scholarly journals Pengaruh Word of Mouth, Kelompok Acuan, dan Life Style Terhadap Keputusan Pembelian

2020 ◽  
Vol 2 (6) ◽  
pp. 910-926
Author(s):  
Ahmad Huzangi ◽  
Prihartini Budi Astuti
Keyword(s):  
Life Style ◽  
Word Of Mouth ◽  
Purposive Sampling ◽  
Reliable Model

Tujuan penelitian ini adalah untuk mengetahui pengaruh word of mouth, kelompok acuan, dan life style terhadap keputusan pembelian studi pada konsumen burung perkutut di Kecamatan Alian, Kabupaten Kebumen. Metode pengambilan sampel yang digunakan di penelitian ini adalah nonprobability sampling dengan teknik purposive sampling. Total sampel dalam penelitian ini adalah 100 responden. Metode pengumpulan data menggunakan kuesioner. Analisis data yang digunakan yaitu uji instrument validitas dan reliabilitas, uji asumsi klasik dan uji hipotesis dengan menggunakan program SPSS 24.0  for windows. Hasil penelitian ini menunjukkan bahwa semua item pernyataan setiap variabel valid dan reliable. Model penelitian memenuhi kriteria uji asumsi klasik tidak terdapat multikolonieritas, heterokedastisitas, dan memenuhi asumsi normalitas. Berdasarkan hasil uji parsial (uji t) diperoleh hasil bahwa variabel word of mouth dan life style berpengaruh secara signifikan terhadap keputusan pembelian. Sedangkan variabel kelompok acuan tidak berpengaruh secara signifikan terhadap keputusan pembelian.

A Study on Pre and Post-Purchase Behaviour Exhibited by Online Shoppers – Special Reference to Shoppers of Amazon.in

2019 ◽  
Vol 118 (6) ◽  
pp. 100-102
Author(s):  
D.David Winster Praveenraj ◽  
A. Prasanth
Keyword(s):  
Special Reference ◽  
Word Of Mouth ◽  
Online Delivery ◽  
Purposive Sampling ◽  
Online Shoppers ◽  
Delivery Services ◽  
Post Purchase ◽  
Consumer's Perception

Usually, in a process of purchasing products at Amazon.in, several steps are required to purchase the products where the consumer begins to navigate through the advertisements, internet and word of mouth, then search the products on search bar to purchase the products. In general, the process requires the customer to be seated before beginning. This study aims to discuss the consumer's perception of online products purchasing and delivery services in Karur. The survey was conducted among 100 respondents who were selected based on purposive sampling. The research focuses on the study and analysis of data collected from all those users who already use online delivery services.

scholarly journals Analisis Pengaruh E-WOM, Online Review, dan Kualitas Informasi terhadap Minat Beli di Market Place Tokopedia

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 127
Author(s):  
Julian Andrew ◽  
Rezi Erdiansyah
Keyword(s):  
Information Quality ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Online Review ◽  
Electronic Word Of Mouth ◽  
Market Place ◽  
Purposive Sampling ◽  
Additional Information ◽  
Data Collection Technique

