scholarly journals PROMOTION OF RURALTOURISM AS ONE OF THE PROMISING DIRECTIONS IN THE TOURISM SECTOR OF UKRAINE

2020 ◽  
Author(s):  
Anna Fesenko ◽  

The goal of the work was to identify awareness-raising measures and prospects for the development of rural tourism in Ukraine. The following research methods are used to achieve this goal: historical - when studying the origins of the tourist industry in Ukraine; analysis and synthesis - in the study of the dynamics of tourism activities; abstract-logical - at generalization of theoretical, methodological and practical aspects of the problem being investigated. The article examines the current state of Rural Tourism and the tourism industry of Ukraine as a whole. A number of functions have been analysed and highlighted that the tourism industry performs in the national economy. The concept of rural tourism is based on a theoretical synthesis and rural areas, agro-tourism and ecotourism. It has been determined that all types of tourism can be developed in Ukraine but this potential is under-exploited and, as a consequence, the development of the tourism industry isn`t dynamic and doesn`t grow rapidly. Analyzing the current state of rural tourism in Ukraine, a number of disadvantages and advantages were identified. The prospects for the development of the tourism sector in Ukraine, including through the popularization of rural tourism, are revealed. Rural tourism is motivated by the desire to change load due to urban hypodynamy of the urban pace of life and desire for privacy and recreation in nature, the rejection of social constraints, introduction to the national characteristics of everyday life; use of environmentally friendly products in food, clothing, cosmetics. It is determined that in rural areas it is appropriate to jointly develop areas of ECO - and agro-tourism, based on the ever-increasing interest and need for environmentally friendly recreation areas and environmentally friendly products. During the study of this problem, a number of main components of rural tourism are identified and promising directions for the development of rural tourism are proposed. The practical significance lies in the fact that the proposed measures can be used in the development of regional strategies for rural development and during the popularization of rural tourism among the population of Ukraine and abroad.

2020 ◽  
Vol 9 (1) ◽  
pp. 1-10
Author(s):  
Ni Putu Evi Wijayanti

Rural tourism is one tour package that is highly desirable for foreign tourists, especially European tourists. Rural tourism has an important role and provides many benefits in the tourism sector for rural communities. When tourists travel to rural areas, they indirectly help local communities in developing rural areas and living standards. Furthermore, homestay is one of the criteria for a tourist village. Homestay is a product of the tourism industry where tourists can meet directly with local residents. Tourists who stay at the homestay and given an offer of rural tour packages, can be an opportunity for the community to attract tourists to stay longer by enjoying a variety of natural and cultural activities in the tourist village. This study aimed to determine the perceptions of European tourists on rural tour packages at D’Karang Homestay. The benefit of this research is to add references in tourism studies especially about the perceptions of European tourists on rural tourism packages. The research methods used were observation, interview, questionnaire and documentation. This research revealed European tourist perceptions of the rural tour packages offered by D’Karang Homestay but there are still shortcomings that need to be corrected.


2016 ◽  
Vol 10 (7) ◽  
pp. 101-110
Author(s):  
Андрей Околелов ◽  
Andrey Okolelov

Promotion of agritourism in Russian regions is a key condition for the formation and development of this promising trend of tourism industry. Comprehensive elaboration of regulatory and legal framework, as well as the consolidation and the multifaceted support of the municipal and regional authorities are in need for its implementation. The article is devoted to assessing the current state and development problems of agritourism in Tambov region. Agritourism in Tambov region is at the initial stage. In the region there is a complex of natural, cultural, historical and socio-economic condi- tions for its development. However, there are a number of difficulties (legal, infrastructure and others). The state and regional programs for the domestic tourism development and support for small businesses in rural areas are the most important element for the successful development of rural tourism. The article provides an analysis of tourist potential of Tambov region and identifies the problems and prospects of domestic tourism development. The author describes possibilities of agritourism for promotion and innovative development of domestic tourism, as well as justifies the necessity of the various forms of supporting tourism destinations. Tambov is currently one of the most promising regions of Russia for investments in tourism development, especially agritourism. However, successful development of this kind of business needs not only support at the municipal level. The solution of problem of agritourism development lies at the regional level. In addition, systematic work is needed in the field of professional training in rural tourism activities. For this purpose, in the region a system of continuous education in agribusiness has been developed It includes the implementation of the project activities with school children in the field of rural tourism, professional training of bachelors of technology and organization of excursion services (Agritourism) and advanced training courses for workers of RF Ministry of Agriculture


2018 ◽  
pp. 37-43
Author(s):  
Burla Burla

The purpose of the article is to assess the current state of domestic and inbound tourism in Transnistria, to identify the potential of tourism as an instrument of anti-crisis and promising socio-economic policy. Method. The article uses mainly analytical, evaluation, statistical and prognostic research methods. In particular, the analysis of the state statistical reports and reports of tourist companies operating in the region. Results. The estimation of the main parameters of the tourism sector and its role in the economy of Transnistria. Some aspects of the" concept of development of domestic and inbound tourism in the TMR for 2018-2020", which contains an analysis of the tourism industry, the main goals and objectives of its development, as well as a set of government measures aimed at improving the efficiency of tourism management. Innovation. Factor analysis showed the strengths, opportunities and consequences of tourism development in the region , it is necessary to strengthen the work to increase the attractiveness of the Republic for foreign tourists. The practical significance lies in the availability of proposals, the implementation of which will improve the efficiency of the recreational potential of the region and the final results of tourism activities. The list of tourist services offered in official documents has been expanded, joint international tours have been proposed, which can significantly increase the tourist attractiveness of the region.


