scholarly journals PENINGKATAN KINERJA BISNIS MELALUI STRATEGI PEMASARAN BERBASIS ONLINE PADA UKM PRODUK CAMILAN TRADISIONAL

2020 ◽  
Vol 2 (1) ◽  
pp. 5-18
Author(s):  
Suryandari ISTIQOMAH ◽  
Yeni FAJARYANTI ◽  
Amina Sukma DEWI
Keyword(s):  
Business Performance ◽  
Marketing Strategies ◽  
Online Marketing ◽  
The Internet ◽  
Product Packaging ◽  
Business World ◽  
Digital Era ◽  
Product Innovations ◽  
Use Of Internet ◽  
Snack Products

The internet is one of the technologies that is inevitable in today's digital era. One effect of the internet is also having an impact on the business world, among others, with the development of e-commerce and the decreasing number of offline retailers. therefore the use of internet / e-commerce as an alternative sale must be made by all entrepreneurs including traditional snack entrepreneurs. This research aims to be able to help SMEs to introduce products through sales through the internet and its derivatives. In addition, this service also aims to introduce traditional snack products with better marketing strategies, including by using more eye catching packaging and selling so that they can be easily accepted by millennials. This research has carried out several activities including operational training in marketing training on the importance of attractive brands and packaging, as well as online marketing. This service has helped provide assistance in making stickers, cardboard boxes and jars as a diversification of product packaging for UKM Kembang Goyang “Bu Ninik”, Sragen. This dedication also initiates the use of gift boxes as a respondent to the beautiful appearance of souvenirs. In UKM Kumari Crispi, this research carried out by initiating product innovations with various flavors that are of interest to millennialsand providing shelter assistance for Kumari Crispy souvenir shops to support online businesses that will be run. All of training and accompaniment hope can improve the business performance of the target SMEs by increasing the demand for their products.

Web Marketing Strategies in Agro Food SMEs

2014 ◽  
pp. 199-220 ◽  
Author(s):  
Aspasia Vlachvei ◽  
Ourania Notta ◽  
Francesco Diotallevi ◽  
Andrea Marchini
Keyword(s):  
Marketing Strategies ◽  
Online Marketing ◽  
European Countries ◽  
The Internet ◽  
Web Marketing ◽  
Italian Wine ◽  
Wine Sector ◽  
Use Of The Internet ◽  
Website Features

In this chapter, the authors study agro food SMEs and especially SMEs in the wine sector, which combine several common characteristics, and they make a comparison between e-marketing strategies and e-commerce adoption in wine SMEs in two European countries: Italy and Greece. Taking into account the existing literature about the use of the Internet for wine marketing, this study identifies the online marketing strategies and the Website features used by the Greek and Italian wine producers.

scholarly journals Issues and Problems of E-Retailing on Consumer Behaviour

2020 ◽  
pp. 164-167
Keyword(s):  
Consumer Behaviour ◽  
Good Alternative ◽  
Marketing Strategies ◽  
The Internet ◽  
Retail Market ◽  
On Line ◽  
Use Of Internet

It is admitted fact that with the increase in the use of Internet, a new format of retail has emerged where there is a virtual Retailer and the Consumer who has started purchasing on the Internet without paying physical visit to the store. E-retailing has very firmly established itself as a good alternative to a store based shopping. One can easily see this revolution in the retail market. In this paper, it is attempted to show the picture of various Issues and Problems of E-Retailing on Consumer Behaviour. Many factors influence as well as discourage the consumer to do on line purchasing. These factors have to be carefully studied by the on line retailers so that they can make appropriate marketing strategies to attract more customers to buy on line and also to retain existing ones.

scholarly journals Nexus Analysis: Internet of Things and Business Performance

2020 ◽  
Vol 9 (4) ◽  
pp. 175-181
Author(s):  
Morrisson Mutuku ◽  
Stephen M.A Muathe
Keyword(s):  
Resource Management ◽  
Internet Of Things ◽  
Business Performance ◽  
Marketing Strategies ◽  
Growth Potential ◽  
The Internet ◽  
Exploratory Research ◽  
Sales And Marketing ◽  
The Impact ◽  
The Internet Of Things

