scholarly journals PARTICIPANTS OF BRANDING (ON THE EXAMPLE OF PJSC «LVIV REFRIGERATION PLANT»)

2021 ◽  
Author(s):  
Olha Hudz ◽  
Marta Dorozhynska
Keyword(s):  
Mass Media ◽  
Market Share ◽  
Communication Policy ◽  
Marketing Department ◽  
Leading Role ◽  
Proposed Model ◽  
Low Efficiency ◽  
Mutual Relations ◽  
Model Enterprise

The article is devoted to substantiation of mutual relations of participants of branding who take part in marketing activity of the enterprise. The essence of branding is considered. Branding is a process that provides a unique image to the company and its products and services. Possibilities and limitations of branding in the conditions of using the Internet are given. The important role of communication policy is revealed. This policy could provide a positive image of the company and establish close mutually beneficial partnerships with other participants. A branding model has been created for the company and other participants involved in the formation and promotion of the brand. The following entities are included in this model: enterprise (marketing department, sales department), PR organization, IT company, competitors, copywriting agency, outsourcing company, mass media, consumers of products and services. The functions, obligations, and interests of each participant in promoting the brand on the market are presented. The proposed model is adapted for PJSC «Lviv Refrigeration Plant». The main participants such as the marketing department of this enterprise, PR-organization, competitors, consumers of products and services, IT company, mass media were identified. It was found that the leading role in the formation of branding belongs directly to the company. This is reflected in the greater number of relationships with other branding participants. The company may also perform some functions without delegating them to other branding participants. The efficiency of branding of the researched enterprise is analysed. Indicators such as market share and the efficiency of investments in the brand were used. A stable market share of PJSC «Lviv Refrigeration Plant» was revealed (on average 10.6% during the three-year study period). The low efficiency of investments in the brand of this enterprise has been established. The main reason for this is a decrease in gross profit. There is a negative trend in the development of the brand of the studied enterprise. The recommendations of the marketing direction on increasing the efficiency of branding for PJSC «Lviv Refrigeration Plant» are presented.

Reclaiming cognitive crafting: an integrative model of behavioral and cognitive practices in job crafting

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Newton Melo ◽  
Débora Dourado ◽  
Jackeline Andrade
Keyword(s):  
Meaning Making ◽  
Work Environments ◽  
Job Crafting ◽  
Integrative Model ◽  
Content Type ◽  
Theoretical Perspectives ◽  
Proposed Model ◽  
Mutual Relations ◽  
Behavior And Cognition

Purpose This paper aims to present a model of how cognitive and behavioral crafting practices relate, reconciling the two dominant and conflicting job crafting theoretical perspectives. Design/methodology/approach Starting by examining the role of cognition and cognitive practices in job crafting, this paper reconstitutes the theorizing path that led to the exclusion of cognitive crafting from job crafting theory, explores existing theorizing efforts to (re)integrate cognitive crafting back into job crafting and proposes a new job crafting model (re)integrating behavioral and cognitive practices. Findings By conceiving cognitive crafting practices as a sensemaking layer that spans across and reciprocates with all behavioral crafting practices, the proposed model specifies the role of behavior and cognition (and the mutual relations between them) in job crafting, while resuming its meaning-making orientation. Originality/value This paper offers novel insights on underspecified aspects of the job crafting theory, improving its heuristic value. It clarifies how meaning is assembled and enacted by people in work environments, allowing for more integrated and comprehensive explanations about how people relate to work.

scholarly journals Does NICE influence the adoption and uptake of generics in the UK?

2020 ◽  
Author(s):  
Victoria Serra-Sastre ◽  
Simona Bianchi ◽  
Jorge Mestre-Ferrandiz ◽  
Phill O’Neill
Keyword(s):  
Market Share ◽  
Market Size ◽  
Special Focus ◽  
Generic Competition ◽  
Generic Entry ◽  
Leading Role ◽  
State Dependent ◽  
Generic Market ◽  
The Uk

