scholarly journals TOOLS FOR DETERMINING THE READINESS OF A BUSINESS FOR DIGITALIZATION

2021 ◽  
Vol 1 (24) ◽  
pp. 30-34
Author(s):  
M.V. Botnaryuk ◽  
◽  
Keyword(s):  
Distinctive Feature ◽  
Swot Analysis ◽  
Digital Economy ◽  
Timely Manner ◽  
Market Position ◽  
The Matrix ◽  
Definition Of ◽  
Methodological Guidelines

The article offers a modernized method of SWOT analysis that allows you to determine the company's readiness for digitalization. Its distinctive feature is that the methodology includes coefficients that allow us to study the strengths, weaknesses, as well as opportunities and threats from the perspective of the requirements of the digital economy. Recommendations on the definition of the introduced criteria are presented. Methodological guidelines for filling in the matrix are proposed. When conducting a SWOT analysis, taking into account the criteria of business digitalization, it is recommended to use the model of the five forces of M. Porter. The new methodology allows the company to adapt to digital transformations in a timely manner, which will ensure a stable market position.

DIGITAL ECONOMY AND GLOBALIZATION: THE IMPORTANCE OF DIGITAL ENTREPRENEURSHIP DEVELOPMENT

2020 ◽  
Vol 6 (3) ◽  
pp. 17-20
Author(s):  
Farxod Tursunov ◽  
Keyword(s):  
Business Models ◽  
Digital Economy ◽  
Management Systems ◽  
Entrepreneurship Development ◽  
New Business ◽  
Definition Of ◽  
Digital Enterprise ◽  
New Business Models ◽  
Digital Entrepreneurship

The article discusses the role of the digital economy in the development of the country, how it becomes the basis of the economy, new business models and management systems. The opinion of scientistsis analyzed, a definition of a digital enterprise is given

Digital Economy: New Opportunities and Threats for the Development of the World Economy

2018 ◽  
Vol 11 (2) ◽  
pp. 18-26 ◽  
Author(s):  
I. A. Strelkova
Keyword(s):  
World Economy ◽  
Practical Experience ◽  
Business Environment ◽  
Digital Economy ◽  
The State ◽  
Market Exchange ◽  
Country Level ◽  
The World ◽  
Business Structures ◽  
Definition Of

The paper examines various approaches to the definition of the term «digital economy» in the scientific and business environment along with factors and forms of its development in different countries taking into account the specifics of the current stage of the Russian economy, which is a matter of particular importance in seeking new sources of the world economy growth. The subject of the research is opportunities and threats inherent in the process of digitalization of economies and their impact on the operation of international and national markets as well as the development of the world economy as a whole. The purpose of the paper was to analyze the practical experience in the formation and development of the digital economy in foreign countries and Russia and identify the changes it brings to the activities of state institutions and business structures, established rules of market exchange, the process of promotion and use of innovations. All the above made it possible to determine the country-level specifics of the digital economy evolution reveal the contradictory nature of its manifestations and justify the necessity for active participation of the state in stimulation and support of potentially promising digital innovations in various sectors of the economy. It is concluded that the level of the digital economy development depends on the real-sector performance, the maturity of markets, the state of the national economy. It is highlighted that the criteria for a comprehensive assessment of the results of the economy digitalization must be developed.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

Surveying industry: prospective development directions in the post-industrial era and the digital economy

2019 ◽  
Vol 946 (4) ◽  
pp. 55-64 ◽  
Author(s):  
A.P. Karpik ◽  
D.V. Lisitsky
Keyword(s):  
Conceptual Structure ◽  
Digital Economy ◽  
Recent Time ◽  
Territorial Development ◽  
National Importance ◽  
New Directions ◽  
Definition Of ◽  
Post Industrial ◽  
Development And Management ◽  
Development Prospects

New conditions, technological capabilities and development prospects of the geodetic industry in recent time are characterized. The directions and strategy of the developing the industry, aimed at increasing its national importance by expanding the field of activity from the level of geoinformation to the level of its widespread use are substantiated. The solutions and tasks for the transfer of geo-information activities to a digital basis are listed. The definition of the geospatial activity’s concept is given. The conceptual structure and essentially new directions of geospatial support development of territories taking into account the perspective are offered. They are creating a single territorial geo-information space, designing and developing geo-cognitive technologies for forming geospatial knowledge, developing geo-cognitive technologies for preparing geo-spatial solutions to ensure territorial development and management. The technological levels of formalization and use of geospatial knowledge at preparing spatial solutions are considered. The forecast of expected efficiency received from geospatial activity in the digital economy is given. The scientific and technical directions for the successful geospatial supporting the spatial development of the country and solving tasks of transition to the digital economy are listed.

scholarly journals Infinite Matrix Products and the Representation of the Matrix Gamma Function

2015 ◽  
Vol 2015 ◽  
pp. 1-8 ◽  
Author(s):  
J.-C. Cortés ◽  
L. Jódar ◽  
Francisco J. Solís ◽  
Roberto Ku-Carrillo
Keyword(s):  
Gamma Function ◽  
Infinite Product ◽  
Infinite Matrix ◽  
Convergence Results ◽  
Matrix Products ◽  
The Matrix ◽  
Definition Of

We introduce infinite matrix products including some of their main properties and convergence results. We apply them in order to extend to the matrix scenario the definition of the scalar gamma function given by an infinite product due to Weierstrass. A limit representation of the matrix gamma function is also provided.