REGION ◽  
2021 ◽  
Vol 8 (2) ◽  
pp. 187-199
Author(s):  
Karolina Józefowicz

World Tourism Organisation estimates an 80% drop in tourist arrivals by the end of 2020. The Polish tourism industry is also dramatically affected by the ongoing pandemic, with a 30% drop in the number of tourists in July 2020 compared to July 2019. The global lockdown has limited the functioning of the tourism sector, therefore domestic tourism, including urban tourism, may rise in importance. Domestic urban tourism can become a useful response to the growing resilience of the tourism industry, for example in the context of reducing dependence between the tourism industry and mobility which favours the spread of coronavirus. The potential of urban tourism in Poland is clearly visible (in 2019, it was three times higher than rural tourism in terms of overnight stays provided). However, the COVID-19 pandemic is not conducive to urban tourism in Poland, for instance, because infections are much more frequent in cities than in rural areas. The aim of the research, in addition to checking destinations of Poles in the context of urban tourism in the era of the pandemic, was to learn about the behaviour of tourists during their holiday trips. To achieve the aim of the paper, the study was conducted from 16 to 31 August 2020, using CAWI survey method, among people who visited Polish cities starting from May 2020 through the end of August 2020 (following the partial lifting of restrictions). The research indicated, despite the threat, the popularity of the largest tourist destinations in Poland. It also indicated that the behaviour and decisions of tourists were not different from those before the pandemic.


2018 ◽  
pp. 65-72
Author(s):  
Marta Malskaya ◽  
Fila Mariya ◽  
Igor Pandyak

im: To analyze the statistical indicators of tourist activity in Lviv oblast for 2016-2017, prospects of development. Methodology: At the time of writing, the following research methods were used: comparative, statistical analysis, etc. The results of the research: the data of the geographical structure of tourist streams organized by the subjects of tourist activity of the region, in 2017, tourist flows organized by the subjects of tourist activity of the Lviv region, as well as distribution of subjects of tourist activity by types of tourist activity, namely the main indicators of activity of the subjects of tourist activity, the number and value of the realized tourist vouchers (vouchers) in 2017 in the Lviv region. It was investigated that in 2017, more tourist trips than in the previous 2016 were realized. The dynamics of the main indicators of the tourism industry activity during the period 2016-2017 and their influence on the efficiency of development of this sphere are shown. Alternative methods for developing and improving the quality of tourist services are offered. As to the current state of tourism in the Lviv region, there is a tendency to decline in all indicators. The reason for this is the unstable economy, the military situation, the economic crisis. The scientific novelty of the work is the analysis of tourist services of Lviv region for 2016-2017 by statistical methods. Practical significance: the study is the possibility of implementing the results obtained in the development of regional strategies and programs for the development of tourism, as well as the results of research can be used in studying at lectures and seminars at the Department of Tourism of the Ivan Franko National University of Lviv.


Ekonomika APK ◽  
2021 ◽  
Vol 317 (3) ◽  
pp. 97-111
Author(s):  
Oleksandr Shpykuliak ◽  
Mykola Ihnatenko ◽  
Andrii Shvets

The purpose of the article is to make conceptual assessments of the implementation of the principles of inclusive rural areas development with the participation of agroholding integrated formations. Research methods. In the course of the research a number of general scientific and special methods were used, in particular: system-structural analysis and synthesis as the main methodological tool (in the analysis of directions of social responsibility and inclusive development of agroholding integrated formations); monographic (in determining the essence and methodological assessment of the role of agroholding integrated formations as integrated structures in the inclusive development of Ukraine's economy); extrapolations (with substantiation of potential and possibilities of strengthening of inclusive orientation in development of agroholding integrated formations for the future). Research results. The methodological context of inclusiveness in the effects of management in the agricultural sector of the economy in the formation of the concept of sustainability is outlined. Institutional and organizational-economic characteristics are revealed and priority roles of agroholding integrated formations in realization of principles of inclusive development of rural territories are identified. The emphasis on the direction of development of agroholding integrated formations on realization of projects of socially responsible management which will consider features of development of rural territories is defined as effective and methodically expedient. Scientific novelty. The methodological context of inclusiveness in the effects of management in the agricultural sector of the economy in the formation of the concept of sustainability is outlined. Institutional and organizational-economic characteristics are revealed and priority roles of agroholding integrated formations in realization of principles of inclusive development of rural territories are identified. The emphasis on the direction of development of agroholding integrated formations on realization of projects of socially responsible management which will consider features of development of rural territories is defined as effective and methodically expedient. Practical significance. Methodological substantiation of organizational and economic characteristics and conceptualization of the role of agroholding integrated formations in the implementation of the principles of inclusive rural areas development with proof of the need for stimulating involvement of this type of structures in the implementation of socially responsible management with projection to achieve sustainability through inclusiveness. Tabl.: 2. Refs.: 50.