AbstractThe aim of this paper is to examine generic competition in the UK, with a special focus on the role of Health Technology Assessment (HTA) on generic market entry and diffusion. In the UK, where no direct price regulation on pharmaceuticals exists, HTA has a leading role for recommending the use of medicines providing a non-regulatory aspect that may influence the dynamics in the generic market. The paper focuses on the role of Technology Appraisals issued by the National Institute for Health and Care Excellence (NICE). We follow a two-step approach. First, we examine the probability of generic entry. Second, conditional on generic entry, we examine the determinants of generic market share. We use data from IQVIA British Pharmaceutical Index (BPI) for the primary care market for 60 products that lost patent between 2003 and 2012. Our results suggest that market size remains one of the main drivers of generic entry. After controlling for market size, intermolecular substitution and difficulty of manufacturing increase the likelihood of generic entry. After generic entry, our estimates suggest that generic market share is highly state dependent. Our findings also suggest that while NICE recommendations do influence generic uptake, there is only marginal evidence they affect generic entry.

scholarly journals Evaluation of the Effects of Competition on Labor Productivity of Enterprises of Different Forms of Property

2021 ◽  
Vol 18 (1) ◽  
pp. 147-152
Author(s):  
A. A. Sotskova ◽  
◽  
A. Al. Pushkarev ◽  
Keyword(s):  
Market Share ◽  
Ownership Structure ◽  
Private Companies ◽  
Public And Private ◽  
Competitive Selection ◽  
Market Effects ◽  
Proposed Model ◽  
State Participation ◽  
Key Industries

The purpose of this study is to propose a theoretical model for measuring the susceptibility of companies of different ownership types to competitive selection. The study tests the hypothesis about the role of market effects for public and private companies. The peculiarity of the proposed model is that the elements of productivity and a firm’s market share are divided into three components according to the form of ownership, taking into account the market share of each form of ownership in the industry. Most of the existing research confirms that state-owned enterprises are less efficient than private ones. Taking into account this fact and the ownership structure in a number of key industries in Russia, it can be assumed that the proposed model will measure to what extent state-owned companies or companies with state participation are less susceptible to the effects of competitive selection compared to conventional firms. We can also assess the contribution of firms of each type of ownership to productivity growth of industries. The model can also be used to detect industries and forms of ownership with ineffective competition mechanisms, which makes this model particularly relevant to the Russian context.

scholarly journals Emergency and disaster through the eyes of a non-mathematician

2021 ◽  
Vol 16 (7-8) ◽  
pp. 87-92
Author(s):  
V.P. Miroshnychenko
Keyword(s):  
Information Content ◽  
Emergency Situation ◽  
Semantic Meaning ◽  
Western Countries ◽  
Emergency Situations ◽  
Leading Role ◽  
Proposed Model ◽  
Natural Man ◽  
Definition Of

Background. It is our personal desire and interest to study this topic in more details with the help of competent sources, in connection with frequent natural and man-made emergencies that bring great material losses and human casualties. In accordance with this goal, the following tasks have been defined: to consider the semantic meaning of the known formulations of emergency situations and stages of their development; on the basis of the analysis, to formulate a generalized concept of an emergency; to determine the mechanism for the development of an emergency and catastrophe (catastrophic process); to draw conclusions about the role of an emergency in the development of disasters. Results. There is no universally accepted definition of an emergency. The paper presents a generalized formulation of an emergency situation, close to the most common formulations used in the Western countries. The proposed model of the catastrophe development mechanism made it possible to formulate its definition. An emergency situation and disasters are interconnected, and in this interconnection the leading role is assigned to an emergency situation, which defines a disaster as a function of its potential stage. The latter always exists; therefore, the occurrence of disasters is the norm for our natural and man-made environment. It is proposed to bring the wording of an emergency in accordance with its definition, to introduce into the general characteristics of emergency situations the stages of its development, which take place in all classification options. The expediency of such a proposal is explained by the wide information content of our concept of “emergency stage”, which implies the objectivity of the development of the process and the implementation of various organizational measures. The presented mechanism for the development of disasters is applicable for all types of disasters: biological, social, natural, man-made and environmental, and is universal. To prevent or stop any catastrophe development, it is enough to influence any of its three components.