As the people's shopping habits via online starts to emerge, the e-commerce industry in Indonesia has also developed. In 2018, it was noted that 11.9% of Indonesian people were shopping online. However, in the midst of the vastness of online platforms with millions of items found in online storefronts, consumers need more information as their reference to arousing buying interest. As one of the biggest e-commerce players in Indonesia, Tokopedia provides features that enable sellers and consumers to exchange information regarding the items. In Tokopedia, prospective buyers can see electronic word of mouth messages, online reviews, and other additional information about the items that are known to be very influential in generating buying interest. This study uses a quantitative approach with an explanatory type in which the research seeks to find the effect of electronic word of mouth, online review, and the quality of information on buying interest of Jakarta students in Tokopedia e-commerce. The data collection technique used was purposive sampling by distributing questionnaires to 100 samples via online. Based on this research’s results, it was found that electronic word of mouth, online review, and information quality affect buying interest of students in Jakarta by 46% while the other 54% were influenced by other factors not examined in this study.Seiring dengan munculnya kebiasaan berbelanja masyarakat melalui online, industri e-commerce di Indonesia pun turut berkembang. Pada tahun 2018, tercatat bahwa sebanyak 11,9% orang di Indonesia melakukan kegiatan belanja secara online. Namun, di tengah luasnya platform online dengan jutaan barang yang terdapat di etalase online membuat konsumen membutuhkan informasi yang lebih sebagai bahan referensi dalam menimbulkan minat beli. Tokopedia merupakan pelaku e-commerce terbesar di Indonesia menyediakan fitur-fitur yang memungkinkan penjual dan konsumen untuk menulis dan bertukar informasi seputar barang tersebut. Di dalam Tokopedia, para calon pembeli dapat melihat pesan electronic word of mouth, online review, dan informasi-informasi tambahan lainnya seputar barang-barang yang dijual yang diketahui sangat berpengaruh dalam memunculkan minat beli. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis eksplanatif dimana penelitian berusaha menemukan pengaruh e-WOM, kualitas informasi, dan online review terhadap minat beli mahasiswa Jakarta pada e-commerce Tokopedia. Teknik pengumpulan data yang digunakan adalah purposive sampling dengan menyebarkan kuesioner kepada 100 sampel secara online. Penelitian menemukan bahwa electronic word of mouth, online review, dan kualitas informasi berpengaruh terhadap minat beli pada mahasiswa di Jakarta sebanyak 46%, sedangkan 54% dipengaruhi oleh faktor-faktor lain yang tidak diteliti pada penelitian ini.

scholarly journals Pengaruh Terpaan Iklan Billboard Lazada Versi Terbalik dan Promosi Word of Mouth Terhadap Tingkat Kesadaran Merek Lazada

Prologia ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 450
Author(s):  
Nico Putra ◽  
Widayatmoko Widayatmoko
Keyword(s):  
Word Of Mouth ◽  
Probability Sampling ◽  
Purposive Sampling

Penelitian ini bertujuan untuk mengetahui bagaimana terpaan iklan billboard dan kegiatan promosi word of mouth dapat berpengaruh terhadap tingkat kesadaran merek. Teori yang digunakan dalam penelitian ini adalah teori periklanan, komunikasi pemasaran terpadu, word of mouth, dan kesadaran merek. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Teknik penelitian yang digunakan adalah non-probability sampling dengan pendekatan purposive sampling dengan jumlah responden sebanyak 100 orang. Teknik pengumpulan data dilakukan dengan menggunakan kuesioner dan studi kepustakaan. Teknik untuk menguji keabsahan data dilakukan dengan menggunakan uji validitas, reliabilitas, dan uji multikolinearitas. Analisis data dilakukan dengan menggunakan koefisien korelasi berganda, koefisien determinasi, analisis regresi linier berganda, uji T dan uji F. Hasil dari uji koefisien korelasi berganda menunjukkan angka 0,624 yang artinya memiliki hubungan antar variabel yang kuat, sedangkan pada koefisien determinasi didapatkan hasil sebesar 38,9% tingkat kesadaran merek Lazada dipengaruhi oleh terpaan iklan billboard Lazada dan promosi word of mouth. Hasil uji T variabel X1 diketahui bahwa Ha ditolak dan Ho diterima, artinya terpaan iklan billboard Lazada tidak berpengaruh secara signifikan terhadap tingkat kesadaran merek Lazada. Sedangkan hasil uji T variabel X2 diketahui bahwa Ha diterima, artinya promosi word of mouth berpengaruh secara signifikan terhadap tingkat kesadaran merek Lazada. Berdasarkan hasil uji F diketahui Sig 0,000 < 0,05 maka Ha diterima, artinya variabel terpaan iklan billboard Lazada dan promosi word of mouth secara bersamaan berpengaruh secara signifikan terhadap tingkat kesadaran merek Lazada.

