scholarly journals PENGARUH HARGA, KUALITAS PRODUK DAN GAYA HIDUP TERHADAP WILLINGNESS TO PAY (WTP) SEMANGKA ORGANIK

2021 ◽  
Vol 10 (1) ◽  
pp. 33-40
Author(s):  
Lydia Indra Setung ◽  
Yoseph Yakob Da Rato
Keyword(s):  
Willingness To Pay ◽  
Product Quality ◽  
Healthy Lifestyle ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Lifestyle Changes ◽  
Sampling Techniques ◽  
Product Price ◽  
Chemical Substances

People's food consumption patterns are increasingly shifting towards healthy lifestyle changes. The emergence of awareness of the dangers of chemical substances makes people more selective in choosing a product for their consumption. one food alternative that refers to a healthy lifestyle is organic watermelon. The price of organic watermelon is relatively expensive to create its own attraction for consumers of a certain class. This study aims to find out the influence of product prices, product quality, and lifestyle on willingness to pay (WTP) organic watermelon. The data analysis used is descriptive analysis, and Multiple Linear Regression Analysis. The research was conducted in the Practice Garden of the Faculty of Agriculture, University of Nusa NipaIndonesia for 2 months from 01 October – 04 December 2020. Sampling techniques using Accidental Sampling with the number of respondents as many as 38 people. The results showed lifestyle variables had a partially significant effect on willingness to pay organic watermelon. Meanwhile, all variables (Product price, Product Quality, and Lifestyle) have a significant effect simultaneously (together) on willingness to pay organically in the Garden of the Faculty of Agriculture, University of Nusa Nipa Indonesia.

scholarly journals THE EFFECT OF PRODUCT QUALITY AND PRICE ON SMARTPHONE CUSTOMERS’ LOYALTY

Analisis ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 81-92
Author(s):  
Fitriani Nur Utami ◽  
Mahir Pradana ◽  
Taffy Andira Kaljabar
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Quantitative Methods ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Loyalty ◽  
Quality Factors ◽  
Analysis Technique ◽  
Quality Of Products

This research was conducted to determine the price and product quality towards consumer loyalty in the city of Bandung. The purpose of this research is to determine and analyze how the price and quality of products provided by Xiaomi to its consumers, as well as the magnitude of the effect of product quality and price simultaneously and partially on consumer loyalty in Bandung. This research uses quantitative methods with descriptive and causal research types. Sampling was done by using non-probability sampling method, purposive sampling type, with the number of respondents as many as 100 people. The data analysis technique used descriptive analysis and multiple linear regression analysis. Based on the results of data analysis with SmartPLS software, it was found that the price and product quality factors together had a positive and significant effect on consumer loyalty in Bandung..

scholarly journals ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Konsumen Industry/ Toko Bakery di Kota Bengkulu)

2019 ◽  
Vol 13 (1) ◽  
pp. 71-85
Author(s):  
Herry Nofrianda
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Quality Service ◽  
Descriptive Research

Abstract: The objective of this research is to analyze the effect of product quality, service quality and price toward customer satisfaction on industry/ bakery shop in the Bengkulu city. This study is a descriptive research which aims to clarify the relationship or influence that exist between the variables studied. The type of data used a primary data that is collected from questionnaires. Respondents of this study is the customer industry/ bakery shop in Bengkulu city as many 2400 people were taken with the judgemental (purposive sampling) technique. The methods of data analysis used are descriptive analysis by using the mean, frequency distribution table and multiple linear regression analysis.  Based on the analysis, the result that the simultaneously product quality, service quality, and price is significantly impact on customer satisfaction industry/bakery shop in the Bengkulu city. The next in partial product quality and service quality is positively and significantly impact on customer satisfaction industry/bakery shop in the Bengkulu city, while the price is negative and significantly impact on customer satisfaction industry/ bakery shop in the Bengkulu city.Keyword: service, quality, satisfaction, bakery. 

scholarly journals Pengaruh Kualitas Produk, Harga, Cita Rasa Dan Promosi Terhadap Kepuasan Konsumen Di Rumah Makan Mbak Siti

2021 ◽  
Vol 3 (1) ◽  
pp. 22-33
Author(s):  
Amir Hamzah Siregar, Susana, Zuriani Ritonga, Desmawati Hasibuan, Elvina
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Independent Variable

