Some proposals of creative measures for the production of original print media content
The declining trend in print advertising revenue over the past decade has become more serious since Covid-19 pandemic in 2020. The quick spreading of Corona virus over the world has resulted in further decrease in this area's revenue by 30% to 50%. How can the so-called ``fourth power'' be able to recover after the epidemic crisis? How can press & news media maintain operations and sustainably develop in order to serve the public and the society, especially in the context of rapid explosion of social networks and multi-interaction channels which challenge mainstream journalism? Being faced with this situation, the article proposes a number of creative solutions for the production of innovative media content including surveying, doing research on readers' preferences to identify "golden'' readers segment; filtering and selecting unique, attractive and attention-catching content; taking advantage of "social networks" to deliver rich-information content to reach readers instantly, to choose the right form and the right time to publish information. The author hopes that this article can contribute a small part to press and news media to preserve trust from and connection with readers; thereby, meeting their increasingly diverse needs in the current Industrial Revolution 4.0.