Faktor-Faktor yang Mempengaruhi Keputusan Pemilihan Jasa Ekspedisi JNE (Studi Pada Konsumen Pengguna Jasa JNE Di Semarang)

2019 ◽  
Vol 18 (3) ◽  
pp. 245-258
Author(s):  
Sonya Clausis Dea ◽  
Mirwan Surya Perdhana
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Brand Image ◽  
Social Information ◽  
Purposive Sampling ◽  
Customer Trust

Terdapat faktor-faktor yang mempengaruhi keputusan pemilihan jasa ekspedisi JNE, yaitu Delivery package, Capability adoption customer, Brand image, word of mouth, Customer trust , Social information, dan Service quality. Populasi dalam penelitian ini adalah para konsumen pengguna jasa JNE di  Semarang.  Metode yang digunakan adalah metode purposive sampling dengan jumlah sampel sebanyak 200 responden. Teknik analisis data pada penelitian ini menggunakan analisis regresi dengan SEM AMOS. Berdasarkan dari hasil pembahasan pada bagian sebelumnya, maka dapat ditarik kesimpulan sebagai berikut : (1) Delivery package berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (2) Capability adoption customer  berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (3)  Brand image berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (4)  WOM  berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (5) Customer trust  berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (6) Social information berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (7) Service quality berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE.

ANALISIS FAKTOR DOMINAN YANG BERHUBUNGAN DENGAN KUALITAS TIDUR PADA MAHASISWA FAKULTAS KEPERAWATAN UNIVERSITAS AIRLANGGA

2019 ◽  
Vol 1 (1) ◽  
pp. 46
Author(s):  
Dhimas Wahyu Wicaksono
Keyword(s):  
Sleep Quality ◽  
Life Style ◽  
Nursing Student ◽  
Sampling Technique ◽  
Significance Level ◽  
Purposive Sampling ◽  
Spearman's Rho ◽  
Spearman’S Rho ◽  
Correlation Factors

Rest and sleep were human base necessary. Sleep quality was human satisfied for sleep, so that human not felt tired, not easier stimulated and nervous, not weak and apathies, no blackness around eyes, no swollen eyelid, no red conjunctiva, no poignant eyes, no difficulties to concentrate, no headache, or often felt sleepy. The aimed of this study was to explain the dominant correlation factors of sleep quality in Faculty of Nursing student Airlangga University.The research was used Descriptive Analyze Design. Population was Faculty of Nursing student Airlangga University stayed in Mulyorejo-Surabaya in Juni 2012. The samples were 50 taken with purposive sampling technique. Data were collected with questionnaire and were analyzed with spearman’s rho with significance level was p<0.05.The result showed that some factors had significance correlation but some were not. The factors were had significance correlation were between stress and sleep quality (p=0.024), tired with sleep quality (p=0.001), illness with sleep quality (p=0.022). Some factors were had no correlation were between environment with sleep quality (p=0.497), diet with sleep quality (p=0,201), drug with sleep quality (p=0.731), and life style with sleep quality (p=0.816). It can be concluded that stress, tired, and illness were dominant factors which were influence sleep quality for Faculty of Nursing student Airlangga University. Further research should occupied larger amount of sample to make more representative population.

scholarly journals HUBUNGAN ANTARA TINGKAT PENGETAHUAN TENTANG DIABETES MELLITUS DAN GAYA HIDUP DENGAN TIPE DIABETES MELLITUS DI PUSKESMAS WONODADI KABUPATEN BLITAR