This paper analyses the influence of the Internet of Things (IoT) on business performance guided by the following objectives; assessing the influence of the Internet of things positively on sales and marketing strategies of business; to determine the influence of the Internet of things on resources management in modern businesses and to analyze the influence of the Internet of things on business profitability. The paper conducted exploratory research to study the Impact of IoT data on Business performance was conducted. Through the literature review process recently published papers on IoT and business performance including sales and marketing strategies, resource management profitability was gathered. Research papers, Journals, Internet Sites, and books were used to collate the relevant content on the subject. The analysis conducted by this study indicated that most published studies showed that IoT has huge potential for businesses across many sectors. The data collected through the implementation of IoT provide business with opportunities of increasing efficiency which improves sales and marketing, resource management, growth potential, and profitability. This study recommends that despite the challenges in the development of IoT technologies, it’s an implementation in businesses is inevitable as they seek to increase the performance.

scholarly journals PEMBERDAYAAN YAYASAN DISABILITAS BHAKTI SENANG HATI DALAM MENINGKATKAN PENDAPATAN DI DESA SIANGAN GIANYAR

2021 ◽  
Vol 6 (2) ◽  
pp. 204
Author(s):  
Ita Silvia Azita Azis ◽  
Anak Agung Bagus Amlayasa ◽  
Dewa Ayu Putu Nitiwidari ◽  
Nengah Ganawati
Keyword(s):  
Marketing Strategies ◽  
Online Marketing ◽  
Community Partnership ◽  
Participation Restriction ◽  
Entrepreneurial Spirit ◽  
Internet Media ◽  
Participation Restrictions ◽  
Use Of Internet ◽  
Media Applications ◽  
Partnership Program

<p><strong><em>Abstract.</em></strong> <em>Difabel or disability is a term that includes interference, activity limitations, and participation restrictions. A disorder is a problem with the body's function or structure; An activity limitation is a difficulty faced by an individual in carrying out a task or action, while a participation restriction is a problem experienced by an individual in involvement in life situations. So disability is a complex phenomenon, reflecting the interaction between the characteristics of a person's body and the characteristics of the society in which he or she lives. This community partnership program aims to increase partners' entrepreneurial motivation and provide skills in the use of internet media to support product marketing functions in the form of proactive marketing strategies in order to increase life independence. The methods used in this service are: lectures, question and answer discussions, and demonstration methods for online marketing training programs. The result of this activity is that participants in this case people with disabilities who are under the Bhakti Happy Hati</em><em> </em><em>Gianyar Foundation are very enthusiastic about listening to counseling related to literacy and motivation to increase the entrepreneurial spirit and understand using social media applications as online marketing as an effort to increase life independence</em><em>.</em><em></em></p><p> </p><p><strong><em> </em></strong></p><p><strong>Abstrak.</strong> Difabel atau disabilitas adalah istilah yang meliputi gangguan, keterbatasan aktivitas, dan pembatasan partisipasi. Gangguan adalah sebuah masalah pada fungsi tubuh atau strukturnya; suatu pembatasan kegiatan adalah kesulitan yang dihadapi oleh individu dalam melaksanakan tugas atau tindakan, sedangkan pembatasan partisipasi merupakan masalah yang dialami oleh individu dalam keterlibatan dalam situasi kehidupan. Jadi disabilitas adalah sebuah fenomena kompleks, yang mencerminkan interaksi antara ciri dari tubuh seseorang dan ciri dari masyarakat tempat dia tinggal. Program kemitraan masyarakat ini bertujuan untuk meningkatkan motivasi kewirausahaan mitra serta memberikan keterampilan dalam penggunaan media internet untuk menunjang fungsi pemasaran produk berupa strategi pemasaran yang proaktif agar dapat meningkaatkan kemandirian hidup. Metode yang digunakan dalam pengabdian ini adalah: ceramah, tanya jawab diskusi, dan metode demonstrasi untuk program pelatihan pemasaran online. Hasil kegiatan ini adalah peserta dalam hal ini penyandang disabilitas yang bernaung dibawah Yayasan Bhakti Senang Hati Gianyar sangat antusias mendengarkan penyuluhan berkaitan dengan literasi dan motivasi untuk meningkatkan jiwa kewirausahaan serta memahami menggunakan aplikasi media sosial sebagai pemasaran online sebagai upaya untuk meningkatkan kemandirian hidup.</p><br /><div id="gtx-trans" style="position: absolute; left: 425px; top: 464px;"> </div>

scholarly journals MARKETING STRATEGIES: FROM DOOR TO DOOR TO EVANGELISM TO E-COMMERCE, AND M-COMMERCE MARKETING

2021 ◽  
Vol 6 (3) ◽  
Author(s):  
Ajayi Olalekan Ezekiel
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Low Cost ◽  
Global Market ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
The Internet ◽  
Global Village ◽  
Marketing Model ◽  
Use Of Internet