2020 ◽  
Vol 66 (2) ◽  
pp. 28-41
Author(s):  
Nina Baković

AbstractAn approach to sustainable tourism through clusters is considered an appropriate strategy in less-developed rural areas of tourist-oriented countries, such as Croatia. This paper clarifies the key challenges of the development of tourism clusters in the region of Gorska Hrvatska and provides new data for an approach to sustainable rural tourism development. Using available secondary data from governmental bodies, non-governmental organizations, protected areas of Gorska Hrvatska, and primary data of the Lika Destination Cluster, the paper explores the key challenges of developing a cluster of tourism and selective forms of tourism. Most tourism clusters in Croatia have remained in the first phase of development for years, even though this approach has failed to to achieve significant results. The key benefits of networking and branding in rural areas are identified and defined, but these potentials are still largely underutilized. The objective of this study is to provide practical recommendations to the Croatian tourism industry on how to learn from the suggested best practices and how to implement them effectively. For that purpose, the case of sustainable tourism located in the Gorska Hrvatska region, called the Lika Destination Cluster is analyzed.


2020 ◽  
pp. 36-42
Author(s):  
Olga Tsymbala ◽  
Julia Dorosh

Purpose. Characterize the development trends of the network of tourist-oriented farms which operate within the Lviv region. Systematize information about their specialization and key areas of work, identify and describe the main groups of farms in Lviv region in view of the priority of their activities, as well as reveal the features of the tourist offers for visitors and tourist groups. Methods. The research used the method of analysis to study the literature and information sources on the research topic; the method of scientific systematization is applied to the selection of tourist oriented farms of Lviv region and the characteristic of key areas of their activities; the cartographic method allowed to visualize the location of the studied farms within the region by forming a map of Lviv region with the indication of settlements where the tourist-oriented farms operate. Results. The role, place and significance of tourist-oriented farms for the development of rural tourism are outlined. The farms of Lviv region that are involved in the tourism sector, focused on the reception of tourists and presented in the information space are highlighted. The dominant group of tourist-oriented farms in Lviv region is formed by those farms that are engaged in the cultivation of cows, goats, sheep, specializing in the manufacture and sale of dairy products, especially various types of cheese. At the same time, a number of cheese factories have been formed within the region, operating on the basis of purchased raw materials. A separate group includes honey eco-farms, berry farms, snail farms, ostriches, etc. Systematized data on the specifics, features of the development of the studied farms are presented in the table, the main products and tourist services they offer on the market of tourist services are highlighted. A map of Lviv region with a presentation of the geography of location of tourist-oriented farms within the region are developed. The scientific novelty of the obtained results lies in the generalization of information about the existing tourist-oriented farms of Lviv region and the analysis of their offer on the tourist market. The practical significance lies in the systematization of relevant information about the current state of development of tourist oriented farms in Lviv region. The obtained scientific results can be used in the process of forming tours in Lviv region as well as in the educational process in the training of future specialists in the specialty «Tourism».


2016 ◽  
Vol 8 (6) ◽  
pp. 670-676 ◽  
Author(s):  
Jorge Costa ◽  
Silva Carvalho

Purpose This paper aims to identify the current state of the Portuguese tourism, its opportunities and challenges based on the conclusions of the International Tourism Forum (ITF)/Worldwide Hospitality and Tourism Themes (WHATT) Round Table attended by representatives of the main public and private entities of the tourism sector in Portugal. Design/methodology/approach This paper presents and discusses the main conclusions resulting from the ITF/WHATT Round Table. The event was organized by the Institute for Tourism Planning and Development, under the theme “Tourism in 2016: from trends to results”. Findings The ITF/WHATT Round Table concluded that the tourism industry worldwide and in Portugal, in particular, is facing major challenges that call for innovative ways of managing the tourism experience. On the other hand, world tourism growth was seen as a reality that will remain, and destinations will have to continue working to achieve better tourists instead of getting more tourists. Practical implications This analysis provides knowledge about the current state of the Portuguese tourism, its challenges and opportunities while identifying innovative ways and likely solutions to improve the experience of tourists visiting Portugal. Originality/value The profiling of the current state of the Portuguese tourism, its opportunities and challenges contributes to the design of more effective strategies to improve the Portuguese tourist offer and the experience of tourists visiting Portugal.


Author(s):  
Claudia Spanka ◽  
Irena Silineviča

Due to the demographical changes and the currently booming health industry, the medical tourism sector has a great future potential. This paper provides an analysis about the medical tourism market itself and gives an insight in the field of marketing opportunities in the medical tourism development. Therefore, to give a basis for the further development of marketing strategies, the consumer behaviour will be analysed. In addition, a theoretical overview about used and useable Marketing methods in the medical tourism industry will be out-lined. The used scientific methods within this research work are as the following: content analysis, graphical analysis and synthesis, reference methods, logical and abstract constructive methods.


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