The purpose of this study was to determine the effect of product quality, price, taste and promotion on consumer satisfaction at Mbak Siti's restaurant in Sosopan Village, Kotapinang District, Labuhanbatu Selatan Regency. The sample in this study amounted to 30 people. The analytical method used is descriptive analysis, classical assumption test, multiple linear regression analysis, t test, f test, and coefficient of determination and this data is processed using the IBM SPSS Statistics 21 program. Hypothesis test results show that partially the product (X1) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for product quality is tcount 0.009> ttable 2.05954, with a significant value of 0.993 <0.05. Hagra (X2) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for price is tcount 2.273> ttable 2.05954, with a significant value of 0.32 <0.05. Taste (X3) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for taste is tcount 0.541> ttable 2.05954, with a significant value of 0.593 <0.05. Promotion (X4) has a positive and significant effect on customer satisfaction, this can be seen from the tcount value for promotion is tcount 6.794> ttable 2.05954, with a significant value of 0.000 <0.05. The value of Ftable in the 4: 26 distribution is 2.74, so based on table 4.14 it can be seen that the Fcount value is 36.656> 2.70, and a significant value is 0.000 <0.05, this shows that simultaneously the Independent Variable has a positive and significant effect on the Dependent Variable.

scholarly journals PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA BERLIAN BEAUTY CLINIC SAMARINDA

2021 ◽  
Vol 9 (3) ◽  
pp. 248
Author(s):  
Weni Maulina
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analytical Tool ◽  
Statistical Software ◽  
Analytical Tools

This study aims to determine the effect of product quality and service quality on customer satisfaction at Berlian Beauty Clinic Samarinda ,. The analytical tools used are descriptive analysis and quantitative analysis with the help of SPSS statistical software version 22. The sampling technique in this study used a saturated sampling technique (census), which is a method that takes all populations to become respondents in this study. The number of taking samples was 83. Derived from the Berlian beauty Clinic sample on A. Wahab Syahranie street No.199A Samarinda. Data collection used is the technique of observation, questionnaires, and literature writing. While the analytical tool used is multiple linear regression analysis. The results of the study concluded that the product quality variable (X1) with a significant value of 0.05 because tcount = 7.569> ttable = 1.990 and the sig = 0.000 <0.05. The results of this study concluded that the variable service quality (X2) with a significant value of 0.05 because tcount = 4.554> ttable = 1.990 and the sig = 0.000 <0.05. thus the service quality variable has a partial effect on customer satisfaction (Y).

scholarly journals PENGARUH KECERDASAN EMOSIONAL, KOMPETENSI KARYAWAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN (STUDI PADA INDUSTRI ROTI HARUM SARI BOYOLALI)

2021 ◽  
Vol 12 (1) ◽  
pp. 66-81
Author(s):  
Asrianingsih Asrianingsih ◽  
Rini Handayani
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Analysis Techniques ◽  
A Value ◽  
Quality Product

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta. This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

scholarly journals Pengaruh Kualitas Produk dan Iklan Terhadap Minat Beli Ulang Shampo Rejoice

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 400
Author(s):  
Lavenia Putri Mareta ◽  
Tri Kurniawati
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
State University ◽  
Repurchase Intention ◽  
Analysis Technique ◽  
Study Population

This study aims to determine the effect of product quality and advertising on the repurchase interest of shampoo rejoice. This type of research is descriptive research. The study population was students of Padang State University who had used Sampo Rejoice with a purposive sampling technique. Data collection techniques used were questionnaires and documentation studies. The data analysis technique used is descriptive analysis and inductive analysis using multiple linear regression analysis. The results showed that: (1) There was a significant influence of product quality on repurchase intention, seen from sig 0,000 <0.05, (2) There was a significant effect of advertising on repurchase intention, seen from sig 0.018 <0.05, (3 ) there is a significant influence on product quality and advertising on repurchase intention, as seen from sig 0,000 <0.05. The contribution of product quality and advertising to repurchase interest amounted to 37.7%, while the remaining 62.3% was contributed by other factors not examined in this study.Keywords: product quality, advertising, repurchase interests

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP PENINGKATAN PENJUALAN TENAGA LISTRIK PADA PT PLN (PERSERO) UNIT PELAKSANA PELAYANAN PINRANG

2021 ◽  
Vol 3 (2) ◽  
pp. 115-120
Author(s):  
Andi Muh. Armin Yusfin ◽  
Thamrin Abduh ◽  
Herminawati Abubakar
Keyword(s):  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Dominant Effect ◽  
Product Price ◽  
Physical Evidence ◽  
Analysis Technique ◽  
Regression Test ◽  
Dominant Influence