Investigate and demonstrate the usefulness of the traditional marketing model in developing digital marketing strategies. Digital marketing has contributed to the global market through the use of internet providers as support to their main business. The Internet arose as a new mode of mass communication. The Internet differs from other forms of mass media communication in that it is a low-cost two-way communication medium that allows people on both sides of the communication channel to communicate with one another. As a result, most people have shifted their information gathering from traditional mass media to the Internet. During the same time, globalization became a reality. Because the world has been viewed as a global village, further research could look into m-commerce as a marketing strategy. JEL: M10; M31 <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0776/a.php" alt="Hit counter" /></p>

scholarly journals Online Store Locator: An Essential Resource for Retailers in the 21st Century

2019 ◽  
Vol 8 (2) ◽  
pp. 53
Author(s):  
Gonzalo Wandosell ◽  
María Parra-Meroño ◽  
Raul Baños
Keyword(s):  
Marketing Strategies ◽  
Online Marketing ◽  
The Internet ◽  
Online Store ◽  
Interactive Tools ◽  
Word Clouds ◽  
Search Filters ◽  
Essential Resource ◽  
Potential Customers

Most retailers use their websites and social media to increase their visibility, while potential customers get information about these retailers using the Internet on electronic devices. Many papers have previously studied online marketing strategies used by retailers, but little attention has been paid to determine how these companies provide information through the Internet about the location and characteristics of their stores. This paper aims to obtain evidence about the inclusion of interactive web maps on retailers’ websites to provide information about the location of their stores. With this purpose, the store locator interactive tools of specialty retailers’ websites included in the report “Global Powers of Retailing 2015” are studied in detail using different procedures, such as frequency analysis and word clouds. From the results obtained, it was concluded that most of these firms use interactive maps to provide information about their offline stores, but today some of them still use non-interactive (static) maps or text format to present this information. Moreover, some differences were observed among the search filters used in the store locator services, according to the retailer’s specialty. These results provided insight into the important role of online store locator tools on retailers’ websites.

scholarly journals Information Technology for Modern Marketing

2021 ◽  
Vol 1 (1) ◽  
pp. 90-96
Author(s):  
T Rohmawati ◽  
◽  
H Winata
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Marketing System ◽  
Business World ◽  
Exposure System ◽  
Online Business ◽  
Descriptive Method

The purposes of this research are to identify marketing strategies using exposure in the online business world, explain the role and understanding of Exposure in the online marketing business, and explain the marketing system in social media influencers. The method used in this research is descriptive method. The results of this study is that exposure could be one of the best way to promote the product. This study discusses about exposure, influencers' social media, barter exposure, barter exposure system in influencers' social media, and the benefits of doing barter exposure in marketing.

scholarly journals ENHANCING BUSINESS PERFORMANCE OF CV. BERKAT ANUGERAH MALANG USING ONLINE MARKETING STRATEGIES

2017 ◽  
Vol 2 (1) ◽  
pp. 82-104
Author(s):  
Danny N. Gunawan ◽  
Ahmad Ihza Nailul F ◽  
Nicko Andrianto ◽  
Wendy Schoonderbeek
Keyword(s):  
Competitive Advantage ◽  
Business Performance ◽  
Business Management ◽  
International Markets ◽  
Marketing Strategies ◽  
External Factors ◽  
Online Marketing ◽  
Asian Region ◽  
Internal And External Factors ◽  
Target Markets

CV. Berkat Anugerah is the company focussed on Packaging and Bottling industry. After the identification of the factors concerning the internal and external factors on the company. the repair was undertaken as well as an increase in the company's strategy. the latest strategy is integrated with various concepts in business management. the latest strategy developed at the company's focus to enter international markets especially in the Asian region. Improving Exposure, Adding the Target Markets, and Use Personal Seller On Abroad. the strategy drawn up by various considerations such as a competitive advantage and the risks that may be encountered by the company.

