scholarly journals EVENT TOURISM DEVELOPMENT AND ITS INFLUENCE ON THE TERRITORY PROMOTION

2020 ◽  
Author(s):  
Iryna Pysareva ◽  
◽  
Olha Radionova ◽  
Maryna Prykhodko ◽  
◽  
...  

Today, most European destinations consider the event tourism organization as a tool for socio-economic development. The tourism industry development contributes to the income sources diversification in the territories budget, which in combination with other sources can be a factor in shaping the socio-economic development of a particular territory. The event tourism development should be developed as a soft tourism form that is well adapted to local diversity. The purpose of the article is to study the event tourism development in Ukraine and its impact on the territory promotion. The article uses general scientific methods and content analysis. Despite the significant scientific achievements on this issue, in the Ukrainian tourism discourse, event tourism has not become the object of due attention. This fully applies to the significant reputational event tourism potential, its ability to act as a factor in shaping the tourist attractiveness of the territory. The structure of event tourism development in Ukraine by events types is investigated in the article. It is determined that the largest share is made up of music festivals and competitions. There are also a significant number of gastronomic festivals, national holidays and festivals, film and theater festivals and theatrical shows, which also attract a large number of visitors. According to the territorial distribution results of events by regions of Ukraine, the largest number of events takes place in the largest cities and regions of Ukraine – Kyiv and Kyiv region, Lviv region, Odessa region and Kharkiv region. The paper proposes the concept use of event marketing in tourism, which is due to the fact that in modern conditions it is becoming increasingly difficult to capture the attention of tourists; and as old marketing tools lose their effectiveness over time, destinations are forced to invent new concepts that fully meet the requirements of today's target audience. One of the tools that allows you to retain and attract visitors and investors is event marketing. Event marketing in tourism is the event use to promote a certain area and attract consumers who do not find a tourist destination attractive enough to visit it for no reason.

2017 ◽  
Vol 11 (6) ◽  
pp. 15-31
Author(s):  
Валерия Хетагурова ◽  
Valeriya Khetagurova

The article considers the prospects of tourism development in five countries of Central Asia: Kazakhstan, Uzbekistan, Kyrgyzstan, Turkmenistan and Tajikistan. The author analyzes cultural, social and economic aspects of the tourism industry in the region. The main directions of activity of international organi-zations in the framework of tourism promotion programs are given. Central Asia has a huge potential for the tourism development. The study of the current state of tourism in Central Asia is becoming increasingly important. Tourism resources have every chance to become part of the national wealth of the countries of this region. In the group of factors determining socio-economic development of the countries in the region are natural resources, the level of production and investment, social infrastructure, management quality, international competitiveness, etc. The need for the regional development management system is conditioned by regionalization processes inherent to the current economic situation, oriented to ensuring positive national economic dynamics and maximum using the region’s potential. The studying problem of regional development makes it possible to justify, as one of the directions of its solution, the use of cluster technologies oriented to those branches of the economy that can become a vector of regional development. According to experts, the tourism industry is one of the most profitable sectors of the economy of the region. This industry covers numerous sectors of the economy and various links between them. The main tourist routes in the present time, covering many objects of the Great Silk Road, do not offer a more detailed study of the local historical, architectural and archaeological heritage. The lack of infrastructure facilities is the reason for this. This fact forces us to search solutions, which will provide a comfortable environment for both tourists and researchers. At present, the Central Asian countries occupy a very modest place in the world market of tourist services. According to many experts, the demand for sanatorium, tourist and excursion services has decreased due to the transition period, and the existing network of tourist institutions, boarding houses, rest homes needs reconstruction. After the disintegration of the Soviet Union, tourism in the Central Asian republics began to develop independently, without common approaches and concepts. In many respects this is determined by the fact that the new states have chosen their own models of socio-economic development, different from each other. The different level of political freedoms, economic development features determine the current state of the tourism industry in various countries of Central Asia. The perspective of tourism development in this region is quite difficult, but an interesting task, necessary for familiarizing humanity with the most interesting culture of peoples inhabiting Central Asia and developing the economies of countries.