Entrepreneurship in the Digital Economy: Opportunities and Threats

2021 ◽  
pp. 68-70
Author(s):  
V.V. Altukhov ◽  
A.V. Kolesnikov
Keyword(s):  
Digital Economy ◽  
Modern World ◽  
Definition Of

The article examines the sequence of the development of entrepreneurship in the digital economy, as well as the approach to the definition of “digital economy”, the significance of the digital economy in the modern world, opportunities and threats in this area.

DEVELOPMENT OF INNOVATIVE FORMS OF FINANCING IN THE DIGITAL ECONOMY

2021 ◽  
Vol 1 (5) ◽  
pp. 83-92
Author(s):  
O. A. DUBROVSKAYA ◽  
◽  
M. V. MEL’NIK ◽  
Keyword(s):  
Swot Analysis ◽  
Legal Regulation ◽  
Digital Economy ◽  
Main Method ◽  
Foreign Countries ◽  
Business Financing ◽  
Theoretical Foundations

The study presents the theoretical foundations of crowdfunding, describes its models and classifications. SWOT analysis is used as the main method. Weaknesses and strengths, opportunities and threats of alternative financing are considered. The correspondence of different models of crowdfunding to the peculiarities of the activities of enterprises is shown. Of particular interest is the organization of crowdfunding in foreign countries, where this phenomenon is not considered new and is a healthy competitor to traditional sources of business financing. The advantage of the legal regulation of crowdfunding is considering the peculiarities of many its varieties and models.

PROBLEMS AND PRIORITY AREAS FOR APPLYING DIGITAL TECHNOLOGIES IN RUSSIAN AGRICULTURE

2020 ◽  
Vol 10 (7) ◽  
pp. 1390-1398
Author(s):  
M A. Bryzgalina ◽  
Keyword(s):  
Mobile Communications ◽  
Business Processes ◽  
Agricultural Sector ◽  
Digital Technologies ◽  
Digital Economy ◽  
Economic Activities ◽  
Agricultural Enterprises ◽  
Livestock Breeding ◽  
Rational Version ◽  
Definition Of

This paper discusses the implementation of digital technologies in the production sector and business processes of agricultural enterprises in Russia. Implementation of digitalization into the economic entities’ business activity is necessary in order not only to increase the speed of their functioning several times, but also to open up new, broader opportunities for their development in the future. Currently, in the Russian Federation, the main leaders in the development of digital technologies are, first of all, IT companies, as well as organizations operating in the field of media, finance and insurance. The level of digitalization in the real sector of the economy is significantly lower, while the agricultural sector is in last place for this indicator. This article reflects the prerequisites for the development of the digital economy in the world, which include the automation of production technologies and business processes, as well as penetration into the social sphere of the countries of the global Internet and mobile communications. The author considered a number of interpretations of the concept of “digital economy”, of which, in her opinion, the most rational version of the definition of the term under consideration was selected. Within the framework of the study, the prerequisites for the effective implementation of innovative technologies in the economic and social spheres of enterprises’ activities were determined, and the main factors and conditions for the developing digital system of a particular country were established. In the presented work, the author identified a number of modern key problems that significantly impede the introduction of digital technologies in the production and economic activities of economic entities of Russia, especially in the field of agriculture. At the same time, quite popular and widespread advanced technologies are indicated, which are currently being successfully implemented in promising agricultural organizations of the country. With regard to the branches of agriculture in Russia, namely crop and livestock breeding, the most expedient areas for the introduction of advanced digital technologies into the business processes of agricultural enterprises are presented.

scholarly journals Software Defined Storage Implementation Model to Data Centers

2020 ◽  
Vol 9 (1) ◽  
pp. 300-303
Keyword(s):  
Open Source ◽  
Data Centers ◽  
Great Benefit ◽  
Timely Manner ◽  
Implementation Model ◽  
Economic Level ◽  
Systems Software ◽  
Definition Of

This research focuses on deliver a SDS implementation model that facilitate the definition of requirements to be delivered in a timely manner to systems. Software Defined Storage (SDS) enables different hardware technologies to be homogenized and deliver independent storage. The technologies included on the implementation model are the open-source projects Red Hat Gluster Storage and Red Hat Ceph Storage. Both technologies are integrated into a virtualization platform, it is compared at a functional and economic level with respect to some enterprise solutions and it is shown that the same operations are performed as a viable technological alternative. The favorable results of the model are presented and the great benefit that open-source technologies have open scope that allows it to be integrated into other projects is presented.

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