scholarly journals PEMASARAN MELALUI MEDIA ONLINE DI MASA PANDEMI PADA USAHA DAGANG PELUMAS DI BEKASI

2021 ◽  
pp. 1005
Author(s):  
Herman Ruslim
Keyword(s):  
Community Service ◽  
Marketing Channel ◽  
Online Marketing ◽  
The Internet ◽  
Online Purchases ◽  
Digital Era ◽  
Service Activity ◽  
Marketing Activities ◽  
Marketing Information ◽  
The Right

For many businesses, choosing the right marketing channel is not easy. This is because marketing will have a major impact on business development. Therefore, it must be done as best as possible. In the world of the digital era like now, the internet is the center of many people's activities, online marketing is predicted to be the most effective method. Online marketing is considered capable of expanding its business marketing wings optimally at a much lower cost than offline. Online marketing or often referred to as digital marketing is defined as a marketing strategy that utilizes the internet. Marketing activities to get consumers' attention by utilizing sales through social media, websites and emails.This PKM program is in the form of online marketing information on the lubricant trading business in Bekasi, where this business has experienced a decline in sales due to the pandemic. The purpose of this community service activity is to provide input to this business to start the concept of online marketing in order to fulfill customer desires, namely transacting through online purchases. Through the right online marketing, it can ultimately increase sales and even win the competition. Tarumanagara University as an entrepreneur campus that helps provide funds for the implementation of this community service activity.Bagi banyak bisnis, memilih jalur pemasaran yang sesuai bukanlah hal yang mudah. Hal ini karena pemasaran akan  berpengaruh besar terhadap perkembangan bisnis. Oleh karena itu, harus dilakukan sebaik mungkin. Di dunia era digital seperti sekarang, internet menjadi pusat kegiatan banyak orang, pemasaran online digadang-gadang menjadi metode paling efektif. Pemasaran online dianggap mampu melebarkan sayap pemasaran bisnis secara optimal dengan biaya yang jauh lebih ringan dibandingkan secara offline. Pemasaran online atau sering disebut sebagai pemasaran digital diartikan sebagai strategi pemasaran yang memanfaatkan internet. Kegiatan pemasaran untuk mendapatkan perhatian konsumen dengan memanfaatkan penjualan melalui media sosial, website dan email. Program PKM ini berupa informasi pemasaran online pada usaha dagang pelumas di Bekasi, dimana usaha ini mengalami dampak penurunan penjualan karena pandemi. Tujuan kegiatan pengabdian kepada masyarakat ini dapat memberikan masukan kepada usaha ini untuk memulai konsep pemasaran secara online agar dapat memenuhi  keinginan pelanggan, yaitu bertransaksi melalui pembelian secara online. Melalui pemasaran online yang tepat maka pada akhirnya dapat meningkatkan penjualan bahkan memenangi persaingan. Universitas Tarumanagara sebagai kampus entrepreneur yang membantu penyediaan dana demi terselenggaranya kegiatan pengabdian masyarakat ini.

scholarly journals The Role of Integrated Marketing Communications in Increasing the Efficiency of Internet-based Marketing among Jordanian Consumers

2017 ◽  
Vol 9 (4) ◽  
pp. 97 ◽  
Author(s):  
Nafez Nimer Hasan Ali ◽  
Mahmoud Allan
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Technological Development ◽  
Direct Marketing ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Online Marketing ◽  
The Internet ◽  
Integrated Marketing ◽  
Mass Marketing

Many marketing strategies including and approaches like CRM, mass marketing, PR marketing and IMC have developed for the sake of increasing the demand on the product and elevate the level of customer satisfaction. With the technological development and the entrance of internet marketing there appeared an urgent need to increase the intensity of the marketing strategies in a way that matches the concept of online marketing as distance marketing. From that point, the current study seeks to understand the influence of integrated marketing communication (IMC) on the efficiency of internet-based marketing from the perspective of Jordanian customers. The variables which are employed in the current study are (communicational messaging, direct marketing, online marketing, promotion, mass media marketing and public relations). The sample of the study consisted of (349) customer from malls, commercial complexes and trading center. Through the quantitative approach and utilizing the questionnaire; the results of the study indicated there is a positive influence of IMC on the internet-based marketing within the variables of (communicational messaging, direct marketing, public relations, and mass media marketing) while (promotions and online marketing) seemed to have no influence on the internet-based marketing. The study recommends carrying out a research study that examines the influence of E-IMC on the online marketing practices through social media websites. 

Sign in / Sign up

Export Citation Format

Share Document