2019 ◽  
Vol 10 (1) ◽  
pp. 244
Author(s):  
Valentina KATAEVA ◽  
Tatiana FOMICHEVA ◽  
Julia SULYAGINA ◽  
Julia KUVSHINOVA ◽  
Tatiana EVSTRATOVA ◽  
...  

Issues related to the measures aimed to improve the competitiveness of tourist destinations have currently become most urgent. The number of competing tourist destinations in Russia and worldwide is on the rise, leading to tough competition among market participants that feel necessary to improve the efficiency of management in the tourism industry. Tourism development in the regions can be considered as a factor of regional socio-economic development. The research contains recommendations on the management of tourist resources, and measures aimed to enhance the region’s tourist attractiveness by the example of the resort city of Sochi.


2015 ◽  
Vol 11 (1) ◽  
pp. 47
Author(s):  
Sukidin Sukidin ◽  
Pudjo Suharso

Abstrak    : Model Analytical Network Process (ANP) dalam Pengembangan Pariwisata di Jember. Penelitian ini mengkaji kebijakan pengembangan pariwisata di Jember, terutama kebijakan pengembangan agrowisata perkebunan kopi dengan menggunakan Jember Fashion Carnival (JFC) sebagai event marketing. Metode yang digunakan adalah soft system methodology dengan menggunakan metode analitis jaringan (Analytical Network Process). Penelitian ini menemukan bahwa pengembangan pariwisata di Jember masih dilakukan dengan menggunakan pendekatan konvensional, belum terkoordinasi dengan baik, dan lebih mengandalkan satu even (atraksi) pariwisata, yakni JFC, sebagai lokomotif daya tarik pariwisata Jember. Model pengembangan konvensional ini perlu dirancang kembali untuk memperoleh pariwisata Jember yang berkesinambungan. Kata kunci: pergeseran paradigma, industry pariwisata, even pariwisata, agrowisataAbstract: Analytical Network Process (ANP) Model in the Tourism Development in Jember. The purpose of this study is to conduct a review of the policy of tourism development in Jember, especially development policies for coffee plantation agro-tourism by using Jember Fashion Carnival (JFC) as event marketing. The research method used is soft system methodology using Analytical Network Process. The result shows that the tourism development in Jember is done using a conventional approach, lack of coordination, and merely focus on a single event tourism, i.e. the JFC, as locomotive tourism attraction in Jember. This conventional development model needs to be redesigned to reach Jember sustainable tourism development. Keywords: paradigm shift, tourism industry, agro-tourism


2020 ◽  
Vol 4 (10) ◽  
pp. 16-20
Author(s):  
A. N. KRIVENKO ◽  

Tourism is considered a strategic direction for the economic development of the region. The role it plays in creating the image and reputation of the region also affects the fate of other sectors of the economy. The tourism industry is constantly growing and represents the main source of income now and in the future for many countries and territories with a tourism vocation.


2017 ◽  
pp. 17-19
Author(s):  
A. A. Kuzmenko

Currently, tourism is characterized as relevant and popular phenomenon. Around the world, people travel year-round, and every year according to the WTO the number of tourists increases. It is a recognized fact that integrated tourism development in a particular area leads to its socio-economic development. Currently, Russia has considerable natural-recreational potential, is on the way of development of internal tourism, through specific measures.


Author(s):  
І. І. Шупик

Обґрунтована важливість туристичної галузі якодного з перспективних напрямів вирішення широкогокола макроекономічних проблем у період трансфор-мації суспільства, що дозволить стабілізувати соці-ально-економічну ситуацію у країні й поліпшити які-сні характеристики життя населення. Визначеніпровідні напрями впливу туристичної діяльності нарозвиток країни та причини, що їх обумовлюють.Наголошується, що досягнення поставлених цілейбуде можливим лише за умови послідовних і відпові-дальних дій влади, її постійної взаємодії з громадські-стю, бізнесом. Proved the importance of the tourism industry as one of the promising directions of solving a wide range of macroeconomic problems in the period of transformation of society, which will allow stabilizujace socio - economic situation in the country and to improve the quality characteristics of living. Defined major directions of the impact of tourism activities on socio-economic development of the country and the reasons for their cause. Emphasized that the achievement of goals is possible only if a consistent and responsible actions of the government, its constant interaction with the public, business.


