scholarly journals PERCEPTIVE AND COGNITIVE CONTEXTS OF VISUAL MANIPULATION IN MEDIA

2020 ◽  
Vol 9.1 (85.1) ◽  
Author(s):  
Lesia Lysenko ◽  

Visual media content as an environment for the functioning of distorted meanings and destructive images were studied. It was found that their effectiveness depends on the characteristics of the recipient's interaction with visual media manipulations at the perceptual and cognitive levels. It was analyzed how the influence of emotionally saturated messages on visual perception consolidates irrational reactions of recipients. Modern media use visualization to shift the emphasis from fact to subjective view in a message, which blocks the filters of audience critical thinking. In a rich information environment the media uses various formats of visual fakes as triggers that motivate users to spread destructive messages on social networks. Among the various forms of photo manipulation at different stages of their preparation, there are stage photos, retouching and editing, photo fakes, etc. To recognize most of them requires a professional view, detailed context analysis, the use of tools for verification. Users bypass the described procedures and are exposed to emotional reactions that diminish the significance of the fact. The most dangerous type of visual manipulation is deepfake-video – content created on the basis of artificial intelligence technology. These videos resonate because of the plausibility of virtual images and the availability of software for non-specialists. Dissemination of such audiovisual messages with a destructive purpose influences the adoption of unreasonable decisions by the representatives of the target audience. Facial substitution technology exacerbates the problems of discrimination, cybercrime, online privacy, and therefore requires meticulous attention of users to sensational and compromising content that appeals to instant emotional reactions. It was analyzed that the mechanisms and consequences of the impact of manipulative visual media content on human reactions, thinking and behavior can be prevented by consolidating government and user resources.

Lumina ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 84-96
Author(s):  
Svetlana Simakova

The goal of the present study is to demonstrate the media-aesthetic potential of infographic messages on particular cases. This can be done due to an integrated approach to the analysis of the visual content of media content. That indicates the case study method implementation as well as description and generalization. The theoretical basis of the research is represented by scientific studies of various directions. That includes the history of media and visual media culture; features of the concepts of media culture and media language, media aesthetics; infographics as a tool of media language. The empirical basis of the study is journalistic materials containing infographic content of such publications as by RIA Novosti (ria.ru), TASS (tass.ru). The examples of visual image implementation in the transmission of information — media content containing infographics — are given and analyzed. Considering media aesthetics as the formation of a sensory perception of the proposed media content, the author turns to the philosophical and aesthetic foundations of visual practices in the media and post-humanistic trends in journalism. As a result of the analysis of the theoretical and practical basis of the research, the author comes to the conclusion that today the role of the media aesthetic component of messages is most relevant. And infographics, as the connecting link of language and consciousness, is its most striking tool.


2019 ◽  
Vol 7 (4) ◽  
pp. 1313-1318
Author(s):  
Elena V. Frolova ◽  
Olga V. Rogach ◽  
Tatyana M. Ryabova

Purpose: The present study was aimed at investigating the characteristics of tourist media content in cyberspace. The characteristics regarding the reflection and survey of tourist attractions in the Russian regions were also analyzed. Methodology: Data on the empirical research field was collected through tourist feedback on the Internet, as well as other social studies studied the wide-ranging relationship of users with media space. Visual media and contemporary time were identified among the most well-known sources of information about services and tourist facilities. Available sentiments with a variety of information available in cyberspace included: inclusive communication, comprehensiveness, pragmatism and using literal communication and providing easy access. In this paper, the outcomes of the outlook for tourism advancement by the help of the media were also discussed. Result: Tourism media, as well as the expansion flow and evolution regarding receiving and construction and increasing the information to respond to the key questions of the development of the tourism industry, were studied such as infrastructure equipment and services and the potential of the tourist industry. The content of cyber media was found to be helpful in consolidating the issues and modes and practical cases of various tourist groups, as well as representing the expectations and interests of tourism industry consumers. The popularity of media content has created vast opportunities for creators and users of information including personalization of demands, flexible communication, and the feasibility of introducing characters by presenting in virtual online space about the time spent on holidays. Applications: This research can be used for the universities, teachers and education students. Novelty/Originality: In this research, the model of the tourist attraction in Russian regions in cyberspace: new tendencies of tourism media marketing is presented in a comprehensive and complete manner.