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh produk, harga, promosi, lokasi, orang, proses dan bukti fisik terhadap peningkatan penjualan tenaga listrik pada PT PLN (Persero) Unit Pelaksana Pelayanan Pinrang, serta untuk mengetahui dan menganalisis variabel bauran pemasaran yang paling dominan berpengaruh terhadap peningkatan penjualan tenaga listrik pada perusahaan PT PLN (Persero) Unit Pelaksana Pelayanan Pinrang. Teknik pengumpulan data melalui penyebaran kuesioner. Sedangkan teknik analisis data yang digunakan adalah analisis deskriptif, uji instrument penelitian, uji asumsi klasik, analisis regresi linear berganda, dan pengujian hipotesis. Hasil analisis menemukan bahwa produk, harga, promosi, lokasi, orang, proses dan bukti fisik berpengaruh positif dan signifikan terhadap peningkatan penjualan tenaga listrik pada PT. PLN (Persero) Unit Pelaksana Pelayanan Pinrang. Dari hasil pengujian regresi maka dapat disimpulkan bahwa variabel yang dominan berpengaruh terhadap peningkatan penjualan tenaga listrik pada PT. PLN (Persero) Unit Pelaksana Pelayanan Pinrang adalah harga. This study aims to determine and analyze the effect of product, price, promotion, location, people, process and physical evidence on the increase in electricity sales at PT PLN (Persero) Pinrang Service Implementation Unit, as well as to identify and analyze the marketing mix variables that have the most dominant influence on the increase in sales of electricity at the company PT PLN (Persero) Pinrang Service Implementation Unit. The technique of collecting data is through distributing questionnaires. Meanwhile, the data analysis technique used is descriptive analysis, research instrument test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results show that product, price, promotion, location, people, process and physical evidence have a positive and significant effect on the increase in electricity sales at PT. PLN (Persero) Pinrang Service Implementation Unit. From the results of regression test, it can be concluded that the variable that has a dominant effect on the increase in electricity sales at PT. PLN (Persero) Pinrang Service Implementation Unit is the price.

scholarly journals PENGARUH MARKETING MIX DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI MATAHARI SINGOSAREN SURAKARTA

2021 ◽  
Vol 12 (1) ◽  
pp. 1-16
Author(s):  
Ratih Witayana Trian Soeripto ◽  
Kasidin Kasidin
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Analysis Techniques ◽  
A Value ◽  
Quality Product

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta.This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Produk Kartu Perdana Pascabayar Halo Pada PT. Telkomsel Grapari Makassar

2021 ◽  
Vol 4 (2) ◽  
pp. 771-778
Author(s):  
Safrida Safrida ◽  
Musmulyadi Musmulyadi
Keyword(s):  
Decision Making ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Product Price

This research was conducted with the aim of: (1) examining and analyzing the effect of the product on consumer purchasing decisions for postpaid hello card products; (2) examining and analyzing the effect of price on consumer purchasing decisions for postpaid starter pack hello; (3) examining and analyzing the effect of promotion on consumer purchasing decisions for postpaid starter pack hello; (4) examining and analyzing the effect of place on consumer purchasing decisions for postpaid starter pack hello; (5) examining and analyzing the four factors that have the most dominant influence on consumer purchasing decisions for postpaid hello card products. This study uses primary data and secondary data. In this study, the sample used was 100 consumers. based on secondary data at the end of 2015 to December 2016. Data was collected through questionnaires and data tabulation was carried out. Methods of data analysis using multiple linear regression analysis and analysis of the coefficient of determination and descriptive analysis with the help of the Statistical Product and Service Solutions (SPSS) program. These results indicate that: (1) the product variable has a positive but insignificant effect on consumer decision making to buy postpaid starter pack hello: (2) the price variable has a positive and significant effect on the decision to buy a postpaid starter pack hello: (3) promotion variable has a significant effect on the decision to buy postpaid starter pack hello: (4) the place variable does not have a positive and significant effect on the decision to buy the postpaid starter card hello: (5) the most dominant variable influencing decision making is the price variable. Keywords: Product, Price, Place, Promotion, and Purchase Decision

scholarly journals PENGARUH MARKETING MIX TERHADAP KEPUASAN KONSUMEN (PADA HOME INDUSTRY MOSHIMOSHI CAKE SAMARINDA)

2020 ◽  
Vol 8 (3) ◽  
pp. 242
Author(s):  
Firdayanti Abbas
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Dominant Influence

The purpose of this study was to know marketing mix influence on consumer satisfaction in home industry MoshiMoshi Cake Samarinda. To know the variables of the marketing mix (product, price, promotion and place) the more dominant influence on customer satisfaction in the industry home MoshiMoshi Cake Samarinda. While the methods used are descriptive analysis, multiple linear regression analysis, and test hepotesis. Based on the analysis about effect between the marketing mix (product, price, promotion and place) to consumer satisfaction in home industry MoshiMoshi Cake Samarinda. The most dominant variable affecting customer satisfication is place, because the place of sale from MoshiMoshi cake is strategically located, easily accessible, and always visited by potential costumers.

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