2016 ◽  
Vol 1 (1) ◽  
pp. 14
Author(s):  
Wizna Choirul Amalia ◽  
Ekawati Sutikno ◽  
Reny Nugraheni
Keyword(s):  
Diabetes Mellitus ◽  
Life Style ◽  
Healthy Lifestyle ◽  
Statistical Tests ◽  
District Health ◽  
Chi Square ◽  
Purposive Sampling ◽  
Level Of Knowledge ◽  
The Relationship ◽  
Bivariate Test

Abstract: Based on data obtained from the office of blitar district health , the incident Diabetes Mellitus fall into the order to 8 out of 10 largest disease , puskesmas who ranks first with of diabetes mellitus are puskesmas wonodadi Diabetics Mellitus year 2014 at puskesmas wonodadi 1.178 people as much as . This research aims to understand the relationship between the level of knowledge about Diabetes mellitus and life style to puskesmas wonodadi diabetes mellitus in the blitar district . The kind of research used is analytic survey by using technic sampling purposive of sampling. Population as many as 37 respondents and 37 samples from respondents . The collection of data using a questionnaire. To analyze the relationship between the level of knowledge about diabetes mellitus and lifestyle against diabetes mellitus scene used statistical tests bivariate test with using chi square . The results of research known that the level of knowledge 10,82 percent of respondents having enough and 89,18 percent of respondents having a level of lacking knowledge . Of respondents having the style of life is not healthy by 67,6 percent while respondents who have a healthy lifestyle by 32,4 % . Of the chi square statistics showed there was an association between the level of knowledge of diabetes mellitus with an occurrence diabetes mellitus of 0,027 < α=0.05 , and there was an association between lifestyle with an occurrence diabetes mellitus of 0,049 < α =0.05 .Keywords: knowledge , life Style, diabetes mellitusAbstrak: Berdasarkan data yang diperoleh dari Dinas Kesehatan Kabupaten Blitar, Tipe Diabetes mellitus masuk pada urutan ke 8 dari 10 penyakit terbesar, puskesmas yang menempati urutan pertama dengan penyakit Diabetes mellitus adalah puskesmas Wonodadi. Penderita Diabetes mellitus tahun 2014 di Puskesmas Wonodadi sebanyak 1.178 orang. Penelitian ini bertujuan untuk mengetahui hubungan antara tingkat pengetahuan tentang Diabetes mellitus dan gaya hidup terhadap Tipe Diabetes Mellitus di Puskesmas Wonodadi Kabupaten Blitar. Jenis penelitian yang digunakan adalah survey analitik dengan menggunakan tehnik sampling purposive sampling. Populasi dan sampel sebanyak 37 responden. Pengumpulan data menggunakan kuesioner. Untuk menganalisis hubungan antara tingkat pengetahuan tentang Diabetes mellitus dan gaya hidup terhadap Tipe Diabetes mellitus menggunakan uji chi square. Hasil penelitian diketahui sebesar 10,82% responden memiliki tingkat pengetahuan cukup dan sebesar 89,18% responden memiliki tingkat pengetahuan kurang. Responden memiliki gaya hidup tidak sehat sebesar 67,6%. Dari uji statistik chi square menunjukan ada hubungan antara tingkat pengetahuan tentang Diabetes mellitus dengan Tipe Diabetes mellitus sebesar 0,027 < α= 0,05, dan ada hubungan antara gaya hidup dengan Tipe Diabetes mellitus sebesar 0,049 < α= 0,05.Kata kunci: pengetahuan, gaya hidup, diabetes mellitus

scholarly journals PENGARUH STRATEGI PROMOSI DAN SOCIAL MEDIA TERHADAP MINAT BELI GARSKIN YANG DIMEDIASI WORD OF MOUTH

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
Dwi Nuvia Ningsih ◽  
Candra Wahyu Hidayat ◽  
Rusno Rusno
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Purposive Sampling