Author(s):  
Gianpietro Mazzoleni ◽  
Sergio Splendore

This entry offers a review of works in communication studies. It discusses the theoretical debate and empirical research that have contributed to define, highlight, and expand the concept of “media logic.” The concept is grounded in the media sociology perspective, but it acquires an interdisciplinary nature from its numerous applications in different domains. Media logic is connected both with the ideas of production of media content and with the area of media effects. From the production perspective, the concept leans on the sociology of journalism, and particularly on studies of newsmaking. In this sense, media logic consists predominantly of a formatting logic that determines the classification of materials, the choice of mode of presentation, and the selection of social experience. When David Altheide and Robert Snow—in Altheide and Snow 1979 and Altheide and Snow 1991 (both cited under Core Texts)—worked out the concept of media logic, they pointed at the formats, the processes by which media produce their content. The “media logic” refers to the organizational, technological, and aesthetic determinants of media functioning, including the ways in which they allocate material and symbolic resources and work through formal and informal rules. If media logic refers to the processes for constructing messages within a particular medium, “format” becomes a key term because it refers to the rules and codes for defining, selecting, and presenting media content. From the perspective of media effects, the concept also envisions the impact media have on institutions. One popular theoretical development of the media logic approach is the concept of “mediatization” of society. The media logic is seen as the ‘engine’ of the processes of mediatization. Mediatization is then the result of the influence of mass communication on society, where many societal institutions, politics especially (Mazzoleni and Schulz 1999, cited under Journal Articles on Mediatization of Politics), adapt themselves, their aims, their statutes, their conducts, and their logics to typical production formats and imperatives, mainly of a commercial nature, of modern communications. Schulz 2004 (cited under Mediatization) explains such processes in terms of “extension, substitution, amalgamation and accommodation.” However, the establishment of digital media environments prompts scholarly reflection on developing new theoretical perspectives, looking beyond traditional ‘formats’ (Klinger and Svensson 2015, cited under Digital Media Logic).


2013 ◽  
Vol 11 (12) ◽  
pp. 1433
Author(s):  
Rahmiati Lita ◽  
Yoon C. Cho

Culture affects every part of our lives, every day, from birth to death, and everything in between (Cateora, Gilly, and Graham 2011). This study discusses the way in which customers acceptance of cultures and products has been greatly affected by the media. This study also investigates how customers acceptance leads to attitudinal and behavioral changes. In particular, this study measures the impact of a cultural wave to examine the attitudinal and behavioral changes it causes. This study explores the causes that affect the willingness of people to change their behavior after exposure to the media. In particular, this study investigates 1) how a cultural wave influences product and cultural awareness, 2) the relationship between perceptions of a cultural wave and peoples attitudes and behavior, and 3) the relationship between the strength of peoples attitudes toward acculturation and changes in attitude and behavior. By applying various statistical analyses, this study identifies managerial and theoretical implications.


2021 ◽  
Vol 13 (1) ◽  
pp. 35-50
Author(s):  
Primož Vitez

The system of French accentuation is a relevant case of a language change, observable in a relatively short period of time in a stable synchrony. Since the mid-twentieth century, the formation of linguistic norms has largely depended on a specific type of utterance, media discourse, continually available in spoken audio-visual media. The impact of spoken media on the development of linguistic expression in the last few decades is unprecedented in language history. It is based on a communicational model in which speech is produced by a single speaker and instantly perceived by a multitude of receivers who have no possibility of intervening in the communicational process. Thus the receivers are passively exposed to an exclusive speaker and to language strategies conceived by the media and its linguistic authority. The analysis of two professional spoken interventions, uttered on French television, shows an important modification of the traditional accentual system: conserving the final accent (FA), the speakers systematically introduce an initial accent (IA), a landmark in the evolution of the French language and its normative features. The IA affects the first syllable of a stressed lexeme or the first syllable of an extended accentual unit, regardless of the syntactic function of the stressed morpheme. The FA is operated by the intonational action, while the IA seems to be realized by an accentual augmentation of vocal intensity. The automatism of lexical stressing is generating a systematic accentuation of the first syllable of the accentual unit. The IA mostly affects lexemes that speakers insist on because of their informative value (numerals, adverbs, proper names), but an important part of IA concerns different proclytics, such as deictic elements, articles and determinants. Accentual limitation of the unit on both sides is a specific feature of the speech in French audio-visual media. In recent decades it has found its echo in the normative speech of French linguistic communities.