2021 ◽  
Vol 7 (3) ◽  
pp. 40-54
Author(s):  
Elena V. Onishchenko ◽  
◽  
Vladimir A. Slepchenko ◽  

The main content of the study is the analysis of the interpretation of the term “natural and recreational potential” in its modern understanding, given the increased role of the tourism industry in preserving and building up human potential in the post-pandemic period. The study of this problem against the background of the new Tourism and the Hospitality Industry National Project currently being developed is relevant, since it affects the key component of the natural resource base for the development of the national economy, reveals the strategic prospects for ensuring sustainable socio-economic development of the regions of the country with recreational and tourist specialization. The authors conclude that the natural recreational potential is not only the totality of the natural recreational resources of the territory in their quantitative and qualitative representation, but also the prevailing conditions for their use (subjective and objective), latent capacities that can limit or activate the development of tourist activities in the regions. The hierarchical structure of the natural and recreational potential of the region is presented, which includes, in addition to natural recreational resources, a group of factors that affect the efficiency of their use. The paper determines that access to the technological aspects of tourism industry management, using digitalization in the Big Data mode, is a key factor in ensuring the rational and effective use of natural and recreational potential in the creation of regional tourism products, to promote sustainable socio-economic development regions of Russia. In the course of the research, along with general scientific methods, systemic and structural-functional approaches, comparative and retrospective methods of analysis were used.


2021 ◽  
Vol 298 (5 Part 1) ◽  
pp. 36-41
Author(s):  
Liudmyla Vahanova ◽  

The article is devoted to deepening the theoretical foundations of medical tourism development in Ukraine and substantiation of the multiplier effect of medical tourism. To this end, the four main motives of medical tourism in the world are considered (lower cost of treatment and diagnosis in another country; more modern medical technologies abroad; highly qualified medical care and service; time factor (with a long wait for medical treatment in their country)) main directions of medical tourism (inbound medical tourism and outbound medical tourism). It is established that at this stage of development of our country there is no regulatory regulation of medical tourism. There are only certain non-governmental organizations whose activities are aimed at: 1) development of medical tourism and involvement in the field of medical tourism of doctors interested in its development: Medical Tourism Association (UAMT) (established in 2013); 2) search for a clinic for a potential patient and provide such clinics with proposals to attract the best price experience and conditions to solve a problem (Medical Tourism Exchange, established in 2015). The reasons for the rapid development of the medical tourism industry in Ukraine are presented, the structure of outbound tourism in Ukraine by service providers is studied. Trends in the development of inbound medical tourism are analyzed. The analysis of the state of outbound and inbound medical tourism helped to generalize and highlight the main trends in the medical tourism market in Ukraine and the prerequisites for further development of its own segment of medical tourism, as well as to identify existing limitations and issues. Identification of existing restrictions in the development of medical tourism contributes to the search for tools to eliminate them and identify important areas of regional economic development of Ukrainian cities, based on the manifestation of the multiplier effect of medical tourism, in particular: communication services and informat


Author(s):  
Nneoma Grace Ololo ◽  
Peter U C Dieke

Events are not only one of the most important parts of tourism, but also an inseparable part of human society. In recent times, events have gained global significance through the tourism industry. As festivals are essentially special events, their special appeal stems in part from their limited duration or concentration of activities over a set period and innate uniqueness of each event or there may be a particular theme. This article critically examines the change and continuity processes of a community festival—Ekpe Cultural Festival in Umunkpeyi and Isingwu in Abia State, Nigeria—for a deeper understanding of the effects in the development of event tourism and its sustainability. Data were collected through ethnographic fieldwork conducted with key informants directly involved in the festival, including the community leaders, chiefs, and staff of the Department of Tourism (DoT), the Abia State Tourism Board (ASTB), and the Ministry of Tourism, Arts and Culture (MoTAC). Data were analyzed using content analysis to identify themes that reflect informants’ perception of the changes and continuity that affect the festival in the study area. Findings revealed notable changes in the practices associated with the festival such as indifference to attire for the festival, drastic reduction in masking, attitude to funding during the festival, while male dominance continues to be paramount. This article concludes that event tourism development requires government support, collaboration, and sensitization to harness and retain some practices of the festival amid obvious changes.


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