Penelitian ini bertujuan untuk mengetahui pengaruh secara langsung strategi promosi dan social media terhadap minat beli garskin dan pengaruh secara tidak langsung strategi promosi dan social media terhadap minat beli garskin yang dimediasi word of mouth. Jenis penelitian yang digunakan kuantitatif. Teknik pengambilan sampel menggunakan teknik purposive sampling. Sumber data diperoleh dari penyebaran kuisoner kepada 105 responden konsumen produk garskin. Variabel penelitian yang digunakan strategi promosi dan social media terhadap minat beli yang dimediasi word ofmouth. Metode analisis yang digunakan yaitu analisis path atau analisis jalur. Hasil analisis menunjukkan secara simultan strategi promosi dan social media yang dimediasi word of mouth menunjukkan berpengarauh positif dan signifikan terhadap minat beli garskin. Secara parsial strategi promosi berpengaruh sebesar 0,001 dan social media berpengaruh sebesar 0,002 terhadap word of mouth, strategi promosi dan social media berpengaruh signifikan terhadap minat beli dan word of mouth berpengaruh signifikan terhadap minat beli garskin.

scholarly journals Analisis Preferensi Konsumen Terhadap Sayuran Hidroponik Di Kota Sukabumi

2019 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Teti Febrianti ◽  
Asrul Tsani ◽  
Amalia Nur Milla
Keyword(s):  
Life Style ◽  
Consumer Preference ◽  
Purchase Decision ◽  
Consumer Attitude ◽  
Knowing How ◽  
Purposive Sampling ◽  
Plastic Package ◽  
Analysis Design ◽  
Descriptive Method ◽  
Vegetable Product

      There is society awerness in helat life style that makes consumer is more selective in choosing consumed vegetable. The hydroponic vegetable product that is free from pesticide becomes an alternative for consumer, which have health life style. The research aims at knowing how consumer preference toward hydroponic vegetable and knowing how consumer attitude toward a vegetable hydroponic attribute that is most consideration in a purchase decision. The research applied a descriptive method. Total respondents that were studied as much as 50 people by applying purposive sampling. Analysis design applied descriptive statistic and attitude analysis of fishbein multi-attribute. The resulting research declares consumer prefer hydroponic vegetable that has fresh level < 3 days, has a physical wide leaf which has no hole, different taste with conventional vegetable, type variety > 3 types, price < 5.000 IDR, and vegetable in the plastic package. The most consumer consideration attribute in purchase decision respectively is vegetable fresh level, leaf physic, package, vegetable taste, price, and type variety. The most vegetable type that is prefered by the consumer in pakcoy.

scholarly journals THE EFFECT OF ELECTRONIC WORD-OF-MOUTH, PRODUCT FEATURES, AND LIFESTYLE ON BRANDSWITCHING AMONG MILLENNIAL CONSUMERS IN E-COMMERCE INDUSTRY

2020 ◽  
Vol 18 (4) ◽  
pp. 808-813
Author(s):  
Dian Ari Nugroho ◽  
Keyword(s):  
College Students ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Product Features ◽  
Brand Switching ◽  
The University ◽  
Interview Questionnaire

The E-commerce industry was challenged with intense competition. Customers are easy to choose or switching any e-commerce websites for their reasons. This study aims to determine the effect of electronics word-of-mouth, product features, and lifestyle on brand-switching among millennial consumers in the e-commerce industry. It is explanatory research that was carried out at the millennial student of Universitas Brawijaya (University of Brawijaya), Indonesia. The data was collected using three methods: interview, questionnaire, and observation at the University of Brawijaya’s students. The object of this study was millennials customers, the user of e-commerce websites, especially college students. The sample was taken using non-probability sampling with a purposive sampling technique. Based on the results of the analysis and discussion, it can be concluded that electronic word-of-mouth, product features, and lifestyle influence consumers to switch from one e-commerce website to another.

scholarly journals FAKTOR YANG MEMPENGARUHI KEBUTUHAN TIDUR PADA PASIEN DENGAN PERUBAHAN FUNGSI PERNAFASAN DI BADAN PELAYANAN KESEHATAN RSU Dr. ZAINOEL ABIDIN BANDA ACEH