УКРАЇНОЗНАВЧИЙ ОСВІТНІЙ ЧИННИК В УМОВАХ СУЧАСНОЇ УКРАЇНСЬКОЇ МАСОВОЇ КУЛЬТУРИ

2019 ◽  
pp. 22-29
Author(s):  
Н. В. Фрадкіна
Keyword(s):  
Mass Culture ◽  
Personal Development ◽  
Negative Impact ◽  
Educational Process ◽  
Point Of View ◽  
Character Trait ◽  
Main Task ◽  
Leading Role ◽  
The Individual

The purpose and tasks of the work are to analyze the contemporary Ukrainian mass culture in terms of its value and humanistic components, as well as the importance of cultural studies and Ukrainian studies in educational disciplines for the formation of a holistic worldview of modern youth.Analysis of research and publications. Scientists repeatedly turned to the problems of the role of spirituality in the formation of society and its culture. This problem is highlighted in the publications by O. Losev, V. Lytvyn, D. Likhachev, S. Avierintsev, M. Zakovych, I. Stepanenko and E. Kostyshyn.Experts see the main negative impact of mass culture on the quality approach, which determines mass culture through the market, because mass culture, from our point of view, is everything that is sold and used in mass demand.One of the most interesting studies on this issue was the work by the representatives of Frankfurt School M. Horkheimer and T. Adorno «Dialectics of Enlightenment» (1947), devoted to a detailed analysis of mass culture. Propaganda at all socio-cultural levels in the form is similar in both totalitarian and democratic countries. It is connected, according to the authors, with the direction of European enlightenment. The tendency to unify people is a manifestation of the influence of mass culture, from cinema to pop. Mass culture is a phenomenon whose existence is associated with commerce (accumulation in any form – this is the main feature of education), in general, the fact that it exists in this form is related to the direction of the history of civilization.Modern mass culture, with its externally attractive and easily assimilated ideas and symbols, appealing to the trends of modern fashion, becomes a standard of prestigious consumption, does not require intense reflection, allows you to relax, distract, not teach, but entertains, preaches hedonism as the main spiritual value. And as a consequence, there are socio-cultural risks: an active rejection of other people, which leads to the formation of indifference; cruelty as a character trait; increase of violent and mercenary crime; increase in the number of alcohol and drug addicts; anti-patriotism; indifference to the values of the family and as a result of social orphanhood and prostitution.Conclusions, perspectives of research. Thus, we can conclude that modern Ukrainian education is predominantly formed by the values of mass culture. Namely, according to the «Dialectic» by Horkheimer and Adorno, «semi-enlightenment becomes an objective spirit» of our modern society.It is concluded that only high-quality education can create the opposite of the onset of mass culture and the destruction of spirituality in our society. It is proved that only by realizing the importance of cultivating disciplines in the educational process and the spiritual upbringing of the nation, through educational reforms, humanitarian knowledge will gradually return to student audiences.Formation of youth occurs under the influence of social environment, culture, education and self-education. The optimal combination of these factors determines both the process of socialization itself and how successful it will be. In this context, one can see the leading role of education and upbringing. It turns out that the main task of modern education is to spread its influence on the development of spiritual culture of the individual, which eventually becomes a solid foundation for the formation of the individual. Such a subject requires both philosophical and humanitarian approaches in further integrated interdisciplinary research, since the availability of such research will provide the theoretical foundation for truly modern educational and personal development.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

A reconnaissance of tropical resources during Revolutionary years: the role of the Paris Museum d'Histoire Naturelle

1991 ◽  
Vol 18 (3) ◽  
pp. 333-362 ◽  
Author(s):  
MADELEINE LY-TIO-FANE
Keyword(s):  
South Africa ◽  
Natural History ◽  
Scientific Research ◽  
Extensive Literature ◽  
War Of Independence ◽  
Leading Role ◽  
Scientific Principles ◽  
Set Up ◽  
Joseph Ii

SUMMARY The recent extensive literature on exploration and the resulting scientific advances has failed to highlight the contribution of Austrian enterprise to the study of natural history. The leading role of Joseph II among the neutral powers which assumed the carrying trade of the belligerents during the American War of Independence, furthered the development of collections for the Schönbrunn Park and Gardens which had been set up on scientific principles by his parents. On the conclusion of peace, Joseph entrusted to Professor Maerter a world-encompassing mission in the course of which the Chief Gardener Franz Boos and his assistant Georg Scholl travelled to South Africa to collect plants and animals. Boos pursued the mission to Isle de France and Bourbon (Mauritius and Reunion), conveyed by the then unknown Nicolas Baudin. He worked at the Jardin du Roi, Pamplemousses, with Nicolas Cere, or at Palma with Joseph Francois Charpentier de Cossigny. The linkage of Austrian and French horticultural expertise created a situation fraught with opportunities which were to lead Baudin to the forefront of exploration and scientific research as the century closed in the upheaval of the Revolutionary Wars.