Author(s):  
Vassiliki Cossiavelou

This paper explores the influence of regulatory instruments in media content gatekeeping model and especially, the impact of ACTA (Anti-Counterfeiting Trade Agreement) in online media industries. The author argues that both developments in the regulatory field worldwide as well as the emerging role of international agreements' negotiators on internet access and security issues are going to influence also the media gatekeeping model. The analysis shows that even an updated by the ICTs' evolutions media gatekeeping model should follow the developments on regulations' global debate related to online media and on their impact to the electronic and mobile (e/m) business models. The actions taken by EU institutions indicate the establishment of EU as a global negotiator in cultural industries as well as the global internet users' communities as an informal negotiator for online media issues.


2022 ◽  
pp. 1329878X2110684
Author(s):  
Jandy Luik

This article aims to explore the media content during the COVID-19 pandemic. It focuses on the pandemic-handling videos released by start-up companies in Indonesia through their official YouTube accounts. As start-ups were also experiencing the impact of the pandemic, one of their biggest challenges was to communicate optimistic messages to the public with the right content and context. Therefore, this article examines the contents of the videos released by start-up companies during the COVID-19 pandemic in Indonesia. Drawing from the data collected between March and December 2020, this qualitative study finds four inspirational media themes: ‘ we all are affected by the pandemic’, the appearance of human values, presenting action taken, and optimistic expressions. Further, this article discusses the arrangement of inspirational statements and acts of empathy, which are predominantly mixed with brand identities and echo the value of gotong royong (mutual assistance).


Author(s):  
Vira Burdiak

The article analyzes the current state of the mass media of the Republic of Bulgaria and the changes that have taken place in this area during the period of preparation and membership of the state in the European Union. The author emphasizes that in the process of European integration, the media played a key role, reflecting all social processes, the impact of European integration on the social and political life of the country in particular. The democratization of the society has contributed to a major transformation of the media system and methods of its management. The state was able to synchronize its media legislation with European norms and standards, which has created a positive dynamics of development in the media market, especially in the segment of TV and radio broadcasting. The process of Bulgaria’s preparation and accession to the EU has had a positive impact on the country’s media policy and media law. Currently, the main priority of Bulgaria’s foreign policy is the process of European integration and the media play a direct role in it. Joining the EU has allowed Bulgaria to achieve greater internal stability; use opportunities for the development of democratic institutions, including the media system. The Republic of Bulgaria has not yet reached the standards of the European information policy in the field of ethnic issues, but after joining the EU there are tangible positive changes in the improvement of this sphere. Commercial media have appeared in Bulgaria, which dissociated themselves from the state, changed their profile, looking for their audience. Due to the concentration of media ownership and increased investment in the media market of Bulgaria, the competition between commercial media has grown and there is now a tendency to commercialize media content. This has led to the spreading of a hybrid model of the press and its tautological audiovisual production. “Classical” censorship gave way to property censorship, which significantly limited the variety of media content and formats. A significant drawback at the level of the media system is the weak regulatory support for the transition to digital distribution of information.


Author(s):  
Марина Михайловна Мишина ◽  
Ксения Андреевна Воробьева

Проанализированы психологические теории, описывающие влияние демонстрации насилия в средствах массовой информации на потребителя информации и его эмоциональное состояние, а также поведение (влияние может быть как позитивное, так и негативное). Рассмотрены краткосрочные и долгосрочные эффекты влияния медиаизображения насилия и агрессии и проведен анализ психологических показателей восприятия детьми и подростками информационной продукции, содержащей агрессию и насилие. Авторами приведены результаты эмпирического исследования (в частности, влияния СМИ на эмоциональное состояние и поведение современных подростков), выполненного на основе опросника «Тинэйджеры и насилие на экране» (Т.Г. Шахновский, 1997) в Институте психологии им. Л.С. Выготского Российского государственного гуманитарного университета. The article analyzes psychological theories that describe the impact of demonstrations of violence in the media, as well as behavior (the impact can be either positive or negative). The article considers the short-term and long-term effect of media-image of violence and aggression, as well as the analysis of the psychological characteristics of the perception of children and adolescents. In particular, empirical research results, including media data on the emotional state and behavior of modern adolescents, are based on the survey «Teenagers and violence on the screen» (T. G. Shakhnovsky, 1997) at the Institute of Psychology named after L. S. Vygotsky, Russian State University for the Humanities.


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