2014 ◽  
Vol 7 (2) ◽  
pp. 48-53
Author(s):  
Munardi Munardi
Keyword(s):  
Environmental Factors ◽  
Research Design ◽  
Significant Relationship ◽  
Life Style ◽  
Respiratory Function ◽  
Chi Square ◽  
Purposive Sampling ◽  
Factors Influencing ◽  
Chi Square Test ◽  
The Relationship

AbstrakPenelitian fenomenologi ini mempelajari tentang faktor-faktor yang mempengaruhi kebutuhan tidur meliputi aspek fisik, psikologis, lingkungan, dan gaya hidup pada pasien yang mengalami perubahan fungsi pernafasan. Desain penelitian adalah deskriptif korelasi. Sampel dipilih berdasarkan purposif sampling sehingga diperoleh jumlah responden 39 orang. Data diukur dengan menggunakan kuesioner penelitian yang telah diuji konstruk dan kesesuaiannya. Analisa data menggunakan Uji Chi Square (x2) dengan x 0,05 dan df 2 (x2 tabel = 5,991) sehingga diperoleh hasil x2 hitung 7,839 dan 11,636 masing-masing untuk hubungan nyeri, factor psikologis, dan faktor lingkungan terhadap gangguan kebutuhan tidur. Kesimpulan terdapat hubungan yang bermakna antara faktorfaktor yang mempengaruhi tidur dengan gangguan kebutuhan tidur pada pasien dengan perubahan fungsi pernafasan. AbstractThis phenomelogical research studied factors influencing sleep. The factors were physical, psychological, environmental and life style of patients with respiratory function disturbance. The research design was descriptive correlation. The sample was selected based on correlation. The sample was selected based on purposive sampling. The number of responden was 39. A questionnaire was tested for validity and reability prior to collect data. A chi-square test was employed to measure the relationship between pain, psychologic and environmental factors, and need of sleep ( 0,05, df 2, x2 table: 5,991). The findings showed significant relationship between factors influencing sleep and disturbance of sleeping needs in patients with respiratory function disturbance (calculated x2 7,839 and 11,636).AbstrakPenelitian fenomenologi ini mempelajari tentang faktor-faktor yang mempengaruhi kebutuhan tidur meliputi aspek fisik, psikologis, lingkungan, dan gaya hidup pada pasien yang mengalami perubahan fungsi pernafasan. Desain penelitian adalah deskriptif korelasi. Sampel dipilih berdasarkan purposif sampling sehingga diperoleh jumlah responden 39 orang. Data diukur dengan menggunakan kuesioner penelitian yang telah diuji konstruk dan kesesuaiannya. Analisa data menggunakan Uji Chi Square (x2) dengan x 0,05 dan df 2 (x2 tabel = 5,991) sehingga diperoleh hasil x2 hitung 7,839 dan 11,636 masing-masing untuk hubungan nyeri, factor psikologis, dan faktor lingkungan terhadap gangguan kebutuhan tidur. Kesimpulan terdapat hubungan yang bermakna antara faktorfaktor yang mempengaruhi tidur dengan gangguan kebutuhan tidur pada pasien dengan perubahan fungsi pernafasan. AbstractThis phenomelogical research studied factors influencing sleep. The factors were physical, psychological, environmental and life style of patients with respiratory function disturbance. The research design was descriptive correlation. The sample was selected based on correlation. The sample was selected based on purposive sampling. The number of responden was 39. A questionnaire was tested for validity and reability prior to collect data. A chi-square test was employed to measure the relationship between pain, psychologic and environmental factors, and need of sleep ( 0,05, df 2, x2 table: 5,991). The findings showed significant relationship between factors influencing sleep and disturbance of sleeping needs in patients with respiratory function disturbance (calculated x2 7,839 and 11,636).

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