The use of Information Technology as Tools of Developing Educational Communications for Realizing the Personal Potential of University Students

2020 ◽  
pp. 81-92
Author(s):  
Andrey Ivanovich Shutenko ◽  
◽  
Elena Nikolaevn Shutenko ◽  
Julia Petrovna Derevyanko ◽  
◽  
...  
Keyword(s):  
Communication Technologies ◽  
Developmental Model ◽  
Learning Activity ◽  
Information Communication Technologies ◽  
Information Communication ◽  
Theoretical Terms ◽  
Higher Education System ◽  
Leading Role ◽  
Informational Environment

The article is devoted to the problem of educational communications development as a sphere of implementation of modern information-communication technologies in the higher education system. The purpose of the article is to present the structure and functions of educational communications aimed at the development of personal potential and self-realization of students. Methodology. The study is based on the methodology of personal and communicative-informational approaches in education, psychological-pedagogical provisions on the structure of communication, the leading role of learning activity, didactic principles of building an educational-informational environment. In theoretical terms, the study is based on the idea of the indirect implementation of ICT in education through the development of educational communications. The developing structure of educational communications, including didactic, informational-gnostic, interactive, psychological, attractive-motivational, value-semantic components, is presented. The possibilities of developing personal potential in educational communications are considered. The author’s developmental model of ICT functions is presented, which includes clusters of actual and latent functions aimed at the formation of information-educational space for the development of students’ personal potential. In conclusion, a inference was made about the prospects of the indirect introduction of modern ICT as tools for the development and functioning of various educational communications. At the same time, it is essential that these communications perform psychological and pedagogical tasks and functions.

The Role of Mass Media in Health Care Development: A Review Article

2018 ◽  
Vol 05 (01) ◽  
pp. 39-43
Author(s):  
J Balamurugan ◽  
Keyword(s):  
Health Care ◽  
Mass Media ◽  
Review Article ◽  
Care Development

Muscovy and the Tatars

2020 ◽  
Vol 54 (4) ◽  
pp. 403-431
Author(s):  
Bulat R. Rakhimzianov
Keyword(s):  
Seventeenth Century ◽  
Social Institutions ◽  
The Political ◽  
East European ◽  
Central Eurasia ◽  
History Of ◽  
Mutual Relations ◽  
Forest Line ◽  
The Relationship

Abstract This article explores relations between Muscovy and the so-called Later Golden Horde successor states that existed during the fifteenth and sixteenth centuries on the territory of Desht-i Qipchaq (the Qipchaq Steppe, a part of the East European steppe bounded roughly by the Oskol and Tobol rivers, the steppe-forest line, and the Caspian and Aral Seas). As a part of, and later a successor to, the Juchid ulus (also known as the Golden Horde), Muscovy adopted a number of its political and social institutions. The most crucial events in the almost six-century-long history of relations between Muscovy and the Tatars (13–18th centuries) were the Mongol invasion of the Northern, Eastern and parts of the Southern Rus’ principalities between 1237 and 1241, and the Muscovite annexation of the Kazan and Astrakhan khanates between 1552 and 1556. According to the model proposed here, the Tatars began as the dominant partner in these mutual relations; however, from the beginning of the seventeenth century this role was gradually inverted. Indicators of a change in the relationship between the Muscovite grand principality and the Golden Horde can be found in the diplomatic contacts between Muscovy and the Tatar khanates. The main goal of the article is to reveal the changing position of Muscovy within the system of the Later Golden Horde successor states. An additional goal is to revisit the role of the Tatar khanates in the political history of Central Eurasia in the fifteenth and sixteenth centuries.

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