mutual Funds ◽  
Capital Markets ◽  
Mutual Fund ◽  
Financial Services ◽  
Investment Decision ◽  
Fund Industry ◽  
Mutual Fund Industry ◽  
The Impact

The Indian mutual fund industry is one of the fastest growing and most competitive segments of the financial sector. The extent of under-penetration in the market is a sore point with the financial services industry, with a large amount of savings being channelized into fixed deposits, gold and real estate rather than the capital markets. The mutual fund industry is yet to spread its reach beyond Tier I cities. The top fifteen cities contribute to 85% of the pie, with the remaining 15% distributed among other cities. The study seeks to determine the impact of decision making of investors on current situation of mutual fund industry.

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